分类归档 hanzhen

　　The scenery of Dahe Town in Tongzi County. Photo by Cheng Yong

　　After a night of spring rain, Shan Ye, who had been sleeping for the whole winter, gradually stretched out. In the Dalou Mountain Range, spring is gradually sprouting in the mountains. On both sides of the road, there are peach blossoms, plum blossoms, camellia and rape blossoms … … The colors are intertwined with the green hills, just like a beautiful picture.

　　We went to shi niu cun, Dahe Town, Tongzi County, Guizhou Province, to visit the 80-year-old afforestation model Weifafu. Starting from the county seat, the sky is already dawn. The car passed through the thick morning fog, passed the famous 72-way turn, and entered shi niu cun eastward. More than 300,000 Chinese fir trees planted by the Weifafu family grew on Daping Mountain at an altitude of more than 1,000 meters. The sun gradually dispels the morning fog. In the distance, the vast forest of Daping Mountain is as clean and green as washed in the spring sunshine.

　　Along the mountain road, we walked into a green ocean. In the forest, the air is particularly fresh and cool, and the smell of flowers, trees and soil is everywhere. On a hillside, the old man in Weifafu was seen leaning over to pick up garbage in the forest with a bamboo basket on his back. When the old man saw us, he stopped what he was doing and came to shake hands with us with a smile. The old man is in high spirits and energetic, with a faint dew on his gray hair and grass clippings on his rubber shoes. His palm is wide and rough, with thick calluses.

　　The sun shines obliquely on the straight fir trees from high places through the dense forest. A few birds are jumping on clusters of new leaves, twittering the news of spring.

　　"You see, the tree, the bird came. When birds come, there are fewer insects. Bird droppings are rich in soil and trees are growing well. " The old man touched a stout fir tree and said happily.

　　"Did you plant all these trees?"

　　"More than that, there are more than 1,100 mu." The old man led us to a high place and pointed to the mountains in the distance: "These mountains are the farthest. If you walk, it will take a whole day to get there."

　　I looked up and couldn’t see the farthest hill. It’s hard to imagine how hard it took Wei Fafu’s family to plant small saplings into today’s towering trees by shouldering their backs and walking dozens of miles of mountain roads.

　　Speaking of afforestation, Wei Fafu has a lot to say. In 1950s and 1960s, due to excessive reclamation, the ecological environment of Daping Mountain was worrying. At that time, Wei Fafu often wandered alone on the mountain, looking at the barren mountain, listening to the mountain wind raging on the bare mountain, rolling up the dust all over the sky, and his heart seemed to be tightly pulled.

　　In the spring of 1985, Wei Fafu, then the production team leader, decided to return the sloping farmland to plant trees. His decision was supported by his family. He applied to the village collective for contracting, signed a contract for greening barren hills, and received seedlings subsidized by the county forestry bureau.

　　Since then, Wei Fafu’s family began to plant trees. In order to speed up the progress, Wei Fafu raced against time like clockwork. There is only one thought in his heart: "plant a variety of trees and turn the barren hills green as soon as possible."

　　"Every day, at dawn, our family set off, and everyone was carrying hundreds of pounds of saplings. Two red marks were pulled out of the shoulders, and water bubbles were ground in a few days. The slope is steep and the road is far away. We only eat two meals a day, and the time saved is used to hurry. At the end of the day, the coat is often soaked with sweat, the pants are covered with dew, and the whole body is wet. " The old man still remembers the scene at that time.

　　However, in the first spring, because of the serious soil erosion, low soil water storage capacity and lack of experience in planting trees, the planted trees only lived for a small part. Wei Fafu rallied and ran out of water, so they carried Mizukamiyama. He works in the forest for ten hours every day, and the action of planting trees is becoming more and more skillful. He scraped the soil with one hand and held the seedlings with the other, straightened the roots and carefully put the seedlings into the pit. Fir and pine seedlings are leafy and hard, and often prick their fingers, so he uses soft ant nest soil to stop bleeding and relieve pain. In summer and autumn, he went out early and went back to the forest to pull weeds. Even in the cold winter, he still patrols the mountain forest every now and then. After a year, he has worn out more than ten pairs of shoes. This year, the survival rate of saplings was as high as 90%.

