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Every piece of tea is a treasure! "Little Tea Man" opens the experience tour of "tea culture" in Jiangnan tea industry!

Chao News Client Reporter Yang Yuan
As a special activity created by "Grateful 30 Years 2023 Famous Products Shopping Festival" with the theme of "Brand Quality Linping Intelligent Creation", the little reporter Linping Factory Study Tour was deeply loved by children and parents once it was launched. On the afternoon of January 6th, following the successful conclusion of the first stop of the boss’s electric appliance research tour, 15 reporters from Niu 1 o’clock, led by their teachers and parents, started the "Little Tea Man" experience tour in Yijiangnan Tea Industry, Linping District, Hangzhou.
Under the introduction of the tea culture instructor of Yi Jiangnan Tea Industry, the children learned about the historical origin, development and evolution of tea varieties, production technology, tasting methods and other aspects, and participated in the "tea knowledge contest" question and answer. "Where did the earliest tea trees originate?" "Yunnan!" "In addition to the most famous West Lake Longjing, do we have a representative of Zen tea in Hangzhou?" "Jingshan tea!" "What’s the name of Cha Sheng?" "Lu Yu!" Every tea culture-related question thrown by the tutor, the children firmly caught it and answered it correctly.
In the tasting session, the children become "little tea tasters", and their task is to identify substitute tea and original leaf tea. The tutor told them that substitute tea generally consists of one or more items in the two categories of "medicine and food homology" and "health care products" in the prescribed food classification. Tea products made from the roots, stems, leaves or fruits of these plants are common, such as persimmon leaf tea, rose, honeysuckle, barley tea, boat-fruited Sterculia and Siraitia grosvenorii.
Every piece of tea has become a treasure in the eyes of "little tea tasters"! They carefully observed the shape and color of tea, gently touched it with their fingers, and felt the texture and texture of tea. Children full of curiosity and thirst for knowledge did not forget to raise their hands and ask their tutors for advice. They absorbed in the aroma of tea, closed their eyes and took a deep breath, and their concentration made the tutor nod again and again. The parents present also joined the activities one after another, and together with the children, they carefully identified the shape of tea, felt the aroma of tea soup, tasted the taste of tea soup, and observed the freshness of the bottom of leaves.
Known as the "king of flavonoids", strawberry tea does not contain theophylline and caffeine, and will not get excited after drinking, which can improve and improve the quality of sleep, and is suitable for all ages. After the on-site tea artist taught the brewing skills and precautions in detail, the "little tea tasters" appeared! They personally brewed and tasted the unique flavor of strawberry tea.
Bi Jianwen, the second grade of Maiyuqiao Primary School, was absorbed in observing the tea soup. The eight-year-old girl’s favorite drink is tea! "The father’s hometown is in Jingde County, Anhui Province. There is a custom of making tea eggs in the New Year. Children love tea eggs and love the unique fragrance of tea in eggs, so they have the complex of drinking tea." Bi Jianwen’s mother drove for 40 minutes to take her children to participate in the activities, just because "tea" is good for children. "Adults at home have a hobby of drinking tea. This year, the child asked herself to make tea, and we also respected her hobby. She sometimes soaks a small cup of green tea when she does her homework. " Mom said with a smile, in tea tasting, children can learn concentration, self-discipline and etiquette, and feel beautiful and warm.
"I don’t have the opportunity to be with my mother in my usual activities. Today, I will learn tea culture together, and my mother can accompany me!" Sun Jinglou, a fifth-grade student at Hangzhou Tianhang Experimental School, told reporters. Tide journalists noticed that Sun Jinglou was always the first one to raise his hand and answer quickly and accurately, and he also took notes carefully. "I listened carefully to the teacher’s lecture on tea culture, and I was very interested." According to Sun Jinglou’s mother, tea culture, as an important part of China’s traditional culture, also contains profound humanistic feelings and life wisdom. By experiencing tea culture, children can learn to respect tradition, feel the richness of history and the charm of culture, cultivate their love and pride in traditional culture, and let them know how to get along with others and how to respect and care for others.
It is reported that on the morning of January 27th and 28th, New Hope Shuangfeng Dairy, a big-name factory in Linping Economic and Technological Development Zone, specially opened the future factory experience tour to the fans of Chaoxin News, and the registration is currently in full swing! Interested readers please leave a message in the background, the quota is limited, first come, first served!
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Highlights of the Super League finale: Shenzhen farewell battle, Dalian Nantong who was downgraded, Shenhua Zhejiang for the third place.

11moonfoursunhalf past three p.m.,2023The 2008 Super League is about to usher in a grand finale.eightThe Super League will kick off at the same time.16This team will play the last Super League match of this season. Advance at Shanghai seaportoneAfter winning the Super League championship, there are still several games worthy of attention in this round of Super League: First, the Shenzhen team, which has been demoted in advance, will face Beijing Guoan at home, which is not only a farewell battle for Shenzhen’s Super League, but also a farewell battle for football; Second, Dalian people.VSShanghai Harbor and Nantong ZhiyunVSThe results of these two games in Tianjin Jinmen Tiger will determine which team will be relegated; Third, Shanghai Shenhua will face Zhejiang at home, and the two teams will fight for the third place in the league to win the Asian League next season.2Qualifications for the competition.

ShenzhenVSBeijing Guoan.Shenzhen, which has been demoted in advance, will face Beijing Guoan at home, before Shenzhen.29Only won the last game.threeThe field is flat.threeField, come on.12Points, booked a demotion quota early, Beijing Guoan.48Super-ranked in sub-rankingssixA, the two sides this season’s first leg Beijing Guoan home.5:0Beat Shenzhen team. The result of this game has little influence on the ranking of both sides, but for the Shenzhen team, this is not only their last Super League game, but even the last battle of the team. According to relevant media reports, Shenzhen Football Club’s current unpaid wages (including tax) are approaching.10With the current situation, it is even difficult to pass the qualification examination of next season’s China A, and the possibility of dissolution is not ruled out. Even with the efforts of all parties, Shenzhen, which will play in China A next season, may be an all-China class like Guangzhou, and its return to the Super League will be in the foreseeable future. Therefore, there may be many Shenzhen fans going to the scene to watch the final game of Shenzhen’s Super League.

Dalian peopleVSShanghai seaport.Dalian people are currently20Super-ranked in sub-rankings15Name, lag behind the first14The famous Nantong branch cloud2Points, this round will be their relegation battle of life and death; Shanghai Seaport won the championship ahead of schedule in the last round, and this round has nothing to ask for, the first round between the two sides.1:1Draw. Dalian people are the first in the Super League.22wheel2:1After defeating Shenzhen, since thensevenThe super league only took it.2At present, the team, like the Shenzhen team, is in a crisis of survival. If relegation fails, it is likely to be abandoned by investors and become a "child without milk" next season. If Dalian people don’t win this game, they will definitely be relegated. If they win, it depends on the result of Nantong Zhiyun’s game. Therefore, for Dalian people, this game is not only a battle of relegation, but also a battle of life and death. If they win, they may not live, but if they lose, they will definitely die.

