分类归档 hanzhen

There are many things to see in the new round of financial opening-up when foreign capital comes to China.

  At the 14th Beijing International Finance Expo, more than 150 Chinese and foreign financial institutions gathered to show the latest achievements in financial risk prevention and control, smart financial services and inclusive finance innovation. Spring light photo (people’s vision)

  In the process of expanding financial openness, China has also actively initiated the establishment of international financial institutions such as the Asian Infrastructure Investment Bank. The picture shows the headquarters building of the AIIB in Beijing Financial Street. Xinhua News Agency reporter Wu Kaixiang photo

  Financial opening will directly serve the economic and trade exchanges between China and overseas. The picture shows a busy scene in Chongqing Central Station of China Railway Lianji at Chongqing Railway Port on May 7 this year. Photo by Sun Kaifang (People’s Vision)

  Not long ago, Guo Shuqing, President of China Banking and Insurance Regulatory Commission, China, said that on the basis of in-depth study and evaluation, 12 new measures to expand the opening up of the banking and insurance industries will be introduced in the near future. In recent days, people from all walks of life have been paying more and more attention to the opening up of China’s financial industry. Insiders pointed out that China’s new round of measures to expand the opening of banking and insurance industry not only responded to the concerns of foreign financial institutions, but also met the needs of China’s own economic and financial development.

  These opening measures are not only conducive to enriching market players, stimulating market vitality, but also improving the management level and competitiveness of the financial industry; It is also conducive to learning from international advanced concepts and experiences, expanding product and service innovation, and increasing effective financial supply, which embodies the meaning of China’s economic development towards high quality.

  Foreign investment in China "has a bigger door and a wider road"

  — — Expanding financial openness will help improve the business space and convenience of foreign-funded institutions in China.

  In early May, a message released by the State Administration of Foreign Exchange aroused widespread concern. This information shows that since the beginning of this year, the State Administration of Foreign Exchange has approved a total of 13 qualified foreign institutional investors (QFII) with a total investment quota of 4.74 billion US dollars, exceeding the total amount approved in 2018; A total of 12 RMB qualified foreign institutional investors (RQFII) were approved to invest a total of 24 billion yuan, exceeding half of the total amount approved in 2018. This means that the door for foreign capital to enter China is getting wider and wider.

  "China’s determination to open wider to the outside world and a series of reform measures it is promoting have made China’s financial market more and more attractive to foreign investment. China’s stock market and bond market have been included in several global important indexes one after another, which also makes foreign capital have a strong allocation demand for China’s financial market. In the first quarter, overseas institutions bought a net of US$ 19.4 billion in Chinese stocks and US$ 9.5 billion in Chinese bonds, a substantial increase compared with the same period last year and the fourth quarter. The State Administration of Foreign Exchange will continue to actively support the expansion of the financial market to the outside world, meet the expanding investment needs of overseas investors in China’s financial market, and attract long-term global capital to enter China’s financial market. " The relevant person in charge of the State Administration of Foreign Exchange said.

  Beyond the implementation level, 12 new initiatives issued by China Banking and Insurance Regulatory Commission, China, have attracted more attention. Specifically, these measures mainly include: canceling the upper limit of the shareholding ratio of a single Chinese bank and a single foreign bank to Chinese commercial banks at the same time; Cancel the total assets requirement of $10 billion for foreign banks to set up foreign-funded corporate banks in China and $20 billion for foreign banks to set up branches in China; Cancel the $1 billion total assets requirement for overseas financial institutions to invest in trust companies; Allow overseas financial institutions to invest in foreign-funded insurance companies in China; Allow foreign insurance group companies to invest in the establishment of insurance institutions; At the same time, relax the access policy for Chinese and foreign financial institutions to invest in the establishment of consumer finance companies; Cancel the approval of foreign banks to start RMB business, and allow foreign banks to operate RMB business when they start business.

  Xiao Yuanqi, spokesperson of China Banking and Insurance Regulatory Commission, China, said that the 12 new opening-up measures are aimed at further improving the foreign investment and business environment in the financial sector and stimulating the vitality of foreign investment in the development of China’s financial industry. "For example, if the relevant restrictions on the ratio of foreign shares are abolished, foreign investors can freely choose to operate in China by means of equity participation, joint venture or sole proprietorship, so as to further promote fair competition between Chinese and foreign investors. For another example, canceling the quantitative access requirements for institutions such as total assets and comprehensively evaluating the qualifications of applicants with more prudent conditions can attract more high-quality foreign-funded institutions with professional characteristics, which will help to further enrich financial market players and improve the supply of financial services. In addition, measures to expand the scope of foreign-funded business will further expand the space for foreign-funded institutions to operate in China and enhance their operational convenience. "

  Ceng Gang, deputy director of the National Finance and Development Laboratory, believes that the new opening policy is the implementation and deepening of the general direction and policy principles of financial opening in the previous stage. "For example, at the same time, the upper limit of the shareholding ratio of foreign banks to Chinese commercial banks is cancelled, which reflects the consistency standard of foreign capital and Chinese capital; For another example, canceling the approval of foreign banks to start RMB business and allowing foreign banks to operate RMB business when they start business is also a manifestation of promoting more full competition in the market. " Ceng Gang said.

  The "catfish effect" will expand.

  — — The entry of "small but beautiful" and "small but refined" foreign capital will make China’s financial system more balanced.

  The impact of the new round of financial opening policy is undoubtedly enormous. It is understood that at present, the banking and insurance industry in China has formed a multi-ownership structure of state-owned, private and foreign capital. Among them, private capital has accounted for 43%, 56%, 83% and 49% of the total share capital of joint-stock banks, city commercial banks, rural commercial banks and insurance companies respectively. Foreign banks and foreign insurance companies account for 1.64% and 6.36% of assets in China.

  Guo Shuqing pointed out that financial management departments adhere to internal and external consistency, treat all domestic and foreign entities fairly and equally, and cooperate and compete under the same rules to form a win-win situation. He said that by further opening up and building a fair and consistent market environment, it will be more conducive to the full competition of banking and insurance institutions, optimize the shareholding structure, standardize shareholder behavior, and form a reasonable and diverse market system.

  Take "allowing overseas financial institutions to invest in foreign-funded insurance companies in China" as an example. Before liberalization, the overseas shareholders of foreign-funded insurance companies should be insurance companies; After liberalization, allowing qualified non-insurance financial institutions to hold shares in foreign-funded insurance companies can enrich the types of shareholders and sources of funds of foreign-funded insurance companies. "At present, China insurance market has introduced six foreign insurance brokerage companies. Cancelling the requirements of relevant business years and total assets will help encourage and guide high-quality foreign-funded insurance brokerage companies with significant late-comer advantages to enter the China market, and help China deepen exchanges and cooperation with advanced international counterparts. " Xiao Yuanqi said.

  According to Dong Ximiao, vice president of Chongyang Financial Research Institute of China Renmin University, the launch of a new round of opening-up measures in the financial industry will help to introduce small and medium-sized foreign financial institutions with characteristics and advantages, improve the unbalanced domestic financial institution system, promote more cooperation between domestic and foreign small and medium-sized financial institutions in terms of equity, business and products, and also help finance to better serve private small and micro enterprises.

  "Previously, the foreign capital introduced by China was basically a top-level large-scale well-known foreign-funded institution. The cancellation of scale restrictions is conducive to the relatively small scale of foreign capital introduction, especially the better development, ‘ Small and beautiful ’ 、‘ Small but refined ’ Small and medium-sized foreign capital entered China. The introduction of these small and medium-sized foreign-funded institutions, on the one hand, is conducive to the enrichment of the main level of the financial industry in opening up to the outside world, and improves the unbalanced state of China’s financial system; On the other hand, it is conducive to the formation of ‘ Catfish effect ’ To promote full competition in the financial industry, so that private enterprises and small and micro enterprises in the real economy can get more support. " Dong Ximiao told reporters.

  Peng Zhiwei, director of the Department of International Economics and Trade of Nankai University, pointed out in an interview with this reporter that a direct effect of China’s new round of measures to expand financial openness is to promote competition in the domestic financial industry and improve the efficiency of the financial market in allocating factors and resources. "Today, China’s economy is seeking higher quality development, so the financial industry should also carry out supply-side reform. At this time, further opening up the financial sector is obviously conducive to promoting reform and accelerating the upgrading of China’s financial industry. "

  Quickly add whip to "enter the competition"

  — — The new action of financial opening to the outside world has better responded to the real needs and concerns of foreign capital.

  Swiss bank’s shareholding in UBS Securities increased to 51%, achieving absolute control; Jordan Arab Bank and Morocco Foreign Trade Bank successfully set up Shanghai branch; Allianz (China) Insurance was approved to build and became the first foreign insurance holding company in China; S&P was allowed to enter China’s credit rating market; American Express initiated the establishment of a joint venture company in China, and the application for preparing a bank card clearing institution has been examined and approved … … With the last round of financial opening, foreign financial institutions are more and more actively deploying the China market.

