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Return to the origin of life, fashion need not be deliberate | Shanghai Fashion Week in Spring and Summer of 2024

Interface journalist | Zhou Fangying

Interface News Editor | Lou Qinqin

Yearly Plan Spring/Summer 2024 series "Walking by Heart" depicts the diverse faces of contemporary women’s rich inner world through simple and exquisite modernist design. This season continues the brand’s neat and bright style, and at the same time achieves a high degree of unity in color, fabric and tailoring, and outlines a coherent and dynamic outline like flowing water.

Choose natural and elegant low saturation colors, such as soft fog gray, turquoise, and moonlight white, which are fresh and quiet. The seemingly fuzzy and soft-focus tone sets off the simplicity and neatness in the cutting language. The casual combination of denim trousers and T-shirts interprets pragmatic aesthetics in a simple and elegant style. Signboard items such as vests, long skirts and windbreakers can be stacked and matched, or they can be presented alone, creating a rich sense of hierarchy.

This season, a large number of environmentally friendly natural fabrics, such as organic cotton, silk and linen, wool, etc., are used to balance practicality and shaping style. Through the comfort of fabric touch, we can create a confident and stretched wearing experience and promote a more independent clothing consciousness. YEARLY PLAN always pursues the concept of "year-round wardrobe" and provides consumers with lasting and effective choices with high-quality production.

Simple but rich, consistent and firm, YEARLY PLAN provides modern women with the possibility of finding themselves with an inclusive attitude. This is a journey of thinking, and it is also a practice towards more free and independent fashion expression.

Tommy Zhong’s spring/summer 2024 series reconstructs the subconscious prototype-the image of a free woman running in the summer jungle. Designers draw inspiration from Yuan Ye where flowers are blooming, and capture the moment when the sun pours down and the colors flow with the running figure. Lightweight and comfortable fabric texture and flowing and graceful tailoring release women’s vitality and self-confidence.

This season, a large number of natural fabrics, such as silk organza, are used, showing a comfortable feel as smooth as gypsum and as refreshing as a breeze. The exclusive development of woven fabric and three-dimensional printing endows clothing with unique texture and level like oil painting: just like the jumping green in Monet’s works, and like the smart white with hazy water vapor. Pure and hazy colors and flowing picture aesthetics naturally arouse the emotional resonance of the viewer.

This series provides a free and free portrayal for women. See through the collocation of tulle and corset, the movement of slit long skirt, unrestrained silhouette, soft waist collapse and asymmetric design can all improve comfort. TOMMY ZHONG uses the running of Yuan Ye in summer to show the confidence and autonomy of contemporary women. She can stride forward, stop and watch, and have a free dialogue with herself and the world. Through the clever use of colors, fabrics and tailoring, designers outline a vibrant and tense fashion portrayal, showing the true self of women from the inside out.

The designer brand Jiasheng’s latest spring/summer 2024 collection, with the theme of "Not old enough", interprets the beauty of old age from a unique perspective and discusses the relationship between clothing and age. Inspired by the old people living in the city, Jiasheng used a playful technique to integrate their time traces and life details into the design.

This series uses faded colors and worn prints to show the texture of articles fading and aging over time. Elements in the life of the elderly, such as keychains, reading glasses and bags, have also become fashion embellishments. The sense of relaxation of fabric comes down in one continuous line with oriental aesthetics, and bamboo mat printing and simple silhouette set off each other. Inspired by the overlapping layers of the elderly, the designer tried to splice the double neckline with the fabric to create a sense of humor.

Bright yellow-green and light blue, with retro stripes and plaid, the collision of colors has enhanced the vitality of this mix. Stage installations and performances are also accompanied by "Lao", and the audience can interact with the sand hammer performance.

Students pay attention to the beauty of old age from the perspective of students, hoping to bring more comfortable and relaxed experience through design. This is an attempt to interpret Chinese aesthetics with contemporary artistic techniques, which makes people embrace old age with a broader mind.

Does life lie in exercise or rest? Investigated 100,000 people, and the research gave the answer.

Lao Li is 65 years old this year. Since his retirement, his life has been very comfortable and his diet is healthy. But in his wife’s view, he has a very bad habit-that is, he doesn’t like sports.

Every time my wife wants to drag him to do morning exercises, she will be pushed off by him in every way. One minute, she says, "Life lies in rest. What if I get injured in sports?" Another minute, she says, "Look at the tortoise crawling so slowly, but its life span is so long." My wife is very helpless about this.

Is the exercise for the elderly good or not? Does life lie in exercise or rest?

A new study published by the School of Public Health of Harvard University in the United States in the American Heart Association analyzes two large-scale prospective studies, involving the mortality poems and medical records of 100,000 adults, and has been followed up for 30 years. The final result found that:

  • Do 2-4 times the recommended amount of exercise per week, with the lowest risk of death.;
  • 15-300 minutes of strenuous exercise every week can reduce the risk of death by 21%-23%;
  • 300-600 minutes of moderate-intensity exercise per week can reduce the risk of death by 26-31%.

Besides, persisting in exercise can not only reduce the risk of death and prolong life, but also play an anti-cancer role.

A study published in the National Journal of Cancer in 2022 found that when individuals persist in moderate-intensity aerobic exercise several times a week, more anticancer molecules can be released in the body, which can inhibit abnormal cells, promote DNA repair and have a positive effect on inhibiting the occurrence of cancer.

Recently, the video of an 80-year-old teacher on the Internet who is still playing basketball flexibly in colleges and universities was praised. Many netizens said that it would be nice if they were still so flexible when they were 80 …

When people are old, there is always a feeling that they are unable to do their job. Their athletic ability will weaken with age, and it may even be related to the speed of life decline.

A research team led by French scholar Benjamin Landray, published in the British Medical Journal, shows that,Once a person is over 65 years old, his athletic ability will get worse and worse.Subsequently, the risk of death has also increased, and from the first 10 years of death, there will be signs of decline in sports ability.

Judging whether a person is aging generally includes four sports indicators, namely:

Walking speedIf the walking speed of the elderly is lower than 0.6 m/s, the risk of death will increase;

Grip strengthThe risk of death from cardiovascular disease will increase by 17% for every 5 kg drop in grip strength;

Standing ability: The elderly have difficulty in standing, which indicates that the muscle decline is serious;

daily life: daily activities such as dressing, cooking and going to the toilet are limited, indicating that muscle mass is decreasing sharply.

Some middle-aged and elderly people may think that "rest is better than exercise" when they get old. Is this really the case? Many studies have found that after the age of 60, the elderly who insist on exercising can reap the following benefits:

1. Reduce the risk of dementia

A team of Ding Qian, a neurologist at Huashan Hospital of Fudan University, has conducted a study on the relationship between physical exercise and dementia risk in conjunction with multi-country and multi-research teams.

The results show that people who exercise for 3.1-6.0 hours/week have a 38% lower risk of dementia than those who don’t exercise.

2. Prevention of cardiovascular diseases

A large-scale study of more than 1 million people in South Korea found that with the increase of age, the risk of cardiovascular disease decreased by 11%. That is, maintaining moderate exercise can effectively prevent the occurrence of cardiovascular diseases.

3. Increase bone density

According to some surveys, elderly people who play Tai Chi for a long time have a lower risk of suffering from spinal osteoporosis than those who don’t exercise much.

Regular exercise can improve bone blood circulation, enhance substance metabolism, prevent muscle atrophy, and help the elderly to prevent arthritis.

4, improve the digestion and absorption function

The digestive function of the elderly is weakened, and if the exercise is insufficient, the appetite will become very little, leading to a vicious circle of difficulty in digestion and absorption.

Moderate exercise can consume excess calories, stimulate the body to "get hungry", and at the same time promote gastrointestinal peristalsis and improve digestion and absorption function.