Nantong zhiyunVSTianjin Jinmen tiger.Another relegation battle was launched between Nantong Zhiyun and Tianjin Jinmen Tiger. Nantong Zhiyun is currently22Lead Dalian people in points2Rank first14Bit, as long as the final round wins, it will be relegated to success; If Nantong Zhiyun draws in the final round and Dalian wins, the two teams will score the same point, but because of their record relationship (Nantong Zhiyun plays Dalian)oneflatoneNegative), Nantong Zhiyun will be relegated, and Dalian people will be relegated successfully; If Dalian people don’t win, then Nantong Zhiyun can avoid relegation regardless of the outcome. Tianjin Jinmen tiger is currently accumulating.45Super-ranked in sub-rankingseight, both sides in the first round1:1Draw.

Shanghai ShenhuaVSZhejiang.This will be the most close match in this round, and the two teams are currently tied.fifty-twoPoints, Shenhua because of mutual record (Shenhua away in the first round1:0Won) ranked third, Zhejiang ranked fourth. After this round, there may be several results: if Shanghai Shenhua wins, it will rank third, and the Zhejiang team will determine the ranking with Chengdu; If Shenhua draws Zhejiang and Chengdu Rongcheng wins, then the three teams will be tied.53Points, compare the small cycle record between the three teams to determine the ranking, Chengdu Rongcheng2winoneflatoneThe best negative record ranked third, Shanghai Shenhua.onewin2flatoneNegative ranking fourth, Zhejiangonewinoneflat2Negative ranking fifth; If Shenhua loses to Zhejiang, then Zhejiang will rank third and Shanghai will rank fourth or fifth. The third team in the league can play in the AFC Champions League next season.2(After the restructuring, the second-level club competition of AFC is called AFC Champions League.2)。

Shanghai Shenhua has also entered the semi-final of the FA Cup. Their opponent is Qingdao Manatee. If they beat Qingdao Manatee, they will face Taishan in Shandong in the final. The FA Cup champion will participate in the AFC Champions League Classic next season together with the Super League champion (the first-level club competition of the AFC after the restructuring). By the way, the status of the cup champion is the same as that of the league champion, higher than that of the runner-up, which is extremely rare in leagues all over the world.

Shandong TaishanVSHenan.Shandong Taishan failed to win the Shanghai seaport in the last round, and has missed the Super League championship in advance. Currently,55Leading Shanghai Shenhua and Zhejiang teams.threePoints, due to the mutual advantage with Shanghai Shenhua and the same record with Zhejiang, and the total goal difference far exceeds that of Zhejiang team, Shandong Taishan has ensured the first place in the league regardless of the outcome of the final round.2First name. In addition, Shandong Taishan has entered the FA Cup final, and the opponent will be the winner between Shanghai Shenhua and Qingdao Manatee. If Shandong Taishan wins the FA Cup, then Shandong Taishan will play in the AFC Champions League next season with Shanghai Harbour. If Shandong Taishan loses in the FA Cup, it will be ranked first in the league.2Play in the AFC Champions League play-offs next season.

Therefore, for Taishan Mountain in Shandong Province, the final match of the Super League is not important, what is important is the FA Cup final. Henan team is currently36Super-ranked in sub-rankings10Bit, has been relegated ahead of schedule, the first round at home.0:1Losing to Shandong, the result of this league is not important for both sides, friendship comes first, and the game comes second.

Chengdu RongchengVSMeizhou Hakka.Chengdu Rongcheng is here.29Rear product of wheel50Super-ranked in sub-rankingsfiveName, if Chengdu Rongcheng wins this round and Shanghai Shenhua and Zhejiang draw, then Chengdu Rongcheng will rank first with the small round record between the three teams.threeName; Or Shanghai Shenhua beat Zhejiang this round and Shandong Taishan or Shanghai Shenhua won the FA Cup this season, then the Super League won the first place.fourA team will also have the opportunity to participate in the AFC Champions League next season.2Therefore, the final round of Chengdu Rongcheng is still motivated. However, for Chengdu Rongcheng fans, the most regrettable thing is that Miami International canceled coming to China and missed the opportunity to watch Messi’s game at home. Meizhou Hakka at present34Super-ranked in sub-rankings11Bit, relegation success in advance, has no desire. The first leg of the league between the two sides is Meizhou Hakka home.3:1Defeat Chengdu Rongcheng.

Cangzhou xiongshiVSQingdao manatee.Because of the relationship between Miami International and Messi, Qingdao Manatee is the hottest Super League team in recent years, and its popularity even exceeds that of Shanghai Harbour. Unfortunately, like Chengdu Rongcheng, it finally missed the opportunity to play against Messi. Cangzhou Xiongshi is currently30Super-ranked in sub-rankings12Qingdao manatee27Super-ranked in sub-rankings13Bit, both teams have been relegated ahead of schedule. By the way, Cangzhou Lions have already surpassed the Super League.eightIt’s not how well the Cangzhou lions played in the early stage, but that there are too many bad teams in the Super League, and the first round between the two sides.1:1Draw.

Changchun YataiVSThree towns in Wuhan.Changchun Yatai is currently39Super-ranked in sub-rankingsnineThree towns in Wuhan.48Super-ranked in sub-rankingssevenThree towns in Wuhan are at home in the first round of the two sides.2:1Beating Changchun Yatai, the result of this game will not have a big impact on the ranking of the two teams in the Super League this season. Considering that the three towns in Wuhan will have the AFC Champions Group match next, this game may give more opportunities to substitute players and young players.

No matter how many problems there are in the Super League, after all, this is our own league. I hope more fans can support the Super League.

Remarks: The pictures are from the Internet.

The three cheapest tourist destinations in China, 800 per capita, easy to play, hurry to collect!

The three cheapest tourist destinations in China, with a per capita income of less than 800, can be easily played. Here are the introduction of the Raiders, and collect them quickly!

It takes about 40 minutes to drive from downtown Hangzhou to Qiandao Lake. Starting from the bus station or railway station in the center of Hangzhou, you can take a long-distance bus or train to Qiandao Lake, which takes about 1 hour, and the fare is about 20-30 yuan.

Qiandao Lake is one of the main tourist attractions in Hangzhou, which consists of many islands and clear lakes. It is a paradise for photography and hiking, and there are also many outdoor activities such as rafting and rock climbing. The ticket price of Qiandao Lake is 90 yuan/person, including tickets for cruise ships and islands.

In Qiandao Lake, visitors can visit various natural and cultural landscapes. For example, the beautiful mountain scenery of Range Rover in Mei Feng, the white wall tiles of Longshan Island, the romantic atmosphere of Moonlight Island, the fishermen’s culture of Yule Island, the ascent of Huangshan Peak and the karst landform of Xianshan Peninsula.

In the process of playing, tourists can also experience various tourism activities. Among them, rafting and cable cars are the most popular. Drifting usually takes from 50 yuan to 100 yuan, and cable car sightseeing may take from 30 yuan to 50 yuan. These prices may also change according to seasons and travel companies.

In addition, hangingbridgeOutdoor activities such as rock climbing are also popular, allowing tourists to challenge themselves and release pressure while enjoying the beautiful lakes and mountains.

While enjoying the beautiful scenery and activities, tourists can also taste all kinds of delicious food. Due to the excellent water quality of Qiandao Lake, the local area is rich in all kinds of fresh aquatic products, so the food is mainly fish flavor. Whether steamed, braised or made into soup, the fish in Qiandao Lake are memorable.