  Nowadays, the new round of financial opening policy has obviously further increased China’s attractiveness to overseas financial institutions. Dbs group said that the implementation of the open policy has enabled foreign banks to have a more level playing field in China. After more reforms, DBS Bank is more willing to invest in China and expand its business in China. Morgan Stanley predicts that with the increase of China A-share market in MSCI Emerging Markets Index, the proportion of foreign investors holding China A-shares will increase from 2.6% to about 10% within 10 years, which is expected to bring hundreds of billions of dollars into China capital market every year.

  As the largest foreign-funded property insurance company in China market, AXA Tianping will be 100% wholly owned by French AXA, and it is the first wholly foreign-funded company among the top 20 property insurance companies in China. In recent years, the continuous opening of China’s financial industry, especially the rapid growth of the insurance industry, has strengthened AXA Tianping’s confidence in expanding the layout of the China market.

  Wei Zewei, Executive Chairman and CEO of AXA China, said that insurance regulators are promoting market liberalization and providing foreign investors with the same level of market access as domestic enterprises, and positive changes can be seen everywhere. "We have always been full of confidence in the China market and believe that the China market has great growth potential. Now we have become a leading foreign-funded life insurance and property insurance company in China. In the future, AXA Tianping will continue to devote itself to serving the China market and further deepen the insurance industry to provide more humanized services, so as to ‘ Quality ’ Win. "

  "According to the data of the Ministry of Commerce, in the first quarter, 9,616 foreign-invested enterprises were newly established nationwide, and the actual use of foreign capital was 242.28 billion yuan, a year-on-year increase of 6.5%; In March, the actually used foreign capital increased by 8% year-on-year. Among them, high-tech manufacturing and high-tech service industries have increased substantially, and the investment in China by economies such as the United States, Japan, South Korea and the European Union has increased rapidly. A large number of foreign investments in China also show that the new situation of economic development requires China to provide more diversified, more open and more effective financial services. Expanding financial openness is obviously beneficial to the development of this open economy. It can be said that the new round of financial opening-up measures has better responded to the actual needs and concerns of foreign investment. " Peng Zhiwei said. (Our reporter Wang Junling.)

On the first day of New Year’s Day holiday, Sichuan A-level scenic spot received 2,650,200 tourists, and the literature and art were renewed in Vientiane.

Chuan Guan journalist Wu Menglin
On December 30th, the first day of the New Year’s Day holiday, the reporter learned from the Office of the Leading Group for Culture and Tourism Industry of Sichuan Province that by 15: 00 that day, 832 A-level tourist attractions included in the statistics in the province had received 2,650,200 tourists, and the ticket income was 22,113,800 yuan, which was 81.83% and 103.23% higher than that of the New Year’s Day holiday in 2023.
Five-year-level tourist attractions in the province (16 parks opened normally) received 152,500 tourists and realized ticket income of 5,103,900 yuan, which increased by 88.78% and 113.6% respectively compared with the same caliber of New Year’s Day holiday in 2023. Libraries, cultural centers and museums in the province received 712,000 people.
The holiday travel market continues to heat up. With the launch of the "Winter Tour to Sichuan Consumption Season" activity, the cultural tourism market in all parts of the province showed a "hot trend" on the first day of the New Year holiday. The number of visitors and ticket income of A-level scenic spots in Luzhou, Aba, Nanchong, Ganzi, Suining, Chengdu, Yibin and Mianyang more than doubled compared with the New Year holiday in 2023. Compared with the New Year’s Day holiday in 2023, the reception volume of cultural and sports venues in the province has tripled.
Nanchong Jialing River Marathon starts. Photo courtesy of Nanchong Wenguang Tourism Bureau
The New Year’s cultural tourism activities are splendid. Many cultural tourism activities, such as New Year’s Concert, Electronic Music Party, Immersive Carnival, Spring Festival Garden, Art Calligraphy Exhibition, Non-legacy into scenic spots, and issuing coupons for Huimin, have been launched in many places in the province. In Nanchong, the opening of the Jialing River Marathon and the Nanchong Station of "Running All over Sichuan" started with a gunshot, and 15,000 people gathered along the Jialing River, which started the pace of welcoming the new year together. There were also the 2024 New Year’s Eve concert and the New Year’s National Concert, which allowed tourists to experience the beauty of music. Emei Mountain and Leshan Giant Buddha, as popular scenic spots, attract a large number of citizens and tourists to climb the mountain to pray and make wishes for the New Year.
Jiuhuangshan playing with snow was provided by Mianyang Wenguang Tourism Bureau at that time.
There is a strong demand for snow and sunshine tourism. Focusing on the theme of "enjoying the snow in Shushan and enjoying the warm sunshine in Panxi", Ganzi Prefecture, Aba Prefecture, Liangshan Prefecture, Panzhihua and Chengdu Metropolitan Area and other key snow and sunshine tourist destinations have launched a number of boutique tourist routes, such as snow and ice sightseeing, snow and ice sports, sunshine recreation and rural holidays, and held festivals such as Panzhihua Happy Sunshine Festival, Emei Mountain Ice and Snow Hot Spring Festival and Xiling Snow Mountain South China Ice and Snow Festival, and tourists from Emei Mountain, Xiling Snow Mountain, Bashan Grand Canyon, Zengjiashan and other scenic spots on New Year’s Day. The Jiuhuang Mountain Scenic Area in Beichuan, Mianyang combines the winter ice and snow tourism resources with the unique culture of the Qiang people, and specially launches the welcome ceremony of the Qiang people, the unique IP Chen Zhan of the Qiang people, and of course, there are also a series of interesting activities such as snowman contest, pony running, cool ice and snow show, as well as children’s favorite ski cars and pony ice carts … Visitors can also play with the monkey in the ski resort and enjoy the fun of playing with snow.
The popularity of cultural tourism has not diminished. Many museums in our province bring new experiences to tourists by means of "immersion+personalization". On the first day of New Year’s Day, Guanghan Sanxingdui Museum received 19,800 tourists, an increase of 339.8% compared with the New Year’s Day holiday in 2023. Sansu Temple Museum held Dongpo Poetry Competition, Guangyuan Museum held a series of traditional cultural experience activities of "National Style and Elegant Rhyme", and ziyang Museum was fully opened on December 29th, becoming a new punching point for citizens.
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Douban 9.1, a high-scoring movie that watched millions of people cry, poked the biggest pain in our hearts.

Talking about psychology in the original building

01

It is said that the love of parents is the greatest love, but there is also a kind of love of relatives in this world. Whenever I think of her, many childhood memories will always emerge in my mind, and the softest place in my heart will feel warm. She is my grandmother.

The film love changes that I want to share with you today is a touching film about my grandmother.

This movie was released in South Korea in 2002, and it won the box office championship for four weeks in a row, becoming the highest-grossing movie of that year, and the netizens on Douban also scored 9.1.

Some netizens commented that watching the film reminds me of my grandmother, and every shot grandma appears is a tear …

02

Xiangyu, the hero of the story, is a little boy who grew up in a single-parent family.

Mother sent Xiangyu to her grandmother’s house in the country for a few days to facilitate her work.

On the way to grandma’s house, bumpy mountain roads, crowded buses and rustic country uncles and aunts chattered about chickens and ducks …

All these make Xiangyu, a city child, feel deeply disgusted and disgusted.

Xiangyu’s grandmother’s village is a very poor place. There are no entertainment facilities and places in the village, only a small grocery store, and grandma’s home is even more dilapidated.

Grandma is an old man in her seventies, her face is covered with wrinkles, and her back has been bent by perennial farm work.

Besides, grandma can’t read and is mute.

After her mother took Xiangyu to her grandmother’s house, she turned around and left.

Looking at this old and dumb grandmother, Xiangyu is full of disdain and disgust.

Grandma wanted to touch his head, and he was too dirty to avoid it. Grandma wanted to take his hand home, but he also forced it off and even made a gesture to hit someone.

There is no way, grandma hunched in front, followed by Xiangyu did not forget to scold: idiot.

Grandma just looked back at Xiangyu from time to time, for fear that he didn’t keep up.

This is the scene of the first meeting between grandparents and grandchildren, without a trace of warmth and touching.

In the evening, when having dinner, grandma brought Xiangyu food. He threw all the food into grandma’s bowl and only ate the canned food he brought.

Grandma’s eyesight is dim, and it is very laborious to thread the needle. She wants Xiangyu to help.

Xiangyu first pretended not to hear the video game, and after repeated requests from her grandmother, she got up impatiently to help.

Xiangyu’s game machine was out of power, so he pestered his grandmother to give him money to buy batteries, but her grandmother had no money, so she could only keep apologizing to Xiangyu.

