月度归档 2023年12月12日

Chinese and foreign scholars say cultural relics: capturing the "bright spot" of China culture in artifacts.

China news agency, Shanghai, November 25 th: Chinese and foreign scholars say cultural relics: capturing the "bright spot" of China culture in artifacts

China News Service reporter Wang Wei Kang Yuzhan

The World Congress on China Studies and the Shanghai Forum were held at the Shanghai International Conference Center from 23rd to 24th. At a sub-forum held on 24th, Wang Chunfa, director of the National Museum of China, presented a precious cultural relic in the museum-bronze rhinoceros statue with gold, silver and moire patterns in the Western Han Dynasty, from which he realized the unique charm of Chinese civilization.

This statue is in the shape of a rhinoceros, with its head held high and its eyes inlaid with black beads, which is the image of Sumen rhinoceros who lived in China in ancient times; The whole object is decorated with staggered gold and silver moire as thin as hairspring, which is exquisite and gorgeous, and it can be called a fine bronze ware in the Han Dynasty. The bronze statue made of animals shows the concept of harmony between man and nature and the nature of Taoism in ancient China.

"This precious cultural relic not only vividly narrates the past, but also profoundly affects the present and the future, enlightening us to respect history, respect our predecessors, respect nature and protect the environment." Wang Chunfa said that human knowledge is accumulated through exploration from generation to generation, and it should be passed down from generation to generation. Chinese and foreign scholars are welcome to the National Museum of China to feel the moving place of the bronze rhinoceros statue with wrong gold, silver and moire.

What are the China cultural relics that foreign scholars are interested in? In the face of a reporter’s question from China News Service, Han Yili, a former associate professor in the Literature Department of Moscow Humanities University, made a list on the spot-Oracle Bone Inscriptions, bronzes, silk books of Mawangdui … Some of them were related to the topic of Zhouyi he studied, and the other part was out of his personal interest.

In Han Yili’s view, the importance of ancient cultural relics and historical documents lies in helping people truly understand the ancient world outlook and living conditions. Compared with some subjectively recorded words, real artifacts can reflect a period of history more intuitively. "Many cities in China have their own museums, so that everyone can learn history and experience culture from ancient artifacts. How to better protect cultural relics and inherit culture is where we should learn from China. "

Yi Xin, an international student from Shanghai University in Mexico, immediately thought of blue and white porcelain. "I found that China’s blue and white porcelain is very similar to some artifacts I saw in Mexico. Later, I read the literature to know that these artifacts really came from China. Exploring how these artifacts arrived in Mexico from China and looking for connections between different cultures made me feel very interesting. "

Yi Xin told reporters that China has a long history and China culture has many "bright spots", which let her know the real China from different angles. "We will not stop exploring China, because there are many things worth studying here." (End)

The consumption environment has changed dramatically, and beauty cosmetics will usher in these trends in 2024.

More than half of 2023 has passed, and the research and development of new products in 2024 is being started. So what is the trend of the beauty industry in the coming year? In which direction will the industry develop?

On August 18th, the 2023 Top 100 Cosmetics Conference, jointly organized by CBO and China Department Store Business Association, was grandly opened in Hangzhou Bodi Liyun Hotel. At the "2023 Cosmetics Department Store Retail Conference", Meng Shuping, the trend director of authoritative forecasting agency WGSN in China, shared the report "Beauty and Skin Care Trends in Spring and Summer of 2024".

△ Meng Shuping, Trend Director of △WGSN China District

"In the era of dynamic changes in consumers, if you want to understand the trend of the beauty industry, you must first understand the beauty consumers." Meng Shuping stressed.

According to the results of WGSN’s multi-dimensional investigation, it is believed that in 2024, driven by macro factors such as economic recovery, scientific and technological development and post-epidemic reconstruction, there will be six categories of consumer ideas, namely, mindfulness care, mobility, building into a state, mass power, multi-personality and breaking away from convention.

WGSN said that 2024 was a very special year after the epidemic. Because people need to rebuild psychologically and physically after the epidemic, there will be a relationship of embracing and interacting between people, that is, from individual to individual and then to subject. In this process, there has been a gathering of groups such as mindfulness, multiple personalities and breaking the routine, so this trend has emerged.

Among them, "flowing state" and "building into Tuobang" are relatively new consumption concepts at present. "Flowing state" means that consumers are constantly changing under the influence of the big environment such as economy, so the industry should constantly understand consumers to adapt to consumption changes. "Building into a Tuobang" means that consumers are becoming more and more personalized, and there will be a beautiful vision of "taking practical actions to make society enter a utopian state". For example, more and more KOC help their favorite brands to enter the public eye.

After the concept of consumption, different portraits of consumers are hidden. If we evaluate the seven dimensions of beauty consumption motivation, such as sensitivity to big brands, environmental ethics, price awareness, efficacy, convenience, social media evaluation, personalized customization and so on, they will present the following seven kinds of consumer portraits: skincare slacker, factual activist, progressive, digital expert, sensitive romantic and universalist.

The first is "streamlining skin care lazy people", who are equivalent to the wisdom of the personal care industry. They show the new moment of beauty, use intelligent beauty technology and pay attention to all forms of mindfulness care. At the same time, they also admire big brands and like fixed products with good reputation; The value of environmental ethics is very high, and the price awareness is relatively weak. "Because they know that higher prices will have better quality."

The "Factual Action School" pays more attention to efficacy and personalized customization. Their environmental moral values are relatively high, and they are generally sensitive to big names, but they pay more attention to social media evaluation. "So, you can see why there are so many young people now. When buying a brand, they will first make an inquiry on the little red book." Meng Shuping explained. In addition, the group also strives to break the old norms of the beauty industry and eliminate potential prejudice. For example, this group not only pays attention to the expectation of the younger generation of beauty products such as generation Z, but also cares about the new product trends of generation X (people in the 1970s).

The value of environmental protection morality of "Tuobangists" has reached the peak, and they advocate nature, but this group has a moderate trust in big brands and a relatively high sensitivity to social media and efficacy. The group of "digital experts" pursues the brand effect, but also the direction of imitation makeup, digital virtualization and emotional communication. They can seamlessly change between the digital world and offline life, and reshape beauty with physical digital behavior and virtual character aesthetics.

"Sensitive romantics and universalists" also pay more attention to big names and environmental awareness, as well as social and personalized customization. At the same time, I also love emotional expression, and there will be some rebellious psychology such as "I want to be younger". They attach importance to co-creation and experimental products and brands that integrate art, science and nature.

Although "universalists" are more popular, they still pay attention to environmental protection and will pay attention to convenience and effectiveness. They need to redefine the crowd. This also explains why more and more neutral makeup and transgender makeup are becoming more and more popular. This group of people pursue the democratization of beauty, reject perfection, advocate high authenticity, and think that everyone should feel beautiful, popular, cared for and concerned.

In response to these consumer portraits, WGSN predicted three directions of beauty in spring and summer of 2024.

On the basis of exploring the integration of new and old, nature and man-made, WGSN believes that one of the trend themes of the beauty industry in the coming year is "blurred". These include meta-cosmic inclusiveness, space beauty, biotechnology, DNA skin care, healing beauty, healthy journey, from seeds to skin and many other development directions.

"If you want to impress consumers with the concept of" flowing state "and" digital talent ",you can combine it with beauty cosmetics in the direction of meta-universe and space beauty, such as skin care brand Youshiyan, and use consumers’ interest in space-related product design and interstellar aesthetics to cooperate with China Aerospace Culture Bureau to design its anti-wrinkle eye cream product 2.0, which presents a very space-like packaging."

Meng Shuping said that as the real and virtual fields become more interchangeable and people don’t care much about the differences between them, in this era background, the blurred theme highlights the dazzling design, immersive world and illusory solutions. At a deeper level, the confusing theme is rooted in the reality that the world is facing unprecedented challenges and how to deal with these challenges in an alternative or even speculative way. Here, science and science fiction are in perfect harmony, because creative people and scholars explore how to use the virtual world and enter Tuobang (a more active and pragmatic utopia) to explore new solutions for the real world.

"Chengfang" is the second trend direction of the beauty industry. Through freedom of expression and passion for cross-category innovation, this theme embraces multiple personalities, breaks away from convention and challenges the beauty narrative of the past. The main development directions are: a new generation of expressionism, hangover remedy, remodeling basic models, Gothic aesthetics, meaningless age beauty, new masculinity, embarrassing beauty needs and so on.

First of all, in the happy, naughty and innovative expressionism, bold, bright and flamboyant colors are the key. Global Google trends show that in the past 12 months, the search volume of "rave makeup" has increased by 250%, among which the search volume of "glitter eye shadow" has increased by 250%.

"hangover remedy" is combined with the rich nightlife of modern young people. The products focus on quick repair and makeup to meet the needs of young consumers’ living conditions; "Remodeling basic models" is to reshape basic products such as masks and mascara according to the preferences of young consumers. "Gothic aesthetics" is based on the return of punk culture, adding a large number of personalized metals and irregular metals to products, making products more cool.