In addition, the local chickens, ducks and various green vegetables here are also delicious foods that can’t be missed. Visitors can taste these delicious dishes in local restaurants or night markets.

Shaxi ancient town: Free, located in Jianchuan County, near Dali City. The environment here is comfortable and suitable for experiencing a slow-paced life. The infrastructure in the ancient town is relatively complete, including a book bar, a pub, a coffee shop, etc. You can feel the life of the aborigines.

DaliFree of charge, with a strong historical and cultural background, you can feel the local lively morning market in Nanmen vegetable market or the local people’s life in Beimen vegetable market. There are many food stalls in the ancient city, where you can taste all kinds of special foods.

YunheyiFree, this is the best place to eat, walk and have afternoon tea in Dali in the past year, with green grass, children’s play area and so on, and you can play with your children all day.

ErhaiFree, well worth visiting. You can try cycling or carpooling around Erhai Lake to enjoy the natural scenery along the way. You can also go for a walk in Haishu Park and feel the beauty of nature.

Silent Zhao’ anFree, a beautiful fleshy temple with a beautiful environment. You can experience the quiet environment and beautiful succulents here.

GyejoksanAdult 50 yuan/person, parking fee is 5 yuan/car; If you like to be close to nature, you can go to Jizu Mountain, a famous Buddhist mountain, where you can experience the charm of Buddhist culture in natural scenery.

Emei Mountain is one of the famous Buddhist mountains in China, which is famous for its steep mountain, long history and rich cultural background. Many Buddhist buildings and cultural relics are preserved here, which is a good place for worship and sightseeing.

The ticket price of Emei Mountain is 185 yuan/person, including Jinding, Wannian Temple, Xixiangchi Scenic Resort and other scenic spots. If you choose to take the ropeway, you have to pay the ropeway fee.

SheshenyaThis place is very suitable for encountering the wonders of Buddha’s light. Buddha’s light has existed in Emei Mountain for more than 1900 years. When people stand on the Jinding with their backs to the sun, and there are clouds in front of them, sometimes they will see a colorful halo with red outside and purple inside on the front and bottom canopy, which is very magical.

Jiu Lao Xian Fu: This is the collective name of Xianfeng Temple and Jiulao Cavern. The cave is 4 meters high and 1,500 meters long, and it is a karst cave. Bats are swarming in the cave, and the swarms of swallows are noisy. You can enjoy the natural carved karst shapes on the cave wall and ceiling, dazzling stalagmites, stone pillars and stone flowers, etc. It is one of the ideal destinations for tourists to explore.

HongchunpingHongchunping is located at the foot of Tianfengchi, with an altitude of 1,120 meters. It is named after three ancient trees of Toona sinensis outside the temple.

Emei monkey areaHere, you can take photos with the monkey.

These tourist destinations are rich in natural and cultural landscapes, and are good places for photography, hiking, worship, study and sightseeing. With a budget of 800, you can find your favorite travel methods and activities here. Collect it quickly and arrange a relaxing trip!

18 life jokes, funny and reasonable!


Source: WeChat WeChat official account "Sanwei Poetry House"

Editor: Ni Jie (intern)

[Disclaimer: This number is the official public welfare account of "Reading for All", and this article is reproduced for the purpose of transmitting more information. Please contact us if the source is mislabeled or suspected of infringing your legitimate rights and interests. We will correct and delete it in time, thank you. 】

Does life lie in exercise or rest? Investigated 100,000 people, and the research gave the answer.

Lao Li is 65 years old this year. Since his retirement, his life has been very comfortable and his diet is healthy. But in his wife’s view, he has a very bad habit-that is, he doesn’t like sports.

Every time my wife wants to drag him to do morning exercises, she will be pushed off by him in every way. One minute, she says, "Life lies in rest. What if I get injured in sports?" Another minute, she says, "Look at the tortoise crawling so slowly, but its life span is so long." My wife is very helpless about this.

Is the exercise for the elderly good or not? Does life lie in exercise or rest?

A new study published by the School of Public Health of Harvard University in the United States in the American Heart Association analyzes two large-scale prospective studies, involving the mortality poems and medical records of 100,000 adults, and has been followed up for 30 years. The final result found that:

  • Do 2-4 times the recommended amount of exercise per week, with the lowest risk of death.;
  • 15-300 minutes of strenuous exercise every week can reduce the risk of death by 21%-23%;
  • 300-600 minutes of moderate-intensity exercise per week can reduce the risk of death by 26-31%.

Besides, persisting in exercise can not only reduce the risk of death and prolong life, but also play an anti-cancer role.

A study published in the National Journal of Cancer in 2022 found that when individuals persist in moderate-intensity aerobic exercise several times a week, more anticancer molecules can be released in the body, which can inhibit abnormal cells, promote DNA repair and have a positive effect on inhibiting the occurrence of cancer.

Recently, the video of an 80-year-old teacher on the Internet who is still playing basketball flexibly in colleges and universities was praised. Many netizens said that it would be nice if they were still so flexible when they were 80 …

When people are old, there is always a feeling that they are unable to do their job. Their athletic ability will weaken with age, and it may even be related to the speed of life decline.

A research team led by French scholar Benjamin Landray, published in the British Medical Journal, shows that,Once a person is over 65 years old, his athletic ability will get worse and worse.Subsequently, the risk of death has also increased, and from the first 10 years of death, there will be signs of decline in sports ability.

Judging whether a person is aging generally includes four sports indicators, namely:

Walking speedIf the walking speed of the elderly is lower than 0.6 m/s, the risk of death will increase;

Grip strengthThe risk of death from cardiovascular disease will increase by 17% for every 5 kg drop in grip strength;

Standing ability: The elderly have difficulty in standing, which indicates that the muscle decline is serious;

daily life: daily activities such as dressing, cooking and going to the toilet are limited, indicating that muscle mass is decreasing sharply.

Some middle-aged and elderly people may think that "rest is better than exercise" when they get old. Is this really the case? Many studies have found that after the age of 60, the elderly who insist on exercising can reap the following benefits:

1. Reduce the risk of dementia

A team of Ding Qian, a neurologist at Huashan Hospital of Fudan University, has conducted a study on the relationship between physical exercise and dementia risk in conjunction with multi-country and multi-research teams.

The results show that people who exercise for 3.1-6.0 hours/week have a 38% lower risk of dementia than those who don’t exercise.

2. Prevention of cardiovascular diseases

A large-scale study of more than 1 million people in South Korea found that with the increase of age, the risk of cardiovascular disease decreased by 11%. That is, maintaining moderate exercise can effectively prevent the occurrence of cardiovascular diseases.

3. Increase bone density

According to some surveys, elderly people who play Tai Chi for a long time have a lower risk of suffering from spinal osteoporosis than those who don’t exercise much.

Regular exercise can improve bone blood circulation, enhance substance metabolism, prevent muscle atrophy, and help the elderly to prevent arthritis.

4, improve the digestion and absorption function

The digestive function of the elderly is weakened, and if the exercise is insufficient, the appetite will become very little, leading to a vicious circle of difficulty in digestion and absorption.