The benefits of exercise are self-evident, but not all exercises are suitable for the elderly. Some excessive and intense exercises will damage the cardiovascular system or joints. So what kind of exercise is most suitable for middle-aged and elderly people?

  • "The best sport in the world": walking

Academician Zhong Nanshan once said that walking is the best sport in the world. A set of data from the World Health Organization is also, that is,Walking for more than 4 hours a week for the elderly can reduce the incidence of cardiovascular diseases by 69%..

For the elderly, various functions of the body decline, and walking exercise is suitable for most people. China Dietary Guidelines also recommend that it is more appropriate to walk more than 6,000 steps a day.

Don’t walk too much for patients with obesity and arthritis and weak physical fitness.Keep proper walking exercise.

matters need attentionThe elderly should not exercise for more than one hour. Because of the weakening of body balance, it is best to avoid walking sideways, backwards and slopes during exercise.

  • "the most life-prolonging sport": playing ball

A study published by the National Cancer Institute in the Journal of Aging and Physical Activity found that,The sport that can help middle-aged and elderly people live longer is playing ball..

When playing ball, it is not only a simple swing, but also mobilizes the muscles of the whole body; When chasing the ball, you need strength such as legs and cervical vertebrae; When watching the ball, you will also exercise your eyesight, and running and jumping will also help you lose fat, and whether it is singles or doubles, it will give people a sense of participation and enhance communication.

matters need attentionBefore playing ball, you should be prepared to exercise and stretch the heel, ankle and other easily injured parts. Playing ball for too little time is easy to cause arthritis. Therefore, pay attention to controlling time and stretching and relaxing joints after exercise.

No matter what kind of exercise, as long as you move, it is better than lying and sitting. For middle-aged and elderly people, it is necessary to pay more attention to weekly exercise and choose appropriate, moderate and timely exercise to prolong life.

References:

[1] "Harvard University found that the best time for sports to" continue life ",this amount per week, the lowest risk of death". Medical Novi.2022-10-06

[2] "After 65 years old, your life depends on this" ability ",and there are four ways to test your strength". Life Times .2021-08-24

[3] "I studied 270,000 people in 12 years: See which sports can best help middle-aged and elderly people live longer! Health Times. 2022-09-07

Reprinting is prohibited without the permission and authorization of the author.

What is culture and how to understand the word culture?

What is culture and how to understand the word culture?

What is culture? Let’s start with what is literature and what is culture.

Text:

"Shuo Wen Jie Zi": "Wen, wrong painting also. Xiang Jiaowen. " (Oracle Bone Inscriptions’s writing "

",with" people "above and" hey "below. "Man" and "Wa" are wrongly drawn and like essays. )

People: from the family, from the family.Hey.

Shuo Wen Jie Zi: "Hey, right. Like the shape of a left lead. All the genus is from the genus.”。

It is the paradigm of the word "Nuo" that the right is violent and the shape like the left is more like the shape of the male root.

"Shuo Wen Jie Zi": "Hey, left-handed. From reverse to reverse. Reading is the same as reading. " . It bends from left to right, so it is the paradigm of the word "Zi" that its character image is drawn from the right and is still like the shape of yin flowing out.

The two paradigms are superimposed. Youyin affects yang.Blind dateLovers are the paradigm of herringbone.

Because Oracle Bone Inscriptions’s "person" and "entry" are easily confused. Oracle Bone Inscriptions’s "human" writing (

)

"Shuo Wen Jie Zi": "Man, the nature of heaven and earth is the most expensive. This essay is like the shape of an arm and a shin. " . Its Oracle Bone Inscriptions shape is like the shape of a person saluting from the side. The form of the adult crown ceremony of the Jewish man is the essay (or Oracle Bone Inscriptions)

") The paradigm of the word" human ".

"Shuo Wen Jie Zi": "Hey, hey. From you, from you, intersect. " .

(See a picture "Hey")

(Hey: See a painting "Hey”)

The superposition of two paradigms: Yin and Yang.HeyIt is the paradigm of the word "Wa" to intersect with Yin and Yang and make friends with Thailand.

The two paradigms of "human" and "wa" are superimposed: the staggered painting still shows that the person who sends out the information of love and mating is the paradigm of "Wen"

(Person: See "Person" in one of the two paintings)

(

), the superposition of the two paradigms of human beings: Judaism teaches the exercise of human rebirth. If the person born is the paradigm of Chinese characters. Life is full of one head and one foot. From the fall of people, it means that what they are born into).

"Wen" is a message sent by interlaced paintings that still show love and seek mating.

change"Judaism teaches people to be born again if they are born.

"Culture" is the change caused by information orientation.

The Biography of Ben Gua in Zhouyi: "Rigid and soft are intertwined, and astronomy is also; Civilization stops, so does humanity. Observe astronomy, observe time changes, observe humanity, and turn it into the world. " .

The message of yin and yang is astronomy, and the message of civilization is humanity. Observing the information of yin and yang can tell the changes of the times. Observing the information sent by civilization and participating in it can make a world you like.

What people love now, then what the future world of mankind will be. This is the oldest and deepest understanding of "culture"

The definition of culture on the internet: culture is all human spiritual activities and their products relative to politics and economy. This is wrong. This is wrong. This is wrong. Say the important things three times.

"Culture" is the change caused by information orientation. It is not only human beings who have "culture". Everything in the world has "culture". For example, "fossils", from the information left in "fossils", we can refer to and study the changing process of paleontology. It’s just that we usually study the "culture" of human beings. Studying "culture" can let us know the past and the future. The Book of Changes was the earliest study of "culture". Unfortunately, our modern books classify it as a superstition of fortune telling.

"Text" is the information we get, or the information we send.

Information can deduce its predecessor source, what is happening now and its future development.

The "transformation" here refers to the changes after we accept the information. And the changes caused by the information we send.

The simplest and most practical understanding of "culture" is that what we love now will determine what our future will be. And everything we are suffering now is caused by our past kindness. Learning "culture" can help us to move forward towards the beauty in our hearts in the future. High-level "culture" can shape a world that one yearns for.

The "cultural" war is to confuse the beauty and ideals of the rival nation. Let its nation have no cohesion and combat effectiveness. So as to conquer the nation by using the deviant elements of the nation. Poison textbooks are an example, and the other party has already started. And we? ? ? ? ? ?

Appendix:

CIA’s Ten Commandments against China Youth

First, try to seduce and corrupt their youth with material things, encourage them to despise, despise and further openly oppose their original ideological education, especially communist dogma. Create interest and opportunities for them to be unrestrained in pornography, and then encourage them to have sexual promiscuity. Let them not be ashamed of shallowness and vanity. We must destroy the hard-working spirit they have emphasized.

Second, we must do everything possible to do a good job in communication, including movies, books, television, radio waves … and new religious communication. Making them yearn for our ways of clothing, food, housing, transportation, entertainment and education is half the battle.

Third, we must draw the attention of their youth away from the tradition of government-centered. Let their minds focus on sports performances, pornographic books, pleasures, games, criminal movies, and religious superstitions.

Fourth, they often create things that have nothing to do and let their people discuss them openly. This planted the seeds of division in their subconscious. In particular, it is necessary to find good opportunities among their ethnic minorities, split their regions, split their nationalities, split their feelings, and create new hatred and old hatred among them. This is a strategy that cannot be ignored at all.

5. We should constantly create news and vilify their leaders. Our reporters should find opportunities to interview them and then organize their own words to attack themselves.

6. Democracy should be promoted under all circumstances. Whenever there is an opportunity, whether it is large or small, tangible or intangible, we must seize the opportunity to launch a democratic movement. No matter on what occasions and under what circumstances, we must constantly demand democracy and human rights from them (the government). As long as each of us keeps saying the same thing, their people will surely believe that we are telling the truth. We catch a person is a person, we occupy a site is a site.