He searched every corner of grandma’s house, but he didn’t find any money. He was so angry that he kicked the clay pot that grandma cherished and threw away her only pair of shoes.

Grandma without shoes can only walk barefoot on the rocky mountain road.

Xiangyu still refused to let it go. He took advantage of his grandmother’s sleep and pulled out her hairpins, hoping to exchange them for money to buy batteries.

When my grandmother woke up, she found that the hair clasp was missing, so she had to fix her hair with a spoon.

Xiangyu wanted to eat KFC, but grandma didn’t understand. He showed it to her like a rooster.

Grandma looked at Xiangyu’s cock and thought he wanted to eat chicken, so she braved the heavy rain and walked a long, long mountain road and bought a chicken.

After the stew, grandma brought the chicken to Xiangyu, but Xiangyu looked disgusted and cried and overturned his job, cursing grandma: you are a liar who knows nothing.

Grandma doesn’t know what to do, so she can only silently turn around and pick up the bowl that Xiangyu threw away, pick up the rice grains on the ground and stuff them into her mouth, for fear of wasting them.

Looking at Xiangyu who fell asleep in anger, grandma was full of guilt.

In the town, Xiangyu saw his little friend and was afraid that his grandmother would embarrass him, so he left his grandmother alone and went home by car with his partner.

Finally, in order to save money, grandma had to walk home alone.

Xiangyu’s personality is so capricious and stubborn, but grandma always only cares and tolerates him.

Grandma learns to ponder over his toys and wants to know more about her grandson’s world.

Xiangyu was afraid of going to the toilet alone at night, so grandma squatted barefoot and watched.

Grandma took Xiangyu to the town to sell melons, because grandma couldn’t speak. At the end of the day, none of them were sold.

But even if there is no income at the end of the day, grandma still takes Xiangyu to buy new shoes.

Take him to eat a meal in Zhajiang Noodles, and grandma only ordered one for Xiangyu, watching by herself.

In the face of her grandson’s unreasonable demands, my grandmother waved "I’m sorry" on her chest again and again and apologized to her grandson.

03

Grandma’s clumsy love made Xiangyu more headstrong at first, but as time went by, grandma’s love penetrated into Xiangyu’s heart, and he gradually changed, no longer just thinking about himself.

When grandma was not at home, it rained heavily. Xiangyu hurried to collect clothes. After collecting his own clothes, he saw that grandma’s clothes were still outside, and went out to collect grandma’s clothes.

Grandma got sick because she got wet in the rain. He would cover her with a quilt and put a towel on her forehead, hoping that she would get better soon.

On grandma’s sick day, he never cooked, and he prepared breakfast for grandma.

When grandma goes home, Xiangyu will take the initiative to take the bag in her hand.

Grandma bought him chocolate cakes, and he secretly stuffed one into her bag.

I accidentally fell down the hillside and was injured. When I saw my grandmother, Xiangyu jumped into her arms and cried bitterly.

Xiangyu’s dislike and complaint about his grandmother at first gradually turned into love and dependence. He is increasingly inseparable from his grandmother, and some even don’t want to return to the city.

Just when the relationship between grandparents and grandchildren improved, Xiangyu received a letter from his mother to take him home.

Xiangyu is full of sadness for his grandmother, and he doesn’t trust her to live alone. He teaches her to read and write letters.

He said to grandma:

Because you can’t talk on the phone, you should write to me.

Grandma, if you are sick, send me a blank piece of writing paper. I know it’s you, and I’ll be right back.

Speaking of which, Xiangyu has been sobbing, and grandma has secretly wiped her tears.

The day of parting still came, and Xiangyu helped grandma put on her needle and thread, which was enough for grandma to use for a while.

On the bus leaving, Xiangyu learned the gesture of grandma’s apology and gestured "I’m sorry" on his chest over and over again.

With the bus gone, grandma walked back to her hut alone.

After watching the movie, I remembered what Stefanie sang in the song "Good Youth":

Remember that someone is waiting at the end of the world, no matter how far away it is, don’t come back.

Affection is often the most easily overlooked emotion.

In many people’s childhood, there are always people who regard us as treasures in their hands and are willing to leave us the most precious things she has.

But because we are loved, we often have nothing to hide, dislike and blame them, and even never take the time to get to know them. It is not until we grow up that we find that the love we once ignored is so precious.

In the movie, my grandmother is old, and she is very indifferent to life and death. Even the old woman who runs a convenience store said flatly to her grandmother:

Come and see me again, before we die.

Xiangyu, on the other hand, didn’t understand grandma’s love until he left. Before he could figure out how to respond to grandma, he was about to leave her side.

In the future, how many opportunities will he have to repay his grandmother?

Don’t wait until it’s too late to try to make up for it.

Take advantage of this holiday, spend more time with them and listen to their stories when you have time. Only companionship is the longest confession.

Yunnan hosts the 5th International Students’ Cultural Exchange Week.

Original title: The 5th International Student Cultural Exchange Week was held in our province.

Recently, the 5th International Students’ Cultural Exchange Week in Yunnan Province was held in Kunming and Yuxi.

The theme of this exchange week is "Youth without Borders Developing to the Future", and 60 teachers and students from 19 countries participated in five universities: Yunnan University, Kunming University of Science and Technology, Yunnan University of Chinese Medicine, Dali University and Yuxi Normal University. The campers visited Yunnan Provincial Museum, yunnan military academy, Dounan Flower Shooting Center, Yuxi Happy Town, Chengjiang Fossil Land Natural Museum, Mafang Village, Fuxian Lake, and other places to experience the charm of Yunnan’s excellent traditional culture and the achievements of rural revitalization, national unity, scientific and technological innovation and ecological civilization.

Through cultural exchange, campers have a deeper understanding of "there is a life called Yunnan" Li Hongchang, a Myanmar student at Yunnan University of Traditional Chinese Medicine, said that this activity gave him a more comprehensive and three-dimensional understanding of China and Yunnan, and he would learn more about China culture during his next study abroad. Tai Longkang, an international student from Laos in Yunnan University, said that after returning to school, he will be a folk messenger to promote friendly exchanges between China and Laos.

It is understood that the cultural exchange week for overseas students in Yunnan Province has been successfully held for five times, aiming at building a learning exchange platform for young students at home and abroad, spreading culture, enhancing friendship and promoting the communication between the people. There are more than 80 countries of international students, and the number exceeds 10,000.

The event was hosted by Yunnan Provincial Committee of the Communist Youth League, Yunnan People’s Association for Friendship with Foreign Countries, Yuxi Municipal Government, Yunnan Youth Federation and Yunnan Student Federation.

The picture shows the campers experiencing the making of non-legacy handmade kites. (Reporter Deng Qingwen)

81 movies get together for the 40-day Lunar New Year, waiting for the "head work"

  Zhong Han Jian gong bo

  "Is it a New Year’s Eve file now?" Not long ago, Hu Youqi, a citizen, found on the ticketing platform that the platform and the cinema had already marked the Lunar New Year file early, and many recently released films also used it as a label for publicity.

  Data from Cat’s Eye Professional Edition shows that this year’s Lunar New Year file runs from November 24th to December 31st. As of 16: 00 on December 18th, 81 films (including reruns) have been locked in this schedule, and the national box office this year has exceeded 52.906 billion yuan. With the further promotion of the Lunar New Year file, people in the industry generally believe that this year’s movie box office will hit 55 billion yuan, which is the same as 2017.

  Many viewers found that, unlike the impression that the New Year’s Eve files are mainly comedic family movies, this year’s New Year’s Eve files are not only rich in types, but also have a good reputation. However, compared with previous Chinese New Year’s Eve movies, which have produced many annual box office champions and box office masterpieces that broke 1 billion yuan, Across the Furious Sea, which topped this year’s Chinese New Year’s Eve movie, currently has a box office of only 546 million yuan, lacking a "head work" matrix with a double harvest of box office reputation to drive the film market to by going up one flight of stairs.

  Has the New Year’s Eve changed?

  There is no standard answer as to when the Lunar New Year file will start. Usually, a movie is a hit around December, even if the Lunar New Year file is opened.

  On November 30th, the film "Hot Search" starring Zhou Dongyu, Song Yang and Justin was released, saying that it was "the first to open the curtain of the year-end Lunar New Year"; On December 1st, NI YAN and Seven starred in the film Goodbye, Li Kele, which is also called "the first shot of Chinese New Year". Hu Youqi has some doubts: "Isn’t the New Year’s Day to the Spring Festival?"

  In fact, with the development of the film market in China, the time of the New Year’s Eve is quietly changing.