　　Speaking of the trick of planting trees, the old man smiled: "Planting trees is the same as being a man. The roots of saplings should be buried deeply and kept straight, so that they can easily take root in the earth."

　　One minute, nine in charge. In order to afforest, he opened up a 10-mu nursery, and some seedlings were self-sufficient. He also set up a brick and tile factory to exchange all the bricks produced with villagers for working hours, so as to increase the labor input for planting trees. Winter goes and spring comes, year after year. Ten years later, with the efforts of Wei Fafu, the barren hills of Daping Mountain gradually became green, and the once-cut mountain spring water was restored, which solved the problem of drinking water and irrigation for local villagers.

　　Someone once offered Wei Fafu a high price to transfer the forest, but Wei Fafu refused. He said: "for so many years, I have done it for green mountains and green rivers. Trees are my children. Trees are more important than money." In thirty-seven years, under his careful care, the mountain forest has never suffered a mountain fire. Today, the old man still insists on going to the Woods every season. The time with the tree became an indispensable part of his life.

　　His contribution is gradually known to more people. He won back the honors of Guizhou moral model and Guizhou labor model. Now he still has a wish, and that is to join the Communist Party of China (CPC) as soon as possible. In May 2021, 79-year-old Wei Fafu submitted an application for joining the Party, which is the oldest applicant in shi niu cun’s history.

　　In the distance, the breeze is Xu Lai, and the green waves are rippling in the forest. Listen, the branches and leaves rustle in the wind, as if the castle peak is greeting the old man.

February 3rd is the traditional "off-year" in South China.

"Little Year" is the prelude to "Big Year"

The Spring Festival is getting closer and closer.

So what will the weather be like in the next few days?

The latest release of Wuxi meteorology

According to @ Wuxi Meteorological Forecast

There is still obvious precipitation in our city today and tomorrow.

On the 5th, even the rainy weather will end.

On June 6-7, the city was dominated by changes in the cloud system.

But the weather is not too good, there is still weak rain and snow.

In terms of temperature, the short-term temperature is not too high.

The highest temperature is around 5℃

The latest release of Jiangsu meteorology

According to @ Jiangsu Meteorological Forecast

It will be rainy (snowy) in the province in the next three days.

Today is day to night.

There is snow or sleet in the area north of the Yangtze River.

Among them, along the central and western regions between Huai and Jianghuai

Moderate to heavy snow, local snowstorm

Other areas are cloudy with little to moderate rain.

National scope

It starts today (February 3)

Large-scale rain and snow weather in central and eastern China entered the strongest period.

Parts of Hunan, Hubei, Henan and Anhui

Will become a concentrated area of freezing rain and heavy snowfall.

There will be a heavy snowstorm in the local area

Under the pressure of rain and snow

The temperature in most parts of central and eastern China is lower than normal.

South China will also usher in a significant cooling from the 5 th

Do you expect snow?

Original title: "Is it going to snow in Wuxi? 》

Original title: The diving event of the World Swimming Championships started.

On February 2nd, the contestants warmed up before the women’s 1m springboard preliminaries. Xinhua News Agency reporter Yan Yuan photo

On the same day, the diving event of the 2024 World Swimming Championships started in Doha, Qatar.