Seven, we should try to encourage them (the government) to spend and encourage them to borrow from us. In this way, we have full confidence to destroy their credit, devalue their currency and inflate it. As long as they lose control of prices, they will completely collapse in the people’s minds.

Eight, we should use our economic and technological advantages, tangible and intangible blow to their industries. As long as their industry is paralyzed unconsciously, we can encourage social unrest However, we must help and assist them very lovingly on the surface, so that they (the government) will appear weak. A weak government will bring greater turmoil.

Nine, to use all the resources, even gestures, a word and a smile, are enough to destroy their traditional values. We should use everything to destroy their moral hearts. The key to destroying their self-esteem and self-confidence is to hit their hard-working spirit as much as possible.

10. secretly transport all kinds of weapons and equip all their enemies and people who may become their enemies.

Chinese and foreign scholars say cultural relics: capturing the "bright spot" of China culture in artifacts.

China news agency, Shanghai, November 25 th: Chinese and foreign scholars say cultural relics: capturing the "bright spot" of China culture in artifacts

China News Service reporter Wang Wei Kang Yuzhan

The World Congress on China Studies and the Shanghai Forum were held at the Shanghai International Conference Center from 23rd to 24th. At a sub-forum held on 24th, Wang Chunfa, director of the National Museum of China, presented a precious cultural relic in the museum-bronze rhinoceros statue with gold, silver and moire patterns in the Western Han Dynasty, from which he realized the unique charm of Chinese civilization.

This statue is in the shape of a rhinoceros, with its head held high and its eyes inlaid with black beads, which is the image of Sumen rhinoceros who lived in China in ancient times; The whole object is decorated with staggered gold and silver moire as thin as hairspring, which is exquisite and gorgeous, and it can be called a fine bronze ware in the Han Dynasty. The bronze statue made of animals shows the concept of harmony between man and nature and the nature of Taoism in ancient China.

"This precious cultural relic not only vividly narrates the past, but also profoundly affects the present and the future, enlightening us to respect history, respect our predecessors, respect nature and protect the environment." Wang Chunfa said that human knowledge is accumulated through exploration from generation to generation, and it should be passed down from generation to generation. Chinese and foreign scholars are welcome to the National Museum of China to feel the moving place of the bronze rhinoceros statue with wrong gold, silver and moire.

What are the China cultural relics that foreign scholars are interested in? In the face of a reporter’s question from China News Service, Han Yili, a former associate professor in the Literature Department of Moscow Humanities University, made a list on the spot-Oracle Bone Inscriptions, bronzes, silk books of Mawangdui … Some of them were related to the topic of Zhouyi he studied, and the other part was out of his personal interest.

In Han Yili’s view, the importance of ancient cultural relics and historical documents lies in helping people truly understand the ancient world outlook and living conditions. Compared with some subjectively recorded words, real artifacts can reflect a period of history more intuitively. "Many cities in China have their own museums, so that everyone can learn history and experience culture from ancient artifacts. How to better protect cultural relics and inherit culture is where we should learn from China. "

Yi Xin, an international student from Shanghai University in Mexico, immediately thought of blue and white porcelain. "I found that China’s blue and white porcelain is very similar to some artifacts I saw in Mexico. Later, I read the literature to know that these artifacts really came from China. Exploring how these artifacts arrived in Mexico from China and looking for connections between different cultures made me feel very interesting. "

Yi Xin told reporters that China has a long history and China culture has many "bright spots", which let her know the real China from different angles. "We will not stop exploring China, because there are many things worth studying here." (End)

The consumption environment has changed dramatically, and beauty cosmetics will usher in these trends in 2024.

More than half of 2023 has passed, and the research and development of new products in 2024 is being started. So what is the trend of the beauty industry in the coming year? In which direction will the industry develop?

On August 18th, the 2023 Top 100 Cosmetics Conference, jointly organized by CBO and China Department Store Business Association, was grandly opened in Hangzhou Bodi Liyun Hotel. At the "2023 Cosmetics Department Store Retail Conference", Meng Shuping, the trend director of authoritative forecasting agency WGSN in China, shared the report "Beauty and Skin Care Trends in Spring and Summer of 2024".

△ Meng Shuping, Trend Director of △WGSN China District

"In the era of dynamic changes in consumers, if you want to understand the trend of the beauty industry, you must first understand the beauty consumers." Meng Shuping stressed.

According to the results of WGSN’s multi-dimensional investigation, it is believed that in 2024, driven by macro factors such as economic recovery, scientific and technological development and post-epidemic reconstruction, there will be six categories of consumer ideas, namely, mindfulness care, mobility, building into a state, mass power, multi-personality and breaking away from convention.

WGSN said that 2024 was a very special year after the epidemic. Because people need to rebuild psychologically and physically after the epidemic, there will be a relationship of embracing and interacting between people, that is, from individual to individual and then to subject. In this process, there has been a gathering of groups such as mindfulness, multiple personalities and breaking the routine, so this trend has emerged.

Among them, "flowing state" and "building into Tuobang" are relatively new consumption concepts at present. "Flowing state" means that consumers are constantly changing under the influence of the big environment such as economy, so the industry should constantly understand consumers to adapt to consumption changes. "Building into a Tuobang" means that consumers are becoming more and more personalized, and there will be a beautiful vision of "taking practical actions to make society enter a utopian state". For example, more and more KOC help their favorite brands to enter the public eye.

After the concept of consumption, different portraits of consumers are hidden. If we evaluate the seven dimensions of beauty consumption motivation, such as sensitivity to big brands, environmental ethics, price awareness, efficacy, convenience, social media evaluation, personalized customization and so on, they will present the following seven kinds of consumer portraits: skincare slacker, factual activist, progressive, digital expert, sensitive romantic and universalist.

The first is "streamlining skin care lazy people", who are equivalent to the wisdom of the personal care industry. They show the new moment of beauty, use intelligent beauty technology and pay attention to all forms of mindfulness care. At the same time, they also admire big brands and like fixed products with good reputation; The value of environmental ethics is very high, and the price awareness is relatively weak. "Because they know that higher prices will have better quality."

The "Factual Action School" pays more attention to efficacy and personalized customization. Their environmental moral values are relatively high, and they are generally sensitive to big names, but they pay more attention to social media evaluation. "So, you can see why there are so many young people now. When buying a brand, they will first make an inquiry on the little red book." Meng Shuping explained. In addition, the group also strives to break the old norms of the beauty industry and eliminate potential prejudice. For example, this group not only pays attention to the expectation of the younger generation of beauty products such as generation Z, but also cares about the new product trends of generation X (people in the 1970s).

The value of environmental protection morality of "Tuobangists" has reached the peak, and they advocate nature, but this group has a moderate trust in big brands and a relatively high sensitivity to social media and efficacy. The group of "digital experts" pursues the brand effect, but also the direction of imitation makeup, digital virtualization and emotional communication. They can seamlessly change between the digital world and offline life, and reshape beauty with physical digital behavior and virtual character aesthetics.

"Sensitive romantics and universalists" also pay more attention to big names and environmental awareness, as well as social and personalized customization. At the same time, I also love emotional expression, and there will be some rebellious psychology such as "I want to be younger". They attach importance to co-creation and experimental products and brands that integrate art, science and nature.

Although "universalists" are more popular, they still pay attention to environmental protection and will pay attention to convenience and effectiveness. They need to redefine the crowd. This also explains why more and more neutral makeup and transgender makeup are becoming more and more popular. This group of people pursue the democratization of beauty, reject perfection, advocate high authenticity, and think that everyone should feel beautiful, popular, cared for and concerned.