Moderate exercise can consume excess calories, stimulate the body to "get hungry", and at the same time promote gastrointestinal peristalsis and improve digestion and absorption function.

The benefits of exercise are self-evident, but not all exercises are suitable for the elderly. Some excessive and intense exercises will damage the cardiovascular system or joints. So what kind of exercise is most suitable for middle-aged and elderly people?

  • "The best sport in the world": walking

Academician Zhong Nanshan once said that walking is the best sport in the world. A set of data from the World Health Organization is also, that is,Walking for more than 4 hours a week for the elderly can reduce the incidence of cardiovascular diseases by 69%..

For the elderly, various functions of the body decline, and walking exercise is suitable for most people. China Dietary Guidelines also recommend that it is more appropriate to walk more than 6,000 steps a day.

Don’t walk too much for patients with obesity and arthritis and weak physical fitness.Keep proper walking exercise.

matters need attentionThe elderly should not exercise for more than one hour. Because of the weakening of body balance, it is best to avoid walking sideways, backwards and slopes during exercise.

  • "the most life-prolonging sport": playing ball

A study published by the National Cancer Institute in the Journal of Aging and Physical Activity found that,The sport that can help middle-aged and elderly people live longer is playing ball..

When playing ball, it is not only a simple swing, but also mobilizes the muscles of the whole body; When chasing the ball, you need strength such as legs and cervical vertebrae; When watching the ball, you will also exercise your eyesight, and running and jumping will also help you lose fat, and whether it is singles or doubles, it will give people a sense of participation and enhance communication.

matters need attentionBefore playing ball, you should be prepared to exercise and stretch the heel, ankle and other easily injured parts. Playing ball for too little time is easy to cause arthritis. Therefore, pay attention to controlling time and stretching and relaxing joints after exercise.

No matter what kind of exercise, as long as you move, it is better than lying and sitting. For middle-aged and elderly people, it is necessary to pay more attention to weekly exercise and choose appropriate, moderate and timely exercise to prolong life.

References:

[1] "Harvard University found that the best time for sports to" continue life ",this amount per week, the lowest risk of death". Medical Novi.2022-10-06

[2] "After 65 years old, your life depends on this" ability ",and there are four ways to test your strength". Life Times .2021-08-24

[3] "I studied 270,000 people in 12 years: See which sports can best help middle-aged and elderly people live longer! Health Times. 2022-09-07

Reprinting is prohibited without the permission and authorization of the author.

The consumption environment has changed dramatically, and beauty cosmetics will usher in these trends in 2024.

More than half of 2023 has passed, and the research and development of new products in 2024 is being started. So what is the trend of the beauty industry in the coming year? In which direction will the industry develop?

On August 18th, the 2023 Top 100 Cosmetics Conference, jointly organized by CBO and China Department Store Business Association, was grandly opened in Hangzhou Bodi Liyun Hotel. At the "2023 Cosmetics Department Store Retail Conference", Meng Shuping, the trend director of authoritative forecasting agency WGSN in China, shared the report "Beauty and Skin Care Trends in Spring and Summer of 2024".

△ Meng Shuping, Trend Director of △WGSN China District

"In the era of dynamic changes in consumers, if you want to understand the trend of the beauty industry, you must first understand the beauty consumers." Meng Shuping stressed.

According to the results of WGSN’s multi-dimensional investigation, it is believed that in 2024, driven by macro factors such as economic recovery, scientific and technological development and post-epidemic reconstruction, there will be six categories of consumer ideas, namely, mindfulness care, mobility, building into a state, mass power, multi-personality and breaking away from convention.

WGSN said that 2024 was a very special year after the epidemic. Because people need to rebuild psychologically and physically after the epidemic, there will be a relationship of embracing and interacting between people, that is, from individual to individual and then to subject. In this process, there has been a gathering of groups such as mindfulness, multiple personalities and breaking the routine, so this trend has emerged.

Among them, "flowing state" and "building into Tuobang" are relatively new consumption concepts at present. "Flowing state" means that consumers are constantly changing under the influence of the big environment such as economy, so the industry should constantly understand consumers to adapt to consumption changes. "Building into a Tuobang" means that consumers are becoming more and more personalized, and there will be a beautiful vision of "taking practical actions to make society enter a utopian state". For example, more and more KOC help their favorite brands to enter the public eye.

After the concept of consumption, different portraits of consumers are hidden. If we evaluate the seven dimensions of beauty consumption motivation, such as sensitivity to big brands, environmental ethics, price awareness, efficacy, convenience, social media evaluation, personalized customization and so on, they will present the following seven kinds of consumer portraits: skincare slacker, factual activist, progressive, digital expert, sensitive romantic and universalist.

The first is "streamlining skin care lazy people", who are equivalent to the wisdom of the personal care industry. They show the new moment of beauty, use intelligent beauty technology and pay attention to all forms of mindfulness care. At the same time, they also admire big brands and like fixed products with good reputation; The value of environmental ethics is very high, and the price awareness is relatively weak. "Because they know that higher prices will have better quality."

The "Factual Action School" pays more attention to efficacy and personalized customization. Their environmental moral values are relatively high, and they are generally sensitive to big names, but they pay more attention to social media evaluation. "So, you can see why there are so many young people now. When buying a brand, they will first make an inquiry on the little red book." Meng Shuping explained. In addition, the group also strives to break the old norms of the beauty industry and eliminate potential prejudice. For example, this group not only pays attention to the expectation of the younger generation of beauty products such as generation Z, but also cares about the new product trends of generation X (people in the 1970s).

The value of environmental protection morality of "Tuobangists" has reached the peak, and they advocate nature, but this group has a moderate trust in big brands and a relatively high sensitivity to social media and efficacy. The group of "digital experts" pursues the brand effect, but also the direction of imitation makeup, digital virtualization and emotional communication. They can seamlessly change between the digital world and offline life, and reshape beauty with physical digital behavior and virtual character aesthetics.

"Sensitive romantics and universalists" also pay more attention to big names and environmental awareness, as well as social and personalized customization. At the same time, I also love emotional expression, and there will be some rebellious psychology such as "I want to be younger". They attach importance to co-creation and experimental products and brands that integrate art, science and nature.

Although "universalists" are more popular, they still pay attention to environmental protection and will pay attention to convenience and effectiveness. They need to redefine the crowd. This also explains why more and more neutral makeup and transgender makeup are becoming more and more popular. This group of people pursue the democratization of beauty, reject perfection, advocate high authenticity, and think that everyone should feel beautiful, popular, cared for and concerned.

In response to these consumer portraits, WGSN predicted three directions of beauty in spring and summer of 2024.

On the basis of exploring the integration of new and old, nature and man-made, WGSN believes that one of the trend themes of the beauty industry in the coming year is "blurred". These include meta-cosmic inclusiveness, space beauty, biotechnology, DNA skin care, healing beauty, healthy journey, from seeds to skin and many other development directions.

"If you want to impress consumers with the concept of" flowing state "and" digital talent ",you can combine it with beauty cosmetics in the direction of meta-universe and space beauty, such as skin care brand Youshiyan, and use consumers’ interest in space-related product design and interstellar aesthetics to cooperate with China Aerospace Culture Bureau to design its anti-wrinkle eye cream product 2.0, which presents a very space-like packaging."