On February 2nd, Georgia’s Shariya competed in the women’s 1m springboard preliminaries. Xinhua News Agency reporter Yan Yuan photo

On February 2nd, Nihlsson jaouad gharib of Sweden took part in the women’s 1m springboard preliminaries. Xinhua News Agency reporter Yan Yuan photo

On February 2nd, Gillette of France was in the women’s 1m springboard preliminaries. Xinhua News Agency reporter Yan Yuan photo

On February 2, Finland’s Harselska competed in the women’s 1m springboard preliminaries. Xinhua News Agency reporter Yan Yuan photo

On February 2nd, Switzerland’s Heimberg competed in the women’s 1m springboard preliminaries. Xinhua News Agency reporter Yan Yuan photo

　　　　Caption: Last New Year’s Eve, Li Lianghuan’s family had dinner at home. You can have a holiday on New Year’s Eve this year. Will many people go home to cook New Year’s Eve? Reporter/Sun Tao photo

　　　　The price of New Year’s Eve dinner in Guangzhou has generally increased by 20% to 30% compared with previous years, and the reservations for New Year’s Eve dinner in major restaurants are basically full.

　　　　"Moonlight, according to the hall; Picking betel nuts at the end of the year. " Nursery rhymes describe the scene of a family sitting around the house and enjoying a home-cooked New Year’s Eve dinner. For busy Guangzhou people, it seems that they have been away for many years. Since the beginning of this year, with the implementation of the Labor Contract Law and the rising price of ingredients, the cost of the catering industry is at an all-time high. The price of New Year’s Eve in Guangzhou has generally increased by 20% to 30% compared with previous years, and the reservations for New Year’s Eve in major restaurants have been basically full. Under such a background, the trend of going home for a reunion dinner is quietly returning.

　　　　"Hot Booking" Booking starts from Mid-Autumn Festival.　　

　　　　Additional service charge, minimum consumption, no self-help dishes … Compared with weekdays, during the Spring Festival, Xiguan Family added a lot of "rules" to the banquet reservation, but it still could not stop the full business. The last two rounds of reunion dinner have been booked 93%, and the opening dinner on the second day of the new year has also been booked without a table left.　　

　　　　Yesterday afternoon at 2: 30, after the rice market, Deng Xiaoxiao, director of the business department of Guangzhou Xiguan Shijia Garden Restaurant, was still busy. A thick stack of orders for the reunion dinner was piled up in front of the table, and she looked through it carefully. According to Director Deng, Xiguan aristocratic family has set up more than 130 banquets, and the reunion dinner is divided into two rounds. At present, 93% of them have been booked.　　

　　　　"The booking tide began to appear after the Mid-Autumn Festival, and the private rooms were fully booked as early as one month ago," said Director Deng. In addition, the Xiguan family’s New Year’s dinner on the second day of the year was also fully booked. Yesterday, many guests still came to ask for reservations. Looking closely at the New Year menu launched by this restaurant, the lowest price for 10 people/seat reaches 900 yuan, plus a 10% service charge, and all discount cards will be stopped.

　　　　In addition, many branches of Taihu Seafood Restaurant, Shiweitian (Xingang Store) and Lianxianglou have set the minimum consumption for the New Year’s Eve dinner.　　

　　　　The day before yesterday, Director Zhao of Guangzhou Restaurant Group said in an interview that the "reunion dinner" at noon on New Year’s Eve this year has also begun to flourish, and Tianhe and other new city branches have accepted nearly 50% of lunch reservations.

　　　　"Generally, there are many people from other provinces who book lunch. They don’t care too much about time." According to director Zhao’s analysis, because of the holiday on New Year’s Eve, some citizens have begun to plan to travel or return home to visit relatives, so they should finish the reunion dinner early; In addition, the dinner reservation is not in place is also one of the influencing factors.

　　　　It is understood that since last month, the reservation of group dinner in Guangzhou restaurants has been hot. As far as the evening market is concerned, all the branches in the city have been fully booked in the first round, and the second round has also been booked for about 50%. 　

　　　　Manager Huang Li of the sales department of Hongxing Seafood Restaurant said that this year’s reunion dinner was cancelled. "The main thing is to let the guests eat with peace of mind, without rushing to catch their lives. It is understood that the restaurant’s reunion dinner was fully booked as early as the beginning of January, and some citizens came to the restaurant to make reservations last November.

