年度归档 2025年3月18日

Multi-faceted evaluation of two TV dramas, a period of history and two interpretations

Zhou Xun (above) and Charmaine Sheh (below) played the role of Gan Long’s successor in Ruyi’s Royal Love in the Palace and Story of Yanxi Palace respectively.

  The night before last, Ruyi’s Royal Love in the Palace, which experienced many delays, finally went online. As soon as it started broadcasting, it exploded social networking sites, not only contracted a hot search list, but also frequently screened in the circle of friends. And "Story of Yanxi Palace" also announced "overtime" on the same day. So far, two TV dramas about the same period of history have entered the positive PK. That night, the topics about the plots, people’s settings and actors’ performances of the two TV series were always hot. In Story of Yanxi Palace, Empress Fucha was regarded as the dry dragon of Bai Yueguang, and in Ruyi’s Royal Love in the Palace, she was infatuated with Ruyi. This setting made netizens laugh and say that "TV series can’t be watched continuously". From the production point of view, both works are worthy of praise, and the audience is also different.

  Planning: Su Lei Author: Guangzhou Daily All-Media Reporter Mosqige

  The roles are different. Who is the Bai Yueguang of Qianlong?

  "Ruyi’s Royal Love in the Palace" originated from the story that the hair was broken after the West Lake was long and dry. "Biography of the Qing Dynasty Empresses" records that "(Qianlong) 30 years, from the southern tour to Hangzhou, I paid attention to the purpose, then cut my hair, but I didn’t pay attention to the benefits, and then I returned to the capital first". What happened? Such a queen didn’t leave a portrait of her name in the history books, and eventually she could only share a grave with Chunhui’s imperial concubine. Twelve years after her death, people kept mentioning it, but after Qianlong, there was no queen … … Such a mysterious history is left blank, which causes future generations to constantly imagine how it is a ups and downs life. Huang Lan, the producer, said frankly, "Although Ru Yi is a short-lived figure in history, it is precisely because of his short-lived nature that we have room for imagination. The whole story of "Ruyi’s Royal Love in the Palace" and the fate of the characters are still based on respect for history, and there is not much imagination, which is a reasonable fiction. "

  But what fans who have read the original novel didn’t expect was that in the TV series Ruyi’s Royal Love in the Palace, Ru Yi (formerly known as Qing Ying) was set as a person who wanted to marry, and the setting of "Bai Yueguang" was the original match of Fu Chashi in the TV series Story of Yanxi Palace. "Ruyi’s Royal Love in the Palace" tells the story of the whole process from the love of Wulanala Ruyi and Emperor Qianlong in their childhood to the mutual love, the gradual disappearance of affection and trust, and the breakup of their marriage. Wang Jun, the director of the play, said that "Ruyi’s Royal Love in the Palace" was mixed with the dilemma of human nature.

  However, it didn’t take long for the story of "Story of Yanxi Palace" and "Empress CP" to be broadcast, and many viewers seemed to be unbearable that "Bai Yueguang" suddenly changed people. Some netizens commented: "After reading" Story of Yanxi Palace "and then watching" Ruyi’s Royal Love in the Palace ",one is the emperor’s Hongli, and the other is the brother’s Hongli; One is the Hongli who loves Fucha Rongyin, and the other is the Hongli who loves Ruyi … … What a play. " Some netizens said: "From the plot trend, Ruyi’s Royal Love in the Palace is the follow-up of Empresses in the Palace. However, in Empresses in the Palace, it is clearly said that May 4th likes Fucha’s family and unwillingly marries Qing Ying. How did he become a childhood friend when he got to Ruyi’s Royal Love in the Palace? "

  In addition, the palace where Ru Yi lived after entering the palace was Yanxi Palace, which also made netizens very "worried". "If Ru Yi occupied Yanxi Palace, what should Wei Luo do?" Some viewers believe that the two dramas tell the same history, and the broadcast time is so close that it is really easy to "preconceived". "We have portrayed all preconceptions as what we think is original, and we think that Zhen Xuan should be like Sun Li, and Fucha is Bai Yueguang & Hellep of Qin Lan; …”

  43-year-old Zhou Xun plays the girl’s face value "hard"? Acting is still online.