Meng Shuping said that as the real and virtual fields become more interchangeable and people don’t care much about the differences between them, in this era background, the blurred theme highlights the dazzling design, immersive world and illusory solutions. At a deeper level, the confusing theme is rooted in the reality that the world is facing unprecedented challenges and how to deal with these challenges in an alternative or even speculative way. Here, science and science fiction are in perfect harmony, because creative people and scholars explore how to use the virtual world and enter Tuobang (a more active and pragmatic utopia) to explore new solutions for the real world.

"Chengfang" is the second trend direction of the beauty industry. Through freedom of expression and passion for cross-category innovation, this theme embraces multiple personalities, breaks away from convention and challenges the beauty narrative of the past. The main development directions are: a new generation of expressionism, hangover remedy, remodeling basic models, Gothic aesthetics, meaningless age beauty, new masculinity, embarrassing beauty needs and so on.

First of all, in the happy, naughty and innovative expressionism, bold, bright and flamboyant colors are the key. Global Google trends show that in the past 12 months, the search volume of "rave makeup" has increased by 250%, among which the search volume of "glitter eye shadow" has increased by 250%.

"hangover remedy" is combined with the rich nightlife of modern young people. The products focus on quick repair and makeup to meet the needs of young consumers’ living conditions; "Remodeling basic models" is to reshape basic products such as masks and mascara according to the preferences of young consumers. "Gothic aesthetics" is based on the return of punk culture, adding a large number of personalized metals and irregular metals to products, making products more cool.

"Unnecessary Age Makeup" will break away from convention, attract millennials and Generation X, and seek expressive makeup. The data shows that by 2025, cosmetics for people over 40 will become a growth area, because older millennials and Generation X will continue to use makeup as a source of happiness and a tool for self-expression, regardless of age restrictions.

With the increase of life expectancy of the global population, people no longer regard cosmetics as the patent of young people, and older people will continue to use cosmetics. It is estimated that by 2025, the global population over 60 will double to 2.1 billion (data from WHO).

"Anju" is the third trend direction of the beauty industry.

WGSN believes that with the readjustment of values, consumers advocate the value of interdependence and the power of adaptation and recovery.

On the functional level, this direction focuses on products that satisfy our sense of happiness and security. This can be expressed in the form of healing design and health design. It can also be expressed in the form of ultra-practical items with great adaptability by using the power of color, light and emotion. Considering the portable and packable design, it can provide preparation and protection in an unpredictable world, which is not only suitable for traveling and nomadic lifestyles, but also able to cope with changing weather. Such as balanced beauty, fermented beauty, more convenient perfect dosage, quiet fragrance therapy and so on.

Baseball, the first carrier of American dream spirit | column

Sports Industry Ecosphere www.ecosports.cn

Basketball, ice hockey and rugby are all very hot. Why is baseball the only American national sport?

Why is it that MLB, which seems to have a slow pace, is deeply loved by American audiences today?

Behind this series of questions, Chen Shengyin, a columnist of the ecological circle and a senior reporter of five-star sports, brought us a story about American baseball culture and told us about the greatness of baseball.

Column | Chen Shengyin

Chen Shengyin, a columnist of Ecosphere, is a senior reporter of five-star sports. He started his career in 2002, and has reported many top-level events such as European Cup, Asian Games, NFL Super Bowl, NBA Finals and MLB World Series.

What is baseball culture like? Start with this story

Brother Quan invited me to tell you about American baseball culture. So, let’s start with the story of an 8-year-old girl.

Hailey Dawson was born in Henderson, Nevada in 2010. Xiao Haili is an unfortunate girl. She was born.Suffer fromPollan syndrome. PollanSyndromeIt is one of the most difficult diseases in the medical field at present. Up to now, its cause is still unclear. The main symptom is deformity of breast, chest wall and upper limbs. Xiao Haili lost three fingers in her right hand from the moment she was born, and the only thumb and little finger left were not fully developed.

Thanks to modern technology, with the help of engineering experts at the University of Nevada, Las Vegas (UNLV), Xiao Haili finally got her own right hand at the age of 5! Experts finally made a new type of prosthesis by using 3D printing technology. This 3D prosthesis, which has been precisely printed and made, is more perfect than traditional products. Xiao Haili wears it not as a decoration, but as a normal person.

When she first started training artificial limbs, Xiao Haili’s parents let her throw baseball. There are two reasons: first, baseball pitching can have a good training for the accuracy, strength and control of opponents, and second, because of the influence of Xiao Haili’s father Greg. Greg Dawson is from Maryland. The love of his life is not only his family, but also his hometown team Baltimore Orioles. In a subtle way, the whole Dawson family has now become an Orioles fan. Xiao Haili and her brother Zach usually like watching and playing baseball.

In the garden at home, when Xiao Haili threw the ball hard with her "mechanical right hand", Greg later recalled, "Yes, we all cried the moment the ball fell into my glove."

"Mom, I still want to pitch in Orioles Park!" That night, Xiao Haili made a wish before going to bed. At that time, she probably didn’t even think of it. In the next three years, she not only fulfilled this wish, but also created history.

Xiao Haili’s mother sent an email to the Baltimore Orioles, and she got a quick response. On August 17, 2015, she flew as far as Sleepless in Seattle, and the Dawsons came to the Orioles Park Stadium. Before the start of the game that day, more than 30,000 fans of the whole audience drummed together.ZhangjiaOil, Xiao Haili walked onto the pitcher’s hill and threw the first ball for the Orioles.

Because the 3D printed prosthesis is assembled from more than 30 parts and can be replaced at will, Xiao Haili changed all her "manipulator" into orange (oriole logo color) on that day. After the game that day, the reporter asked Xiao Haili, "What do you want to do next?" Xiao Haili replied timidly, "I want to be able to pitch at all courts."

From that day on, for three years and 30 days, on September 16th, 2018, when Xiao Haili threw the first ball of the competition in los angeles angels Stadium, history was written as follows: she became the first person on the planet to complete the kick-off ceremony in 30 MLB30 stadiums.

Derek kittel, the legendary captain of the new york Yankees and now the owner of Miami Marlins, blessed Little Haili: "Today, you are our angel, and you have inspired everyone, including me."

Sports bring us too much positive energy like Xiao Haili, but as far as Xiao Haili’s story is concerned, only baseball can write a script like her. Because in the United States, even though American football is the largest sport and basketball is the best in globalization, baseball will always be the first carrier of the American dream spirit.

Baseball is an important part of American culture-no, this statement is not accurate. It should be said that baseball has been completely integrated into American culture and into all aspects of Americans.

FIRST PITCH, the beginning of everything

From a fan’s point of view, there are many ways to let her participate in professional competitions in person. But in the United States, there is no way to go beyond the kick-off. There are KICK-OFF in American football, TIP-OFF in basketball and FIRST-PUCK in ice hockey, all of which are the signs of the official start of the game.

But none of them can match FIRST PITCH.

In fact, it is not difficult for fans who know the four major sports to imagine that American football, basketball and ice hockey are all coherent sports. If someone outside the game participates in the opening ceremony of the above games, the game can only be separated. Baseball, which is relatively static, will not have this problem. Although FIRST PITCH has nothing to do with the official game, fans prefer to regard this sacred ceremony as a signal to tell everyone that the game has started!