　　　　"three jobs" in the annual festival of "price scanning" increases costs　　

　　　　As the prices of agricultural and sideline products such as pork, grain and oil and energy have all risen sharply this year, and the labor contract law stipulates that triple wages on holidays will increase labor costs, the price of this year’s reunion dinner has also risen accordingly. According to the reporter’s investigation, the quotation of group dinner in middle and high-end restaurants in Guangzhou has generally increased by 20% to 30%.

　　　　The biggest price increase of this year’s New Year’s Eve dinner is the suckling pig. Director Zhao of Guangzhou Restaurant Office said, "The suckling pig that sold more than 200 yuan last year has doubled to more than 400 yuan this year. However, last year, the purchase price of suckling pigs was only 10 yuan/kg, and this year it actually rose to 50 yuan/kg, and the cost was nearly three times more expensive. " Director Zhao estimates that the overall cost will increase by 40%-50% this year. The person in charge of Hongxing Seafood Restaurant said that this year’s skinned suckling pigs rose from 388 yuan last year to 488 yuan each.

　　　　"Last year’s package in 1000 yuan rose to 1,200 yuan this year, but the content remained unchanged." Director Zhao said that in order to make it acceptable to the public, Guangzhou restaurant tried to control the increase in the price of dishes. For example, in the collocation of dishes, we will pay attention to skills and avoid using too much raw materials with excessive increase.　　

　　　　Despite the sharp increase in prices, Director Zhao was pleasantly surprised to find that many citizens’ spending power has improved significantly. "Many guests are more generous and refreshing when ordering food than in previous years." 　

　　　　It is an indisputable fact that the price of reunion dinner has risen. In addition to the rising price of food raw materials, the increase in labor costs is also a major reason.　

　　　　Starting this year, the legal holiday of the Lunar New Year will be advanced to the 30th. According to the newly implemented Labor Contract Law, you must pay three times the usual salary, commonly known as "three jobs". Xie Huixin, HR manager of Hongxing Catering Group, told reporters a few days ago that the contract employees who went to work at the age of 30 this year can get "three jobs", but there are still many employees asking for a holiday. At present, the company is still recruiting.

　　　　"This has not affected the overall cost." Director Zhao of Guangzhou Restaurant Group Office introduced that although all the grass-roots employees in the restaurant had to come back to work overtime on New Year’s Eve, it did not affect the overall cost of paying employees three jobs on the same day. "The three-day holiday of the Spring Festival used to be from the first day to the third day, but this year it was advanced, which is equivalent to the three jobs of the third day being transferred to New Year’s Eve."

　　　　Director Zhao also said that it will be individual small restaurants that will have a greater impact. "Many restaurants will consider the cost relationship and would rather not do it."

　　　　"This year’s" Labor Contract Law "was promulgated, and we will definitely act in accordance with the legal provisions". Liang Weiming, executive deputy general manager of Xiguan Shijia Garden Restaurant, said that in the face of the rising cost of human resources and raw materials, it is really difficult to run a restaurant.

　　　　The shrinking of "quality foresight" reunion dinner is worrying.

　　　　In business, merchants will not lose money in doing business. Some citizens are worried that the dish head (weight) of the reunion dinner will shrink. According to relevant personages of the Consumer Council, the weight of the New Year’s Eve dinner is not enough and the materials used are not fresh, which has always been a hot issue of complaints.

　　　　Master Liu, who has worked as a "kitchen boss" (executive chef) in many restaurants, told reporters that there are many ways for restaurants to reduce costs and customers’ satisfaction with dishes. For example, to make a white-cut chicken, the price of authentic Hainan Wenchang chicken is more than 30 yuan. If it is changed to Guangxi chicken, Ma chicken and the like, it only costs more than 20 yuan, or choose some smaller chickens and use seasoning to save it. Generally, people who don’t eat chicken will not find it.

　　　　Often go "? Mr. Di Dan Liang of Guangzhou also complained that when he went to many restaurants to eat recently, he found that the head of the dish was small, and many dishes with vegetarian dishes reduced the weight of vegetarian dishes. Mr. Liang asked for a "red onion" in a restaurant in Panyu yesterday. Bone ",and found that there are more onions than ribs.