  Ruyi’s Royal Love in the Palace, starring Zhou Xun and Wallace Huo, is also Zhou Xun’s first performance in Qing Palace drama. However, Qing Ying and Hong Li, who made their debut, are still teenagers, and this drama sent Zhou Xun’s face value and voice to hot search. Many viewers complained that Zhou Xun’s face was "unconvincing to play a girl", and that "bright clothing accessories and high-definition lenses all revealed the fact that Zhou Xun was over forty". There are also viewers who spit out: "Zhou Xun and Wallace Huo are over 80 years old and still play teenagers."

  In addition, Zhou Xun’s voice is also on the hot search. In "Ruyi’s Royal Love in the Palace", Zhou Xun used her own original voice instead of dubbing. The iconic voice of smoke, coupled with the "girlish feeling" of hard depression, made the audience feel that "the painting style is wrong" and "her voice is not suitable for girlish style, let alone this costume drama". However, some viewers think: "It’s not those people at last ‘ Royal voice actor ’ The voice is at least very recognizable! "

  However, fortunately, the sense of contradiction between this role setting and the actor’s age is seriously inconsistent. With the development of the plot and the growth of the characters, it is good to "endure the first two episodes." Moreover, whether it’s crying or forbearing scenes, including playing against Chen Chong, Vivian Wu and other actors, Zhou Xun is adept at it, and "looks very emotional". In the play, Ru Yi is stubborn and difficult to compromise. Especially in the scene of confrontation with Yongzheng, she called the emperor and queen "uncle and aunt", which shows that she attached more importance to family relations than feudal etiquette, and also highlighted her strong and brave character. For Zhou Xun, it is easy to mold such girls.

  Zhou Xun’s own evaluation of this character is that "although her fate has long been doomed, she chose to be good-oriented in the original fate and stuck to her original heart" and "once in her life, this is the core point in Ruyi’s life".

  The drama is full of tension, and the audience praises "enjoyable"

  In the opening story of Ruyi’s Royal Love in the Palace, the most striking thing is that two "last imperial concubines" reunited in the Forbidden City 20 years later. At the beginning, Queen Urnala, played by Chen Chong, confronted Xi Guifei, played by Vivian Wu, with cold words, fighting for a lifetime, and the domineering between coming and going was hard to hide, making the audience shout "enough". "The scenes of the two are full of tension, which makes people recall their roles in The Last Emperor."

  In the corner of Yongzheng, ZhangFeng yi made a guest appearance, and in just a few shots, he created a wise monarch who was well versed in the art of emperors. For the most valued prince Hongli, Zhu Zhu is nostalgic, the dragon chair is tempted, the truth is educated, and the prince is rewarded, and finally he is firmly controlled. In this two generations of kings’ play, Wallace Huo did not show weakness in the face of the old drama: at first, he was cautious about the emperor, in the middle, he was fond of his father, then he made a rational judgment on gains and losses, and finally, he could not restrain his ambition and joy, fully demonstrating Hongli’s personality.

  With the development of the plot, Angel, Zhang Junning, Xin Zhilei, Tanya, Hu Ke, Viva and other actresses represented the Qianlong "harem concubines" storm. Angel plays the role of Empress Fucha, but she feels threatened. The sea played by Zhang Junning is often in a blue heart but is bullied; Hui Guifei, played by Tanya, is a bit embarrassed in both talent and appearance; Hu ke’s pure love, gentleness and humility are proud of his son; Xin Zhilei’s Jiaguiren Mianli Tibetan Dao & HELIP; …

  In terms of production, the two dramas have their own "fans"

  In terms of production, Story of Yanxi Palace and Ruyi’s Royal Love in the Palace have their own fans. Among them, Story of Yanxi Palace’s "Mo Landi color system" makes many audiences relish, so the bright color of Ruyi’s Royal Love in the Palace’s clothing makes people "not used to it". However, some viewers also complained that there are very few costume shapes in Story of Yanxi Palace, while the costume in Ruyi’s Royal Love in the Palace is "more like a big production".

  Both plays are produced with great care. Story of Yanxi Palace took five months to prepare in the early stage. Not only did it refer to a large number of historical materials, but the producer Yu Zheng led the team to visit folk artists who made traditional handicrafts in Jiangsu and Zhejiang provinces, and visited many museums, so as to gain an in-depth understanding of the service road at that time.

