分类归档 spa

First, breaststroke formula

1, one of the breaststroke formula (total formula):

(1) Breaststroke kicks like frogs, pushing back and sliding forward. Close your legs and feet with your hips, and your knees are shoulder-width apart.
　　Slowly retract your legs while retracting, and turn your toes to both sides. Push the water back hard and float your feet together for a while.
(2) The breaststroke arm strokes symmetrically, and the peach stroke strokes sideways. Bend your wrists with both hands to catch the water, and bend your arms and elbows back.
　　Row under your shoulders, stop quickly, and clamp your elbows in hard. Stretch your hands forward in parallel, straighten and relax and move forward.
(3) Attention should be paid to breaststroke coordination, and the legs and arms should breathe properly. The two-arm paddling legs are relaxed, and the legs are closed at the same time.
　　Stretch your legs forward and push the water, and slide your arms and legs straight for a while. Pull your head up slowly, slide your hand and exhale slowly.
(4) Two arms are paddling at the same time, and the head is raised and inhaled closely. Close your legs, turn your ankles to catch water, and exhale water with your nose.
　　Close your hands and slowly retract your legs, and stretch your arms forward before kicking. This kind of cooperation should be kept in mind, and coordination should be learned.

2. The second formula of breaststroke (four-word key):

Break up and press the wrist, pull the fiber with double anchors, hold the water with high elbows, and turn your hands and shoulders. The stem neck comes out of the water, the snake waist drags the hip, the knees are lowered, and the feet are everted. Into the water, hide your head, gather your arms and hide your shoulders, turn your inner ankle backwards, and turn down the pedal clip. The front is low and the back is high, the sand slides and stretches, the legs are stretched and the abdomen is closed, and the water rises.

Interpretation of the four-word key of breaststroke;

Breaking up and pressing the wrist is the preparatory action to start paddling, and it is also the key to make paddling effective. You have to press your hands down into a dovetail shape before you can enter the drawing stage.

Different from the traditional wiper stroke, [double anchor drawing] tends to be similar to the butterfly stroke, emphasizing the stroke mode of resistance propulsion. When the hands are pressed down into a Y- shape, the hands are like two anchors stuck in the water, and they are pulling at an accelerated speed until the elbows are completely out of sight. The power of pulling makes the body jump out of the water under the guidance of the head.

When holding water with high elbows, the elbows should always be higher than the hands to pull water, so that the hands and forearms form a paddling surface together, and the body is pulled forward until the elbows are always in a state of tension.

[Stem neck water] is to say that water should not be held high, and the neck ridge should be kept in a straight line, rising and falling together.

[snake waist dragging hip] means that when pulling up, the waist and back must be arched, and then they can rush forward and rebound. The back bow should be erected like a cobra, ready to attack; The forward bounce is like a snake’s attack, and it is asserted. The former uses the waist, and the latter abdomen, falling together.

[Fold your knees]. When folding your legs, you just need to fold your knees and turn your legs into a [W] shape.

[Hip valgus] means that toes should point to both sides. Turn your feet from [the outer figure of eight] to [the inner figure of eight] and whip them backward and downward.

[Hidden head in water] means to hide your head after entering the water, and to be completely immersed in the water, preferably below the horizontal line of your body.

[Close your arms and hide your shoulders], keep your arms as close as possible, as if to squeeze your head from between your arms.

[medial malleolus backward], the medial malleolus should be facing the rear, which is the initial phase of kicking and the key to the success or failure of the kicking process.

[Pedal clamp downward rotation], the folding is upward rotation and the pedal clamp is downward rotation; Spin up until the toes point to both sides, and spin down until the soles of the feet are closed.

[The front is low and the back is high, and the sand slides and stretches] is a sliding phase when entering the water, until [breaking up and pressing the wrist], during which the feeling is as smooth as falling down from the sand mountain with head down; In the meantime, it seems that all the discs between cones have been released.

[Stretch your legs and abdomen, float to the surface], which means that in the second half of the slide, you should prepare for the initial position of the subsequent stroke [break up and press your wrist] and approach the surface of the water with inertia. If the body is still far from the water, [drawing fiber] will have to be replaced by pressing water, and the forward power will be halved. Therefore, when [sliding sand stretching], the body can neither bend back nor relax, but must [stretch the legs and abdomen] and still be streamlined, using the buoyancy of the chest to float to the surface at a small angle.

3. The third formula of breaststroke (detailed formula):

(1) Introduction of breaststroke

The legs are curved to hold water, and the mouth and nose are used to exhale in the water.

Paddling combined with slow leg retraction, two arms stretched forward and then pedaled,

The breaststroke posture is like a frog, and the arms stroke symmetrically on the side.

Slowly retract your legs while retracting, and turn your feet outwards to aim at the water.

Push your legs back and hold the water, and slide your arms and legs straight for a while.

Push the water backwards in an arc, straighten and float together for a while.

(2) Leg movements

Bend your knees slowly close to your hips, and the distance between your knees is shoulder-wide.

The rower’s legs don’t move, and the legs are closed after the hand is closed.

Slowly retract your legs while retracting, and flip your feet to both sides.

Stretch your arms first, then kick, and straighten your arms and legs for a while.

Push the water back hard and float your legs together for a while.

(3) arm movements

Press the water with both hands to the outside, raise your elbow and bend your arm and row back.

The parting is slightly wider than the shoulder, and the elbow is turned inward and stretched forward.

Pull under the shoulder and stop. Pull and stop.

Draw your arms back from side to side, straighten and float together for a while.

(4) Breathing action

When holding water on your arms, raise your head slightly and suck the air.

Lower your head and stretch your arms and exhale slowly. Row your arms, raise your head, and breathe in.

When your arms slide forward, your nose and mouth slowly exhale.

(5) Coordination of breathing with leg and arm movements

Pull your arms apart, raise your head and inhale closely,

This method is called late breathing, which is perfect for reducing resistance.

(6) Complete coordination action

Two arms paddling without moving legs, closing hands and closing legs at the same time,

Stretch your hand halfway to pinch the water, stretch your arm and kick for a while,

Pull your head up and suck in half, and reach out and shout slowly.