"Unnecessary Age Makeup" will break away from convention, attract millennials and Generation X, and seek expressive makeup. The data shows that by 2025, cosmetics for people over 40 will become a growth area, because older millennials and Generation X will continue to use makeup as a source of happiness and a tool for self-expression, regardless of age restrictions.

With the increase of life expectancy of the global population, people no longer regard cosmetics as the patent of young people, and older people will continue to use cosmetics. It is estimated that by 2025, the global population over 60 will double to 2.1 billion (data from WHO).

"Anju" is the third trend direction of the beauty industry.

WGSN believes that with the readjustment of values, consumers advocate the value of interdependence and the power of adaptation and recovery.

On the functional level, this direction focuses on products that satisfy our sense of happiness and security. This can be expressed in the form of healing design and health design. It can also be expressed in the form of ultra-practical items with great adaptability by using the power of color, light and emotion. Considering the portable and packable design, it can provide preparation and protection in an unpredictable world, which is not only suitable for traveling and nomadic lifestyles, but also able to cope with changing weather. Such as balanced beauty, fermented beauty, more convenient perfect dosage, quiet fragrance therapy and so on.

The establishment of U18 Championship has added a new puzzle to baseball in our province.

Source: [Huasheng Online]

Opening ceremony of the competition.

Huasheng Online, November 27th (Reporter Chen Pu Zhuang) After two days of fierce competition, the first Hunan U18 Baseball Championship closed yesterday at Kaile Baseball Field in Kaifu District, Changsha. Baseball has added a heavyweight event in our province, and the promotion and development of the project has ushered in a new opportunity.

The players are in the competition.

The competition was directed by Hunan Sports General Association, sponsored by Hunan Baseball and Softball Association and hosted by Changsha Baseball and Softball Association. Six teams from Hunan Sports School, Changsha He Long Sports School, Zhuzhou, Xiangtan, Hengyang and Loudi participated in the competition. After two days and 11 competitions, the He Long Sports School team won the championship in four games, Hengyang team won the second place, the provincial sports school won the third place, and Zhuzhou Lingyu, Xiangtan Zuoke and Loudi team won the fourth, fifth and sixth places respectively.

Courtesy of the stadium.

According to Yu Xiaohui, executive vice chairman of Hunan Baseball and Softball Association, baseball and softball has developed rapidly in our province in recent years, relying on some universities, primary and secondary schools and non-governmental organizations in the province. Among them, Changsha’s baseball and softball competition system is particularly perfect, from U series for teenagers to city games, college leagues and social leagues, which can meet the needs of athletes and enthusiasts of all ages. The establishment of the U18 baseball championship in the whole province laid a good foundation for the further development of the project. Next, the provincial baseball and softball association will strive to develop baseball and softball into a new highlight and advantage project of sports in our province.

Li Yanling, Chairman of the Provincial Baseball and Softball Association, presented the award to Ye Yifei, winner of the home run award.

Kick-off ceremony of the game.

Wang Huang, second-class inspector of Hunan Sports Bureau and full-time vice chairman of Hunan Sports Federation, Fei Bo, director of competitive department of Hunan Sports Bureau, Qin Shiping, deputy director of Changsha Sports Bureau, Xiao Deqiang, president of Hunan Sports School, and Ye Bin, vice president of He Long Sports School in Changsha attended the opening ceremony. Li Yanling, Chairman of Hunan Baseball and Softball Association, presented awards to the champion team.

This article comes from [Huasheng Online] and only represents the author’s point of view. The national party media information public platform provides information dissemination and dissemination services.

ID:jrtt

The rise of domestic beauty cosmetics China beauty market ushered in a new pattern.

Cover journalist Guo Kexin

In the just-concluded Double Eleven War, domestic beauty brands represented by Polaiya, Winona, Nature Hall, etc. have made outstanding achievements, and domestic beauty can be said to usher in a new pattern. Among them, Polaiya won TOP1 in the dual-platform beauty industry of Tmall and Tik Tok. This is also the first time that domestic beauty products have won the championship in the fierce competition with foreign beauty products in recent years. Proya, who has achieved outstanding results, also officially entered its 20th anniversary on November 18th. At the same time, Proya’s 20th anniversary strategy conference was held in Hangzhou International Expo Center, and a new vision for the future was released, aiming at becoming an international China beauty company with consumers as the core, technology as the foundation.

40 Years’ Innovation of Domestic Beauty in China Cosmetics Industry

In the late 1970s and early 1980s, the China market, which opened its doors for the first time, welcomed a large number of foreign brands. Beauty brands from the United States, South Korea, Japan, France and other countries have successively occupied a large share of the cosmetics market in China, and domestic brands have struggled in the "dark moment". However, 40 years later, in the cosmetics market in China, domestic brands gained the trust of consumers by iteratively upgrading and building the core competitiveness of scientific research. Yan Jiangying, chairman of China Flavor Cosmetics Industry Association, said at the 20th anniversary strategy conference of Polaiya that in the past two decades, the cosmetics industry in China has gone through the wholesale era, the channel era and the new brand era. From its birth, listing, brand building to the 20th anniversary, Polaiya echoed the development process of the industry, led the development with strategic and technological innovation, led the sustainable development with ESG construction, followed the industry regulations with responsibility, and became a China cosmetics company facing the public and leading China.

The new future of domestic beauty cosmetics China market has become the source of global innovation

At the strategy conference of Polaiya’s 20th anniversary, Franckie, vice chairman of French Cosmetics Valley, shared the frontier trend of global beauty. She said that China’s innovation is attracting the world’s attention and showing the world the beauty power of China. At the global scientific research event, not only international brands but also China brands attended. For many years, Polaiya Company has been invited to participate in the "Cosmetic360" exhibition of the international innovation fair of French perfume and cosmetics industry, which is hosted by French Cosmetics Valley and integrates global innovation technologies, and share Polaiya’s vision of technological innovation; In 2020, Polaiya brought eight scientific research achievements to this IFSCC conference. At this conference, which is known as the "Nobel Prize in Cosmetics" and represents the highest level of international cosmetic technology research and development, Polaiya’s scientific research achievements appeared and became the China cosmetics brand with the largest number of academic achievements published at this conference.

Hou Juncheng, chairman of Polaiya Cosmetics Co., Ltd. also said that Polaiya’s development vision is "standing at the peak of China’s beauty industry, Polaiya’s vision has been extended to a broader international stage, and its goal will be more ambitious and longer-term. We must learn from the top international outstanding enterprises, and strive to become an outstanding century-old enterprise like L ‘Oré al and LVMH, and be’ Polaiya in China and Polaiya in the world’. "

The rise of domestic beauty cosmetics China cosmetics market ushered in a new pattern.

With the rapid development of China cosmetics market, China brand and international brand, China brand and international brand will compete on the same stage. As the representative of "China brand", Polaiya keeps climbing the peak of scientific research, so that "China Science and Technology" belonging to Polaiya can compete with "international brands" on the same stage; With the spirit of unlimited exploration, Polaiya keeps creating an infinite future, and further moves towards a China beauty company with consumers as the core and technology as the foundation. It is understood that in the six years since the listing of Polaiya, the company has developed steadily, with a market value of 10 times and a performance of more than 4 times. Polaiya is leading the brand development industry. This year’s Double Eleven won the first place in the beauty industry of Tmall and Tik Tok, and the first place in domestic beauty products of JD.COM. This is the first time that domestic brands have won the first place in the industry in the past five years. Fang Yuyou, co-founder and CEO of Polaiya, mentioned in his speech, "This’ phased achievement’ is hard-won, which makes us more confident.’ Being a China brand of our own’-this is not just a beautiful wish, but a future we can see."

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The sales of "deep" high-end beauty cosmetics have fallen sharply, and the desire of middle-class women to protect their faces is declining?

Reporter | Viann

Editor | Zhou Zhuoran

Since late January, Simei, who has been isolated at home, has found that cosmetics are useless. Due to the inconvenience of going out and poor logistics, she hardly bought beauty products.

During the epidemic, there were not a few people who reduced the consumption of beauty products. According to the data obtained by Bain, a management consulting company, and Alibaba Tmall, the online sales of beauty products decreased by 30% from the first day of the first month to the thirteenth day of the first month (January 25th to February 6th) in the Spring Festival in 2020, among which the high-end beauty products were more affected, with a decrease of 40%.

Estee Lauder’s performance fluctuated greatly during the epidemic. After combing the data of ECdataway Dataway, we found that the brand’s sales dropped by more than 75% year-on-year in the two weeks from February 8 to February 21. After ranking 100 in the brand sales list, it became the first in Tmall’s beauty care category from February 22 to February 28. This may be because Taobao Live Li Jiaqi broadcasted two Estee Lauder products on February 27.

Shiseido Group previously said that the sales volume of its four top brands in China decreased by more than half during the New Year.

At the same time, affordable beauty brands have been hit relatively lightly.

According to the data of ECdataway Dataway, during the five weeks from January 25th to February 28th, the sales of high-end beauty brands in Tmall beauty category fluctuated greatly, while the low-priced brands such as L ‘Oreal, Perfect Diary, Huaxizi and Yuze remained relatively stable in the top 15 of the weekly sales list.