For Americans, especially in the northeast, this signal can even be regarded as the beginning of a year. Among the four major leagues, only baseball is a single-year event, and the season usually starts from the end of March to the beginning of April.

At this time, the northern cities are generally just in the spring. For Americans, on the Opening Day of MLB, the stadium is full of green eyes and the smell of soil in the nose. With the first ball thrown, this not only means the beginning of the baseball season, but also means: spring is here! The new year has really begun!

Of course, the kick-off ceremony can have such a high status in the minds of fans today, and thanks to Ronald Reagan, the most people-friendly president in American history. Before him, the guests who kicked off the ball were usually arranged in the first row of the stands behind home plate, and then stood up in their seats and threw the first ball. On the opening day of MLB in 1984, Mr. Reagan, then president of the United States, appeared at the Memorial Stadium, the home of Baltimore Orioles, without informing anyone.

Reagan’s excitement made the security guards at the scene have a headache. Because there was no preparation at home, Reagan’s seat was finally above the third base. This position is obviously not suitable for tee-off, and the action is relatively large when tee-off, and the surrounding environment looks unsafe. But since the president has arrived at the scene and it is the opening day, it is really unreasonable not to come to FIRST PITCH.

Finally, Reagan gave the solution. He finally walked onto the pitcher’s hill and threw the first ball of the 1984 season-at that moment, everyone found that the kick-off looked more integrated with the game in this position. Since then, the FIRST PITCH on the pitcher’s mound has formed a new practice.

The most symbolic of FIRST PITCH is undoubtedly October 30, 2001. New york Yankees and Arizona Diamondbacks played against each other in the World Series. In the third game, George W. Bush came to the scene. The significance of this game is that it is the first game of the highest level baseball decisive battle in new york City after the "911" incident. When George W. Bush threw the first ball in NYPD uniform, the whole Yankee Stadium stands shouted "U-S-A". All American media admit that only baseball can unite the whole of new york, no, the whole of America.

But this time FIRST PITCH has a lot of interesting tidbits.

After all, FIRST PITCH is a ceremony. Usually, the pitching guests are not professional players, so they will pitch at the front of the mound, but George W. Bush stood at the standard position of the pitching line that night and sent the pitch. For this reason, ESPN also specially produced a small feature, starting from Reagan, comparing the pitching actions of presidents, and Bush was indeed the best pitcher-after all, he used to be the owner of the MLB team Texas Rangers.

Despite his high level, Bush was criticized that night. After the aftermath of the terrorist incident, his preparations for this FIRST PITCH were a bit overdone. Except that the security in the stadium was upgraded to the highest level that day, NYPD’s coat was actually wearing a thick bulletproof vest, so it looked particularly bloated. In order to show his courage, Bush walked on the court alone, but in fact, a bodyguard followed him all the time, but no one noticed-because the bodyguard was wearing a referee’s uniform.

So this time FIRST PITCH is still quite controversial: no one wants this pitch, which represents American strength and unity, to be so timid.

Because FIRST PITCH is sacred and pure for Americans. As Hailey Dawson brought us: Every time I throw a ball, she tells the world that I don’t bow to fate, and my life really begins!

Baseball, everyone’s sport.

The inspiring thing about Xiao Haili is that she overcame physical obstacles and achieved the same things as ordinary people.

This is the hope that baseball has always brought. For Americans, the biggest special feature of baseball is that everyone, even if you have nothing special, can make achievements in baseball.

Needless to say, ice hockey is a sport that mainly belongs to its neighbors in the north and further north, even in the United States.

American football, which is "the sport of the strongest person in the world", must reach the peak of human beings in strength and speed in order to stand out from it.

Basketball, height is an insurmountable topic. Even if small ball tactics are popular nowadays, you should at least have a height of 1.8 meters-well, the average height of adult men in the United States today is 1.76 meters.

But baseball is different. Just like the United States as a melting pot of the world, this sport can accommodate everyone.

First of all, it doesn’t care about your physical fitness. You can have no speed, so practice your own blows and bring points to the team; You can have no strength, so improve your hitting accuracy and make yourself a guy with a high base rate; You may lack batting talent, but you may have a good sense of the ball and be an excellent defender …

Dustin-Pedro

In short, as long as you look for your talents and work hard to improve them, you will eventually be useful in baseball games. In 2008, when Dustin-Pedro, a second baseman with 75,80 kilograms of 1 meter, won the American League MVP, ESPN famous baseball commentator Buster Olney once pointed out in his column:

"When you watch a major league game, basically, you can always find a guy in the game who is very similar to you. You can’t be Kobe Bryant or Tom Brady, but you can see yourself in Pedro. He is too ordinary, not tall or strong. His parents run a tire shop in a small town in northern California. He was born there and grew up leisurely. As a child, Pedro played American football and baseball, as well as tennis. He kept practicing his hitting, and he didn’t strike out once for a whole season in high school. Then he was selected by the Red Sox and improved himself in the minor league until today. "

Baseball gives every boy the possibility to realize his heroic dream. Today, the tolerance of baseball is not only for Americans, but also for every immigrant. In American history, baseball has taken the most important step towards racial integration. Whenever you mention Martin Luther King, Malcolm X and Muhammad Ali, there is another name you can’t forget.

Jackie Robinson, a black boy from southern Georgia, signed a contract with Brooklyn Dodge (now Los Angeles Dodge) in 1947. When he made his major league debut on April 15 that year, it also represented that the colored barrier of baseball for more than 60 years was broken in one fell swoop.

At that time, even in Dodge’s locker room, there was racial discrimination, but the great Jackie was very calm: "I don’t care whether you like me or not. All I need is that you must give me respect for human beings."

Today, the whole MLB has also given Jackie Robinson the highest praise: in 2004, his number retired in the whole league, which of course does not mean that No.42 disappeared on the court. On April 15th every year, the day Jackie first stepped onto the major league stage, every player will wear number 42 in all the games that day. This day is Jackie Robinson Day. On this day every year, you will find that Jackie’s influence is not only in baseball.

Nowadays, on April 15th every year, on social networks, from Obama to JAY-Z to Jamie Foxx to LeBron, almost everyone pays tribute to this baseball player-without his efforts to break down barriers, the status of ethnic minorities in American society may not exist today. It is this step taken in the most traditional baseball game in the United States that the black civil rights movement has reached a new level.

Fifty years after Jackie Robinson entered MLB, a young man from Panama appeared. When he first arrived in new york at the age of 21, he didn’t even speak a word of English, but he clearly knew Jackie’s story.

So he also chose No.42, hoping to realize the same dream as his predecessors in this strange land. Later, this young Panamanian, Mariano Rivera, became the greatest finisher in history.

Rivera is Jackie Robinson of this era and the epitome of all Latin American descendants. In his 19-year career, he ended the game 652 times. Every American knows: "When Mariano walks onto the mound, it means the end of the game."

In 2004, the league retired No.42 as a whole, but it still made an opening: players who were still wearing No.42 jerseys at that time could keep their numbers. As a result, Rivera became the last player in the major leagues to use number 42. It is also gratifying that this number with special significance to baseball can have such a great ending.