　　　　"Everything is expensive now, and it is not unacceptable for you to raise the price." Mr. Liang said that this practice of insisting on prices on the surface, but raising prices in disguise in secret, is really difficult to feel at ease. 　

　　　　He Jian ‘an, director of the Complaints Department of Guangzhou Consumer Council, said that during the New Year’s Eve dinner last year, consumer complaints mainly focused on the following points: First, the weight of the dinner was not enough and the materials used were not fresh. Second, the scheduled reunion dinner was temporarily cancelled by the restaurant (default). Third, the weight is insufficient, and the materials used are smaller than usual. Fourth, it is difficult to guarantee the service and hygiene level of the reunion dinner.

　　　　Director He reminded consumers that it is necessary to pay attention to hygiene when eating dinner in restaurants, and it is difficult to guarantee the hygiene of many restaurants during the dinner. In addition, we should take good care of the elderly and children. 　

　　　　■ New Year’s Eve returns to the New Year’s Eve holiday to redo home cooking.

　　　　According to the new holiday method, many people have been liberated since the 30 th of this year. "It is estimated that many people will go home to cook again." Director Liang of Xianzuiju Restaurant in Yuexiu District introduced that this may have a certain impact on small and medium-sized restaurants.

　　　　Ms. Zeng, who lives in Dongshankou, chose her own reunion dinner this year. Talking about having a family reunion dinner in previous years, Ms. Zeng joked that it was really "annoying": in order to book a better position, Ms. Zeng had to ask an acquaintance to make a reservation several months in advance, and many times the dishes could not be decided in advance. "It’s all Italian dishes, sweet and sweet, and a hundred children and grandchildren. You really need to know what he gives you to eat, and you won’t know until New Year’s Eve." After the reunion dinner last year, Ms. Zeng’s family helped the elderly and took care of the young. They waited for more than an hour in Xiguan and couldn’t get a taxi. The old man almost incontinence on the side of the road.

　　　　Ms. Zeng recalled that more than ten years ago, the family had a family reunion dinner in a warm home: the hand-made seaweed pig (getting rich) and boiled chicken were placed on the table, and the children lit incense sticks to worship their ancestors under the instruction of the old man. As a daughter-in-law, Ms. Zeng was responsible for cooking in the kitchen. "After the New Year’s Eve, adults will take their children to the Flower Street and return home at about 11 pm to welcome the new year with firecrackers."

Editor: Feng Ye

What is football? What are the advantages of playing football?

What is football?

Rugby, a kind of ball games, is popular in Britain, America, Australia, Japan and other countries. Originated in rugby, England in 1823, it was originally named Rugby Football, or rugby for short. It is called rugby in China because it is spherical like an olive. Rugby is a city in the middle of England, where there is a Rugby School, which is the birthplace of rugby.

What are the advantages of playing football?

More effectively improve that function of the respiratory system.

Rugby is a combination of running and leg sports. In the process of running, passing the ball, shooting the ball, etc., the depth of breathing will be strengthened, so that more oxygen will be inhaled and more carbon dioxide will be discharged, so that the vital capacity will be increased and the lung function will be strengthened. This is because the main respiratory muscle groups (diaphragm, intercostal muscle, levator costalis muscle, upper and lower serratus muscle, etc.) and respiratory auxiliary muscle groups (scalene muscle, sternocleidomastoid muscle, pectoralis minor muscle, pectoralis major muscle, etc.) strengthen contraction, and promote the development of these muscles, thoracic expansion, chest cavity volume increase, alveoli develop well, respiratory strength increase, vital capacity, lung ventilation and suction (photo) Studies have pointed out that people who exercise regularly have strong physical adaptability, and their breathing appears stable, deep and even, and the frequency is also slow. When they are quiet, their breathing frequency is 7-11 times/minute, while those who do not exercise have a breathing frequency of 12-18 times/minute, and women are 2-3 times faster than men.

Prolong life more effectively.