Second, the freestyle formula

1. One of the freestyle formulas (general formula):

(1) freestyle body must be horizontal, with arms crossed forward. Put your fingers into the water before your shoulders, and stretch your shoulders and bend your wrists to catch the water.
　　Bend your elbows and palms to the water, and do the "S" route correctly. Finish paddling to the hip, turn your shoulders and lift your elbows to get out of the water quickly.
(2) The body is prone and streamlined, and the water appears in the brain. Stroke with both hands, and alternately hit your legs six times.
　　Exhale slowly under the shoulder, push the water, lift the elbow and turn to suck. The legs and arms are breathing well, and the freestyle speed is incredible.

2. The second formula of freestyle (four-word key):

Wipe the head on the water, the neck ridge is flat, the chin converges, and breathe. The whole body should be rigid, the waist and abdomen should be tense, the logs should roll, and the umbilicus should look at both sides. Put your arm into the sleeve, turn your shoulder into the frame, draw straight close to your body, pull soft and push hard. The thigh is clamped, the calf is like a spring, and the ankle is relaxed, with relaxation and tension.

Interpretation of four key words of freestyle;

[Wipe your head on the water]. When swimming in, try to immerse your head in the water as much as possible, and the part exposed on the water should not exceed 1/4 of your head, so that your head can slightly brush the water.

[The neck and spine are horizontal]. The cervical spine and spine should be pulled into a straight line and kept horizontal.

[chin convergence], look at the bottom of the pool, the chin should be retracted and squeezed into a double chin.

[Breathe Moang], when breathing, the head should roll with the extension line of the neck ridge as the axis, and it is forbidden to breathe with the head held high.

[Perfect], imagine the whole body, especially the trunk, like a hard and full torpedo.

[Tension in the waist and abdomen], the waist and abdomen should be tightened, and the abdomen should be lifted.

[Log Rolling] means that the body should be like a torpedo and a log, and it should roll on the long axis as a whole with rhythm.

[Look at both sides of the navel], the rolling angle is just right for the navel to see both sides, or the audience on both sides can just see the swimmer’s navel.

[Put your arm into the sleeve]. When you enter the water, you should put your hand forward as far as possible, as if it were in a slender and soft silk sleeve.

[Turn your shoulders into the frame]. Imagine that your body is going through a narrow frame in the front, so the lateral amplitude of the action should be as small as possible.

[Close-body straight stroke], the stroke hand should be under the long axis of the body, close to the body and walk in a straight line.

[Pull soft and push hard], start accurately, grasp the water steadily, and gradually accelerate the stroke, pushing the water under your feet, but don’t bump into your thighs.

[Legs clamped], when kicking, the thighs can’t be separated, and it plays the role of connecting the preceding with the following, that is, transmitting the strength of the hip to the toe.

[The calf is like a spring], the calf should be elastic, and the range of kicking up and down should be controlled at about one foot.

[Relax your ankles]. Your ankles should follow the pressure of water and move with the trend, just like the tail of a fish, so don’t be stiff. Legs from hip to toe should be loose and unremitting, tight and not stiff, and the water should be strong and well-controlled.

3. The third formula of freestyle (detailed formula):

(1) Introduction of crawl (freestyle)

Crawl, such as crawling in water, alternately paddling with both arms,

Keep your body steady and lie prone in the water, crossing your arms and rowing in turn.

Keep your body level, and your legs are whipped up and down.

Whip your legs up and down, breathe slowly and suck quickly and row forward.

(2) Leg movements

The thigh forces the calf, and the legs alternately whip the water.

The thigh is forced to bring the calf, and the legs alternate to fetch water.

Draw water shallowly and quickly, and relax your ankles slightly and turn inward.
(3) arm movements

The palm enters the water first before the shoulder, and the arm slides down to hold the water.

Move the arm, relax the shoulder and insert it forward, and aim the palm of the forearm at the water.

The power of bending the arm and paddling is great, and turning the shoulder and lifting the elbow can get out of the water quickly.

Speed up along the center line, and alternate strokes with both arms.

The two arms cooperate with each other to paddle hard, and the thrust is gradually increased after holding forward.

(4) Breathing action

Row to the shoulder and exhale slowly, push the water, lift the elbow and suck up.

Breathe out slowly with your head in the water, turn your head and open your mouth to inhale quickly.

(5) Coordination of breathing with leg and arm movements.

Paddle with both hands, and hit the legs at will.

Hit two, hit four or hit six, or suck left or right once.

(6) Body position

The body is prone and streamlined, and the chest is slightly shoulders high.

The water is flush with the forehead and the brain is exposed, and the hips and abdomen should be flat and eyes open.

(7) Stroke arm type

There are three types of arm strokes, namely, front crossing, middle crossing and rear crossing.

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Third, backstroke formula

1. One of the backstroke formulas (general formula):

(1) Put your hand into the water on the shoulder extension line, and stretch your arms to hold the water. The palm bends to the water, and the stroke route should be kept in mind.
　　Push the water behind the palm and forearm, and push the thumb out first. Turn your shoulders and lift your arm straps, and relax your arm movement in the air.
(2) Backstroke coordination is easy, with six kicks and two arms. Breathe two strokes at a time, and breathe in with your mouth.
　　Push the water and exhale quickly, turn your shoulders and move your arms to hold your chest. Suck your legs three times, kick them three times and exhale.

2. The second formula of backstroke (four-word key):
The water overflows the cheeks, the nose refers to the blue sky, the breath sinks and floats, and the side slip does not turn.
Shoulder-lifting and hand-pulling, double-spoke rotation, sharp blade to cut water, arm extension to send hips.
With water in the palm of your hand, bend your elbow and collapse your shoulders, push the front line, caress your legs and stick to the edge.
Straighten your ankles, bend your feet inward, kick up and press down, and wave your toes.

Interpretation of the four-word backstroke;

[Water overflows your cheeks]. When swimming backstroke, you should straighten your head, neither accept your chin nor lean back, so it is advisable to let the water flow through your cheeks.

[Nose refers to the sky], although the body rolls, the head should not rotate with it, and always face upwards.

[Breathe, sink, suck and float], because the front of the body will be a little ups and downs after the hand enters the water, so breathing should be carried out rhythmically to avoid choking.

[Don’t turn when sideslip], when rolling sideslip, the head can’t rotate left and right.

[Lift the shoulder and draw the hand], after the hand strokes, it is necessary to lift the shoulder to complete the water; From shoulder-elbow-wrist-finger, out of the water in turn, use the big joint to drive the small joint, and pull the arm out of the water.