Although with the passage of time, the beauty category market gradually began to resume growth, the difficulties faced by high-end beauty brands may be long-term.

During the epidemic, the online sales of high-end beauty brands declined significantly. Bain and Tmall explained that the social needs of Generation Z (born in 1995-2009), young people in small towns and cutting-edge white-collar workers declined, and they contributed more than 50% of the sales of this category in 2019, so the sales dropped significantly.

But this is not the whole reason. The frustration of high-end beauty brands is also related to their special brand attributes.

Yu Jian, general manager of Kaidu Consumer Index Greater China, told interface fashion that high-end beauty products, unlike cheap beauty brands, also bear the gift function like luxury goods.

Valentine’s Day is the traditional sales season for high-end beauty brands, but this year’s high-end beauty brands are probably "lover robbery".

After combing the Tmall sales data of ECdataway Dataway, it was found that the sales of high-end beauty brands generally declined on Valentine’s Day and the week before the holiday (February 8-February 14).

Among them, Lancome sales decreased by 12.8%, Estee Lauder sales decreased by 60.2%, Snow Show sales decreased by 41.7%, CPB sales decreased by 44.3% and SK-II sales decreased by 2.3%.

However, in a special period, even if online sales decline, it is a timely help. What makes high-end beauty brands even more headache is that tourism retail, which they regard as a channel for growth, almost completely failed during the epidemic.

Tourism is always closely related to shopping, and the most crowded people in duty-free shops are always the beauty counters with fragrance. According to the data of Generation Research, a French tourism retail research institution, the total sales of tourism retail channels reached 79 billion US dollars in 2018, of which perfumed products accounted for 31 billion yuan. Beauty products are undoubtedly the largest category of tourism retail in the world.

Shiseido Group, Estee Lauder Group and L ‘Oré al Group all emphasized the importance of tourism retail to the group in their financial year 2019 performance reports, and it was even the fastest growing channel for Shiseido last year.

More than a month ago, these beauty groups should have ushered in a small sales peak by taking advantage of the East Wind of Spring Festival travel. However, according to the data of the Ministry of Transport and the Civil Aviation Administration, the national civil aviation passenger flow in Spring Festival travel rush decreased by 47.5% within 40 days (January 10-February 18), of which the passenger flow plummeted by 86% from February 1 to February 18.

People greatly reduce their travel, so naturally they can’t and have no time to shop during the trip.

Shiseido CEO Masahiko Yutani previously revealed that after the outbreak, whether in department stores, pharmacies or duty-free shops, they obviously saw the impact of the decrease in China tourists on sales. Analysts at Mitsubishi UFJ Morgan Stanley Securities believe that Shiseido’s sales in the Asia-Pacific region including China and duty-free shops will decrease by 20%.

Because of the "avalanche" of tourism retail channels, in late February, Estee Lauder Group even offered a huge discount of 60% for three or more brands in duty-free retailers at airports such as duty-free shops in Japan.

Although the epidemic will always pass, high-end beauty brands are still worried that after the epidemic, the target group will become cautious in consumption and will take the initiative to downgrade beauty products.

Since the Chinese New Year, almost all walks of life have heard the news that the company’s cash flow is tight. Startups are struggling to save themselves, and large companies have successively implemented measures such as layoffs and employee pay cuts.

The middle class with houses, cars and loans should have been loyal customers of high-end beauty brands, but an epidemic will force them to grow.

Sun Xiaoji, a financial writer, said in an interview with Interface Culture that the outbreak of the epidemic gave people a rare opportunity to reflect on consumerism.

Sun Xiaoji suggested that people "get rid of the illusion of the middle class", control their desire for consumption, increase their desire for income, use their money for investment and savings, and don’t buy meaningless goods. "When you have to spend money, you can treat every expenditure as an investment."

However, consumers’ demand for high-end beauty products still exists, and brands also have opportunities to seize.

According to the data of the business staff, in February, the number of views, collectors and times of collection of Tmall cosmetics increased slightly, and the trend of beauty and skin care categories became more intense, with the number of views, collectors and times of collection rising sharply, with the growth rates of 64.09%, 39.10% and 77.80% respectively.

This means that in the days when people are isolated at home, although they have reduced shopping, they have more time to learn about beauty knowledge. Simei planted many new products, and saved two months’ salary when she went out, so she was going to buy them in buy buy after the epidemic.

L ‘Oré al Group called it the consumption base of beauty products at the presentation of "Cloud Release" China development strategy. Once the situation improves, beauty lovers will release their pent-up shopping desire.

After all, China women’s demand for beauty products should not be underestimated, and now they are the most mature consumers in the Asia-Pacific region.

Tao Jun, Director of Consumer and Market Insight of L ‘Oré al China, said that the overall penetration rate of female consumers in China in skin care products is close to 100%, and all categories are basically the same as those in South Korea, even surpassing South Korea in eye cream and mask, with an average of 13.8 skin care products.

In China, some high-end beauty brands have strengthened the operation of "private domain traffic" in sales channels.

On February 1st and 2nd, the sales of skin care brand Lin Qingxuan’s Wuhan store soared, and its performance rose to the second place in the country. On February 15th, Lin Qingxuan’s offline performance even increased by 45% compared with the same period of last year, and most of these sales were completed by digital platforms such as shopping guides and live broadcasts.

Lin Qingxuan told interface fashion that as of the end of February, 337 direct-operated stores had basically achieved the same performance as the same period of last year through digitalization. From March 1 ST to March 8 th, Lin Qingxuan’s whole network sales increased by 513% year-on-year.

Prior to this, half of Lin Qingxuan’s offline stores had been closed from the first day of the Lunar New Year to the seventh day of the Lunar New Year, and his performance plummeted by 90%. Sun Chunlai, the founder, once said that the cash flow could only last for two or three months at most, and tapping private domain traffic made Lin Qingxuan temporarily out of the predicament.

Fan Yijin, vice president of Tencent Smart Retail, said at the online summit of beauty private domain traffic held by Jumeili and Tencent Advertising that according to interviews with consumers, store managers and shopping guides and BCG analysis of consulting company, when brand store managers and shopping guides have 300 customer friends and 30 ~ 50 customers who interact frequently, and interact with consumers at least once every 1 ~ 2 months, and chat for 3 ~ 5 minutes each time, the service capacity of sales terminals can be improved by 9 ~ 10 times, and the repurchase rate of consumers can be improved.

Lin Qingxuan told the interface fashion that after the epidemic, Lin Qingxuan will also increase the digitalization of live broadcast, and upgrade to Lin Qingxuan’s digital live broadcast store on the basis of existing direct stores, which will increase the user experience and form two dimensions of online content dissemination and offline service experience that reach consumers.

However, private domain traffic is not a treasure mine that all high-end brands can tap. Song Xing, founder and CEO of Fanyan Consulting, said at the online beauty private domain traffic summit that China companies of international beauty brands are limited by overseas headquarters’ control over brand tonality and other aspects, and it is difficult to respond to some domestic trends quickly, so they may miss the tide of private domain traffic.

On the other hand, private domain traffic is a sudden rise during the epidemic. It seems to be a temporary savior, but its future development trend is still not clear. With the gradual overload of private domain information, some users have begun to quit the WeChat group full of sales links.

For mid-to-high-end beauty brands, the way to retain customers may be to enhance brand power and establish emotional ties with them. In Yin Kuo’s view, the middle and high-end beauty products are perceptual goods, and consumers will still be willing to use the customary beauty brands in the long run.

The efficacy of beauty products is difficult to be measured intuitively, and the consumption of high-end beauty products belongs to emotional consumption. What high-end brands need to do is to find the button that triggers consumers’ emotions.

Yu Jian believes that as long as China consumers yearn for a better life, the beauty market will be full of various possibilities.

You must play these 22 games.

For many people, games are not only entertainment, but also a cultural and emotional sustenance. An excellent game can make you immerse yourself in its world and resonate. The following games are recognized as outstanding works in the industry, and are worth every gamer’s experience.

This is a first-person shooting game with the background of World War II. Players will play the role of the Soviet Red Army, and fight the Nazi Germans in Stalingrad. The extremely realistic battlefield picture and the incisive violent aesthetics make people feel like they are on the battlefield. The game does not beautify the war, but shows its cruelty and meaninglessness.

This is a landmark one-person shooter game. Players will fight against mysterious allied forces and alien creatures in the ruins of the city. Wander among various abandoned facilities to find weapons and fight with the enemy. This simple game has become a classic in FPS history through well-designed shooting experience and environmental exploration.

This is a super popular football simulation game. With the permission of nearly 10 thousand players and hundreds of teams around the world, players can choose their favorite teams to participate in various events. The super-high level of sports physics simulation makes this game a hot item in e-sports, and also allows fans to enjoy high-level football match fun.

This is also a popular sports video game in reality. All officially authorized NBA teams and stars, and a realistic five-to-five basketball experience, make this game super popular. Players can participate in all kinds of basketball games, experience the life of professional stars, and create their own legendary stories through career mode.