In response to these consumer portraits, WGSN predicted three directions of beauty in spring and summer of 2024.

On the basis of exploring the integration of new and old, nature and man-made, WGSN believes that one of the trend themes of the beauty industry in the coming year is "blurred". These include meta-cosmic inclusiveness, space beauty, biotechnology, DNA skin care, healing beauty, healthy journey, from seeds to skin and many other development directions.

"If you want to impress consumers with the concept of" flowing state "and" digital talent ",you can combine it with beauty cosmetics in the direction of meta-universe and space beauty, such as skin care brand Youshiyan, and use consumers’ interest in space-related product design and interstellar aesthetics to cooperate with China Aerospace Culture Bureau to design its anti-wrinkle eye cream product 2.0, which presents a very space-like packaging."

Meng Shuping said that as the real and virtual fields become more interchangeable and people don’t care much about the differences between them, in this era background, the blurred theme highlights the dazzling design, immersive world and illusory solutions. At a deeper level, the confusing theme is rooted in the reality that the world is facing unprecedented challenges and how to deal with these challenges in an alternative or even speculative way. Here, science and science fiction are in perfect harmony, because creative people and scholars explore how to use the virtual world and enter Tuobang (a more active and pragmatic utopia) to explore new solutions for the real world.

"Chengfang" is the second trend direction of the beauty industry. Through freedom of expression and passion for cross-category innovation, this theme embraces multiple personalities, breaks away from convention and challenges the beauty narrative of the past. The main development directions are: a new generation of expressionism, hangover remedy, remodeling basic models, Gothic aesthetics, meaningless age beauty, new masculinity, embarrassing beauty needs and so on.

First of all, in the happy, naughty and innovative expressionism, bold, bright and flamboyant colors are the key. Global Google trends show that in the past 12 months, the search volume of "rave makeup" has increased by 250%, among which the search volume of "glitter eye shadow" has increased by 250%.

"hangover remedy" is combined with the rich nightlife of modern young people. The products focus on quick repair and makeup to meet the needs of young consumers’ living conditions; "Remodeling basic models" is to reshape basic products such as masks and mascara according to the preferences of young consumers. "Gothic aesthetics" is based on the return of punk culture, adding a large number of personalized metals and irregular metals to products, making products more cool.

"Unnecessary Age Makeup" will break away from convention, attract millennials and Generation X, and seek expressive makeup. The data shows that by 2025, cosmetics for people over 40 will become a growth area, because older millennials and Generation X will continue to use makeup as a source of happiness and a tool for self-expression, regardless of age restrictions.

With the increase of life expectancy of the global population, people no longer regard cosmetics as the patent of young people, and older people will continue to use cosmetics. It is estimated that by 2025, the global population over 60 will double to 2.1 billion (data from WHO).

"Anju" is the third trend direction of the beauty industry.

WGSN believes that with the readjustment of values, consumers advocate the value of interdependence and the power of adaptation and recovery.

On the functional level, this direction focuses on products that satisfy our sense of happiness and security. This can be expressed in the form of healing design and health design. It can also be expressed in the form of ultra-practical items with great adaptability by using the power of color, light and emotion. Considering the portable and packable design, it can provide preparation and protection in an unpredictable world, which is not only suitable for traveling and nomadic lifestyles, but also able to cope with changing weather. Such as balanced beauty, fermented beauty, more convenient perfect dosage, quiet fragrance therapy and so on.

The establishment of U18 Championship has added a new puzzle to baseball in our province.

Source: [Huasheng Online]

Opening ceremony of the competition.

Huasheng Online, November 27th (Reporter Chen Pu Zhuang) After two days of fierce competition, the first Hunan U18 Baseball Championship closed yesterday at Kaile Baseball Field in Kaifu District, Changsha. Baseball has added a heavyweight event in our province, and the promotion and development of the project has ushered in a new opportunity.

The players are in the competition.

The competition was directed by Hunan Sports General Association, sponsored by Hunan Baseball and Softball Association and hosted by Changsha Baseball and Softball Association. Six teams from Hunan Sports School, Changsha He Long Sports School, Zhuzhou, Xiangtan, Hengyang and Loudi participated in the competition. After two days and 11 competitions, the He Long Sports School team won the championship in four games, Hengyang team won the second place, the provincial sports school won the third place, and Zhuzhou Lingyu, Xiangtan Zuoke and Loudi team won the fourth, fifth and sixth places respectively.

Courtesy of the stadium.

According to Yu Xiaohui, executive vice chairman of Hunan Baseball and Softball Association, baseball and softball has developed rapidly in our province in recent years, relying on some universities, primary and secondary schools and non-governmental organizations in the province. Among them, Changsha’s baseball and softball competition system is particularly perfect, from U series for teenagers to city games, college leagues and social leagues, which can meet the needs of athletes and enthusiasts of all ages. The establishment of the U18 baseball championship in the whole province laid a good foundation for the further development of the project. Next, the provincial baseball and softball association will strive to develop baseball and softball into a new highlight and advantage project of sports in our province.

Li Yanling, Chairman of the Provincial Baseball and Softball Association, presented the award to Ye Yifei, winner of the home run award.

Kick-off ceremony of the game.

Wang Huang, second-class inspector of Hunan Sports Bureau and full-time vice chairman of Hunan Sports Federation, Fei Bo, director of competitive department of Hunan Sports Bureau, Qin Shiping, deputy director of Changsha Sports Bureau, Xiao Deqiang, president of Hunan Sports School, and Ye Bin, vice president of He Long Sports School in Changsha attended the opening ceremony. Li Yanling, Chairman of Hunan Baseball and Softball Association, presented awards to the champion team.

This article comes from [Huasheng Online] and only represents the author’s point of view. The national party media information public platform provides information dissemination and dissemination services.

ID:jrtt

The rise of domestic beauty cosmetics China beauty market ushered in a new pattern.

Cover journalist Guo Kexin

In the just-concluded Double Eleven War, domestic beauty brands represented by Polaiya, Winona, Nature Hall, etc. have made outstanding achievements, and domestic beauty can be said to usher in a new pattern. Among them, Polaiya won TOP1 in the dual-platform beauty industry of Tmall and Tik Tok. This is also the first time that domestic beauty products have won the championship in the fierce competition with foreign beauty products in recent years. Proya, who has achieved outstanding results, also officially entered its 20th anniversary on November 18th. At the same time, Proya’s 20th anniversary strategy conference was held in Hangzhou International Expo Center, and a new vision for the future was released, aiming at becoming an international China beauty company with consumers as the core, technology as the foundation.

40 Years’ Innovation of Domestic Beauty in China Cosmetics Industry

In the late 1970s and early 1980s, the China market, which opened its doors for the first time, welcomed a large number of foreign brands. Beauty brands from the United States, South Korea, Japan, France and other countries have successively occupied a large share of the cosmetics market in China, and domestic brands have struggled in the "dark moment". However, 40 years later, in the cosmetics market in China, domestic brands gained the trust of consumers by iteratively upgrading and building the core competitiveness of scientific research. Yan Jiangying, chairman of China Flavor Cosmetics Industry Association, said at the 20th anniversary strategy conference of Polaiya that in the past two decades, the cosmetics industry in China has gone through the wholesale era, the channel era and the new brand era. From its birth, listing, brand building to the 20th anniversary, Polaiya echoed the development process of the industry, led the development with strategic and technological innovation, led the sustainable development with ESG construction, followed the industry regulations with responsibility, and became a China cosmetics company facing the public and leading China.