  When will the Lunar New Year file become a schedule? The reporter interviewed a number of people in the industry, and almost everyone agreed that this concept entered the film industry in China, which originated from the film Party A and Party B, which was released at the end of 1997 and was dubbed as the "New Year’s Film", which made a box office story at that time. Since then, more and more films have chosen to be released during this period, among which the head films are often star-studded and commercial.

  Previously, the industry once divided New Year’s Eve files into broad and narrow sense. The broad New Year’s Eve files include two major festivals, New Year’s Day and Spring Festival, which last for about one and a half months. There is no standard answer as to when the Lunar New Year file will start. "Usually, a movie is popular around December, even if the Lunar New Year file is opened".

  Wang Ce, a member of the Shanghai Film Criticism Society and a senior screenwriter, said that the Lunar New Year file continued the idea that many lively comedies in China and Hong Kong were shown together during New Year’s Day and Spring Festival. "But at that time, the film supply was small, and the cycle of a film was as long as one to two months. With the increase in film supply, it has now been subdivided into multiple schedules. "

  On the movie data platforms such as Cat’s Eye and Lighthouse, the New Year’s Eve file is different from the New Year’s Eve file, New Year’s Day file and Spring Festival file. The New Year’s Eve file refers to more than one month from late November to December 31, while the New Year’s Eve file only refers to a day on December 31. There are still many cases of "stalls" in one day, such as Tanabata stalls and 520 stalls, which have emerged in recent years. According to insiders, the film market is now well supplied and the film screening cycle is shortened. Often, the first week or even the first day of the box office determines the follow-up trend of a film box office. In this case, it is not unexpected to subdivide the schedule. The film will arrange the release time according to the theme, investment and market expectation. Wang Ce said that the Spring Festival is a big schedule. Usually, films with larger investment and higher expectations will be released, and films with less competitiveness will be released on New Year’s Day.

  A few days ago, the reporter saw in Daguangming Cinema that the December News posted at the gate of the cinema was a collection of 13 films such as Hot Search and Wonka from Aquaman 2, and posters of recently released films such as Three Battalions, Crossing the Sea and Breaking Point were placed in the hall, but the words "New Year’s Eve File" did not appear. The staff of Daguangming Cinema introduced that in the past, the concept of New Year’s Eve was relatively broad, basically starting from the end of November and early December until the Spring Festival, but now it is gradually subdivided into New Year’s Day and Spring Festival. "We usually say New Year’s Eve, which generally means that when the New Year is approaching, at least after the end of December, it will start with Party A and Party B at the earliest, and then a series of films such as Let Bullets Fly, It’s too embarrassing for people to travel again have good box office output in this period. After the breakdown of the schedule in recent years, the atmosphere of the Lunar New Year file is not as strong as before, and the explosion point is more concentrated in the Spring Festival file. "

  "The concept of the schedule is more of a B-end concept. For the audience, the centralized release of the demand for watching movies is often accompanied by legal holidays, and the main box office output of the Lunar New Year file is still on New Year’s Day and other festivals." Zhang Tong, a senior analyst at Cat’s Eye Research Institute, said that in 2010, 2011 and 2012, domestic box office champions, Let Bullets Fly, flowers of war, and The Way of Water, were all released in the New Year’s Eve file. In recent years, the New Year’s Eve file also produced Sheep Without A Shepherd’s Ip Man 4, Shock Wave 2’s manslaughter 2 and Avatar: The Way of Water. "Famous in 2021 and Nobody in 2018 were both released in mid-November, and both of them have achieved good box office results in the traditional off-season of the film market."

  Can it hit 55 billion yuan?

  This year is the year with the most and most lively New Year movies, but there is still a lack of "head works" with a double harvest at the box office.

  The film market in China has recovered strongly this year. Data from Cat’s Eye Professional Edition shows that this year’s Spring Festival file became the second in history with 6.765 billion yuan; After that, the box office of the "May 1 ST" file was second only to the same period in 2019 and 2021; The box office of the summer file exceeded 20.62 billion yuan, breaking the record of the highest box office, the highest number of people and the total number of times in the summer file of China Film History. With the release of many films for the Lunar New Year, the industry is optimistic that the total box office of this year’s films will hit 55 billion yuan.

  "In 2023, the overall performance of the China film market was remarkable, and the market quickly recovered its vitality." In Zhang Tong’s view, many masterpieces have emerged during the Spring Festival, summer vacation, National Day and other holiday periods, and new audiences continue to enter the market. "This year’s head films generally have a strong family viewing attribute, and the proportion of older audiences has increased compared with previous years."

  This year, there are 81 movies in the Lunar New Year, which is not surprising to some people in the industry. In 2019, there are also 70 movies in the Lunar New Year. The staff of Daguangming Cinema said: "This year’s Lunar New Year’s files have diverse styles and themes to meet the needs of audiences of different ages." Ma Ye, president of Baiying (Beijing) Cinema Management Co., Ltd., believes that this year is the year with the most and most lively New Year movies.

  However, at present, Across the Furious Sea, which was released on November 25th, is still the leading movie at the box office, with a cumulative box office of 546 million yuan. Compared with this year’s Spring Festival movie "Man Jiang Hong" and "Wandering Earth 2", and the summer movie "Put all your eggs in one basket", "Disappeared She" and "Goddess the First Part", there is still a lack of "head movies" with strong box office, topics and reputation.

  "Up to now, this year’s Lunar New Year file has indeed not seen a large-scale film to incite the market to watch movies." Zhang Tong said that the highlight is the films released at the end of the year. Apart from Twinkle, Twinkle, Twinkle, Bright Stars, two Hong Kong films, Goldfinger, Sneak, and the workplace satirical comedy The Annual Meeting can’t stop! ",New Year’s classic IP" If You Are the One 3 "are all worth looking forward to. The staff of Daguangming Cinema also revealed that, according to the usual practice, "hot movies are basically released in the last two days of the year, and it is difficult to predict whether the annual box office can reach 55 billion yuan, but the overall momentum of the film market is good".

  Rui Cui, Liu Xiang and bid for the Olympic Games, directors of "Lost She" and "Put All Your Eggs", which achieved good box office results this summer, are all young directors who have not been well known by the public, and many films released recently have a good reputation. "The number of bad films has decreased this year, which is a good phenomenon." Wang Ce said that with the recent survival of the fittest in the industry, what remains is a relatively mature professional force. In his view, the current audience has "changed a batch" compared with a few years ago, the attraction of big-name directors and famous actors has declined, and the audience pays more attention to themes and stories. For creators, it is necessary to think about why the audience comes to see and create more viewing motives for the audience; On the other hand, the audience is also diverted, and the market is more subdivided. Different types of films such as suspense, science fiction and pure love have their own audience groups. Focusing on a niche type can also have a good market return. "The establishment of the film industrialization system is not only aimed at technology, special effects and service, but also includes R&D planning, script creation, process management, etc. In the past, screenwriters could create with their heads closed, and now they may have to consider the market more. When the entire large industrial system is perfect, no link can be built behind closed doors. "

  People in the industry generally have confidence in the China film market next year. "Next year, a large number of domestic films with rich and diverse types will be reserved." Wang Ce revealed that at present, the film industry has maintained a good development momentum, and the audience need not worry about the "film shortage" next year. Next, films such as Mr. Red Carpet will be shown in the Spring Festival, and a large number of films such as "Feng Shen II" are expected to meet the audience next year.

  Ritual sense attracts young people?

  Movies have social attributes. Watching movies on special holidays is a cost-effective entertainment consumption for young audiences.

  Recently, the movie "Twinkle, Twinkle, Twinkle, Bright Stars" has attracted the attention of people in the industry and the public: the director is a newcomer, the actor is not a flow star, and the theme is the fantasy love of the minority. However, the pre-sale box office exceeded 100 million yuan 23 days before the release, making it the earliest pre-sale movie and the fastest pre-sale movie for the New Year.

  "In my impression, the Lunar New Year files and movies are all family fun types." Hu Youqi found that there are many suspense and crime themes in recent Lunar New Year movies, as well as Goodbye, Li Ke Le and Dog God with pet themes. In the past, the typical Lunar New Year movies only had the traditional blockbuster Neptune 2: The Lost Kingdom and the established IP If You Are the One 3. According to the data from Taobao Film, there are more than 100,000 movies "wanted to see", among which "plot crime" accounts for 3 movies.

  "Suspense movies are a niche theme for the industry and the audience. These films have a small investment and a low box office ceiling, and usually choose a small schedule or a cold schedule." Wang Ce believes that although there are suspense films such as "Disappeared She" and "Put All Your Eggs on One Egg" exploding in the market this year, they rely more on the topic heat and are unrepeatable. "In the future, suspense films may not become a popular theme, but at present, as a mature market type and insurance investment theme, it may form a fixed output ratio in the domestic film market."