[Double spoke rotation], the arms are like spokes of a wheel, alternating at an angle of 180 degrees. The outer side of the little finger is called the [blade], and [cutting the water with a sharp blade] means that the little finger leads into the water, so that the upper arm is close to the cheek, and the arm is extended with the hip. Follow up when the little finger enters the water.

[reaching out to send hips], that is, something that seems to stand on tiptoe to reach high enough; And the [torque] of turning the hip comes from the downward leg press on the other side.

[Horizontal palm with water] is the first phase after the hand enters the water, that is, the palm is horizontal in the forward direction; Otherwise, if you don’t bring water with you, paddling will have no effect.

[Elbow down and shoulder collapse], start paddling, especially when paddling to the shoulder line, the elbow tip should be vertical to the bottom of the pool, and the shoulder should sink into the water, so that the paddling route is closer to the vertical plane of the longitudinal axis of the body.

[Push the first line], push the water all the way back. When the rower crosses the shoulder line, turn his palm to the bottom of the pool to press the water.

[Touching the leg and sticking the edge], after pressing the water, the arm should be close to the body, and the tiger’s mouth should slightly wipe the thigh.

[Ankle Straightened], both supine and prone kicking require ankle straightening, which is the key to effective water fetching.

[Feet are flexed inward], because the hips should roll about 45 degrees, in order to prevent the feet from crossing too wide when fetching water, each other can meet the water flow driven by kicking on the other side, so as to obtain greater propulsion power, so it is necessary to bend inward slightly.

[Kick up and press down], because the upper kick is limited by the knee joint, the lower press has a wide degree of freedom, so it is necessary to limit the amplitude. It is better for the waves to roll at the toe, and it is subject to no splash, that is, [Wave rolls the toe].

3. The third formula of backstroke (detailed formula):

(1) Introduction of backstroke

There are two kinds of backstroke postures, both of which are backstroke.

Lying on your back in the water naturally, your abdomen is slightly contracted and your chest is slightly expanded.

The reverse frog backstroke has been eliminated, and the reverse crawl backstroke has the upper hand.

Kick the water with your legs up and down, and paddle with your arms in turn.

(2) Leg movements

The thigh is forced to take the hip as the axis, and the downward pressure and upward kick are alternately played.

Exert your strength with your thighs and kick hard with your calves.

Knees and toes don’t get out of the water, and the movements should be consistent and natural.

The toes are inclined inward, and the whips alternate.

(3) arm movements

The shoulder extension line is cut in by the outside hand, and the arm is extended to hold the water and the palm is facing the water.

Water enters the side of the air moving arm. Bend your arms and sink your elbows at the water,

The curved arm paddles to the waist, and the forearm palm pushes and presses.

Accelerate backward and push the water quickly, and take turns paddling with both arms.

Pull and push the body to row sideways, press first and then lift the water quickly,

Lift the shoulder to drive the upper forearm, move forward in the air and extend the arm forward.

(4) Breathing action

It’s easier to breathe in backstroke. Breathe in through your mouth instead of your nose.

Push underwater and exhale quickly, lift your shoulders and move your arms to hold your chest,

Take a breath after kicking three times, and exhale after kicking three times.

(5) Coordination of breathing with leg and arm movements

Six kicks, two arms, one breath and two strokes,

Three kicks, one arm, and so on.

Four, butterfly stroke formula

1, one of the butterfly formula (total formula):

(1) Butterfly kicks like a dolphin, whipping water with his belt and legs. Draw water with your legs together and remember your hips.
　　Turn your ankles inside your legs to relax, close your legs, lift your hips and straighten your waist and abdomen.
(2) The butterfly moves its arm like a butterfly, lowering its head and sending its shoulder arm forward. Reach into the water, spread your shoulders and grab the water, with your high elbow paddling and your arm bending inward.
　　Aim your hands at the water at the same time, and push the water hard with both arms. Lift your elbows quickly after pushing the water, and spread your wings with your arms out of the water.
(3) Push the water head with both arms to lift, and inhale quickly and lower the head. Push the water and hit your legs at the same time, and put your feet together to exert your strength.
　　Go into the water and whip your legs twice. Don’t forget to rotate your feet internally. Breathe out slowly with your arms in the water, and move forward like waves.

2. The second formula of butterfly stroke (four-word key):

Chest and armpit pressure, elbow tips apart, abdomen and buttocks, iron law of entering water. Side pressure stroke, internal sweep force, tiger’s back rising, back swing arm. Shrug your shoulders and swing your wrists, move your wings leisurely, take and put down gently, and your elbows are high and low. Legs rise and fall, originating from the back of the waist, snake-shaped, and the first item is the flag.

Interpretation of the key words of butterfly stroke;

[Chest and armpit pressure] is the first step to start the body wave state in butterfly stroke, and its amplitude depends on the flexibility of the shoulder blade. If the chest and armpits are not pressed down, it is difficult to get up with elbows, and it is impossible to hold water with high elbows.

The purpose of [elbow tip separation] is to ensure that the water is cut under the thumb, the water is held with the elbow high, and the side pressure is connected. When the front half of the body is pressed down, it will inevitably lead to the core part lifting up, showing the trend of [abdomen and buttocks], which is a counterweight to the kicking of the back half. This is the law of chain transmission of the body, so it is called [iron law of entering the water].

[Side pressure stroke] is the initial phase of stroke, which is the same as [breaking up and pressing the wrist] in breaststroke.

[Internal scanning force] is the later stage of pulling water phase, and it is also the stage of starting to exert force. In the process of pulling water, with the surge of water flow and the balance of legs, the body leaps up and forward, and the water comes out with the shoulder as the highest point of rising, that is, [the tiger’s back rises].

In order to push the water phase, the [swing arm] must accelerate the whole process, in which [swing arm] refers to the sudden return when the momentum reaches the maximum, that is, the arm returns at the original speed before pushing the water to the crotch; This not only pushes the water into place, but also allows the arm to bounce out of the water by pushing.

When moving your arms, you should [shrug your shoulders and swing your wrists, and move your wings leisurely], and throw your arms forward as far as possible, as far as possible from the water entry point, so as to fully drive your body. [Shrugging your shoulders, swinging your wrists and moving your wings leisurely] starts with [swinging your arms back], and the depth of your kung fu can be seen from the whole process of [moving your arms]. The butterfly stroke is the only stroke named after the feature of [moving the arm], so four sentences are used in the formula to describe the whole process of moving the arm: [shrug your shoulders and swing your wrists, move your wings leisurely, take and put down gently, and your elbow is superior and low], among which [taking and putting down gently] is particularly difficult, and [taking] and [putting] can reflect the control ability of your waist and abdomen when leaping.