Like Rivera, whether in Mexico, Panama, Puerto Rico, Venezuela … or Cuba, many people rely on baseball to gain recognition and finally gain a foothold in the United States. On the opening day of the 2018 season, 236 of the 877 players from 30 teams were born in Latin America, accounting for 27% of the total.

Alex Cora, the coach of this year’s World Series champion Boston Red Sox, is a Puerto Rican. In order to appreciate his great contribution and achievements this season, the Red Sox specially let Cora return to his hometown of Caguas with the World Series championship trophy in these days.

Champion, waiting for every city

As a Baltimore Orioles fan, when Xiao Haili was asked what her next wish was, she replied, "I hope the Orioles can win the championship, so my father will be very happy."

Indeed, after the great success from the mid-1960s to the early 1980s, the Baltimore Orioles have not won the World Series for 35 years. Among the four major American leagues, MLB is probably the most difficult to win the championship.

The scarcity of playoff places and the changeable sports characteristics have led to the tragedy of many teams with a long tradition and a long history. Only in this background, the persistence of the fans is even more valuable. In many cities in the United States, it is the greatest wish of fans to live to see the baseball team in their region reach the top. We only look at the history of this century:

In 2002, Anaheim (now renamed Los Angeles) Angels won the championship. In 1994, Disney made a film "Angels in the Outfield".

The story tells a little boy named Roger. He lives in a single-parent family, his father is a truck driver, and he has to run long distances. Roger hoped that his father could spend more time with him, but the answer he waited for was: "Let’s wait until the Angels win the World Series."

Yes, it is precisely because the Angels are a traditional bad team in the history, so this sentence in the film represents: This is simply impossible.

In the film, the real angel came in Roger’s prayer, and he helped the angels win the championship miraculously. Two years after the film was released, Disney bought the Angel Team, and finally, 42 years after the Angel Team was founded, the fairy tale became a reality.

Incidentally, baseball and Hollywood are inextricably linked. Every year, the official documentary of MLB World Series will invite famous artists as narrators. In 1989, Matt Damon and his good friend Ben Affleck first appeared together in the movie Neverland, when they played baseball fans in Fenway Park. In 2007 and 2013, when the Red Sox won the championship, they were proud of being the narrators of the official documentaries in those two years.

In 2005, the Chicago White Sox not only won the championship, but also completed an 88-year persistence. In 1919, eight players of the Chicago White Sox were suspended for allegedly taking bribes and deliberately losing the game, so the White Sox were satirized by the world as "black socks" and never recovered. It was not until the championship in 2005 that the whole team was really proud.

Chicago white socks

In 2008, Philadelphia won MLB, and won it again after 38 years. Because of the team name, Philadelphia people can also beat the 76 ers, eagles and trapezes in the whole city and become a symbol of the city. The "P" in their team emblem tells the world: I am from Philadelphia-you will find that Iverson’s favorite hat is Philadelphia, indicating his identity as a "son of Philadelphia".

In 2010, the San Francisco Giants made the whole Bay Area proud. Giants were originally in new york, and moved to the west in 1957, which was their first championship since they came to San Francisco!

In 2015, Kansas City Royal showed the world what a "diaosi counterattack" was. As a small market team, Royal is really struggling in the professional league. In 1985, they won the world series championship, but from 1986 to 2013, they didn’t make the playoffs for 28 years. The champion after 30 years makes this city completely crazy.

In 2017, it was the turn of the Houston astronauts. Four years ago, they were still a bad team that lost 111 games and lost 100+ in the regular season for three consecutive seasons. This professional team with the longest history in Houston has finally tasted the championship for the first time after its 56th season.

Of course, all of the above are inferior to the Boston Red Sox breaking the "curse of the baby" in 2004. The Red Sox staged the greatest reversal in the history of American professional sports when they were 3-0 behind their arch-rival Yankees in the American League final, and finally ended the 86-year wait for the championship in the whole "Red Sox country".

But to say that the most touching thing for fans in this century is the 2016 World Series. The two teams that fought on the highest stage that year-Chicago Cubs and Cleveland Indians-have been together for 174 years (107 years for Cubs and 67 years for Indians).

After seven battles, the bear finally ended the "goat curse". On the night of winning the championship, many Chicagoans put a broadcast in the cemetery to let their deceased relatives witness the moment they have been looking forward to all their lives.

The joy of the bear’s championship marks that people in Cleveland will continue to wait. Although LeBron has comforted the city, I’m afraid it will be until the Indians win the championship.

So 35 years in Baltimore is really not too long, but it may be far more difficult for the Orioles to wait for the next championship than for Xiao Haili to finish pitching on 30 courses.

Ok, now, do you understand why baseball has such a lofty position in the eyes of the American people?

Behind what we see is a sports story related to baseball culture.

Www.ecosports.cn’s original manuscript of sports industry ecological circle is welcome to forward, and it is strictly forbidden to reprint it without authorization. Please add circle sister WeChat (ID: quanmei 20) to seek reprinting.

No net, no liver, no krypton, take stock of those super-killing and super-interesting games.

Many of them can’t be found, but they are off the shelf.

The magic tower series

  1. Magic tower 24 th floor
  2. Classic magic tower 50 floors
  3. Xinxin magic tower
  4. The new magic tower 2 (updated on 20230628, but not played yet)

Gold miner Classic Miner

Monopoly (off the shelf)

Tribe and machete: steam transplant version, mod available, conscience stand-alone

Legend of Jin Yong’s Heroes X (off the shelf)

Legends of Heroes in Jianghu 1, 2 (once a web flash game, formerly known as "Legend of Heroes of Jin Yong")

Legend of Xuanyuan Jiansan and Xuanyuan Jiansan (pc Transplant Edition)

Legend of the Sword and the Chivalrous Man (pc Transplanted Edition)

Heroes and Heroes Biography 1, 2, 3 (personal production, also available on pc-side steam (paid), mobile phones are free; Personal comparison recommendation series 2)

The legend of chivalrous man (pc transplant version)

[Weak networking martial arts rpg] single machine is the main one, and pvp exists, which does not affect the normal game)

Yanyu Jianghu

Hanjia Jianghu

My knight-errant

Call me Royal Guards.

Orange light games (there are quite a few games in the app, and the text options are mainly plot/numerical development, and there are many in love women and some in men).

Rusty Lake series.

The Room series

Lost island series

Doctor’s home series

Mr pumpkin adventure series

The house of Leonardo da Vinci

Agent A(Agent A: A Puzzle in Disguise)

Mystery series of ship-snatching

Lost Garden Series

The chamber of secrets escape from despair series

If you can go home earlier.