  In the eyes of the industry, with the renewal of movie audiences, young moviegoers are more willing to choose niche and personalized themes. The change of the New Year’s Eve schedule also makes more movies with rich themes and relatively small investment willing to choose this schedule. "Judging from the distribution of the schedule and its impact on the whole year’s market, the Lunar New Year file is expected to continue the heat at the end of the year until the beginning of next year before the Spring Festival file next year, which will play an important role in preheating and undertaking the Spring Festival file next year." Zhang Tong said.

  In addition to the quality of the film, the film side has also begun to exert its strength in marketing and distribution, enriching the movie-watching experience of fans. "Twinkle, twinkle, twinkle, bright stars" released on December 30, 1314 cinemas across the country will hold "snow field" activities at 13: 14 on the same day, which is considered by the industry as an important reason for the film’s pre-sale box office to outshine others. According to the data of Cat’s Eye Professional Edition, among the users who buy pre-sale tickets for "Twinkle, Twinkle and Bright Stars", the population under 25 is over 80%. On social media, many viewers who bought advance tickets showed their ticket purchase records, expecting the movie to "snow" when it was released.

  "As a kind of entertainment consumption content, movies not only have commodity attributes, but also have social attributes. Young audiences are the main consumers of social activities. They are more active and pay more attention to the sense of ceremony. On some special holidays, watching movies is a cost-effective entertainment consumption for young audiences. " Zhang Tong said.

  In order to create such a sense of ceremony, many cinemas have made innovations. Located on the first floor of Jing ‘an MOHO, Baiying Sanke Yinghua is a compound space combining a cinema and a restaurant. Ma Ye introduced that this year’s summer file was very busy during the National Day holiday, and the film market was relatively weak in November. Everyone took the opportunity to thoroughly clean the interior and carpets of the cinema, and carried out equipment maintenance, maintenance and staff training, so as to welcome the movie-watching craze with a better look after the opening of the Lunar New Year file.

  Bai Ying San Ke Ying Hua also designed a series of activities to create a sense of ceremony. For example, on December 16, Shanghai ushered in a cooling down, and the cinema chose to hold the "Winter Night Jazz Trio" on the same day to attract the audience with movie music; From December 20th to 25th, the stamp-stamping activity sought after by young people was introduced. With the ticket stubs exchanged for stamp-collecting cards on that day, the stamps of Wonka, Aquaman 2 and Detective Conan were hidden in the cinema space for the audience to find and stamp, and there would be staff dressed as NPC (non-player role) to interact with the audience. "We left these activities to create a sense of theater ceremony to young employees to plan independently, to attract the audience to stay in the theater for a while and leave an impression outside the film. When the audience has memories and emotional connections with the cinema, it is difficult for them to leave. "

(Liberation Daily)

Reporting/feedback

Today’s Film Review | "China Ping Pong": A Ping Pong Journey from Low Valley to Nirvana


1905 movie network news The film, directed by and starring Deng Chao, recently released a preview, focusing on the Guoping Men’s Team in "Extraordinary Years"."China table tennis can beat Europe? Can China players still beat Waldner? Can China still reach the top of the world? Do you believe it? "


"China table tennis can beat Europe? Can China players still beat Waldner? Can China still reach the top of the world? Do you believe it? "


This sports movie, with four characters of "China Ping-Pong" that the audience are very familiar with, attracted many audiences’ expectations after the announcement. Hong Fan, an associate professor in the Literature Department of Beijing Film Academy, said: "Sports genre films are all about a champion in the final analysis, while" China Table Tennis "is a story about how the China men’s team once reached the peak, and how to get back to the peak when it fell into a desperate trough, which is more attractive than the conventional story of becoming a champion. The overall tone of the trailer is rather depressing. The head coach’s training methods, the arrangement of troops and even some of his personnel arrangements and management have also been questioned. The leaders are dissatisfied with him, and the media has put forward all kinds of particularly harsh opinions. The people are also very dissatisfied, and all kinds of heavy burdens have come to their faces. In this case, how to counterattack the Jedi constitutes a powerful and realistic drama conflict in the film. "


"Let me spell it again anyway."


This kind of story has really broken many people’s previous established impression of the king’s table tennis as "invincible" and made the audience more curious about the film. The compilation of "China Table Tennis" is based on real history. During that unforgettable period, the China table tennis team was in an absolute dominant position in the World Table Tennis Championships from 1981 to 1987, winning all the important awards and gold medals. However, in the 1988 Seoul Olympic Games and the 1989 World Table Tennis Championships, China lost to Sweden in five games. In the Chiba World Table Tennis Championships in 1991, the China Men’s Team had fallen to the seventh place, which was a very bad result. After the 42nd World Table Tennis Championships, China still failed to achieve good results as expected. It was at this time, under the leadership of Waldner, that the Swedish team won the World Table Tennis Championships for three consecutive years. It was not until 1995, as described in the film, that the China table tennis men’s team returned to its peak in the 43rd Tianjin World Table Tennis Championships, ending a depressed period of six years.



It can be seen that the development of table tennis in China is not smooth sailing. This history itself has the potential to become a good movie, and it is easy to hit the audience’s flash point. Sports-themed movies are special action movies, and China Ping Pong will show some very interesting action wonders, showing the beautiful movements of athletes and the state of the ball flying back and forth through different photography angles. Because of the particularity of table tennis, it not only pays attention to antagonism, but also includes some tactical arrangements. It is very likely that the film will focus on the China table tennis men’s team competition. This team competition will naturally have strategies similar to Tian Ji horse racing, so some people say that sports genre films are special war films in peacetime.



Hong Fan mentioned: "Movies are also very similar to kung fu movies. Each different athlete has different stunts, some are horizontal shots, some are vertical shots, some are near-table fast breaks, and some are far-table pulls. The men’s team was able to win an important victory in this World Table Tennis Championships because there was a secret weapon, a player named Ding Song, who played a special game of chopping, which made foreign athletes uncomfortable. Therefore, we see that the special skills of each athlete provided by the film are just like the Kunlun School and the Shaolin School in the martial arts film. In terms of audio and video, there are still many expectations. "


When it comes to China Ping-Pong, many people will bid for the first time the film that reflected the China women’s volleyball team, and the latter finally gained 836 million box office. In order to impress the audience in the end, sports films not only provide authenticity, mass base and drama, but also have emotional problems at the core. There is a very important reason for Leap’s success, which shaped the character Lang Ping. She finally succeeded under pressure and defeated foreign teams. This role can arouse the audience’s personal feelings, let them bring in coaches and athletes, and overcome all kinds of difficulties to make a comeback. Later, it also created a positive image of different industries and jobs under the background of China, and this spirit of struggle can infect everyone.



Leap, when the national flag of China was raised and the national anthem sounded, the sense of honor of the whole people made the film no longer a story of a sports team, and this spirit of women’s volleyball has become a major theme in sports. I hope "China Ping Pong" can continue to inherit and carry forward the success of the film Leap, from shaping the personal feelings of the characters so that the audience can resonate, to effectively build a sense of national honor, and even go further than Leap to create a different glory.


Rina, a fashion magazine expert, was amazed: at the age of 43, she dressed elegantly and intellectually, which made people unforgettable.

This article is about 2900 words, and the reading time is 4 minutes.

Disclaimer: This article is original by Zhipu.

Has been opened [full network rights protection] plagiarism will be investigated! ! !

Graph/network

Wen/Zhi Pu

Editor/zhipu

In the fashion world, there are always some people who stand out with their unique tastes and elegant clothes. Today, we will introduce a fashion magazine expert, Rina. Rina, a graphic model, is a high-profile Japanese fashion figure. Friends who have read fashion magazines may be familiar with this model. Her dress style makes people linger, and her elegant and decent temperament left a deep impression.

Rina was born in Brazil Rina1980. She is 172cm tall and her real name is Carina Fujita. At the age of seventeen, Rina moved to Japan with her family. Her father is a Brazilian of Japanese descent, while her mother is a Brazilian beauty of Italian descent. After winning a Japanese-Brazilian beauty contest, Rina became the exclusive model of the high-profile fashion magazine JJ.

Since her debut at the age of 19, she has appeared in various fashion magazines many times. Her sunny smile and perfect figure ratio have quickly become popular in Japanese fashion circles. Coupled with her passionate Latin American personality, she can easily control any style of clothing. In the past 23 years, rina has changed from a young girl to a mature woman. We have witnessed her growth and changes together, and everyone’s love for her has become the biggest driving force for her progress. Now 43 years old, she is unforgettable with her elegant and intellectual style.


Rina’s wearing skills

"Color matching:

"Color is the key to fashion. If you know how to use color, you can create amazing clothes." -Karl Lagerfeld

Rina uses colors freely and is good at creating them through color matching.Elegant atmosphere. She prefers to useNeutral colorAnd soft colors such asBeige, gray, white and light pinkAnd so on, these colors can not only highlight hertemperament, also appearsElegant and intellectual.