This is a battle game where Nintendo’s star characters get together to participate in the inter-act game. From Mario to Link, from Pikachu to Dr. Crow, the popular characters that appear in Nintendo’s works are here. Rich and interesting operation methods and scene design make this game suitable for all ages absolutely enjoyable.

This is an online card game produced by Blizzard. Players will set up decks from hundreds of cards that can be collected and use them to play against other players. The card effect is rich and the deck combination is varied, which makes this seemingly simple game full of great breakthroughs. High-level art design and classic Warcraft theme also make this game win the hearts of countless players.

This is a unique first-person puzzle game. Game scenes are all fantastic spatial puzzles, and players need to use physics knowledge to decrypt and move forward by portal. The sci-fi atmosphere with strict logic design brings fresh and exciting exploration fun. The end of the game story is also full of philosophical metaphors, which makes people unforgettable for a long time.

This is a dark action RPG game. Players need to choose a magic profession, fight demons all over the world, and finally fight the devil from hell. Rich equipment and skill trees, randomly generated map patterns and challenging and difficult settings make this game have endless repeated play value.

This third-person shooter depicts the doomsday scene after the collapse of human civilization. The player will play a middle-aged man who sends a special girl to a research institution. In the journey that contains the light and darkness of human nature, the fate of the two will be intertwined. This is an unforgettable adventure.

This is a very popular first-person shooter game. Players will choose one of dozens of heroes and cooperate with their teammates to fight against the enemy. Rich hero design and strict competition balance make this game a major attraction of e-sports. The game itself is also very suitable for more casual players, bringing compact and refreshing shooting fun.

Baseball, the first carrier of American dream spirit | column

Sports Industry Ecosphere www.ecosports.cn

Basketball, ice hockey and rugby are all very hot. Why is baseball the only American national sport?

Why is it that MLB, which seems to have a slow pace, is deeply loved by American audiences today?

Behind this series of questions, Chen Shengyin, a columnist of the ecological circle and a senior reporter of five-star sports, brought us a story about American baseball culture and told us about the greatness of baseball.

Column | Chen Shengyin

Chen Shengyin, a columnist of Ecosphere, is a senior reporter of five-star sports. He started his career in 2002, and has reported many top-level events such as European Cup, Asian Games, NFL Super Bowl, NBA Finals and MLB World Series.

What is baseball culture like? Start with this story

Brother Quan invited me to tell you about American baseball culture. So, let’s start with the story of an 8-year-old girl.

Hailey Dawson was born in Henderson, Nevada in 2010. Xiao Haili is an unfortunate girl. She was born.Suffer fromPollan syndrome. PollanSyndromeIt is one of the most difficult diseases in the medical field at present. Up to now, its cause is still unclear. The main symptom is deformity of breast, chest wall and upper limbs. Xiao Haili lost three fingers in her right hand from the moment she was born, and the only thumb and little finger left were not fully developed.

Thanks to modern technology, with the help of engineering experts at the University of Nevada, Las Vegas (UNLV), Xiao Haili finally got her own right hand at the age of 5! Experts finally made a new type of prosthesis by using 3D printing technology. This 3D prosthesis, which has been precisely printed and made, is more perfect than traditional products. Xiao Haili wears it not as a decoration, but as a normal person.

When she first started training artificial limbs, Xiao Haili’s parents let her throw baseball. There are two reasons: first, baseball pitching can have a good training for the accuracy, strength and control of opponents, and second, because of the influence of Xiao Haili’s father Greg. Greg Dawson is from Maryland. The love of his life is not only his family, but also his hometown team Baltimore Orioles. In a subtle way, the whole Dawson family has now become an Orioles fan. Xiao Haili and her brother Zach usually like watching and playing baseball.

In the garden at home, when Xiao Haili threw the ball hard with her "mechanical right hand", Greg later recalled, "Yes, we all cried the moment the ball fell into my glove."

"Mom, I still want to pitch in Orioles Park!" That night, Xiao Haili made a wish before going to bed. At that time, she probably didn’t even think of it. In the next three years, she not only fulfilled this wish, but also created history.

Xiao Haili’s mother sent an email to the Baltimore Orioles, and she got a quick response. On August 17, 2015, she flew as far as Sleepless in Seattle, and the Dawsons came to the Orioles Park Stadium. Before the start of the game that day, more than 30,000 fans of the whole audience drummed together.ZhangjiaOil, Xiao Haili walked onto the pitcher’s hill and threw the first ball for the Orioles.

Because the 3D printed prosthesis is assembled from more than 30 parts and can be replaced at will, Xiao Haili changed all her "manipulator" into orange (oriole logo color) on that day. After the game that day, the reporter asked Xiao Haili, "What do you want to do next?" Xiao Haili replied timidly, "I want to be able to pitch at all courts."

From that day on, for three years and 30 days, on September 16th, 2018, when Xiao Haili threw the first ball of the competition in los angeles angels Stadium, history was written as follows: she became the first person on the planet to complete the kick-off ceremony in 30 MLB30 stadiums.

Derek kittel, the legendary captain of the new york Yankees and now the owner of Miami Marlins, blessed Little Haili: "Today, you are our angel, and you have inspired everyone, including me."

Sports bring us too much positive energy like Xiao Haili, but as far as Xiao Haili’s story is concerned, only baseball can write a script like her. Because in the United States, even though American football is the largest sport and basketball is the best in globalization, baseball will always be the first carrier of the American dream spirit.

Baseball is an important part of American culture-no, this statement is not accurate. It should be said that baseball has been completely integrated into American culture and into all aspects of Americans.

FIRST PITCH, the beginning of everything

From a fan’s point of view, there are many ways to let her participate in professional competitions in person. But in the United States, there is no way to go beyond the kick-off. There are KICK-OFF in American football, TIP-OFF in basketball and FIRST-PUCK in ice hockey, all of which are the signs of the official start of the game.

But none of them can match FIRST PITCH.

In fact, it is not difficult for fans who know the four major sports to imagine that American football, basketball and ice hockey are all coherent sports. If someone outside the game participates in the opening ceremony of the above games, the game can only be separated. Baseball, which is relatively static, will not have this problem. Although FIRST PITCH has nothing to do with the official game, fans prefer to regard this sacred ceremony as a signal to tell everyone that the game has started!

For Americans, especially in the northeast, this signal can even be regarded as the beginning of a year. Among the four major leagues, only baseball is a single-year event, and the season usually starts from the end of March to the beginning of April.

At this time, the northern cities are generally just in the spring. For Americans, on the Opening Day of MLB, the stadium is full of green eyes and the smell of soil in the nose. With the first ball thrown, this not only means the beginning of the baseball season, but also means: spring is here! The new year has really begun!

Of course, the kick-off ceremony can have such a high status in the minds of fans today, and thanks to Ronald Reagan, the most people-friendly president in American history. Before him, the guests who kicked off the ball were usually arranged in the first row of the stands behind home plate, and then stood up in their seats and threw the first ball. On the opening day of MLB in 1984, Mr. Reagan, then president of the United States, appeared at the Memorial Stadium, the home of Baltimore Orioles, without informing anyone.

Reagan’s excitement made the security guards at the scene have a headache. Because there was no preparation at home, Reagan’s seat was finally above the third base. This position is obviously not suitable for tee-off, and the action is relatively large when tee-off, and the surrounding environment looks unsafe. But since the president has arrived at the scene and it is the opening day, it is really unreasonable not to come to FIRST PITCH.

Finally, Reagan gave the solution. He finally walked onto the pitcher’s hill and threw the first ball of the 1984 season-at that moment, everyone found that the kick-off looked more integrated with the game in this position. Since then, the FIRST PITCH on the pitcher’s mound has formed a new practice.

The most symbolic of FIRST PITCH is undoubtedly October 30, 2001. New york Yankees and Arizona Diamondbacks played against each other in the World Series. In the third game, George W. Bush came to the scene. The significance of this game is that it is the first game of the highest level baseball decisive battle in new york City after the "911" incident. When George W. Bush threw the first ball in NYPD uniform, the whole Yankee Stadium stands shouted "U-S-A". All American media admit that only baseball can unite the whole of new york, no, the whole of America.

But this time FIRST PITCH has a lot of interesting tidbits.

After all, FIRST PITCH is a ceremony. Usually, the pitching guests are not professional players, so they will pitch at the front of the mound, but George W. Bush stood at the standard position of the pitching line that night and sent the pitch. For this reason, ESPN also specially produced a small feature, starting from Reagan, comparing the pitching actions of presidents, and Bush was indeed the best pitcher-after all, he used to be the owner of the MLB team Texas Rangers.

Despite his high level, Bush was criticized that night. After the aftermath of the terrorist incident, his preparations for this FIRST PITCH were a bit overdone. Except that the security in the stadium was upgraded to the highest level that day, NYPD’s coat was actually wearing a thick bulletproof vest, so it looked particularly bloated. In order to show his courage, Bush walked on the court alone, but in fact, a bodyguard followed him all the time, but no one noticed-because the bodyguard was wearing a referee’s uniform.