[Legs rise and fall from the waist], the main power source of butterfly swimming is the chest, followed by the waist, and then the legs. Therefore, when playing butterfly leg, you need to forget the leg, so that the vibration of the chest can be naturally transmitted to the toe. When the chest is pressed down, the forehead is forward and the top of the head is close to the water; When the shoulders are lifted, the forehead is still forward and the hips are close to the water.

[Snake-shaped wave, the first item is the flag], which means that the butterfly looks like a dolphin and a snake eel from side to side. From beginning to end, all joints of the trunk and legs participate in the jitter. Bow your head when you come out of the water, lift it slightly when you enter the water, and always rush to the other side with your head, guiding the whole body forward like a flagship, that is, [the first item is the flag].

3. The third formula of butterfly stroke (detailed formula):

(1) Introduction of butterfly stroke

Butterfly swimming is like flying in butterfly water, whipping the water with your legs together,

Lie on your stomach horizontally to streamline, lower your head and move your arms forward.

Both arms are paddling at the same time, imitating dolphins flying in waves.

Waves draw water, push hands to suck, stretch your chest, lift your hips and waist to exert strength.

(2) Trunk and leg movements

Hips sink to straighten the waist and abdomen, legs move up and legs bend,
Retract your legs, lift your hips and waist, and your thighs drive your calves to kick.

(3) arm movements

Bow your head and send your shoulders forward, stretch your shoulders and hook your hands to catch the water.

The arms are wider than the shoulders when entering the water, and the shoulders should be extended when entering the water.

Bend your arms inward and paddle hard, push the water and lift your elbows to get out of the water quickly.

Do not separate your arms from each other when holding water, and row with the front wide and the back wide to accelerate the row.

(4) Breathing action

Breathe slowly with your arms in the water, push the water, stretch your neck and look up.

(5) Breathing is coordinated with leg and arm movements.

The butterfly position is not fixed, and the trunk waves move forward.

Kick your arm into the water for the first time, and then kick it under your chest.

The legs are combined like whipping, and the waist, abdomen and legs vibrate in turn.

Lower your head and stretch your arms to exhale slowly, accelerate the push of water and raise your head to suck.

Five, four common swimming methods of four-word tips summary

1. Breaststroke: break up and press the wrist, pull the fiber with double anchors, hold the water with high elbows, and turn your hands and shoulders. The stem neck comes out of the water, the snake waist drags the hip, the knees are lowered, and the feet are everted. Into the water, hide your head, gather your arms and hide your shoulders, turn your inner ankle backwards, and turn down the pedal clip. The front is low and the back is high, the sand slides and stretches, the legs are stretched and the abdomen is closed, and the water rises.

2, crawl: the head rubs the water, the neck ridge is flat and long, the chin converges, and the air is ventilated. The whole body should be rigid, the waist and abdomen should be tense, the logs should roll, and the umbilicus should look at both sides. Put your arm into the sleeve, turn your shoulder into the frame, draw straight close to your body, pull soft and push hard. The thigh is clamped, the calf is like a spring, and the ankle is relaxed, with relaxation and tension.

3, backstroke: the water overflows the cheeks, the nose refers to the blue sky, the breath sinks and floats, and the side slips. Shoulder-lifting and hand-pulling, double-spoke rotation, sharp blade to cut water, arm extension to send hips. With water in the palm of your hand, bend your elbow and collapse your shoulders, push the front line, caress your legs and stick to the edge. Straighten your ankles, bend your feet inward, kick up and press down, and wave your toes.

4, butterfly stroke: chest and armpit pressure, elbow tips apart, abdomen and hips, into the water iron law. Side pressure stroke, internal sweep force, tiger’s back rising, back swing arm. Shrug your shoulders and swing your wrists, move your wings leisurely, take and put down gently, and your elbows are high and low. Legs rise and fall, originating from the back of the waist, snake-shaped, and the first item is the flag.

If online celebrity’s beauty cosmetics want to develop sustainably, it has to enter the real stage of industrialization, specialization and capitalization competition.

Online celebrity beauty brands, which are in the limelight, will eventually return to the essence of beauty business.

According to the latest news of new york Post, after American cosmetics retailer Ulta Beauty became the exclusive cooperative retailer of Kylie Cosmetics, a reality show star, in November last year, its sales in Ulta Beauty were not satisfactory. According to Rakuten, a website that tracks online shopping, about 60% of consumers who bought Kylie Cosmetics only bought the brand once from June 2016 to May 2019, and almost all consumers who tried to buy Kylie Cosmetics products in recent months had no repurchase plan.

Rakuten, a subsidiary of the Japanese Internet service company of the same name, has 1.5 million online consumption records. However, since Rakuten did not track the physical store of Ulta Beauty, the data only reflected the online sales of Kylie Cosmetics.

Kylie Cosmetics’ revenue peaked in November 2016, the year after the first product was launched. The Kyshadow suit sold out quickly in less than 60 seconds when it debuted in August 2016. In February 2016, the lipstick set released by Kylie Cosmetics was auctioned on eBay, and even ended the auction for $225, which is almost 10 times the original price of $29.

Kylie Cosmetics helped Kylie Jenner break through $1 billion.

According to the latest statistics of Forbes, with the great success of Kylie Cosmetics, Kylie Jenner has officially surpassed the founder of Facebook to become the youngest self-made billionaire in history, with assets exceeding $1 billion and officially joining the Billionaire Club.

However, the growth rate of Kylie Cosmetics has shown signs of slowing down recently. Last year, sales only increased by 9% to $360 million. The cooperation with Ulta Beauty was originally intended to further enhance the brand’s market share, but it seems that the situation is not as expected.

On the one hand, the overall beauty market in the United States is weak. According to the data released by NPD Group earlier, the sales of cosmetics in the first quarter of the United States decreased by 4% to 1.8 billion US dollars compared with the same period of last year. Estee Lauder Group also mentioned the economic slowdown in the United States in the latest quarter.