A ten-year study shows that people who don’t exercise are 42% more likely to die young than those who often play football. 5%。 The reason is that if you don’t exercise, you will accelerate aging in many places, and even get old before you get old. And these people who don’t exercise have lower resistance to cancer, heart and so on than those who play football.

Strengthen the bones of the legs.

Rugby is the best exercise for training legs. In the process of continuous leg exercise, the blood supply of bone is improved due to the promotion of metabolism, and the morphological structure and function of bone have undergone good changes: the bone density is thickened, which makes the bone thicker, the arrangement of bone trabeculae is more orderly and regular according to different pressures and tensions, and the protrusions attached to muscles on the bone surface are more obvious. These changes make the bone stronger and stronger, thus improving the functions of bone in bending, bending, compression and torsion. Insisting on physical exercise can also enhance the strength around the joint, and the joint capsule and ligament are also thickened, thus increasing the stability of the joint; At the same time, physical exercise makes the joint capsule, ligament and muscles around the joint stretch, thus improving the flexibility of the joint.

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Source: 360 Common Sense Daquan. com

Original liuyong juchao WAVE

Text | liuyong

Editor | Yang Xuran

One day in December 2021, Zhang Xuhao released a circle of friends:

"Our aim is that 2680 yuan must be used in playgolf for everyone to learn golf. In fact, this movement is very simple and very civilian, and it cannot be demonized by past thinking. "

Only then did people find out what Zhang Xuhao had been doing quietly in recent years.

Back in April 2018, he sold "Hungry" to Alibaba for $9.5 billion, and then fell into silence-perhaps this silence is just an external manifestation of enjoying life.

In fact, people found that after he left hungry, he registered several companies soon: in March 2018, he registered Shanghai Puguan Business Consulting Partnership (Limited Partnership) and set foot in the consulting field, but at present it shows that it has been cancelled; In April of the same year, Shanghai Yuduo Business Consulting Co., Ltd. was registered with a registered capital of 5 million yuan.

Since then, he has taken a stake in Shanghai Yangwan Network Technology, which is a blockchain company mainly established by technical backbones who have been working hard with Zhang Xuhao for many years, but there is no following after 2020.

Besides, he once worked as an investment partner in Yuanjing Capital, an Ali-based capital company. But this is not the career he wants.

Until now, Zhang Xuhao, with a fiery personality and a strong desire to win, finally returned to the battlefield with another attitude. It’s just that few people can imagine that his eye will be on golf-it’s hard to be called an excellent track, so that to many people, his second venture is a bit like a ticket game, even a bit like into the pit.

01

Expensive consumption

A veritable "minority movement"

"Golf is actually not difficult. The small white group only needs 10 classes, which is only 2680 …"

Just like the low-price strategy adopted when he was hungry, Zhang Xuhao still wants to stick to the low-price model this time. He believes in the development potential of China’s sports industry, and thinks that it is not necessary to imagine golf as unattainable. "Golf is actually very simple".

The origin of golf in China happened to be the same year that Zhang Xuhao was born. At that time, for the purpose of providing leisure and entertainment for foreign businessmen, golf courses first appeared in cities where foreign companies gathered, such as Guangzhou and Shanghai. In other words, it is aimed at high-income business people from the beginning.

Golf courses usually serve urban business people.

In the actual stadium operation, from design to maintenance and operation, it also shows that this is a veritable "minority" movement.

Head leopard research institute has calculated such an account:

First of all, the design of golf courses is very professional, but there is a serious shortage of talents in this respect in China, so it is usually necessary to hire foreign designers. Generally, the design cost of an 18-hole standard course is as high as 500 thousand to 2 million dollars, and the design price of celebrities is higher. For example, the design cost of two courses designed by professional golfer Tiger Woods under the name of Beijing Tianan Holiday Golf Club is as high as $16.5 million;

Secondly, the investment in fixed assets and daily maintenance of golf courses are "burning money". Golf courses must occupy a lot of land. The standard 18-hole course is usually about 750 to 1500 mu, and the cost of land acquisition accounts for 70% of the total fixed assets cost. The remaining 30% is spent on paving lawns and importing some professional maintenance equipment such as punching machines and lawn mowers.