So this time FIRST PITCH is still quite controversial: no one wants this pitch, which represents American strength and unity, to be so timid.

Because FIRST PITCH is sacred and pure for Americans. As Hailey Dawson brought us: Every time I throw a ball, she tells the world that I don’t bow to fate, and my life really begins!

Baseball, everyone’s sport.

The inspiring thing about Xiao Haili is that she overcame physical obstacles and achieved the same things as ordinary people.

This is the hope that baseball has always brought. For Americans, the biggest special feature of baseball is that everyone, even if you have nothing special, can make achievements in baseball.

Needless to say, ice hockey is a sport that mainly belongs to its neighbors in the north and further north, even in the United States.

American football, which is "the sport of the strongest person in the world", must reach the peak of human beings in strength and speed in order to stand out from it.

Basketball, height is an insurmountable topic. Even if small ball tactics are popular nowadays, you should at least have a height of 1.8 meters-well, the average height of adult men in the United States today is 1.76 meters.

But baseball is different. Just like the United States as a melting pot of the world, this sport can accommodate everyone.

First of all, it doesn’t care about your physical fitness. You can have no speed, so practice your own blows and bring points to the team; You can have no strength, so improve your hitting accuracy and make yourself a guy with a high base rate; You may lack batting talent, but you may have a good sense of the ball and be an excellent defender …

Dustin-Pedro

In short, as long as you look for your talents and work hard to improve them, you will eventually be useful in baseball games. In 2008, when Dustin-Pedro, a second baseman with 75,80 kilograms of 1 meter, won the American League MVP, ESPN famous baseball commentator Buster Olney once pointed out in his column:

"When you watch a major league game, basically, you can always find a guy in the game who is very similar to you. You can’t be Kobe Bryant or Tom Brady, but you can see yourself in Pedro. He is too ordinary, not tall or strong. His parents run a tire shop in a small town in northern California. He was born there and grew up leisurely. As a child, Pedro played American football and baseball, as well as tennis. He kept practicing his hitting, and he didn’t strike out once for a whole season in high school. Then he was selected by the Red Sox and improved himself in the minor league until today. "

Baseball gives every boy the possibility to realize his heroic dream. Today, the tolerance of baseball is not only for Americans, but also for every immigrant. In American history, baseball has taken the most important step towards racial integration. Whenever you mention Martin Luther King, Malcolm X and Muhammad Ali, there is another name you can’t forget.

Jackie Robinson, a black boy from southern Georgia, signed a contract with Brooklyn Dodge (now Los Angeles Dodge) in 1947. When he made his major league debut on April 15 that year, it also represented that the colored barrier of baseball for more than 60 years was broken in one fell swoop.

At that time, even in Dodge’s locker room, there was racial discrimination, but the great Jackie was very calm: "I don’t care whether you like me or not. All I need is that you must give me respect for human beings."

Today, the whole MLB has also given Jackie Robinson the highest praise: in 2004, his number retired in the whole league, which of course does not mean that No.42 disappeared on the court. On April 15th every year, the day Jackie first stepped onto the major league stage, every player will wear number 42 in all the games that day. This day is Jackie Robinson Day. On this day every year, you will find that Jackie’s influence is not only in baseball.

Nowadays, on April 15th every year, on social networks, from Obama to JAY-Z to Jamie Foxx to LeBron, almost everyone pays tribute to this baseball player-without his efforts to break down barriers, the status of ethnic minorities in American society may not exist today. It is this step taken in the most traditional baseball game in the United States that the black civil rights movement has reached a new level.

Fifty years after Jackie Robinson entered MLB, a young man from Panama appeared. When he first arrived in new york at the age of 21, he didn’t even speak a word of English, but he clearly knew Jackie’s story.

So he also chose No.42, hoping to realize the same dream as his predecessors in this strange land. Later, this young Panamanian, Mariano Rivera, became the greatest finisher in history.

Rivera is Jackie Robinson of this era and the epitome of all Latin American descendants. In his 19-year career, he ended the game 652 times. Every American knows: "When Mariano walks onto the mound, it means the end of the game."

In 2004, the league retired No.42 as a whole, but it still made an opening: players who were still wearing No.42 jerseys at that time could keep their numbers. As a result, Rivera became the last player in the major leagues to use number 42. It is also gratifying that this number with special significance to baseball can have such a great ending.

Like Rivera, whether in Mexico, Panama, Puerto Rico, Venezuela … or Cuba, many people rely on baseball to gain recognition and finally gain a foothold in the United States. On the opening day of the 2018 season, 236 of the 877 players from 30 teams were born in Latin America, accounting for 27% of the total.

Alex Cora, the coach of this year’s World Series champion Boston Red Sox, is a Puerto Rican. In order to appreciate his great contribution and achievements this season, the Red Sox specially let Cora return to his hometown of Caguas with the World Series championship trophy in these days.

Champion, waiting for every city

As a Baltimore Orioles fan, when Xiao Haili was asked what her next wish was, she replied, "I hope the Orioles can win the championship, so my father will be very happy."

Indeed, after the great success from the mid-1960s to the early 1980s, the Baltimore Orioles have not won the World Series for 35 years. Among the four major American leagues, MLB is probably the most difficult to win the championship.

The scarcity of playoff places and the changeable sports characteristics have led to the tragedy of many teams with a long tradition and a long history. Only in this background, the persistence of the fans is even more valuable. In many cities in the United States, it is the greatest wish of fans to live to see the baseball team in their region reach the top. We only look at the history of this century:

In 2002, Anaheim (now renamed Los Angeles) Angels won the championship. In 1994, Disney made a film "Angels in the Outfield".

The story tells a little boy named Roger. He lives in a single-parent family, his father is a truck driver, and he has to run long distances. Roger hoped that his father could spend more time with him, but the answer he waited for was: "Let’s wait until the Angels win the World Series."

Yes, it is precisely because the Angels are a traditional bad team in the history, so this sentence in the film represents: This is simply impossible.

In the film, the real angel came in Roger’s prayer, and he helped the angels win the championship miraculously. Two years after the film was released, Disney bought the Angel Team, and finally, 42 years after the Angel Team was founded, the fairy tale became a reality.

Incidentally, baseball and Hollywood are inextricably linked. Every year, the official documentary of MLB World Series will invite famous artists as narrators. In 1989, Matt Damon and his good friend Ben Affleck first appeared together in the movie Neverland, when they played baseball fans in Fenway Park. In 2007 and 2013, when the Red Sox won the championship, they were proud of being the narrators of the official documentaries in those two years.

In 2005, the Chicago White Sox not only won the championship, but also completed an 88-year persistence. In 1919, eight players of the Chicago White Sox were suspended for allegedly taking bribes and deliberately losing the game, so the White Sox were satirized by the world as "black socks" and never recovered. It was not until the championship in 2005 that the whole team was really proud.

Chicago white socks

In 2008, Philadelphia won MLB, and won it again after 38 years. Because of the team name, Philadelphia people can also beat the 76 ers, eagles and trapezes in the whole city and become a symbol of the city. The "P" in their team emblem tells the world: I am from Philadelphia-you will find that Iverson’s favorite hat is Philadelphia, indicating his identity as a "son of Philadelphia".

In 2010, the San Francisco Giants made the whole Bay Area proud. Giants were originally in new york, and moved to the west in 1957, which was their first championship since they came to San Francisco!

In 2015, Kansas City Royal showed the world what a "diaosi counterattack" was. As a small market team, Royal is really struggling in the professional league. In 1985, they won the world series championship, but from 1986 to 2013, they didn’t make the playoffs for 28 years. The champion after 30 years makes this city completely crazy.

In 2017, it was the turn of the Houston astronauts. Four years ago, they were still a bad team that lost 111 games and lost 100+ in the regular season for three consecutive seasons. This professional team with the longest history in Houston has finally tasted the championship for the first time after its 56th season.

Of course, all of the above are inferior to the Boston Red Sox breaking the "curse of the baby" in 2004. The Red Sox staged the greatest reversal in the history of American professional sports when they were 3-0 behind their arch-rival Yankees in the American League final, and finally ended the 86-year wait for the championship in the whole "Red Sox country".

But to say that the most touching thing for fans in this century is the 2016 World Series. The two teams that fought on the highest stage that year-Chicago Cubs and Cleveland Indians-have been together for 174 years (107 years for Cubs and 67 years for Indians).

After seven battles, the bear finally ended the "goat curse". On the night of winning the championship, many Chicagoans put a broadcast in the cemetery to let their deceased relatives witness the moment they have been looking forward to all their lives.

The joy of the bear’s championship marks that people in Cleveland will continue to wait. Although LeBron has comforted the city, I’m afraid it will be until the Indians win the championship.

So 35 years in Baltimore is really not too long, but it may be far more difficult for the Orioles to wait for the next championship than for Xiao Haili to finish pitching on 30 courses.

Ok, now, do you understand why baseball has such a lofty position in the eyes of the American people?

Behind what we see is a sports story related to baseball culture.

Www.ecosports.cn’s original manuscript of sports industry ecological circle is welcome to forward, and it is strictly forbidden to reprint it without authorization. Please add circle sister WeChat (ID: quanmei 20) to seek reprinting.