On the other hand, there are indications that after the short-term consumption boom, Kylie Cosmetics has to face the real brand management problems. According to Rakuten data, as of November 2018, the company’s online revenue has dropped by 62%. Some analysts believe that the decline in revenue is mainly due to the inability of Kylie Cosmetics to maintain customer loyalty and the continuous loss of consumers.

Recently, some consumers have begun to complain about poor customer service, refund policy and order confusion. Some consumers reported that they spent $250 on the website to buy products, and finally only received 7 of the 12 items, while Kylie Cosmetics customer service failed to handle complaints. Kylie Jenner’s suit for her mother Kris Jenner received a lot of 1-star negative comments on Ulta official website.

According to Rakuten, Kylie Cosmetics’ star lip glaze products are still strong, accounting for 69% of its sales, and its sales performance far exceeds other categories. From June 1, 2016 to May 31, 2019, the sales of Kylie Cosmetics lip products only decreased by 2.3%, while the sales of lipstick products in the US market decreased by 5.3% in the same period. But the performance of other categories is not satisfactory. Some complaints point to product quality problems, criticizing the color development and product texture of eye shadow tray, and consumers have mixed opinions on the brand’s latest skin care product line.

The cooperation between Kylie Cosmetics and Ulta Beauty was originally intended to further enhance the brand’s market share, but it seems that the situation is not as expected.

Some critics say that online celebrity’s beauty cosmetics may just be a gust of wind, which will soon lose power. Although many online celebrity beauty brands are thriving, it is still too early to draw this conclusion. However, people are well aware that traffic and topicality cannot support the long-term development of beauty brands.

With more and more full market competition, if online celebrity beauty brands want to develop sustainably, they will eventually enter the real stage of industrialization, specialization and capitalization competition. They will not only compete with online celebrity beauty brands for market share, but also have to compete with powerful traditional beauty brands.

According to a source quoted by The Wall Street Journal, the negotiation of beauty giant Coty Group’s plan to acquire a majority stake in Kylie Cosmetics for $600 million is still going on. In order to show its importance, the transaction was personally followed up by Chairman Peter Harf. Up to now, Coty Group and Kylie Cosmetics refused to respond to the news.

As early as 2017, buyers showed interest in Kylie Cosmetics and discussed with them how to reduce the brand’s dependence on the manufacturer Seed Beauty. According to a source, the case that a friend of the Kardashian family and the founder of the beauty brand Anastasia Beverly Hills sold his personal brand equity for $3 billion in 2018 provided a commercial reference for the Kardashian family.

With the increasingly fierce market competition, as millennials and Z-generation groups began to favor niche brands with higher cost performance and social media topics, the track of online celebrity beauty brands became very crowded. Huda Beauty, a personal beauty brand launched by beauty blogger Huda Kattan in 2013, has gained a large number of fans. Especially in China, due to the development of shopping sharing community and social media, Huda Beauty’s star eye shadow tray products still set off a wave among young consumers, even though it has not officially entered China.

However, Huda Beauty has not been spared from the quality control problem. Some consumers complained that the brand’s eye shadow tray was fluorescent or allergic. Although the product was labeled with the eye shadow tray "Not recommended for eyes", the label was hard to notice.

Fenty Beauty, launched by singer Rihanna, has always been regarded as a rival of Kylie Cosmetics, and fans of both sides often even set off a battle on platforms such as Instagram. Unlike beauty brands from grassroots beauty bloggers such as Huda Kattan, Rihanna and Kylie Jenner are both celebrities and have a high appeal on social media. Kylie Jenner has 140 million followers on Instagram, while Rihanna has 73.7 million.

In 2016, KENDO, a beauty incubator under LVMH Group, invested 10 million US dollars to help Rihanna launch Fenty Beauty.

The competition between the two brands is very tight. At the beginning of this year, Fenty Beauty expanded to skin care products almost at the same time as Kylie Cosmetics, and launched skin care products such as lip balm "Pro Kissr Balm" and lip scrub, which was regarded by the industry as a signal of its strength in the skin care market. In addition, Rihanna applied to the US Patent and Trademark Office for registration of Fenty Skin trademark at the beginning of this year. The application content includes soap, skin care and personal care products.

Different from Kylie Cosmetics’ single category, Fenty Beauty is more balanced in all categories. Behind this is the difference in "hard power" of R&D and production.

Kylie Cosmetics outsourced R&D and production to Spatz Laboratories, a subsidiary of Seed Beauty Group. This supplier is a typical private brand manufacturer, which has been providing cosmetics R&D, manufacturing and packaging services for various personal brands for a long time. It has factories in Ornard, California and China. In addition to Kylie Cosmetics, Seed Beauty also manufactures another amazing internet beauty brand, Colourpop, which currently has 5.9 million fans on Instagram. However, the brand is often criticized for its product quality, which makes the market question the quality control of Seed Beauty.

It can be said that the Seed Beauty behind Kylie Cosmetics is the fast fashion in the field of beauty. As online celebrity’s economy became more and more fierce, such manufacturers began to increase. From product design to production, it can take no more than one week at most. All the work processes of private brand manufacturers have ready-made models to keep abreast of the current beauty trends.

Judging from the capital background behind the two brands, Fenty Beauty is obviously better.

In 2016, KENDO, a beauty incubator under LVMH Group, invested 10 million US dollars to help Rihanna launch Fenty Beauty. KENDO was founded in 2010 by David Suliteanu, who was the CEO of Sephora Americas. Subsequently, KENDO became a brand independent of Sephora and joined the perfume and cosmetics department of LVMH Group. KENDO’s makeup business includes Kat Von D Beauty, Marc Jacobs Beauty, Formula X Nail, OleHenriksen and Bite Beauty.

Fenty Beauty is the third largest makeup project that KENDO is responsible for. The latter plays a key role in the development of Fenty Beauty business. It can not only provide high-quality R&D talents, but also have global distribution channels, which can reach the terminal sales even in the market without Sephora and other professional makeup retailers.

At present, Fenty Beauty has taken the lead in global expansion. Earlier, Fenty Beauty announced that it would land in the Asian market in September and sell it in Seoul and Jeju Island of South Korea, as well as Hong Kong and Macau of China. The main sales channels include DFS Global Duty Free Shop, Harvey Nichols, beautyavenue and lottedfs.