The new future of domestic beauty cosmetics China market has become the source of global innovation

At the strategy conference of Polaiya’s 20th anniversary, Franckie, vice chairman of French Cosmetics Valley, shared the frontier trend of global beauty. She said that China’s innovation is attracting the world’s attention and showing the world the beauty power of China. At the global scientific research event, not only international brands but also China brands attended. For many years, Polaiya Company has been invited to participate in the "Cosmetic360" exhibition of the international innovation fair of French perfume and cosmetics industry, which is hosted by French Cosmetics Valley and integrates global innovation technologies, and share Polaiya’s vision of technological innovation; In 2020, Polaiya brought eight scientific research achievements to this IFSCC conference. At this conference, which is known as the "Nobel Prize in Cosmetics" and represents the highest level of international cosmetic technology research and development, Polaiya’s scientific research achievements appeared and became the China cosmetics brand with the largest number of academic achievements published at this conference.

Hou Juncheng, chairman of Polaiya Cosmetics Co., Ltd. also said that Polaiya’s development vision is "standing at the peak of China’s beauty industry, Polaiya’s vision has been extended to a broader international stage, and its goal will be more ambitious and longer-term. We must learn from the top international outstanding enterprises, and strive to become an outstanding century-old enterprise like L ‘Oré al and LVMH, and be’ Polaiya in China and Polaiya in the world’. "

The rise of domestic beauty cosmetics China cosmetics market ushered in a new pattern.

With the rapid development of China cosmetics market, China brand and international brand, China brand and international brand will compete on the same stage. As the representative of "China brand", Polaiya keeps climbing the peak of scientific research, so that "China Science and Technology" belonging to Polaiya can compete with "international brands" on the same stage; With the spirit of unlimited exploration, Polaiya keeps creating an infinite future, and further moves towards a China beauty company with consumers as the core and technology as the foundation. It is understood that in the six years since the listing of Polaiya, the company has developed steadily, with a market value of 10 times and a performance of more than 4 times. Polaiya is leading the brand development industry. This year’s Double Eleven won the first place in the beauty industry of Tmall and Tik Tok, and the first place in domestic beauty products of JD.COM. This is the first time that domestic brands have won the first place in the industry in the past five years. Fang Yuyou, co-founder and CEO of Polaiya, mentioned in his speech, "This’ phased achievement’ is hard-won, which makes us more confident.’ Being a China brand of our own’-this is not just a beautiful wish, but a future we can see."

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The sales of "deep" high-end beauty cosmetics have fallen sharply, and the desire of middle-class women to protect their faces is declining?

Reporter | Viann

Editor | Zhou Zhuoran

Since late January, Simei, who has been isolated at home, has found that cosmetics are useless. Due to the inconvenience of going out and poor logistics, she hardly bought beauty products.

During the epidemic, there were not a few people who reduced the consumption of beauty products. According to the data obtained by Bain, a management consulting company, and Alibaba Tmall, the online sales of beauty products decreased by 30% from the first day of the first month to the thirteenth day of the first month (January 25th to February 6th) in the Spring Festival in 2020, among which the high-end beauty products were more affected, with a decrease of 40%.

Estee Lauder’s performance fluctuated greatly during the epidemic. After combing the data of ECdataway Dataway, we found that the brand’s sales dropped by more than 75% year-on-year in the two weeks from February 8 to February 21. After ranking 100 in the brand sales list, it became the first in Tmall’s beauty care category from February 22 to February 28. This may be because Taobao Live Li Jiaqi broadcasted two Estee Lauder products on February 27.

Shiseido Group previously said that the sales volume of its four top brands in China decreased by more than half during the New Year.

At the same time, affordable beauty brands have been hit relatively lightly.

According to the data of ECdataway Dataway, during the five weeks from January 25th to February 28th, the sales of high-end beauty brands in Tmall beauty category fluctuated greatly, while the low-priced brands such as L ‘Oreal, Perfect Diary, Huaxizi and Yuze remained relatively stable in the top 15 of the weekly sales list.

Although with the passage of time, the beauty category market gradually began to resume growth, the difficulties faced by high-end beauty brands may be long-term.

During the epidemic, the online sales of high-end beauty brands declined significantly. Bain and Tmall explained that the social needs of Generation Z (born in 1995-2009), young people in small towns and cutting-edge white-collar workers declined, and they contributed more than 50% of the sales of this category in 2019, so the sales dropped significantly.

But this is not the whole reason. The frustration of high-end beauty brands is also related to their special brand attributes.

Yu Jian, general manager of Kaidu Consumer Index Greater China, told interface fashion that high-end beauty products, unlike cheap beauty brands, also bear the gift function like luxury goods.

Valentine’s Day is the traditional sales season for high-end beauty brands, but this year’s high-end beauty brands are probably "lover robbery".

After combing the Tmall sales data of ECdataway Dataway, it was found that the sales of high-end beauty brands generally declined on Valentine’s Day and the week before the holiday (February 8-February 14).

Among them, Lancome sales decreased by 12.8%, Estee Lauder sales decreased by 60.2%, Snow Show sales decreased by 41.7%, CPB sales decreased by 44.3% and SK-II sales decreased by 2.3%.

However, in a special period, even if online sales decline, it is a timely help. What makes high-end beauty brands even more headache is that tourism retail, which they regard as a channel for growth, almost completely failed during the epidemic.

Tourism is always closely related to shopping, and the most crowded people in duty-free shops are always the beauty counters with fragrance. According to the data of Generation Research, a French tourism retail research institution, the total sales of tourism retail channels reached 79 billion US dollars in 2018, of which perfumed products accounted for 31 billion yuan. Beauty products are undoubtedly the largest category of tourism retail in the world.

Shiseido Group, Estee Lauder Group and L ‘Oré al Group all emphasized the importance of tourism retail to the group in their financial year 2019 performance reports, and it was even the fastest growing channel for Shiseido last year.

More than a month ago, these beauty groups should have ushered in a small sales peak by taking advantage of the East Wind of Spring Festival travel. However, according to the data of the Ministry of Transport and the Civil Aviation Administration, the national civil aviation passenger flow in Spring Festival travel rush decreased by 47.5% within 40 days (January 10-February 18), of which the passenger flow plummeted by 86% from February 1 to February 18.

People greatly reduce their travel, so naturally they can’t and have no time to shop during the trip.

Shiseido CEO Masahiko Yutani previously revealed that after the outbreak, whether in department stores, pharmacies or duty-free shops, they obviously saw the impact of the decrease in China tourists on sales. Analysts at Mitsubishi UFJ Morgan Stanley Securities believe that Shiseido’s sales in the Asia-Pacific region including China and duty-free shops will decrease by 20%.

Because of the "avalanche" of tourism retail channels, in late February, Estee Lauder Group even offered a huge discount of 60% for three or more brands in duty-free retailers at airports such as duty-free shops in Japan.

Although the epidemic will always pass, high-end beauty brands are still worried that after the epidemic, the target group will become cautious in consumption and will take the initiative to downgrade beauty products.

Since the Chinese New Year, almost all walks of life have heard the news that the company’s cash flow is tight. Startups are struggling to save themselves, and large companies have successively implemented measures such as layoffs and employee pay cuts.

The middle class with houses, cars and loans should have been loyal customers of high-end beauty brands, but an epidemic will force them to grow.

Sun Xiaoji, a financial writer, said in an interview with Interface Culture that the outbreak of the epidemic gave people a rare opportunity to reflect on consumerism.

Sun Xiaoji suggested that people "get rid of the illusion of the middle class", control their desire for consumption, increase their desire for income, use their money for investment and savings, and don’t buy meaningless goods. "When you have to spend money, you can treat every expenditure as an investment."

However, consumers’ demand for high-end beauty products still exists, and brands also have opportunities to seize.