A complete collection of four common swimming styles

First, breaststroke formula

1, one of the breaststroke formula (total formula):

(1) Breaststroke kicks like frogs, pushing back and sliding forward. Close your legs and feet with your hips, and your knees are shoulder-width apart.
  Slowly retract your legs while retracting, and turn your toes to both sides. Push the water back hard and float your feet together for a while.
(2) The breaststroke arm strokes symmetrically, and the peach stroke strokes sideways. Bend your wrists with both hands to catch the water, and bend your arms and elbows back.
  Row under your shoulders, stop quickly, and clamp your elbows in hard. Stretch your hands forward in parallel, straighten and relax and move forward.
(3) Attention should be paid to breaststroke coordination, and the legs and arms should breathe properly. The two-arm paddling legs are relaxed, and the legs are closed at the same time.
  Stretch your legs forward and push the water, and slide your arms and legs straight for a while. Pull your head up slowly, slide your hand and exhale slowly.
(4) Two arms are paddling at the same time, and the head is raised and inhaled closely. Close your legs, turn your ankles to catch water, and exhale water with your nose.
  Close your hands and slowly retract your legs, and stretch your arms forward before kicking. This kind of cooperation should be kept in mind, and coordination should be learned.

2. The second formula of breaststroke (four-word key):

Break up and press the wrist, pull the fiber with double anchors, hold the water with high elbows, and turn your hands and shoulders. The stem neck comes out of the water, the snake waist drags the hip, the knees are lowered, and the feet are everted. Into the water, hide your head, gather your arms and hide your shoulders, turn your inner ankle backwards, and turn down the pedal clip. The front is low and the back is high, the sand slides and stretches, the legs are stretched and the abdomen is closed, and the water rises.

Interpretation of the four-word key of breaststroke;

Breaking up and pressing the wrist is the preparatory action to start paddling, and it is also the key to make paddling effective. You have to press your hands down into a dovetail shape before you can enter the drawing stage.

Different from the traditional wiper stroke, [double anchor drawing] tends to be similar to the butterfly stroke, emphasizing the stroke mode of resistance propulsion. When the hands are pressed down into a Y- shape, the hands are like two anchors stuck in the water, and they are pulling at an accelerated speed until the elbows are completely out of sight. The power of pulling makes the body jump out of the water under the guidance of the head.

When holding water with high elbows, the elbows should always be higher than the hands to pull water, so that the hands and forearms form a paddling surface together, and the body is pulled forward until the elbows are always in a state of tension.

[Stem neck water] is to say that water should not be held high, and the neck ridge should be kept in a straight line, rising and falling together.

[snake waist dragging hip] means that when pulling up, the waist and back must be arched, and then they can rush forward and rebound. The back bow should be erected like a cobra, ready to attack; The forward bounce is like a snake’s attack, and it is asserted. The former uses the waist, and the latter abdomen, falling together.

[Fold your knees]. When folding your legs, you just need to fold your knees and turn your legs into a [W] shape.

[Hip valgus] means that toes should point to both sides. Turn your feet from [the outer figure of eight] to [the inner figure of eight] and whip them backward and downward.

[Hidden head in water] means to hide your head after entering the water, and to be completely immersed in the water, preferably below the horizontal line of your body.

[Close your arms and hide your shoulders], keep your arms as close as possible, as if to squeeze your head from between your arms.

[medial malleolus backward], the medial malleolus should be facing the rear, which is the initial phase of kicking and the key to the success or failure of the kicking process.

[Pedal clamp downward rotation], the folding is upward rotation and the pedal clamp is downward rotation; Spin up until the toes point to both sides, and spin down until the soles of the feet are closed.

[The front is low and the back is high, and the sand slides and stretches] is a sliding phase when entering the water, until [breaking up and pressing the wrist], during which the feeling is as smooth as falling down from the sand mountain with head down; In the meantime, it seems that all the discs between cones have been released.

[Stretch your legs and abdomen, float to the surface], which means that in the second half of the slide, you should prepare for the initial position of the subsequent stroke [break up and press your wrist] and approach the surface of the water with inertia. If the body is still far from the water, [drawing fiber] will have to be replaced by pressing water, and the forward power will be halved. Therefore, when [sliding sand stretching], the body can neither bend back nor relax, but must [stretch the legs and abdomen] and still be streamlined, using the buoyancy of the chest to float to the surface at a small angle.

3. The third formula of breaststroke (detailed formula):

(1) Introduction of breaststroke

The legs are curved to hold water, and the mouth and nose are used to exhale in the water.

Paddling combined with slow leg retraction, two arms stretched forward and then pedaled,

The breaststroke posture is like a frog, and the arms stroke symmetrically on the side.

Slowly retract your legs while retracting, and turn your feet outwards to aim at the water.

Push your legs back and hold the water, and slide your arms and legs straight for a while.

Push the water backwards in an arc, straighten and float together for a while.

(2) Leg movements

Bend your knees slowly close to your hips, and the distance between your knees is shoulder-wide.

The rower’s legs don’t move, and the legs are closed after the hand is closed.

Slowly retract your legs while retracting, and flip your feet to both sides.

Stretch your arms first, then kick, and straighten your arms and legs for a while.

Push the water back hard and float your legs together for a while.

(3) arm movements

Press the water with both hands to the outside, raise your elbow and bend your arm and row back.

The parting is slightly wider than the shoulder, and the elbow is turned inward and stretched forward.

Pull under the shoulder and stop. Pull and stop.

Draw your arms back from side to side, straighten and float together for a while.

(4) Breathing action

When holding water on your arms, raise your head slightly and suck the air.

Lower your head and stretch your arms and exhale slowly. Row your arms, raise your head, and breathe in.

When your arms slide forward, your nose and mouth slowly exhale.

(5) Coordination of breathing with leg and arm movements

Pull your arms apart, raise your head and inhale closely,

This method is called late breathing, which is perfect for reducing resistance.

(6) Complete coordination action

Two arms paddling without moving legs, closing hands and closing legs at the same time,

Stretch your hand halfway to pinch the water, stretch your arm and kick for a while,

Pull your head up and suck in half, and reach out and shout slowly.

Second, the freestyle formula

1. One of the freestyle formulas (general formula):

(1) freestyle body must be horizontal, with arms crossed forward. Put your fingers into the water before your shoulders, and stretch your shoulders and bend your wrists to catch the water.
  Bend your elbows and palms to the water, and do the "S" route correctly. Finish paddling to the hip, turn your shoulders and lift your elbows to get out of the water quickly.
(2) The body is prone and streamlined, and the water appears in the brain. Stroke with both hands, and alternately hit your legs six times.
  Exhale slowly under the shoulder, push the water, lift the elbow and turn to suck. The legs and arms are breathing well, and the freestyle speed is incredible.

2. The second formula of freestyle (four-word key):

Wipe the head on the water, the neck ridge is flat, the chin converges, and breathe. The whole body should be rigid, the waist and abdomen should be tense, the logs should roll, and the umbilicus should look at both sides. Put your arm into the sleeve, turn your shoulder into the frame, draw straight close to your body, pull soft and push hard. The thigh is clamped, the calf is like a spring, and the ankle is relaxed, with relaxation and tension.

Interpretation of four key words of freestyle;

[Wipe your head on the water]. When swimming in, try to immerse your head in the water as much as possible, and the part exposed on the water should not exceed 1/4 of your head, so that your head can slightly brush the water.

[The neck and spine are horizontal]. The cervical spine and spine should be pulled into a straight line and kept horizontal.

[chin convergence], look at the bottom of the pool, the chin should be retracted and squeezed into a double chin.

[Breathe Moang], when breathing, the head should roll with the extension line of the neck ridge as the axis, and it is forbidden to breathe with the head held high.

[Perfect], imagine the whole body, especially the trunk, like a hard and full torpedo.

[Tension in the waist and abdomen], the waist and abdomen should be tightened, and the abdomen should be lifted.

[Log Rolling] means that the body should be like a torpedo and a log, and it should roll on the long axis as a whole with rhythm.

[Look at both sides of the navel], the rolling angle is just right for the navel to see both sides, or the audience on both sides can just see the swimmer’s navel.

[Put your arm into the sleeve]. When you enter the water, you should put your hand forward as far as possible, as if it were in a slender and soft silk sleeve.

[Turn your shoulders into the frame]. Imagine that your body is going through a narrow frame in the front, so the lateral amplitude of the action should be as small as possible.

[Close-body straight stroke], the stroke hand should be under the long axis of the body, close to the body and walk in a straight line.

[Pull soft and push hard], start accurately, grasp the water steadily, and gradually accelerate the stroke, pushing the water under your feet, but don’t bump into your thighs.

[Legs clamped], when kicking, the thighs can’t be separated, and it plays the role of connecting the preceding with the following, that is, transmitting the strength of the hip to the toe.

[The calf is like a spring], the calf should be elastic, and the range of kicking up and down should be controlled at about one foot.