Although Fenty Beauty has not announced the specific time to enter the mainland market in China, according to the current movement rhythm of the brand in China, there may be an official announcement before the end of this year at the earliest. Fenty Beauty started to open official accounts of Sina Weibo, WeChat and Xiaohongshu in May this year, and completed the authentication of FentyBeautyOfficial in WeChat official account on July 2. The brand also announced Naomi, a singer who became famous for the variety show Creation 101, as the latest spokesperson, which reflected the brand’s determination to localize to some extent.

Fenty Beauty has successively opened social media accounts in China and announced singer Naomi as the latest spokesperson.

This week, Fenty Beauty is suspected of opening an overseas flagship store in Tmall. At present, no products have been released, and the number of fans has exceeded 18,000. According to the basic information of the store, the company name of the store is KENDO HONG KONG LIMITED, which is the incubator of Fenty Beauty.

Whether from R&D and production, marketing and public relations, or channel layout, Fenty Beauty has initially possessed the ability to compete with traditional beauty brands. This will also be the inevitable development direction of online celebrity beauty cosmetics in the future. From the perspective of the global beauty market, although online celebrity Beauty has had a short-term impact on traditional beauty brands with its excellent online marketing capabilities, the advantages of online celebrity Beauty brand have been weakened as traditional beauty brands have also started to use KOL marketing strategies in large quantities. However, the traditional beauty brands have accumulated a lot in the channel layout of the global market, which makes the new online celebrity beauty brands hard to match.

In recent years, traditional beauty giants have continuously acquired emerging brands to enhance their appeal to young consumers. In the past ten years, Estee Lauder Group has successfully ranked among the top four beauty retail giants in the world by acquiring emerging brands such as Becca and Too Faced. Earlier, it was reported that Estee Lauder Group intended to bid $1 billion for the luxury beauty brand of the same name founded by celebrity makeup artist Charlotte Tilbury. The brand focuses on star products such as lipstick and eye shadow. Its current annual sales are between $150 million and $200 million, and it was supported by venture capital firm Sequoia Capital in 2017.

In fact, not only traditional beauty brands have begun to regain consumers’ attention, but even luxury brands also want to share a piece of it.

In May this year, Gucci announced that it had fully entered the beauty market, and officially launched its first lipstick series in official website, which was headed by creative director Alessandro Michele. There were 58 products in this series. Different from the main competitors such as Chanel and DIOR, Gucci didn’t set foot in the cosmetics market for the first time until 2014. It was jointly launched by former creative director Frida Giannini and legendary makeup artist Pat McGrath. The series of products, including lipstick, eye shadow and foundation, were still on sale in the market after Frida Giannini left her job, but no new products were launched in the past two years, which was gradually concealed by the limelight of emerging brands such as Charlotte Tilbury.

Li Jiaqi, a well-known beauty blogger and "king of live broadcast", recently released a new Gucci lipstick series Rouge à Lèvres Voile Lipstick evaluation video in Sina Weibo, which attracted a lot of attention. Up to now, the video has been played 2.56 million times, with 17,645 likes, 890 reposts and 1,601 comments. According to the latest data of WeChat WeChat official account Madmen, the price of a single advertisement in Tik Tok, Li Jiaqi is as high as 950,000 yuan, which is a huge marketing budget that only a few luxury brands and beauty cosmetics giants can support.

The data shows that the price of a single advertisement in Tik Tok, Li Jiaqi is as high as 950,000 yuan.

In March of this year, the French luxury brand Hermes suddenly announced that it would fully enter the beauty market, and planned to launch beauty products on a large scale in 2020. In an interview with French media Le Monde, CEO Axel Dumas revealed that it is very necessary for brands to comprehensively lay out the cosmetics, perfume and personal care markets in order to enhance their competitiveness.

Burberry, whose performance has been sluggish in recent years, is also determined to regain its beauty business, and will take back the management right of the beauty business from Coty Group this year. After appointing Riccardo Tisici of Givenchy as the creative director at the beginning of last year, the brand has carried out a series of innovative measures, including launching a new monthly "B Series".

According to public information, in order to attract young consumers, Burberry added makeup business as early as 2010, and launched products such as lipstick, eye shadow and foundation, which were represented by Interparfums, a perfume manufacturer that had cooperated for more than 20 years, and then it was taken back in 2013 and handed over to Coty Group in 2015.

Although Burberry once thought that the annual income growth rate of its beauty business could reach 25%, and it aimed at the top ten luxury beauty brands in the world, the constant change of management rights made the brands unable to concentrate on making good products and failed to launch good product ideas and marketing strategies. Even within two years of Burberry’s own operation, the beauty business was the only sector in which the income declined.

Chanel, which has the most successful beauty business layout, spends a large amount of budget on the marketing of beauty business every year, and its product layout and promotion ideas have become more and more bold, and successively landed pop-up shop projects that young people like, such as "COCO CAFE" and "Miss COCO Game Hall". In August last year, Chanel took the lead in launching the men’s beauty series "Boy de CHANEL".

Although LVMH has never disclosed the specific sales figures of DIOR’s beauty business, industry insiders predict that the annual wholesale sales of the brand’s beauty department is about 2.5 billion euros, with perfume accounting for half, cosmetics accounting for about 30%, and skin care products accounting for about 20%. The largest markets are China, the United States, French, Japanese and British.

The specialty of beauty category is that it is highly tied to marketing, and the professionalism of products is basically linked to R&D investment. After the short-term fluctuation of beauty cosmetics in online celebrity, the market is returning to rationality. The "basic skills" of the beauty business have not changed, and the fight is still product professionalism and high-input marketing.

This means that if online celebrity beauty brands are not willing to cash out in the short term, it seems that there is only one way to rely on beauty giants.

The year 2023 is drawing to a close. In this year, the PS game industry ushered in many wonderful game works. In order to make friends who love games not miss any games worth trying, I have specially compiled a list of PS games that must be played in 2023 for everyone. Collect this list now, this list will provide you with rich choices!

《Tchia》

Tchia is a fascinating open-world game. When it was first launched, it joined the PS second-class library game. Its core mechanism is to let players manipulate biological and abiotic entities, so as to achieve temporary control of the target. This design skillfully provides a wealth of freedom, enabling players to explore and take risks in a more personalized way. The exploration elements in the game have been strengthened, and players are encouraged to experience the world from multiple perspectives, thus discovering hidden secrets and treasures. Players will interact with various biological and abiotic entities by playing Tchia. By manipulating these entities, players can experience real freedom and power.