According to the data of the business staff, in February, the number of views, collectors and times of collection of Tmall cosmetics increased slightly, and the trend of beauty and skin care categories became more intense, with the number of views, collectors and times of collection rising sharply, with the growth rates of 64.09%, 39.10% and 77.80% respectively.

This means that in the days when people are isolated at home, although they have reduced shopping, they have more time to learn about beauty knowledge. Simei planted many new products, and saved two months’ salary when she went out, so she was going to buy them in buy buy after the epidemic.

L ‘Oré al Group called it the consumption base of beauty products at the presentation of "Cloud Release" China development strategy. Once the situation improves, beauty lovers will release their pent-up shopping desire.

After all, China women’s demand for beauty products should not be underestimated, and now they are the most mature consumers in the Asia-Pacific region.

Tao Jun, Director of Consumer and Market Insight of L ‘Oré al China, said that the overall penetration rate of female consumers in China in skin care products is close to 100%, and all categories are basically the same as those in South Korea, even surpassing South Korea in eye cream and mask, with an average of 13.8 skin care products.

In China, some high-end beauty brands have strengthened the operation of "private domain traffic" in sales channels.

On February 1st and 2nd, the sales of skin care brand Lin Qingxuan’s Wuhan store soared, and its performance rose to the second place in the country. On February 15th, Lin Qingxuan’s offline performance even increased by 45% compared with the same period of last year, and most of these sales were completed by digital platforms such as shopping guides and live broadcasts.

Lin Qingxuan told interface fashion that as of the end of February, 337 direct-operated stores had basically achieved the same performance as the same period of last year through digitalization. From March 1 ST to March 8 th, Lin Qingxuan’s whole network sales increased by 513% year-on-year.

Prior to this, half of Lin Qingxuan’s offline stores had been closed from the first day of the Lunar New Year to the seventh day of the Lunar New Year, and his performance plummeted by 90%. Sun Chunlai, the founder, once said that the cash flow could only last for two or three months at most, and tapping private domain traffic made Lin Qingxuan temporarily out of the predicament.

Fan Yijin, vice president of Tencent Smart Retail, said at the online summit of beauty private domain traffic held by Jumeili and Tencent Advertising that according to interviews with consumers, store managers and shopping guides and BCG analysis of consulting company, when brand store managers and shopping guides have 300 customer friends and 30 ~ 50 customers who interact frequently, and interact with consumers at least once every 1 ~ 2 months, and chat for 3 ~ 5 minutes each time, the service capacity of sales terminals can be improved by 9 ~ 10 times, and the repurchase rate of consumers can be improved.

Lin Qingxuan told the interface fashion that after the epidemic, Lin Qingxuan will also increase the digitalization of live broadcast, and upgrade to Lin Qingxuan’s digital live broadcast store on the basis of existing direct stores, which will increase the user experience and form two dimensions of online content dissemination and offline service experience that reach consumers.

However, private domain traffic is not a treasure mine that all high-end brands can tap. Song Xing, founder and CEO of Fanyan Consulting, said at the online beauty private domain traffic summit that China companies of international beauty brands are limited by overseas headquarters’ control over brand tonality and other aspects, and it is difficult to respond to some domestic trends quickly, so they may miss the tide of private domain traffic.

On the other hand, private domain traffic is a sudden rise during the epidemic. It seems to be a temporary savior, but its future development trend is still not clear. With the gradual overload of private domain information, some users have begun to quit the WeChat group full of sales links.

For mid-to-high-end beauty brands, the way to retain customers may be to enhance brand power and establish emotional ties with them. In Yin Kuo’s view, the middle and high-end beauty products are perceptual goods, and consumers will still be willing to use the customary beauty brands in the long run.

The efficacy of beauty products is difficult to be measured intuitively, and the consumption of high-end beauty products belongs to emotional consumption. What high-end brands need to do is to find the button that triggers consumers’ emotions.

Yu Jian believes that as long as China consumers yearn for a better life, the beauty market will be full of various possibilities.

You must play these 22 games.

For many people, games are not only entertainment, but also a cultural and emotional sustenance. An excellent game can make you immerse yourself in its world and resonate. The following games are recognized as outstanding works in the industry, and are worth every gamer’s experience.

This is a first-person shooting game with the background of World War II. Players will play the role of the Soviet Red Army, and fight the Nazi Germans in Stalingrad. The extremely realistic battlefield picture and the incisive violent aesthetics make people feel like they are on the battlefield. The game does not beautify the war, but shows its cruelty and meaninglessness.

This is a landmark one-person shooter game. Players will fight against mysterious allied forces and alien creatures in the ruins of the city. Wander among various abandoned facilities to find weapons and fight with the enemy. This simple game has become a classic in FPS history through well-designed shooting experience and environmental exploration.

This is a super popular football simulation game. With the permission of nearly 10 thousand players and hundreds of teams around the world, players can choose their favorite teams to participate in various events. The super-high level of sports physics simulation makes this game a hot item in e-sports, and also allows fans to enjoy high-level football match fun.

This is also a popular sports video game in reality. All officially authorized NBA teams and stars, and a realistic five-to-five basketball experience, make this game super popular. Players can participate in all kinds of basketball games, experience the life of professional stars, and create their own legendary stories through career mode.

This is a battle game where Nintendo’s star characters get together to participate in the inter-act game. From Mario to Link, from Pikachu to Dr. Crow, the popular characters that appear in Nintendo’s works are here. Rich and interesting operation methods and scene design make this game suitable for all ages absolutely enjoyable.

This is an online card game produced by Blizzard. Players will set up decks from hundreds of cards that can be collected and use them to play against other players. The card effect is rich and the deck combination is varied, which makes this seemingly simple game full of great breakthroughs. High-level art design and classic Warcraft theme also make this game win the hearts of countless players.

This is a unique first-person puzzle game. Game scenes are all fantastic spatial puzzles, and players need to use physics knowledge to decrypt and move forward by portal. The sci-fi atmosphere with strict logic design brings fresh and exciting exploration fun. The end of the game story is also full of philosophical metaphors, which makes people unforgettable for a long time.

This is a dark action RPG game. Players need to choose a magic profession, fight demons all over the world, and finally fight the devil from hell. Rich equipment and skill trees, randomly generated map patterns and challenging and difficult settings make this game have endless repeated play value.

This third-person shooter depicts the doomsday scene after the collapse of human civilization. The player will play a middle-aged man who sends a special girl to a research institution. In the journey that contains the light and darkness of human nature, the fate of the two will be intertwined. This is an unforgettable adventure.

This is a very popular first-person shooter game. Players will choose one of dozens of heroes and cooperate with their teammates to fight against the enemy. Rich hero design and strict competition balance make this game a major attraction of e-sports. The game itself is also very suitable for more casual players, bringing compact and refreshing shooting fun.

Baseball, the first carrier of American dream spirit | column

Sports Industry Ecosphere www.ecosports.cn

Basketball, ice hockey and rugby are all very hot. Why is baseball the only American national sport?

Why is it that MLB, which seems to have a slow pace, is deeply loved by American audiences today?

Behind this series of questions, Chen Shengyin, a columnist of the ecological circle and a senior reporter of five-star sports, brought us a story about American baseball culture and told us about the greatness of baseball.

Column | Chen Shengyin

Chen Shengyin, a columnist of Ecosphere, is a senior reporter of five-star sports. He started his career in 2002, and has reported many top-level events such as European Cup, Asian Games, NFL Super Bowl, NBA Finals and MLB World Series.

What is baseball culture like? Start with this story

Brother Quan invited me to tell you about American baseball culture. So, let’s start with the story of an 8-year-old girl.