[Relax your ankles]. Your ankles should follow the pressure of water and move with the trend, just like the tail of a fish, so don’t be stiff. Legs from hip to toe should be loose and unremitting, tight and not stiff, and the water should be strong and well-controlled.

3. The third formula of freestyle (detailed formula):

(1) Introduction of crawl (freestyle)

Crawl, such as crawling in water, alternately paddling with both arms,

Keep your body steady and lie prone in the water, crossing your arms and rowing in turn.

Keep your body level, and your legs are whipped up and down.

Whip your legs up and down, breathe slowly and suck quickly and row forward.

(2) Leg movements

The thigh forces the calf, and the legs alternately whip the water.

The thigh is forced to bring the calf, and the legs alternate to fetch water.

Draw water shallowly and quickly, and relax your ankles slightly and turn inward.
(3) arm movements

The palm enters the water first before the shoulder, and the arm slides down to hold the water.

Move the arm, relax the shoulder and insert it forward, and aim the palm of the forearm at the water.

The power of bending the arm and paddling is great, and turning the shoulder and lifting the elbow can get out of the water quickly.

Speed up along the center line, and alternate strokes with both arms.

The two arms cooperate with each other to paddle hard, and the thrust is gradually increased after holding forward.

(4) Breathing action

Row to the shoulder and exhale slowly, push the water, lift the elbow and suck up.

Breathe out slowly with your head in the water, turn your head and open your mouth to inhale quickly.

(5) Coordination of breathing with leg and arm movements.

Paddle with both hands, and hit the legs at will.

Hit two, hit four or hit six, or suck left or right once.

(6) Body position

The body is prone and streamlined, and the chest is slightly shoulders high.

The water is flush with the forehead and the brain is exposed, and the hips and abdomen should be flat and eyes open.

(7) Stroke arm type

There are three types of arm strokes, namely, front crossing, middle crossing and rear crossing.

It is old and long to travel before making friends, and the effect of making friends after making friends in China is good.

Third, backstroke formula

1. One of the backstroke formulas (general formula):

(1) Put your hand into the water on the shoulder extension line, and stretch your arms to hold the water. The palm bends to the water, and the stroke route should be kept in mind.
  Push the water behind the palm and forearm, and push the thumb out first. Turn your shoulders and lift your arm straps, and relax your arm movement in the air.
(2) Backstroke coordination is easy, with six kicks and two arms. Breathe two strokes at a time, and breathe in with your mouth.
  Push the water and exhale quickly, turn your shoulders and move your arms to hold your chest. Suck your legs three times, kick them three times and exhale.

2. The second formula of backstroke (four-word key):
The water overflows the cheeks, the nose refers to the blue sky, the breath sinks and floats, and the side slip does not turn.
Shoulder-lifting and hand-pulling, double-spoke rotation, sharp blade to cut water, arm extension to send hips.
With water in the palm of your hand, bend your elbow and collapse your shoulders, push the front line, caress your legs and stick to the edge.
Straighten your ankles, bend your feet inward, kick up and press down, and wave your toes.

Interpretation of the four-word backstroke;

[Water overflows your cheeks]. When swimming backstroke, you should straighten your head, neither accept your chin nor lean back, so it is advisable to let the water flow through your cheeks.

[Nose refers to the sky], although the body rolls, the head should not rotate with it, and always face upwards.

[Breathe, sink, suck and float], because the front of the body will be a little ups and downs after the hand enters the water, so breathing should be carried out rhythmically to avoid choking.

[Don’t turn when sideslip], when rolling sideslip, the head can’t rotate left and right.

[Lift the shoulder and draw the hand], after the hand strokes, it is necessary to lift the shoulder to complete the water; From shoulder-elbow-wrist-finger, out of the water in turn, use the big joint to drive the small joint, and pull the arm out of the water.

[Double spoke rotation], the arms are like spokes of a wheel, alternating at an angle of 180 degrees. The outer side of the little finger is called the [blade], and [cutting the water with a sharp blade] means that the little finger leads into the water, so that the upper arm is close to the cheek, and the arm is extended with the hip. Follow up when the little finger enters the water.

[reaching out to send hips], that is, something that seems to stand on tiptoe to reach high enough; And the [torque] of turning the hip comes from the downward leg press on the other side.

[Horizontal palm with water] is the first phase after the hand enters the water, that is, the palm is horizontal in the forward direction; Otherwise, if you don’t bring water with you, paddling will have no effect.

[Elbow down and shoulder collapse], start paddling, especially when paddling to the shoulder line, the elbow tip should be vertical to the bottom of the pool, and the shoulder should sink into the water, so that the paddling route is closer to the vertical plane of the longitudinal axis of the body.

[Push the first line], push the water all the way back. When the rower crosses the shoulder line, turn his palm to the bottom of the pool to press the water.

[Touching the leg and sticking the edge], after pressing the water, the arm should be close to the body, and the tiger’s mouth should slightly wipe the thigh.

[Ankle Straightened], both supine and prone kicking require ankle straightening, which is the key to effective water fetching.

[Feet are flexed inward], because the hips should roll about 45 degrees, in order to prevent the feet from crossing too wide when fetching water, each other can meet the water flow driven by kicking on the other side, so as to obtain greater propulsion power, so it is necessary to bend inward slightly.

[Kick up and press down], because the upper kick is limited by the knee joint, the lower press has a wide degree of freedom, so it is necessary to limit the amplitude. It is better for the waves to roll at the toe, and it is subject to no splash, that is, [Wave rolls the toe].

3. The third formula of backstroke (detailed formula):

(1) Introduction of backstroke

There are two kinds of backstroke postures, both of which are backstroke.

Lying on your back in the water naturally, your abdomen is slightly contracted and your chest is slightly expanded.

The reverse frog backstroke has been eliminated, and the reverse crawl backstroke has the upper hand.

Kick the water with your legs up and down, and paddle with your arms in turn.

(2) Leg movements

The thigh is forced to take the hip as the axis, and the downward pressure and upward kick are alternately played.

Exert your strength with your thighs and kick hard with your calves.

Knees and toes don’t get out of the water, and the movements should be consistent and natural.

The toes are inclined inward, and the whips alternate.

(3) arm movements

The shoulder extension line is cut in by the outside hand, and the arm is extended to hold the water and the palm is facing the water.

Water enters the side of the air moving arm. Bend your arms and sink your elbows at the water,

The curved arm paddles to the waist, and the forearm palm pushes and presses.

Accelerate backward and push the water quickly, and take turns paddling with both arms.

Pull and push the body to row sideways, press first and then lift the water quickly,

Lift the shoulder to drive the upper forearm, move forward in the air and extend the arm forward.

(4) Breathing action

It’s easier to breathe in backstroke. Breathe in through your mouth instead of your nose.

Push underwater and exhale quickly, lift your shoulders and move your arms to hold your chest,

Take a breath after kicking three times, and exhale after kicking three times.

(5) Coordination of breathing with leg and arm movements

Six kicks, two arms, one breath and two strokes,

Three kicks, one arm, and so on.

Four, butterfly stroke formula

1, one of the butterfly formula (total formula):

(1) Butterfly kicks like a dolphin, whipping water with his belt and legs. Draw water with your legs together and remember your hips.
  Turn your ankles inside your legs to relax, close your legs, lift your hips and straighten your waist and abdomen.
(2) The butterfly moves its arm like a butterfly, lowering its head and sending its shoulder arm forward. Reach into the water, spread your shoulders and grab the water, with your high elbow paddling and your arm bending inward.
  Aim your hands at the water at the same time, and push the water hard with both arms. Lift your elbows quickly after pushing the water, and spread your wings with your arms out of the water.
(3) Push the water head with both arms to lift, and inhale quickly and lower the head. Push the water and hit your legs at the same time, and put your feet together to exert your strength.
  Go into the water and whip your legs twice. Don’t forget to rotate your feet internally. Breathe out slowly with your arms in the water, and move forward like waves.

2. The second formula of butterfly stroke (four-word key):

Chest and armpit pressure, elbow tips apart, abdomen and buttocks, iron law of entering water. Side pressure stroke, internal sweep force, tiger’s back rising, back swing arm. Shrug your shoulders and swing your wrists, move your wings leisurely, take and put down gently, and your elbows are high and low. Legs rise and fall, originating from the back of the waist, snake-shaped, and the first item is the flag.

Interpretation of the key words of butterfly stroke;

[Chest and armpit pressure] is the first step to start the body wave state in butterfly stroke, and its amplitude depends on the flexibility of the shoulder blade. If the chest and armpits are not pressed down, it is difficult to get up with elbows, and it is impossible to hold water with high elbows.

The purpose of [elbow tip separation] is to ensure that the water is cut under the thumb, the water is held with the elbow high, and the side pressure is connected. When the front half of the body is pressed down, it will inevitably lead to the core part lifting up, showing the trend of [abdomen and buttocks], which is a counterweight to the kicking of the back half. This is the law of chain transmission of the body, so it is called [iron law of entering the water].

[Side pressure stroke] is the initial phase of stroke, which is the same as [breaking up and pressing the wrist] in breaststroke.