Rina’s color worldIt’s like a delicate picture, and she usesNeutral colors and soft colorsFor the drawing board, describe your own uniqueFashion style. These colors seem to have a kind ofcharm, can show her inner temperament perfectly, emitting a kind ofElegant and intellectualThe light.

She is good at using it.Contrast and collocation of colorsTINT, which seems unremarkable, is unique.Fashion sense.For example, she often chooses a beige one.Long skirt or gray plaid overskirt., with a gray or black belt and yellow high heels, and then with a black handbag, through the colorClever use,Make the overall shape look bothbriefandFull of details.

This keen sense of color andClever useLet Rina be in the fashion world.hoist one’s own unique banner―develop a school of one’s own. Her dressing skills not only filled her with herself.Confidence and charm,It also provides fans withLearn and use for referenceThe opportunity.

If you want to improve your ownColor matchingSkills, you might as well pay more attention to Rina’s wearing and learn from it.inspiration. You will find that the right color matching can not only improve youroutward appearanceCan better show your inner self.Temperament and unique charm.


"Style selection:

Rina wears more clothes.Simple-orientedShe is good at showing in simplicity.Taste and temperament.For example, she often chooses long skirts with simple lines and slim ones.Suit jacketAnd fitDressAnd so on, these styles not only appearDecentIt can also highlight her body advantage.

Rina’s way of wearing is fully demonstrated.Simple but not simpleofStyle charm. She knows that fashion is not blindly pursuing grandiosity and trends, but showing individuals in simplicity.Taste and temperament.

Simple linesLong skirts, slim suits and fitted dresses, these seemingly ordinary items have a different sense of fashion in Rina’s skillful hands. She is good at passing delicateTailoring and uniquenessofDesign,Make these styles different, not only showDecentTemperament, and cleverly highlights her.Body advantage.

"Fashion is constantly changing, but simplicity will never go out of fashion."Rina’sWear philosophyTell us that simplicity does not mean simplicity. In simplicity, we can show our uniqueness.Taste and temperament. no matter whatSimple linesLong skirt, or cultivate one’s moralitySuit jacketOr a fitted dress, as long as it is properly matched, it can emit.Charming charm.


"Accessories embellishment:

Rina pays great attention to itaccessoryThe choice and collocation of. She often uses somedelicateNecklaces, bracelets, earrings, etc. are used to embellish the overall shape, making it more attractive to wear.Sense of hierarchy and fashion.At the same time, she is also good at using small accessories such as scarves and belts to enhance the details of the overall shape.

"Accessories are the soul of fashion. They can make your clothes more personalized and attractive." Rina knows the importance of accessories in wearing, and she is good at improving the overall shape through clever accessories collocation.Fashion sense and details.

Exquisite accessories such as necklaces, bracelets and earrings are the finishing touch of Rina’s wearing. She is good at choosing accessories that complement each other with clothing and skillfully integrating them into the overall shape, which is neither too cumbersome nor unique.Taste and temperament.

At the same time, Rina is also good at using small accessories such as scarves and belts.Promote the overall modelingThe details. She often chooses one.elegantThe silk scarf is tied around the neck or wrist, or the belt is skillfully integrated into trousers or skirts. Through the embellishment of these small accessories, the overall shape is made.More exquisite and unique.

From Rina’s accessories, we can learn how to wear them.Clever use of accessories.Choosing the right accessories can not only improve the overall shapeFashion sense, can show more personal.Taste and temperament.Let’s learn Rina’s accessories matching skills together and embellish our own fashion style with details!


"temperament display:

Rina’s wearing is not just superficial.Style and color matchingIn fact, pay more attention to the display of temperament. She always keeps it.elegantHer posture and confident smile make people feel her.Charm from the inside out.

Rina’s way of dressing, like an elegant dancer, dances on the fashion stage, and every movement exudes charm.charm. She not only pays attention to the choice of styles and the collocation of colors, but also pays attention to the display of temperament.

Whenever she appears in public, she always keeps it.Elegant posture and confident smile. Her steps are calm and firm, and every movement shows.Elegant temperament. Her smile is as warm as sunshine, which makes people feel her charm from the inside out.

Her dress is not only the collocation of clothes and accessories, but also the right one.Self emotionThe expression of. Every single item is like a note, and a song is composed on her body.A moving melody. What she wears is not justfashionThe choice, but also the attitude and personality of life.

"Fashion is fleeting, but temperament lasts forever."Rina’s wearing philosophy tells us that fashion is not only an external pursuit, but also an internal one.temperamentThe display of. Elegant posture and confident smile make her stand in the crowd.Stand out.Her way of dressing, like an elegant dancer, dances on the fashion stage, and every movement exudes.Charming charm.Let’s learn from Rina and show our own with elegant temperament.Unique charm!


Cultivate your own aesthetics:

Have it like RinaUnique taste, we need to constantlyCultivate one’s own aesthetics. Pay more attentionFashion informationWatch the fashion show andFashion magazineDraw inspiration from it and cultivate your ownAesthetics.

"Aesthetics needs to be cultivated. Only by constantly learning and trying can we find our own unique taste."To have a unique taste like Rina, we need to constantly cultivate our own aesthetics.

Fashion information, fashion shows and fashion magazines are about fashion.Important way.By reading fashion information, we can know the latest.Fashion trends and fashion elements, so as to broaden their horizons, improve the fashionSensitivity.Watching the fashion show allows us to appreciate the creativity and unique perspectives of designers and inspire our own.Creative inspiration. And fashion magazines provide us with a wealth of.Fashion knowledge and collocation skills,Help us cultivate our ownTaste and aestheticsView

In the process of cultivating aesthetics, we should also pay attention toInner cultivation. Reading, travel, artAppreciation and other activities can help us.Broaden one’s horizons, broaden one’s thinking,So as to better understandFashion and art, improve their own.Aesthetic level.

From Rina, we can see her love and pursuit of fashion. She constantly draws inspiration and cultivates her ownAesthetics,Eventually formed its own unique style. Like Rina, let’s constantly cultivate our own aesthetics and find our own by paying attention to fashion information, watching fashion shows and fashion magazines.Unique taste!


Rina’s wearing style, like a fashion textbook, shows us how to integrate elegance and intellectuality into everyday clothes through clever collocation and mastery of details. Her dress not only makes us feel the charm of fashion, but also inspires our yearning and pursuit for a better life.

Let’s learn from Rina’s wisdom, study and practice constantly, and strive to improve our aesthetics and clothing. Let’s become elegant and intellectual people like her, decorate our lives with fashion, and express our feelings and attitudes with clothes. In this process, we will find that the original elegant and intellectual dress is not an unreachable dream, but a reality within reach.


Welcome to leave a message to discuss all the questions about wearing.

Friends who are helpful for you to wear and like, please collect, like, leave a message and pay attention to the headline number of [Zhipu Wear Aesthetics].

Return to the origin of life, fashion need not be deliberate | Shanghai Fashion Week in Spring and Summer of 2024

Interface journalist | Zhou Fangying

Interface News Editor | Lou Qinqin

Yearly Plan Spring/Summer 2024 series "Walking by Heart" depicts the diverse faces of contemporary women’s rich inner world through simple and exquisite modernist design. This season continues the brand’s neat and bright style, and at the same time achieves a high degree of unity in color, fabric and tailoring, and outlines a coherent and dynamic outline like flowing water.

Choose natural and elegant low saturation colors, such as soft fog gray, turquoise, and moonlight white, which are fresh and quiet. The seemingly fuzzy and soft-focus tone sets off the simplicity and neatness in the cutting language. The casual combination of denim trousers and T-shirts interprets pragmatic aesthetics in a simple and elegant style. Signboard items such as vests, long skirts and windbreakers can be stacked and matched, or they can be presented alone, creating a rich sense of hierarchy.

This season, a large number of environmentally friendly natural fabrics, such as organic cotton, silk and linen, wool, etc., are used to balance practicality and shaping style. Through the comfort of fabric touch, we can create a confident and stretched wearing experience and promote a more independent clothing consciousness. YEARLY PLAN always pursues the concept of "year-round wardrobe" and provides consumers with lasting and effective choices with high-quality production.

Simple but rich, consistent and firm, YEARLY PLAN provides modern women with the possibility of finding themselves with an inclusive attitude. This is a journey of thinking, and it is also a practice towards more free and independent fashion expression.

Tommy Zhong’s spring/summer 2024 series reconstructs the subconscious prototype-the image of a free woman running in the summer jungle. Designers draw inspiration from Yuan Ye where flowers are blooming, and capture the moment when the sun pours down and the colors flow with the running figure. Lightweight and comfortable fabric texture and flowing and graceful tailoring release women’s vitality and self-confidence.