Hailey Dawson was born in Henderson, Nevada in 2010. Xiao Haili is an unfortunate girl. She was born.Suffer fromPollan syndrome. PollanSyndromeIt is one of the most difficult diseases in the medical field at present. Up to now, its cause is still unclear. The main symptom is deformity of breast, chest wall and upper limbs. Xiao Haili lost three fingers in her right hand from the moment she was born, and the only thumb and little finger left were not fully developed.

Thanks to modern technology, with the help of engineering experts at the University of Nevada, Las Vegas (UNLV), Xiao Haili finally got her own right hand at the age of 5! Experts finally made a new type of prosthesis by using 3D printing technology. This 3D prosthesis, which has been precisely printed and made, is more perfect than traditional products. Xiao Haili wears it not as a decoration, but as a normal person.

When she first started training artificial limbs, Xiao Haili’s parents let her throw baseball. There are two reasons: first, baseball pitching can have a good training for the accuracy, strength and control of opponents, and second, because of the influence of Xiao Haili’s father Greg. Greg Dawson is from Maryland. The love of his life is not only his family, but also his hometown team Baltimore Orioles. In a subtle way, the whole Dawson family has now become an Orioles fan. Xiao Haili and her brother Zach usually like watching and playing baseball.

In the garden at home, when Xiao Haili threw the ball hard with her "mechanical right hand", Greg later recalled, "Yes, we all cried the moment the ball fell into my glove."

"Mom, I still want to pitch in Orioles Park!" That night, Xiao Haili made a wish before going to bed. At that time, she probably didn’t even think of it. In the next three years, she not only fulfilled this wish, but also created history.

Xiao Haili’s mother sent an email to the Baltimore Orioles, and she got a quick response. On August 17, 2015, she flew as far as Sleepless in Seattle, and the Dawsons came to the Orioles Park Stadium. Before the start of the game that day, more than 30,000 fans of the whole audience drummed together.ZhangjiaOil, Xiao Haili walked onto the pitcher’s hill and threw the first ball for the Orioles.

Because the 3D printed prosthesis is assembled from more than 30 parts and can be replaced at will, Xiao Haili changed all her "manipulator" into orange (oriole logo color) on that day. After the game that day, the reporter asked Xiao Haili, "What do you want to do next?" Xiao Haili replied timidly, "I want to be able to pitch at all courts."

From that day on, for three years and 30 days, on September 16th, 2018, when Xiao Haili threw the first ball of the competition in los angeles angels Stadium, history was written as follows: she became the first person on the planet to complete the kick-off ceremony in 30 MLB30 stadiums.

Derek kittel, the legendary captain of the new york Yankees and now the owner of Miami Marlins, blessed Little Haili: "Today, you are our angel, and you have inspired everyone, including me."

Sports bring us too much positive energy like Xiao Haili, but as far as Xiao Haili’s story is concerned, only baseball can write a script like her. Because in the United States, even though American football is the largest sport and basketball is the best in globalization, baseball will always be the first carrier of the American dream spirit.

Baseball is an important part of American culture-no, this statement is not accurate. It should be said that baseball has been completely integrated into American culture and into all aspects of Americans.

FIRST PITCH, the beginning of everything

From a fan’s point of view, there are many ways to let her participate in professional competitions in person. But in the United States, there is no way to go beyond the kick-off. There are KICK-OFF in American football, TIP-OFF in basketball and FIRST-PUCK in ice hockey, all of which are the signs of the official start of the game.

But none of them can match FIRST PITCH.

In fact, it is not difficult for fans who know the four major sports to imagine that American football, basketball and ice hockey are all coherent sports. If someone outside the game participates in the opening ceremony of the above games, the game can only be separated. Baseball, which is relatively static, will not have this problem. Although FIRST PITCH has nothing to do with the official game, fans prefer to regard this sacred ceremony as a signal to tell everyone that the game has started!

For Americans, especially in the northeast, this signal can even be regarded as the beginning of a year. Among the four major leagues, only baseball is a single-year event, and the season usually starts from the end of March to the beginning of April.

At this time, the northern cities are generally just in the spring. For Americans, on the Opening Day of MLB, the stadium is full of green eyes and the smell of soil in the nose. With the first ball thrown, this not only means the beginning of the baseball season, but also means: spring is here! The new year has really begun!

Of course, the kick-off ceremony can have such a high status in the minds of fans today, and thanks to Ronald Reagan, the most people-friendly president in American history. Before him, the guests who kicked off the ball were usually arranged in the first row of the stands behind home plate, and then stood up in their seats and threw the first ball. On the opening day of MLB in 1984, Mr. Reagan, then president of the United States, appeared at the Memorial Stadium, the home of Baltimore Orioles, without informing anyone.

Reagan’s excitement made the security guards at the scene have a headache. Because there was no preparation at home, Reagan’s seat was finally above the third base. This position is obviously not suitable for tee-off, and the action is relatively large when tee-off, and the surrounding environment looks unsafe. But since the president has arrived at the scene and it is the opening day, it is really unreasonable not to come to FIRST PITCH.

Finally, Reagan gave the solution. He finally walked onto the pitcher’s hill and threw the first ball of the 1984 season-at that moment, everyone found that the kick-off looked more integrated with the game in this position. Since then, the FIRST PITCH on the pitcher’s mound has formed a new practice.

The most symbolic of FIRST PITCH is undoubtedly October 30, 2001. New york Yankees and Arizona Diamondbacks played against each other in the World Series. In the third game, George W. Bush came to the scene. The significance of this game is that it is the first game of the highest level baseball decisive battle in new york City after the "911" incident. When George W. Bush threw the first ball in NYPD uniform, the whole Yankee Stadium stands shouted "U-S-A". All American media admit that only baseball can unite the whole of new york, no, the whole of America.

But this time FIRST PITCH has a lot of interesting tidbits.

After all, FIRST PITCH is a ceremony. Usually, the pitching guests are not professional players, so they will pitch at the front of the mound, but George W. Bush stood at the standard position of the pitching line that night and sent the pitch. For this reason, ESPN also specially produced a small feature, starting from Reagan, comparing the pitching actions of presidents, and Bush was indeed the best pitcher-after all, he used to be the owner of the MLB team Texas Rangers.

Despite his high level, Bush was criticized that night. After the aftermath of the terrorist incident, his preparations for this FIRST PITCH were a bit overdone. Except that the security in the stadium was upgraded to the highest level that day, NYPD’s coat was actually wearing a thick bulletproof vest, so it looked particularly bloated. In order to show his courage, Bush walked on the court alone, but in fact, a bodyguard followed him all the time, but no one noticed-because the bodyguard was wearing a referee’s uniform.

So this time FIRST PITCH is still quite controversial: no one wants this pitch, which represents American strength and unity, to be so timid.

Because FIRST PITCH is sacred and pure for Americans. As Hailey Dawson brought us: Every time I throw a ball, she tells the world that I don’t bow to fate, and my life really begins!

Baseball, everyone’s sport.

The inspiring thing about Xiao Haili is that she overcame physical obstacles and achieved the same things as ordinary people.

This is the hope that baseball has always brought. For Americans, the biggest special feature of baseball is that everyone, even if you have nothing special, can make achievements in baseball.

Needless to say, ice hockey is a sport that mainly belongs to its neighbors in the north and further north, even in the United States.

American football, which is "the sport of the strongest person in the world", must reach the peak of human beings in strength and speed in order to stand out from it.

Basketball, height is an insurmountable topic. Even if small ball tactics are popular nowadays, you should at least have a height of 1.8 meters-well, the average height of adult men in the United States today is 1.76 meters.

But baseball is different. Just like the United States as a melting pot of the world, this sport can accommodate everyone.