Resident Evil 4

The remastered version of Resident Evil 4 is an almost perfect masterpiece. It not only keeps the essence of the original, but also makes subtle but significant improvements in game control, shooting experience and story, making the overall game experience even better. In this game, Leon’s adventure is full of exciting surprises, combining the elements of terror with high-intensity movements, bringing an unforgettable journey of terror to the players. This game shows Capcom’s outstanding strength in remaking products, and perfectly presents this classic work with the most platform login times in the history of games.

Star Wars Jedi: Survivors

Star Wars Jedi: Survivor is not only a high-quality Star Wars game, but also an immersive Star Wars experience. In the game, players will play a Jedi knight, facing the edge of despair, waving lightsabers to launch a fierce battle. At the same time, there are many kinds of enemies in the game, from ordinary soldiers to powerful robots and Force users. Each enemy has its own unique fighting mode and attack mode. The scene design in the game is also excellent, from the barren planet to the bustling city, each scene presents the unique charm and customs of this galaxy in an unprecedented way.

I wonder if you have experienced some of these popular PS games? These games not only perform well in entertainment, but also provide players with multi-level plots and rich connotations, so that people can feel the wonderful degree of the game itself while enjoying the fun of the game. Similarly, there are many classic works worth playing in the mobile game market, among which Mobile Games in Magic Domain is undoubtedly the best.

"Mobile Games in Magic Domain" not only inherits the classic gameplay and features of the end-game in Magic Domain, but also makes a lot of innovations and improvements to make it more suitable for the operation and display of mobile phone platforms. In the game, players can experience the original Atlantis continent, and at the same time enjoy more convenient operation and richer content. The plot level in the game is rich, and the story line is ups and downs, so that players can not only experience exciting battles and adventures, but also feel rich sense of eroticism and worldview background.

In addition, the gameplay and activities in the game have always been innovative and updated. Recently, a brand-new activity-"Heroes’ Club" was launched in "Magic Field Mobile Games", which attracted the attention of many players. This grand event with full participation allows players to freely challenge opponents who rank higher than themselves and get rich rewards instead. This unique gameplay design not only increases the fun of the game, but also enables players to feel a different kind of competitive fun while enjoying the game.

Finally, I hope this list can help you enjoy the game in 2023! Whether you are a novice or a veteran player, you can find a game that suits you in this list and start an unforgettable game journey. Have a great time!

In the offseason this summer, the Hawks renewed Dezhangtai Murray, traded Corinth, introduced Fernando, Mills and Matthews, and adjusted the team lineup.

At present, the Hawks plan to rebuild the team around Treyan and Dezhangtai Murray, and the management is ready to continue to introduce and strengthen, so as to enhance the strength and depth of the lineup.

According to the report of Brett Siegel, Eagle has been evaluating the trading market in clint capela this summer, trying to trade cappella before the start of the new season.

Of course, the reality is that the Eagle’s intention to trade cappella is not groundless, and it can even be said that it has a long history.

After all, during this summer’s offseason, the Hawks did explore a potential deal about cappella, and cappella was once put on the shelf!

In this regard, the US media ClutchPoints recently re-analyzed and re-evaluated the idea that the Eagle intends to trade clint capela.

ClutchPoints, an American media, thinks that in the potential deal in cappella, a candidate worthy of eagle’s attention is Pacers insider myles turner!

With the emergence of this idea, the US media also gave their own opinions and suggestions, and envisaged a 3-for-1 trading scheme.

The specific 3-for-1 trading scheme is as follows:

Eagles sent clint capela+Jay Johnson +2024 first-round signing (from Kings) and traded from Pacers to myles turner.

Turner played for the Pacers last season, and his performance was remarkable. Turner played 62 games in the whole regular season, and his attendance rate was quite good.

At the same time, Turner averaged 18 points, 7.5 rebounds, 1.4 assists and 2.3 blocks per game when he played 29 minutes per game.

For the eagle, Turner is 2.11 meters tall, with a wingspan of 2.24 meters. He has excellent physical fitness and athletic ability. He was elected as the blocked shot king of the season, and the performance of the defensive end should not be underestimated.

Turner, who is 27 years old, has obviously not reached the peak of his career, and has the potential to become a DPOY in the league. He is a powerful space insider.

In addition, compared with cappella, Turner plays a more outstanding role on the offensive end, and has a good three-pointer, which is more practical and functional.

By the side of Treyan and Dezhangtai Murray, Turner’s improvement and promotion at both ends of the game will bring great help to the Hawks.

It is no exaggeration to say that with the combination of three giants: Treyan+Dezhangtai Murray+Turner, the Hawks will definitely have a chance to attack the playoffs in the East in the future!

In contrast, on the Pacers’ side, trading Turner’s team needs to be rewarded, and cappella and Jay Johnson are really worth betting on.

Last season, cappella averaged 12 points, 11 rebounds and 1.2 blocks in regular games, and 8.3 points, 8.3 rebounds and 1 steal in the playoffs.

Jay Johnson played for the Hawks last season, averaging 5.6 points, 4 rebounds and 1.2 assists in the regular game and 4.3 points, 2.5 rebounds and 1.3 assists in the playoffs.

For the Pacers, cappella, 29, is in his prime, and has rich playoff experience and personal ability.

However, Jay Johnson, who is only 21 years old, is young enough, his potential and talent have not been fully realized, and he has good training value and development space.

In the Pacers’ lineup, alongside halliburton and Hilde, cappella can be a qualified inside defense gate.

Young teenager Jay Johnson can provide good instant combat power, inject vitality and energy into the pacers, and enhance the strength and depth of the lineup!

More importantly, in this 3-for-1 trading scheme, the walkers can also get a first-round sign that may be valuable in the future, which is really an option worth considering for the walkers!

Finally, as a fan, are you optimistic that the Hawks will use the above 3-for-1 trading scheme to dig the corner and block Wang Turner? Welcome to leave your thoughts in the comments section!

Introduction of Live Football 2021 Game

The live football 2021 game is a very fun mobile phone game of sports competition. The picture of the game is very real, and players can feel the most exciting actual combat game.

In the game, players can feel the feeling of sweat dripping on the green grass. There are a lot of star data in the game, so players can form their own teams and have a wonderful showdown. Players who are interested in this game should make an appointment quickly!