[Internal scanning force] is the later stage of pulling water phase, and it is also the stage of starting to exert force. In the process of pulling water, with the surge of water flow and the balance of legs, the body leaps up and forward, and the water comes out with the shoulder as the highest point of rising, that is, [the tiger’s back rises].

In order to push the water phase, the [swing arm] must accelerate the whole process, in which [swing arm] refers to the sudden return when the momentum reaches the maximum, that is, the arm returns at the original speed before pushing the water to the crotch; This not only pushes the water into place, but also allows the arm to bounce out of the water by pushing.

When moving your arms, you should [shrug your shoulders and swing your wrists, and move your wings leisurely], and throw your arms forward as far as possible, as far as possible from the water entry point, so as to fully drive your body. [Shrugging your shoulders, swinging your wrists and moving your wings leisurely] starts with [swinging your arms back], and the depth of your kung fu can be seen from the whole process of [moving your arms]. The butterfly stroke is the only stroke named after the feature of [moving the arm], so four sentences are used in the formula to describe the whole process of moving the arm: [shrug your shoulders and swing your wrists, move your wings leisurely, take and put down gently, and your elbow is superior and low], among which [taking and putting down gently] is particularly difficult, and [taking] and [putting] can reflect the control ability of your waist and abdomen when leaping.

[Legs rise and fall from the waist], the main power source of butterfly swimming is the chest, followed by the waist, and then the legs. Therefore, when playing butterfly leg, you need to forget the leg, so that the vibration of the chest can be naturally transmitted to the toe. When the chest is pressed down, the forehead is forward and the top of the head is close to the water; When the shoulders are lifted, the forehead is still forward and the hips are close to the water.

[Snake-shaped wave, the first item is the flag], which means that the butterfly looks like a dolphin and a snake eel from side to side. From beginning to end, all joints of the trunk and legs participate in the jitter. Bow your head when you come out of the water, lift it slightly when you enter the water, and always rush to the other side with your head, guiding the whole body forward like a flagship, that is, [the first item is the flag].

3. The third formula of butterfly stroke (detailed formula):

(1) Introduction of butterfly stroke

Butterfly swimming is like flying in butterfly water, whipping the water with your legs together,

Lie on your stomach horizontally to streamline, lower your head and move your arms forward.

Both arms are paddling at the same time, imitating dolphins flying in waves.

Waves draw water, push hands to suck, stretch your chest, lift your hips and waist to exert strength.

(2) Trunk and leg movements

Hips sink to straighten the waist and abdomen, legs move up and legs bend,
Retract your legs, lift your hips and waist, and your thighs drive your calves to kick.

(3) arm movements

Bow your head and send your shoulders forward, stretch your shoulders and hook your hands to catch the water.

The arms are wider than the shoulders when entering the water, and the shoulders should be extended when entering the water.

Bend your arms inward and paddle hard, push the water and lift your elbows to get out of the water quickly.

Do not separate your arms from each other when holding water, and row with the front wide and the back wide to accelerate the row.

(4) Breathing action

Breathe slowly with your arms in the water, push the water, stretch your neck and look up.

(5) Breathing is coordinated with leg and arm movements.

The butterfly position is not fixed, and the trunk waves move forward.

Kick your arm into the water for the first time, and then kick it under your chest.

The legs are combined like whipping, and the waist, abdomen and legs vibrate in turn.

Lower your head and stretch your arms to exhale slowly, accelerate the push of water and raise your head to suck.

Five, four common swimming methods of four-word tips summary

1. Breaststroke: break up and press the wrist, pull the fiber with double anchors, hold the water with high elbows, and turn your hands and shoulders. The stem neck comes out of the water, the snake waist drags the hip, the knees are lowered, and the feet are everted. Into the water, hide your head, gather your arms and hide your shoulders, turn your inner ankle backwards, and turn down the pedal clip. The front is low and the back is high, the sand slides and stretches, the legs are stretched and the abdomen is closed, and the water rises.

2, crawl: the head rubs the water, the neck ridge is flat and long, the chin converges, and the air is ventilated. The whole body should be rigid, the waist and abdomen should be tense, the logs should roll, and the umbilicus should look at both sides. Put your arm into the sleeve, turn your shoulder into the frame, draw straight close to your body, pull soft and push hard. The thigh is clamped, the calf is like a spring, and the ankle is relaxed, with relaxation and tension.

3, backstroke: the water overflows the cheeks, the nose refers to the blue sky, the breath sinks and floats, and the side slips. Shoulder-lifting and hand-pulling, double-spoke rotation, sharp blade to cut water, arm extension to send hips. With water in the palm of your hand, bend your elbow and collapse your shoulders, push the front line, caress your legs and stick to the edge. Straighten your ankles, bend your feet inward, kick up and press down, and wave your toes.

4, butterfly stroke: chest and armpit pressure, elbow tips apart, abdomen and hips, into the water iron law. Side pressure stroke, internal sweep force, tiger’s back rising, back swing arm. Shrug your shoulders and swing your wrists, move your wings leisurely, take and put down gently, and your elbows are high and low. Legs rise and fall, originating from the back of the waist, snake-shaped, and the first item is the flag.

# Education

It is difficult for modern people to work, and it is becoming more and more difficult to work in modern society.

Fierce competition, changing economy, environment and increasing cost of living all bring great pressure to modern people’s working life. For many people, finding a satisfactory job has become an arduous task, which requires not only sufficient professional skills and knowledge, but also fierce competition.

In addition, the ever-changing economic environment also brings uncertainty to employment. Even if they find a job, modern people are facing great work pressure.

Long working hours, high-intensity labor and increasing work tasks all bring great burdens to the body and mind.

In addition, some bad work habits, such as not working overtime and lack of exercise, will also have a negative impact on health.

Faced with these challenges, modern people need to take active measures to deal with them.

→ First of all, we should constantly improve our professional skills and knowledge to enhance our competitiveness.

Secondly, we should pay attention to maintaining a healthy lifestyle, such as moderate exercise and reasonable diet.

Finally, we should learn to manage time and stress effectively to improve work efficiency and quality of life.

In a word, it is a common problem for modern people to work hard, but as long as they take positive measures and constantly improve their abilities and qualities, they can meet the challenges and realize their career and life goals.

No net, no liver, no krypton, take stock of those super-killing and super-interesting games.

Many of them can’t be found, but they are off the shelf.

The magic tower series

  1. Magic tower 24 th floor
  2. Classic magic tower 50 floors
  3. Xinxin magic tower
  4. The new magic tower 2 (updated on 20230628, but not played yet)

Gold miner Classic Miner

Monopoly (off the shelf)

Tribe and machete: steam transplant version, mod available, conscience stand-alone

Legend of Jin Yong’s Heroes X (off the shelf)

Legends of Heroes in Jianghu 1, 2 (once a web flash game, formerly known as "Legend of Heroes of Jin Yong")

Legend of Xuanyuan Jiansan and Xuanyuan Jiansan (pc Transplant Edition)

Legend of the Sword and the Chivalrous Man (pc Transplanted Edition)

Heroes and Heroes Biography 1, 2, 3 (personal production, also available on pc-side steam (paid), mobile phones are free; Personal comparison recommendation series 2)

The legend of chivalrous man (pc transplant version)

[Weak networking martial arts rpg] single machine is the main one, and pvp exists, which does not affect the normal game)

Yanyu Jianghu

Hanjia Jianghu

My knight-errant

Call me Royal Guards.

Orange light games (there are quite a few games in the app, and the text options are mainly plot/numerical development, and there are many in love women and some in men).

Rusty Lake series.

The Room series

Lost island series

Doctor’s home series

Mr pumpkin adventure series

The house of Leonardo da Vinci

Agent A(Agent A: A Puzzle in Disguise)

Mystery series of ship-snatching

Lost Garden Series

The chamber of secrets escape from despair series

If you can go home earlier.

Prison break series (four-part, good painting style)

Kingdom Rush Series (Kingdom Rush)

Tale of Happiness Apartment (one of Cairo games, Pixel Wind, like this kind of direct search Cairo games, super many)

Delicious pizza, delicious pizza (off the shelf)

Mini subway (educational leisure class)

Sims (weak networking)

Simulated city (weak networking)

fallout shelter

Plague Inc

Rebel Inc

Village of hope (weak networking, similar to famine)

Crown of the gods

Sniper (sniper)

Full moon night (puzzle, it’s not difficult to get started, single card game, good painting style)

Doodle God

Exception (if you want to know the programmer’s work, let’s feel the charm of logic)

Sword-telling (ink martial arts style, similar to fruit ninja, and chivalrous plot)

Blade of the Shadow 3 (action martial arts, very good painting style)

Flash customers and fight quickly (childhood memories series)

The original god (still into the pit, it is still very good to play alone, and there are many subplots ~ (unfortunately, it is a two-dimensional style, spit out when the martial arts can also have this level)

Lost in life (drawing and stamping xp, the character story is full)

Going against the cold hand tour (just out of the game, at present, it is still very good to play as a single player! Don’t force Krypton, the subplots are rich, and the degree of freedom is high. After playing this, you will lose the original god.)