This season, a large number of natural fabrics, such as silk organza, are used, showing a comfortable feel as smooth as gypsum and as refreshing as a breeze. The exclusive development of woven fabric and three-dimensional printing endows clothing with unique texture and level like oil painting: just like the jumping green in Monet’s works, and like the smart white with hazy water vapor. Pure and hazy colors and flowing picture aesthetics naturally arouse the emotional resonance of the viewer.

This series provides a free and free portrayal for women. See through the collocation of tulle and corset, the movement of slit long skirt, unrestrained silhouette, soft waist collapse and asymmetric design can all improve comfort. TOMMY ZHONG uses the running of Yuan Ye in summer to show the confidence and autonomy of contemporary women. She can stride forward, stop and watch, and have a free dialogue with herself and the world. Through the clever use of colors, fabrics and tailoring, designers outline a vibrant and tense fashion portrayal, showing the true self of women from the inside out.

The designer brand Jiasheng’s latest spring/summer 2024 collection, with the theme of "Not old enough", interprets the beauty of old age from a unique perspective and discusses the relationship between clothing and age. Inspired by the old people living in the city, Jiasheng used a playful technique to integrate their time traces and life details into the design.

This series uses faded colors and worn prints to show the texture of articles fading and aging over time. Elements in the life of the elderly, such as keychains, reading glasses and bags, have also become fashion embellishments. The sense of relaxation of fabric comes down in one continuous line with oriental aesthetics, and bamboo mat printing and simple silhouette set off each other. Inspired by the overlapping layers of the elderly, the designer tried to splice the double neckline with the fabric to create a sense of humor.

Bright yellow-green and light blue, with retro stripes and plaid, the collision of colors has enhanced the vitality of this mix. Stage installations and performances are also accompanied by "Lao", and the audience can interact with the sand hammer performance.

Students pay attention to the beauty of old age from the perspective of students, hoping to bring more comfortable and relaxed experience through design. This is an attempt to interpret Chinese aesthetics with contemporary artistic techniques, which makes people embrace old age with a broader mind.

What is culture and how to understand the word culture?

What is culture and how to understand the word culture?

What is culture? Let’s start with what is literature and what is culture.

Text:

"Shuo Wen Jie Zi": "Wen, wrong painting also. Xiang Jiaowen. " (Oracle Bone Inscriptions’s writing "

",with" people "above and" hey "below. "Man" and "Wa" are wrongly drawn and like essays. )

People: from the family, from the family.Hey.

Shuo Wen Jie Zi: "Hey, right. Like the shape of a left lead. All the genus is from the genus.”。

It is the paradigm of the word "Nuo" that the right is violent and the shape like the left is more like the shape of the male root.

"Shuo Wen Jie Zi": "Hey, left-handed. From reverse to reverse. Reading is the same as reading. " . It bends from left to right, so it is the paradigm of the word "Zi" that its character image is drawn from the right and is still like the shape of yin flowing out.

The two paradigms are superimposed. Youyin affects yang.Blind dateLovers are the paradigm of herringbone.

Because Oracle Bone Inscriptions’s "person" and "entry" are easily confused. Oracle Bone Inscriptions’s "human" writing (

)

"Shuo Wen Jie Zi": "Man, the nature of heaven and earth is the most expensive. This essay is like the shape of an arm and a shin. " . Its Oracle Bone Inscriptions shape is like the shape of a person saluting from the side. The form of the adult crown ceremony of the Jewish man is the essay (or Oracle Bone Inscriptions)

") The paradigm of the word" human ".

"Shuo Wen Jie Zi": "Hey, hey. From you, from you, intersect. " .

(See a picture "Hey")

(Hey: See a painting "Hey”)

The superposition of two paradigms: Yin and Yang.HeyIt is the paradigm of the word "Wa" to intersect with Yin and Yang and make friends with Thailand.

The two paradigms of "human" and "wa" are superimposed: the staggered painting still shows that the person who sends out the information of love and mating is the paradigm of "Wen"

(Person: See "Person" in one of the two paintings)

(

), the superposition of the two paradigms of human beings: Judaism teaches the exercise of human rebirth. If the person born is the paradigm of Chinese characters. Life is full of one head and one foot. From the fall of people, it means that what they are born into).

"Wen" is a message sent by interlaced paintings that still show love and seek mating.

change"Judaism teaches people to be born again if they are born.

"Culture" is the change caused by information orientation.

The Biography of Ben Gua in Zhouyi: "Rigid and soft are intertwined, and astronomy is also; Civilization stops, so does humanity. Observe astronomy, observe time changes, observe humanity, and turn it into the world. " .

The message of yin and yang is astronomy, and the message of civilization is humanity. Observing the information of yin and yang can tell the changes of the times. Observing the information sent by civilization and participating in it can make a world you like.

What people love now, then what the future world of mankind will be. This is the oldest and deepest understanding of "culture"

The definition of culture on the internet: culture is all human spiritual activities and their products relative to politics and economy. This is wrong. This is wrong. This is wrong. Say the important things three times.

"Culture" is the change caused by information orientation. It is not only human beings who have "culture". Everything in the world has "culture". For example, "fossils", from the information left in "fossils", we can refer to and study the changing process of paleontology. It’s just that we usually study the "culture" of human beings. Studying "culture" can let us know the past and the future. The Book of Changes was the earliest study of "culture". Unfortunately, our modern books classify it as a superstition of fortune telling.

"Text" is the information we get, or the information we send.

Information can deduce its predecessor source, what is happening now and its future development.

The "transformation" here refers to the changes after we accept the information. And the changes caused by the information we send.

The simplest and most practical understanding of "culture" is that what we love now will determine what our future will be. And everything we are suffering now is caused by our past kindness. Learning "culture" can help us to move forward towards the beauty in our hearts in the future. High-level "culture" can shape a world that one yearns for.

The "cultural" war is to confuse the beauty and ideals of the rival nation. Let its nation have no cohesion and combat effectiveness. So as to conquer the nation by using the deviant elements of the nation. Poison textbooks are an example, and the other party has already started. And we? ? ? ? ? ?

Appendix:

CIA’s Ten Commandments against China Youth

First, try to seduce and corrupt their youth with material things, encourage them to despise, despise and further openly oppose their original ideological education, especially communist dogma. Create interest and opportunities for them to be unrestrained in pornography, and then encourage them to have sexual promiscuity. Let them not be ashamed of shallowness and vanity. We must destroy the hard-working spirit they have emphasized.

Second, we must do everything possible to do a good job in communication, including movies, books, television, radio waves … and new religious communication. Making them yearn for our ways of clothing, food, housing, transportation, entertainment and education is half the battle.

Third, we must draw the attention of their youth away from the tradition of government-centered. Let their minds focus on sports performances, pornographic books, pleasures, games, criminal movies, and religious superstitions.

Fourth, they often create things that have nothing to do and let their people discuss them openly. This planted the seeds of division in their subconscious. In particular, it is necessary to find good opportunities among their ethnic minorities, split their regions, split their nationalities, split their feelings, and create new hatred and old hatred among them. This is a strategy that cannot be ignored at all.

5. We should constantly create news and vilify their leaders. Our reporters should find opportunities to interview them and then organize their own words to attack themselves.

6. Democracy should be promoted under all circumstances. Whenever there is an opportunity, whether it is large or small, tangible or intangible, we must seize the opportunity to launch a democratic movement. No matter on what occasions and under what circumstances, we must constantly demand democracy and human rights from them (the government). As long as each of us keeps saying the same thing, their people will surely believe that we are telling the truth. We catch a person is a person, we occupy a site is a site.

Seven, we should try to encourage them (the government) to spend and encourage them to borrow from us. In this way, we have full confidence to destroy their credit, devalue their currency and inflate it. As long as they lose control of prices, they will completely collapse in the people’s minds.

Eight, we should use our economic and technological advantages, tangible and intangible blow to their industries. As long as their industry is paralyzed unconsciously, we can encourage social unrest However, we must help and assist them very lovingly on the surface, so that they (the government) will appear weak. A weak government will bring greater turmoil.

Nine, to use all the resources, even gestures, a word and a smile, are enough to destroy their traditional values. We should use everything to destroy their moral hearts. The key to destroying their self-esteem and self-confidence is to hit their hard-working spirit as much as possible.

10. secretly transport all kinds of weapons and equip all their enemies and people who may become their enemies.

The sales of "deep" high-end beauty cosmetics have fallen sharply, and the desire of middle-class women to protect their faces is declining?

Reporter | Viann

Editor | Zhou Zhuoran

Since late January, Simei, who has been isolated at home, has found that cosmetics are useless. Due to the inconvenience of going out and poor logistics, she hardly bought beauty products.