Game features of live football 2021

Biggest club

Use the world’s big clubs, such as Bundesliga champion FC Bayern München, La Liga champion FC Barcelona and football giant Manchester.
United and PES exclusive partner Juventus!

myClub

Build a dream team from scratch and play against real opponents around the world.

Highlights of Live Football 2021 Game

Matchday

Online PvP activities with the theme of real rivals and other heavy events.

Masters league

Take charge of your club in the fascinating single-player mode and guide them to the top of the world.

Many fans have doubts about the level of foreign aid in NBL league, especially when Hudson can easily score more than 40 points per game. However, we should not ignore some players in this league that are worth looking forward to, such as Gyllenhaal of Shandong Men’s Basketball Team and others. In addition, the performance of the new foreign aid introduced by Liaoning team recently was also excellent. He contributed 18 rebounds, close to 40 points, which helped the team win at home and relieved Hudson’s huge burden.

Indeed, Hudson, as the top foreign aid in NBL league, has always been the scoring champion and offensive core of Liaoning team. However, it is very unhealthy to rely on one person for a long time, and no team should rely solely on one person’s scoring ability. Such dependence will bring great risks to the team, because the opponent can launch strict defense against this player and suppress his scoring efficiency.

MEK’s joining has brought new hopes and choices to Liaoning team. He showed excellent rebounding ability and scoring ability, which added powerful firepower to the team inside. The arrival of Mack made Liaoning team’s attack more diversified, and the opponent could no longer simply pay attention to Hudson, which also gave Hudson a chance to rest and reduced his pressure and burden.

In the daze of Liaoning men’s basketball team, fans began to look for the candidate who could fill the vacancy of inside strength. As a foreign aid of Fujian men’s basketball team, MEK has always left a deep impression on people. He has a height of 2.11 meters, which most fans know, but his flexibility makes people admire him. He can even pull out and shoot three-pointers, which is really remarkable.

Perhaps it is precisely because of this all-round performance that Yang Ming should not hesitate to inspect Meike. With Molander’s partner, the inside strength of Liaoning Men’s Basketball Team will be greatly strengthened. Once they really cooperate, their opponents will be at a loss. Holding high the banner of MEK, the inside of Liaoning Men’s Basketball Team will become strong and invincible.

However, at this critical moment, problems began to emerge. The biggest problem of Liaoning team in NBL league is that the inside strength is too poor, which is naturally a fact that can be seen by the naked eye. They tried every means, constantly changing foreign aid, hoping to find the right person to fill this vacancy.

They chose Meck, or more accurately, Makor Meck, which became their light of hope. He is the cousin of Fujian men’s basketball team’s foreign aid Meike, and this blood connection is really exciting. The two men are similar in style and figure, which undoubtedly brings more expectations to the fans.

On this stage of basketball playoff, the inside strength of Liaoning men’s basketball team has become the focus of attention. Han Dejun and Li Xiaoxu, the veteran team, have gradually shown signs of fatigue under the erosion of years. Wu Changze’s leaving the team on loan cast a shadow over the inside strength of Liaoning men’s basketball team. Molander’s injury problem also makes people worry. At this time, it seems that the sudden appearance of Meck gave the team a brand-new hope.

Meck’s height is remarkable. The height of 2.11 meters can almost sweep the audience, but it has unexpected flexibility. He can not only grab a strong rebound inside, but also pull it out to make a breakthrough. This combination of height and flexibility is like an unstoppable basketball giant.

In addition to his height and flexibility, Meck also has a fairly good three-point shooting percentage. In this game, he scored 2 out of 4, which is quite rare. This kind of performance has amazed the fans outside the stadium, and calling Meike directly is the third foreign aid that Liaoning men’s basketball team needs.

The new season is coming, and the inside strength of Liaoning men’s basketball team will definitely decline. Veterans are getting older, and injuries often plague the team. Under such circumstances, as a cheap basketball player, MEK is undoubtedly a new supplement to the team’s inside strength.

Under the close relationship between Yang Ming and NBL Liaoning team, he naturally paid more and more attention to Meck’s performance. Once, Yang Ming was there to cheer for the Liaoning team, and this relationship also provided convenience for him to visit Meike. Therefore, in the face of MEK, Yang Ming must not hesitate. Otherwise, not surprisingly, other CBA teams will definitely take the lead and bring MEK into their ranks.

5 for 1, Harden will join the Los Angeles Lakers. Recently, according to American media reports, the Los Angeles Lakers made a deal negotiation with the management of the 76ers. They are willing to offer Hakimura, Vincent, Vanderbilt and Russell, as well as the second round of draft picks to get Harden, and the 76ers are also evaluating the deal, and it is expected that a consensus will be reached soon.

Live broadcast on August 4 th, Fujian men’s basketball team officially announced that Li Zhanglin officially joined the team.

The original text reads:

In order to better prepare for the new season and improve the team’s competitive level. Fujian SBS Xunxing Basketball Club reached the following intentions with Shanxi SDIC Professional Basketball Club and the players themselves: Li Zhanglin joined Fujian SBS Xunxing Basketball Club.

Our club will submit the registration materials to the CBA League. After approval and publicity, Li Zhanglin will officially become a registered player of our club and represent our club in the CBA League in the new season.

Li Zhanglin was born on July 29, 1997, with a height of 2.03 meters. He is a power forward in the field. As the scoring king of CUBA history, in 2019, Li Zhanglin was selected for the Olympic men’s basketball team. Li Zhanglin was selected by Shanxi Guotou Professional Basketball Club in the third place in the first round of CBA draft in 2021. He also represented the men’s basketball team of Shanxi Fenjiu Co., Ltd. in the CBA League for two seasons. In the 2021-2022 season, Li Zhanglin played 9.9 minutes per game, scored 3.3 points and 1.8 rebounds, and hit 42.9% from three-pointers. In the following season, due to injuries and other factors, Li Zhanglin only played two games. Welcome Li Zhanglin to join Fujian SBS Xunxing Basketball Club, and expect him to play more exciting games with his teammates through his own performance, so as to help Fujian Xunxing Men’s Basketball Team in the new season.

Thanks to the strong support of Shanxi SDIC professional basketball club, I look forward to maintaining good cooperation and exchanges with my brother clubs and contributing to the development of the club and the league together. At the same time, I also thank the fans for their support and encouragement to Fujian SBS Xunxing Basketball Club. The home team will also work hard and go all out to create better results in the new season!