First of all, it doesn’t care about your physical fitness. You can have no speed, so practice your own blows and bring points to the team; You can have no strength, so improve your hitting accuracy and make yourself a guy with a high base rate; You may lack batting talent, but you may have a good sense of the ball and be an excellent defender …

Dustin-Pedro

In short, as long as you look for your talents and work hard to improve them, you will eventually be useful in baseball games. In 2008, when Dustin-Pedro, a second baseman with 75,80 kilograms of 1 meter, won the American League MVP, ESPN famous baseball commentator Buster Olney once pointed out in his column:

"When you watch a major league game, basically, you can always find a guy in the game who is very similar to you. You can’t be Kobe Bryant or Tom Brady, but you can see yourself in Pedro. He is too ordinary, not tall or strong. His parents run a tire shop in a small town in northern California. He was born there and grew up leisurely. As a child, Pedro played American football and baseball, as well as tennis. He kept practicing his hitting, and he didn’t strike out once for a whole season in high school. Then he was selected by the Red Sox and improved himself in the minor league until today. "

Baseball gives every boy the possibility to realize his heroic dream. Today, the tolerance of baseball is not only for Americans, but also for every immigrant. In American history, baseball has taken the most important step towards racial integration. Whenever you mention Martin Luther King, Malcolm X and Muhammad Ali, there is another name you can’t forget.

Jackie Robinson, a black boy from southern Georgia, signed a contract with Brooklyn Dodge (now Los Angeles Dodge) in 1947. When he made his major league debut on April 15 that year, it also represented that the colored barrier of baseball for more than 60 years was broken in one fell swoop.

At that time, even in Dodge’s locker room, there was racial discrimination, but the great Jackie was very calm: "I don’t care whether you like me or not. All I need is that you must give me respect for human beings."

Today, the whole MLB has also given Jackie Robinson the highest praise: in 2004, his number retired in the whole league, which of course does not mean that No.42 disappeared on the court. On April 15th every year, the day Jackie first stepped onto the major league stage, every player will wear number 42 in all the games that day. This day is Jackie Robinson Day. On this day every year, you will find that Jackie’s influence is not only in baseball.

Nowadays, on April 15th every year, on social networks, from Obama to JAY-Z to Jamie Foxx to LeBron, almost everyone pays tribute to this baseball player-without his efforts to break down barriers, the status of ethnic minorities in American society may not exist today. It is this step taken in the most traditional baseball game in the United States that the black civil rights movement has reached a new level.

Fifty years after Jackie Robinson entered MLB, a young man from Panama appeared. When he first arrived in new york at the age of 21, he didn’t even speak a word of English, but he clearly knew Jackie’s story.

So he also chose No.42, hoping to realize the same dream as his predecessors in this strange land. Later, this young Panamanian, Mariano Rivera, became the greatest finisher in history.

Rivera is Jackie Robinson of this era and the epitome of all Latin American descendants. In his 19-year career, he ended the game 652 times. Every American knows: "When Mariano walks onto the mound, it means the end of the game."

In 2004, the league retired No.42 as a whole, but it still made an opening: players who were still wearing No.42 jerseys at that time could keep their numbers. As a result, Rivera became the last player in the major leagues to use number 42. It is also gratifying that this number with special significance to baseball can have such a great ending.

Like Rivera, whether in Mexico, Panama, Puerto Rico, Venezuela … or Cuba, many people rely on baseball to gain recognition and finally gain a foothold in the United States. On the opening day of the 2018 season, 236 of the 877 players from 30 teams were born in Latin America, accounting for 27% of the total.

Alex Cora, the coach of this year’s World Series champion Boston Red Sox, is a Puerto Rican. In order to appreciate his great contribution and achievements this season, the Red Sox specially let Cora return to his hometown of Caguas with the World Series championship trophy in these days.

Champion, waiting for every city

As a Baltimore Orioles fan, when Xiao Haili was asked what her next wish was, she replied, "I hope the Orioles can win the championship, so my father will be very happy."

Indeed, after the great success from the mid-1960s to the early 1980s, the Baltimore Orioles have not won the World Series for 35 years. Among the four major American leagues, MLB is probably the most difficult to win the championship.

The scarcity of playoff places and the changeable sports characteristics have led to the tragedy of many teams with a long tradition and a long history. Only in this background, the persistence of the fans is even more valuable. In many cities in the United States, it is the greatest wish of fans to live to see the baseball team in their region reach the top. We only look at the history of this century:

In 2002, Anaheim (now renamed Los Angeles) Angels won the championship. In 1994, Disney made a film "Angels in the Outfield".

The story tells a little boy named Roger. He lives in a single-parent family, his father is a truck driver, and he has to run long distances. Roger hoped that his father could spend more time with him, but the answer he waited for was: "Let’s wait until the Angels win the World Series."

Yes, it is precisely because the Angels are a traditional bad team in the history, so this sentence in the film represents: This is simply impossible.

In the film, the real angel came in Roger’s prayer, and he helped the angels win the championship miraculously. Two years after the film was released, Disney bought the Angel Team, and finally, 42 years after the Angel Team was founded, the fairy tale became a reality.

Incidentally, baseball and Hollywood are inextricably linked. Every year, the official documentary of MLB World Series will invite famous artists as narrators. In 1989, Matt Damon and his good friend Ben Affleck first appeared together in the movie Neverland, when they played baseball fans in Fenway Park. In 2007 and 2013, when the Red Sox won the championship, they were proud of being the narrators of the official documentaries in those two years.

In 2005, the Chicago White Sox not only won the championship, but also completed an 88-year persistence. In 1919, eight players of the Chicago White Sox were suspended for allegedly taking bribes and deliberately losing the game, so the White Sox were satirized by the world as "black socks" and never recovered. It was not until the championship in 2005 that the whole team was really proud.

Chicago white socks

In 2008, Philadelphia won MLB, and won it again after 38 years. Because of the team name, Philadelphia people can also beat the 76 ers, eagles and trapezes in the whole city and become a symbol of the city. The "P" in their team emblem tells the world: I am from Philadelphia-you will find that Iverson’s favorite hat is Philadelphia, indicating his identity as a "son of Philadelphia".

In 2010, the San Francisco Giants made the whole Bay Area proud. Giants were originally in new york, and moved to the west in 1957, which was their first championship since they came to San Francisco!

In 2015, Kansas City Royal showed the world what a "diaosi counterattack" was. As a small market team, Royal is really struggling in the professional league. In 1985, they won the world series championship, but from 1986 to 2013, they didn’t make the playoffs for 28 years. The champion after 30 years makes this city completely crazy.

In 2017, it was the turn of the Houston astronauts. Four years ago, they were still a bad team that lost 111 games and lost 100+ in the regular season for three consecutive seasons. This professional team with the longest history in Houston has finally tasted the championship for the first time after its 56th season.

Of course, all of the above are inferior to the Boston Red Sox breaking the "curse of the baby" in 2004. The Red Sox staged the greatest reversal in the history of American professional sports when they were 3-0 behind their arch-rival Yankees in the American League final, and finally ended the 86-year wait for the championship in the whole "Red Sox country".

But to say that the most touching thing for fans in this century is the 2016 World Series. The two teams that fought on the highest stage that year-Chicago Cubs and Cleveland Indians-have been together for 174 years (107 years for Cubs and 67 years for Indians).

After seven battles, the bear finally ended the "goat curse". On the night of winning the championship, many Chicagoans put a broadcast in the cemetery to let their deceased relatives witness the moment they have been looking forward to all their lives.

The joy of the bear’s championship marks that people in Cleveland will continue to wait. Although LeBron has comforted the city, I’m afraid it will be until the Indians win the championship.

So 35 years in Baltimore is really not too long, but it may be far more difficult for the Orioles to wait for the next championship than for Xiao Haili to finish pitching on 30 courses.

Ok, now, do you understand why baseball has such a lofty position in the eyes of the American people?

Behind what we see is a sports story related to baseball culture.

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