Prison break series (four-part, good painting style)

Kingdom Rush Series (Kingdom Rush)

Tale of Happiness Apartment (one of Cairo games, Pixel Wind, like this kind of direct search Cairo games, super many)

Delicious pizza, delicious pizza (off the shelf)

Mini subway (educational leisure class)

Sims (weak networking)

Simulated city (weak networking)

fallout shelter

Plague Inc

Rebel Inc

Village of hope (weak networking, similar to famine)

Crown of the gods

Sniper (sniper)

Full moon night (puzzle, it’s not difficult to get started, single card game, good painting style)

Doodle God

Exception (if you want to know the programmer’s work, let’s feel the charm of logic)

Sword-telling (ink martial arts style, similar to fruit ninja, and chivalrous plot)

Blade of the Shadow 3 (action martial arts, very good painting style)

Flash customers and fight quickly (childhood memories series)

The original god (still into the pit, it is still very good to play alone, and there are many subplots ~ (unfortunately, it is a two-dimensional style, spit out when the martial arts can also have this level)

Lost in life (drawing and stamping xp, the character story is full)

Going against the cold hand tour (just out of the game, at present, it is still very good to play as a single player! Don’t force Krypton, the subplots are rich, and the degree of freedom is high. After playing this, you will lose the original god.)

Two major beauty giants bet on China, making beauty technology a "battleground"?

A few days ago, Shiseido (China) Investment Co., Ltd. added an investment enterprise-Xiamen Ziyue Equity Investment Partnership (hereinafter referred to as "Xiamen Ziyue"). It is understood that the registered capital of the company is 501 million yuan, and its business scope includes engaging in equity investment, investment management, asset management and other activities with private funds. It is noteworthy that on May 8th, L ‘Oré al Group officially announced the establishment of its first investment company in China market-Shanghai Meicifang Investment Co., Ltd. (hereinafter referred to as "Meidifang Investment") with a registered capital of 100 million yuan.

Beauty cosmetics technology leads the new wave

Although the L ‘Oré al Group and Shiseido have not disclosed the investment plans and targets, L ‘Oré al once said: "The strategic transformation of beauty technology is very important to us." According to official website, the beauty technology strategy refers to making changes in product innovation, omni-channel marketing, and enhancing enterprise agility by using technology and digital innovation. In addition, Bai Pu Le, Chief Financial Officer of L ‘Oré al Group, said that China is strategically important to L ‘Oré al Group, which is not only the key growth engine of the Group, but also one of the sources of inspiration for leading future innovation.

With the rapid development of online consumption channels and the impact of the epidemic on physical channels, AI/AR virtual makeup test, smart beauty mirror, smart skin tester, 3D printed lipstick and other products have attracted the curiosity of many consumers.

In 2014, L ‘Oré al launched the virtual makeup mirror Makeup Genius. With the help of augmented reality technology, users can see the makeup effect after using the product before buying it. This is the first test of AR technology in the beauty industry. Subsequently, major beauty brands at home and abroad began to try "beauty+technology". Shiseido has developed the invisible VR project "caico", which makes use of the interactive features brought by virtual reality, so that consumers can get the immersive experience of product interaction when they can’t directly touch the product, for example, they can smell the smell directly and satisfy consumers’ understanding of product information. In addition, at the 2020 China International Import Expo(CIIE), Estee Lauder launched an expert skin diagnostic instrument, which can make a comprehensive skin diagnosis for consumers with the help of AI technology.

It is worth noting that before the "Double Eleven" in 2019, Alibaba Tmall Beauty Channel launched the AR beauty function. The data shows that after trying AR beauty cosmetics, the customer conversion rate of makeup testers has increased by four times, compared with only two times that of pictures and videos. According to the Foresight Report on the Application of Science and Technology in Beauty Industry in 2025, under the traditional format, the beauty industry in China will develop steadily and reach a market scale of 620.35 billion yuan in 2025. If there is technology empowerment, the industry scale will reach about 1 trillion yuan in 2025.

Jean-Paul Agon, chairman of L ‘Oré al Group, once said that digital technology is compatible with the beauty business. "Beauty products are very expressive, and consumers are also very young. They like to take selfies with their mobile phones, broadcast live, virtual hair dyeing and color testing. These new services that incorporate technology are very suitable in the field of beauty." He also said that the L ‘Oré al Group’s digital budget is growing rapidly, and "digitalization" has become one of the key words of the Group’s development.

Collision with technology, the "magic weapon" for beauty companies?

With the increasing penetration of digital and virtual technology into every scene of daily life, beauty technology is gradually becoming the "magic weapon" of the industry.

In 2019, Neutrogena, a skin care brand under Johnson & Johnson Group, released a miniature 3D mask printer-Mask ID. According to reports, this mask printer uses the function of 3D camera, and users can create an accurate multi-dimensional face model by taking selfies. The 3D printing process can print nutrients on the precise area of the mask, providing an accurate skin care experience.

In 2021, Kose also brought a "customized mask" to China International Import Expo(CIIE). By scanning consumers’ faces, the customized mask can be printed on the spot, and different brands of lotions can be adjusted and matched according to everyone’s different needs, so as to achieve differentiated and fine services. At the same time, Kose also launched a Nail Printer jointly developed with CASIO. This device can identify the shape, bending degree, outline and other information of nails and directly print out the fitted nails. Consumers just need to put their fingers into the machine, choose a pattern they like, and press the button, and the machine can spray the pattern on their nails.

YSL, a brand of L ‘Oré al Group, displayed PERSO, the world’s first concept product of customized cosmetics for home use, at China International Import Expo(CIIE). Users can mix lipstick colors according to their own preferences. Today, PERSO has been commercialized, and the "YSL ROUGE SUR MESURE" Saint Laurent beauty cosmetics "lipstick printer" is officially on sale. It is reported that the price of "machine+two-color system" products is 3910 yuan.

Nowadays, the collision between beauty and new technologies is becoming more and more fierce, and AR/VR, AI and 3D printing technologies are more widely used. Improving the experience and meeting the individual needs of consumers have become areas that beauty companies are actively exploring.

Beijing News Shell Finance reporter Yu Menger

Editor Jake

Proofread Chen Biyan

IC photo with closed picture

Taboos for playing badminton

It’s best to serve in tandem, with the server as far as possible, and pay attention to the other side of your serve, because the opponent may return you a ball gently, but you may not be able to return it in time; Your opponent may also return a high and far ball to you, so your partner should take care of the back, echo from beginning to end, and take care of the front and back.

It’s best to defend with one left and one right, otherwise it’s hard for you to take care of both sides, especially when your opponent slams hard, and you don’t have time to react at all, especially your backhand direction. Generally, this place is a bit like a dead end.

Seize the opportunity and smash it vigorously. Don’t leave any room for the opponent to fight back and recover. The smash must be as fast and as low as possible. Otherwise, if your smash is unsuccessful, it will give the opponent a chance. Others can return it to you gently, and then the ball falls on the net, and you can’t catch it because of jumping.

Learn to make a diversion in tandem, and you can also make fake moves when playing badminton. When playing badminton, try to hit the dead corner, make a diversion as much as possible, and leave and right for a while, which is also consuming the opponent’s physical strength.

When you play doubles, you must cooperate well with your friends. Remember that this is teamwork, unity can win, and it is difficult for one person to win. Cooperation can also enhance the friendship between you and your friends and exercise team ability.

Badminton is more about exercise, including physical training and technical training, so you can run more and exercise more and exercise your reaction ability. In short, badminton is a sport that exercises your body, reaction and endurance, which is very suitable for everyone, especially those who are weak.

Tips:

Don’t overdo it the first time, or your arms and body will feel sore the next day. Remember not to overdo it.