At the same time, lawn maintenance also needs a lot of water. According to the report, its average water consumption is 46 times that of cereal crops of the same area, and the daily water consumption of standard courses is as high as 2,000 to 2,500 tons, which is a huge burden for cities with high water consumption costs.

Therefore, the tax authorities in China set the business tax of golf and other industries at 20%, and some areas also levy high water resource use fees on water used in special places such as golf courses, which will inevitably further push up its operating costs.

The agency estimates that it usually takes 14 years for a standard golf course to recover the cost of fixed assets.

The high fixed cost of golf courses has created high prices.

All this is bound to be passed on to consumers without exception. At present, golf in China is basically a private venue, with a membership system, and the individual price is higher. Generally speaking, the price of a membership card is in the range of more than 100,000 to hundreds of thousands or even millions of RMB, and the individual plays a game in the range of two or three thousand yuan.

PLAYGOLF CLUB tries to break such a high-priced convention-the exquisite 20-seat private room of 50 square meters distinguishes the prices of visitors and members. The price of two-hour leisure package visitors is 1040 (weekdays) and 1280 yuan (holidays), and the member is 1000 yuan; The exclusive package for 4 hours (including one extra hour) costs 1560 yuan (weekdays) and 1920 yuan (holidays) for visitors and 1500 yuan for members.

In addition, the training course for "Xiaobai" is 2680 yuan for 10 classes.

Compared with other professional courses, the price offered by Zhang Xuhao is not much different from that of a bowling or tennis game, and it is really very close to the people, which may attract a group of urban middle class. However, the question is whether there are enough consumers, and whether it can help Zhang Xuhao cover all costs and even profits by taking the volume.

02

Desolate battlefield

Golf has neither a huge mass base nor a future.

Zhang Xuhao has a lasting enthusiasm for sports, and his habit of playing basketball continued until he was hungry.

Obviously, golf has become his latest hobby. He once said that the balance required by golf is his pursuit, and he also tried to turn this hobby into his next career. In order to promote the project, he spent 150 million yuan to renovate Huangxing Golf Course, which may be the biggest investment since he was hungry after selling it.

However, the golf course in China has never been seen in sturm und drang. According to the statistics of Huajing Industrial Research Institute, the size of China’s golf market in 2020 is only about 10.26 billion yuan, up 4.37% year-on-year-which is already a good year for this sport in recent years.

However, this figure is still in sharp contrast with the rapid growth of economy and residents’ consumption expenditure in the past years: in 2021, the per capita consumption expenditure of residents actually increased by 12.6%, reaching 24,100 yuan, of which the expenditure on culture and education increased rapidly, with the per capita consumption expenditure on education, culture and entertainment increasing by 27.9%, accounting for 10.8% of the per capita consumption expenditure.

The ugly data indicates that golf has neither a huge mass base nor a bright future.

Golf is a typical foreign product.

As early as 1997, the State Council issued the "Notice on Further Strengthening Land Management and Effectively Protecting Cultivated Land", which laid the policy tone for strict examination and approval of new golf courses. Until 2003, the then Ministry of Land and Resources regarded the golf project as a local "image project" and demanded that "no land should be submitted for approval".

Since then, this policy has been reiterated again and again. By 2014, the phenomenon of official corruption involving high consumption of golf balls was extremely common, which even stimulated the official to check and rectify the industry.

"Corruption in playing golf illegally" once became a high-frequency word. For example, Bai Enpei, the former secretary of Yunnan Provincial Party Committee, was exposed to play golf three times a week and usually played with businessmen. "Playing golf is gambling. If any developer wants to send money to him, then play golf, deliberately lose to him, and bribe in disguise …"

The National Development and Reform Commission and other 11 departments jointly requested to sort out the existing golf courses, of which more than 100 closed down and only 400 remained.