During the epidemic, there were not a few people who reduced the consumption of beauty products. According to the data obtained by Bain, a management consulting company, and Alibaba Tmall, the online sales of beauty products decreased by 30% from the first day of the first month to the thirteenth day of the first month (January 25th to February 6th) in the Spring Festival in 2020, among which the high-end beauty products were more affected, with a decrease of 40%.

Estee Lauder’s performance fluctuated greatly during the epidemic. After combing the data of ECdataway Dataway, we found that the brand’s sales dropped by more than 75% year-on-year in the two weeks from February 8 to February 21. After ranking 100 in the brand sales list, it became the first in Tmall’s beauty care category from February 22 to February 28. This may be because Taobao Live Li Jiaqi broadcasted two Estee Lauder products on February 27.

Shiseido Group previously said that the sales volume of its four top brands in China decreased by more than half during the New Year.

At the same time, affordable beauty brands have been hit relatively lightly.

According to the data of ECdataway Dataway, during the five weeks from January 25th to February 28th, the sales of high-end beauty brands in Tmall beauty category fluctuated greatly, while the low-priced brands such as L ‘Oreal, Perfect Diary, Huaxizi and Yuze remained relatively stable in the top 15 of the weekly sales list.

Although with the passage of time, the beauty category market gradually began to resume growth, the difficulties faced by high-end beauty brands may be long-term.

During the epidemic, the online sales of high-end beauty brands declined significantly. Bain and Tmall explained that the social needs of Generation Z (born in 1995-2009), young people in small towns and cutting-edge white-collar workers declined, and they contributed more than 50% of the sales of this category in 2019, so the sales dropped significantly.

But this is not the whole reason. The frustration of high-end beauty brands is also related to their special brand attributes.

Yu Jian, general manager of Kaidu Consumer Index Greater China, told interface fashion that high-end beauty products, unlike cheap beauty brands, also bear the gift function like luxury goods.

Valentine’s Day is the traditional sales season for high-end beauty brands, but this year’s high-end beauty brands are probably "lover robbery".

After combing the Tmall sales data of ECdataway Dataway, it was found that the sales of high-end beauty brands generally declined on Valentine’s Day and the week before the holiday (February 8-February 14).

Among them, Lancome sales decreased by 12.8%, Estee Lauder sales decreased by 60.2%, Snow Show sales decreased by 41.7%, CPB sales decreased by 44.3% and SK-II sales decreased by 2.3%.

However, in a special period, even if online sales decline, it is a timely help. What makes high-end beauty brands even more headache is that tourism retail, which they regard as a channel for growth, almost completely failed during the epidemic.

Tourism is always closely related to shopping, and the most crowded people in duty-free shops are always the beauty counters with fragrance. According to the data of Generation Research, a French tourism retail research institution, the total sales of tourism retail channels reached 79 billion US dollars in 2018, of which perfumed products accounted for 31 billion yuan. Beauty products are undoubtedly the largest category of tourism retail in the world.

Shiseido Group, Estee Lauder Group and L ‘Oré al Group all emphasized the importance of tourism retail to the group in their financial year 2019 performance reports, and it was even the fastest growing channel for Shiseido last year.

More than a month ago, these beauty groups should have ushered in a small sales peak by taking advantage of the East Wind of Spring Festival travel. However, according to the data of the Ministry of Transport and the Civil Aviation Administration, the national civil aviation passenger flow in Spring Festival travel rush decreased by 47.5% within 40 days (January 10-February 18), of which the passenger flow plummeted by 86% from February 1 to February 18.

People greatly reduce their travel, so naturally they can’t and have no time to shop during the trip.

Shiseido CEO Masahiko Yutani previously revealed that after the outbreak, whether in department stores, pharmacies or duty-free shops, they obviously saw the impact of the decrease in China tourists on sales. Analysts at Mitsubishi UFJ Morgan Stanley Securities believe that Shiseido’s sales in the Asia-Pacific region including China and duty-free shops will decrease by 20%.

Because of the "avalanche" of tourism retail channels, in late February, Estee Lauder Group even offered a huge discount of 60% for three or more brands in duty-free retailers at airports such as duty-free shops in Japan.

Although the epidemic will always pass, high-end beauty brands are still worried that after the epidemic, the target group will become cautious in consumption and will take the initiative to downgrade beauty products.

Since the Chinese New Year, almost all walks of life have heard the news that the company’s cash flow is tight. Startups are struggling to save themselves, and large companies have successively implemented measures such as layoffs and employee pay cuts.

The middle class with houses, cars and loans should have been loyal customers of high-end beauty brands, but an epidemic will force them to grow.

Sun Xiaoji, a financial writer, said in an interview with Interface Culture that the outbreak of the epidemic gave people a rare opportunity to reflect on consumerism.

Sun Xiaoji suggested that people "get rid of the illusion of the middle class", control their desire for consumption, increase their desire for income, use their money for investment and savings, and don’t buy meaningless goods. "When you have to spend money, you can treat every expenditure as an investment."

However, consumers’ demand for high-end beauty products still exists, and brands also have opportunities to seize.

According to the data of the business staff, in February, the number of views, collectors and times of collection of Tmall cosmetics increased slightly, and the trend of beauty and skin care categories became more intense, with the number of views, collectors and times of collection rising sharply, with the growth rates of 64.09%, 39.10% and 77.80% respectively.

This means that in the days when people are isolated at home, although they have reduced shopping, they have more time to learn about beauty knowledge. Simei planted many new products, and saved two months’ salary when she went out, so she was going to buy them in buy buy after the epidemic.

L ‘Oré al Group called it the consumption base of beauty products at the presentation of "Cloud Release" China development strategy. Once the situation improves, beauty lovers will release their pent-up shopping desire.

After all, China women’s demand for beauty products should not be underestimated, and now they are the most mature consumers in the Asia-Pacific region.

Tao Jun, Director of Consumer and Market Insight of L ‘Oré al China, said that the overall penetration rate of female consumers in China in skin care products is close to 100%, and all categories are basically the same as those in South Korea, even surpassing South Korea in eye cream and mask, with an average of 13.8 skin care products.

In China, some high-end beauty brands have strengthened the operation of "private domain traffic" in sales channels.

On February 1st and 2nd, the sales of skin care brand Lin Qingxuan’s Wuhan store soared, and its performance rose to the second place in the country. On February 15th, Lin Qingxuan’s offline performance even increased by 45% compared with the same period of last year, and most of these sales were completed by digital platforms such as shopping guides and live broadcasts.

Lin Qingxuan told interface fashion that as of the end of February, 337 direct-operated stores had basically achieved the same performance as the same period of last year through digitalization. From March 1 ST to March 8 th, Lin Qingxuan’s whole network sales increased by 513% year-on-year.

Prior to this, half of Lin Qingxuan’s offline stores had been closed from the first day of the Lunar New Year to the seventh day of the Lunar New Year, and his performance plummeted by 90%. Sun Chunlai, the founder, once said that the cash flow could only last for two or three months at most, and tapping private domain traffic made Lin Qingxuan temporarily out of the predicament.

Fan Yijin, vice president of Tencent Smart Retail, said at the online summit of beauty private domain traffic held by Jumeili and Tencent Advertising that according to interviews with consumers, store managers and shopping guides and BCG analysis of consulting company, when brand store managers and shopping guides have 300 customer friends and 30 ~ 50 customers who interact frequently, and interact with consumers at least once every 1 ~ 2 months, and chat for 3 ~ 5 minutes each time, the service capacity of sales terminals can be improved by 9 ~ 10 times, and the repurchase rate of consumers can be improved.

Lin Qingxuan told the interface fashion that after the epidemic, Lin Qingxuan will also increase the digitalization of live broadcast, and upgrade to Lin Qingxuan’s digital live broadcast store on the basis of existing direct stores, which will increase the user experience and form two dimensions of online content dissemination and offline service experience that reach consumers.

However, private domain traffic is not a treasure mine that all high-end brands can tap. Song Xing, founder and CEO of Fanyan Consulting, said at the online beauty private domain traffic summit that China companies of international beauty brands are limited by overseas headquarters’ control over brand tonality and other aspects, and it is difficult to respond to some domestic trends quickly, so they may miss the tide of private domain traffic.

On the other hand, private domain traffic is a sudden rise during the epidemic. It seems to be a temporary savior, but its future development trend is still not clear. With the gradual overload of private domain information, some users have begun to quit the WeChat group full of sales links.

For mid-to-high-end beauty brands, the way to retain customers may be to enhance brand power and establish emotional ties with them. In Yin Kuo’s view, the middle and high-end beauty products are perceptual goods, and consumers will still be willing to use the customary beauty brands in the long run.

The efficacy of beauty products is difficult to be measured intuitively, and the consumption of high-end beauty products belongs to emotional consumption. What high-end brands need to do is to find the button that triggers consumers’ emotions.

Yu Jian believes that as long as China consumers yearn for a better life, the beauty market will be full of various possibilities.