It’s hard to say whether Zhang Xuhao was influenced by his hobbies.

This situation did not basically end until 2016. In the following six years until today, golf has been officially restored as a sport, but in all sports industries, it still hides in a dark corner and becomes synonymous with corruption and luxury. It is divorced from most people’s lives, floating in the air like clouds, but it is not white and beautiful.

03

start a new undertaking

The "phantom of the policy" has never subsided.

Unlike the hungry from scratch that catered to the rise of takeout and the popularity of smart phones, Zhang Xuhao now faces a completely different reality.

As mentioned above, the fate of golf seems to have ushered in a turning point after 2016, and the outside world is optimistic about the future development prospects. But in fact, the "phantom of the policy" has never subsided, and the construction of new golf courses is still banned.

Even PLAYGOLF is not a new project. It is just that Zhang Xuhao has integrated several golf clubs that were originally subcontracted by Huangxing Sports Park and re-opened them in the name of golf training ground after spending 150 million yuan to rebuild them. Even today, some public opinion still thinks that Zhang Xuhao has played a policy "edge ball".

PLAYGOLF project integrates several clubs in Shanghai.

In fact, the scale of golf industry in China has been hovering at a low level in recent years, which not only has the influence of past policies, but also has the factors of weak consumption.

Statistics show that the number of golf facilities in China in 2019 was 380, down 1.3% year-on-year; The number of golf holes in China is 8,360, down 5.5% year-on-year. Of course, the golf market in China will still grow by 4.4% in 2020, but the main reason may be the investment in youth training supported by the state.

When Zhang Xuhao aimed at the middle-income group of 400 million in the future, it probably didn’t consider the possibility that the situation of this group would deteriorate. Although the total economic output of China has successively exceeded the scale of 100 trillion yuan and 110 trillion yuan, the economic growth rate has rapidly dropped from "9" to "5" in the past 10 years. It is extremely doubtful whether the high-speed growth of first-tier cities with concentrated golf courses such as Beijing and Shanghai will be more unsustainable due to economic restructuring and other reasons.

As a result, the general social anxiety leads to weak consumption, which has become one of the main economic problems facing China at present. From the actual situation since 2020, the urban middle class is becoming increasingly cautious in consumption, and it is doubtful whether experiencing golf will become a part of their consumption list.

Zhang Xuhao is the biggest entrepreneur in the history of golf industry.

What’s more, the short-term impact of the epidemic is like a house leak that rains all night.

Established in 2020 and after more than 300 days and nights of renovation, when PLAYGOLF CLUB announced its "return" in March 2021, the COVID-19 epidemic was still not over. In fact, in the past year or so, PLAYGOLF CLUB has been repeatedly closed for business-of course, there are also reasons for renovation and maintenance.

On April 25th, it said in an article on the official website "When the Pause button was pressed in Shanghai" that it was the 25th day that it was impossible to practice in PLAYGOLF CLUB …

Going against the current at this historical node, the resistance that Zhang Xuhao faced in his new career can be imagined.

In those days, when he was hungry, Zhang Xuhao cashed in billions of huge wealth, and in a few years, he walked the road of many entrepreneurs all his life. This is his success. But I’m afraid the money was not burned casually.

04

Write it at the end

Most successful entrepreneurs can’t copy their own legends. How many people succeeded in digging up the first bucket of gold in life, but they only stopped at the first bucket of gold.

For example, in the internet field, in the past, there were not a few people who sold their companies and gained huge wealth in the internet field, and there were not a few entrepreneurs who rejoined the business world, but there were almost no winners again.

For Zhang Xuhao, Hungry’s entrepreneurial experience is full of legend, and he has gained the wealth and success that countless people hope to achieve. As a post-80s rich man in the sunshine, we hope his experience can inspire more people. I hope that his golf popularization route is only a temporary misfortune, just like the early days of the take-away market, which is "mistaken" by more people.

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Original title: "Zhang Xuhao held a" pit "for four years | Tide"