  The props, scenery, costumes, makeup and etiquette of different characters in Ruyi’s Royal Love in the Palace strictly follow the principle of balance between realism and freehand brushwork, truth and aestheticism. In the first two episodes, the biggest surprise was the grand display of two important ceremonies: funeral ceremony and enthronement. "Ruyi’s Royal Love in the Palace" refers to the records of the Qing Dynasty, and all the people in the funeral ceremony of the emperor made strict treatment from the details of the salute to the costume modeling. It was the first time that Emperor Qianlong listened to politics on the screen. The filming site "Hall of Supreme Harmony" brought together 976 extras, showing the majestic atmosphere of the emperor’s accession to the throne with uniform actions.

  As for the etiquette in Ruyi’s Royal Love in the Palace, Zhang Xiaolong, the etiquette designer, said frankly that the etiquette team made some artistic re-creation on the premise of respecting history as much as possible. According to reports, in the preliminary preparation, the main etiquette team spent nearly three months combing and learning etiquette. Among them, not only did he explain the etiquette for the crew, but the crew also invited a number of Qing history experts to train a group of masters in the early stage, leading the starring actors to slowly enter the role, and let the whole crew integrate into the historical atmosphere before starting. In the whole shooting process, the expert consultant of the Palace Museum also provided a lot of help for the artistic creation of Ruyi’s Royal Love in the Palace’s etiquette, "try not to mislead, try to be ceremonial and try to be close to history". The sincerity embodied in these details can be easily captured by the audience.

Minister of Agriculture and Rural Affairs: There will be no food crisis in China, and we must ensure that there is no shortage of meat in the bowls of ordinary people.

Minister of Agriculture and Rural Affairs Han Changfu

Minister of Agriculture and Rural Affairs Han Changfu

  food security

  "The grain has been harvested year after year, the stocks are abundant, the rations are absolutely safe, and the rice bowl is in your hand." On the 22nd, at the first "Ministerial Channel" of the National People’s Congress this year, Minister of Agriculture and Rural Affairs Han Changfu gave a "reassurance" on the issue of food security, and answered questions from reporters on social hot topics such as the situation of grain production, the production and supply of live pigs, and the development of poverty alleviation industries.

  The grain has been harvested year after year, and the stocks are abundant. The rations are absolutely safe.

  Regarding whether there will be a food crisis in China, Han Changfu gave a clear answer that there will be no food crisis in China. He said that "the grain has been harvested year after year, the stocks are abundant, the rations are absolutely safe, and the rice bowl is in the hand."

  Han Changfu said that our country has had a bumper harvest of grain for more than ten years in a row, and it has remained above 1.3 trillion Jin for five consecutive years. Now the per capita grain possession in the country is far higher than the food safety standard line issued by the FAO. Two major rations — — The self-sufficiency rate of rice and wheat is 100%, and the output stored for more than one year is enough for the people of the whole country to eat for one year.

  Judging from the current production scheduling, the overall situation of agricultural production is still very good. Spring sowing has been completed by 90%, and the area is stable and has increased. It is expected to be above 910 million mu, and it is basically planted in the high-yield period. Early rice increased by 4.7 million mu this year, reaching a total of 71 million mu, achieving a recovery growth. In particular, the growth of summer grain wheat is better than normal this year. Whether it is the number of ears per mu, the number of grains per ear or the expected 1000-grain weight, it is generally good, so it can be said that a bumper harvest is in sight.

  Han Changfu said that in the next step, we should pay special attention to the following links: First, we should strengthen disaster prevention and mitigation, and prevent major pests and meteorological disasters such as meadow moth. Second, do a good job in policy implementation, including raising the minimum purchase price of rice and purchasing it in time to protect farmers’ enthusiasm for growing grain. Third, it is necessary to put grain storage on the ground and grain storage technology into practice. This year, we will complete the construction of 80 million mu of high-standard farmland. In short, this year’s grain production will not be relaxed, and we must make every effort to ensure that the grain output is stable at 1.3 trillion Jin.

  Pig production is expected to return to the perennial level this year.

  The price of meat will not rise again.

  With regard to the pork price that people are most concerned about, Han Changfu said that the wholesale market has dropped slightly for 13 consecutive weeks, down by 23% compared with the peak, and the price per kilogram has generally dropped by 12 yuan.

  Regarding the production and supply of live pigs, Han Changfu said that the current recovery momentum of live pig production is good, and the realization of this year’s live pig production target can be expected. On the market side, due to the relatively good market conditions and the high enthusiasm of market participants, the investment in pig raising is increasing, many new pig farms are built, and the momentum is still very good. According to this trend, it is still very promising to achieve the goal of pig production recovery this year, that is, to basically return to the normal level. With the recovery of pig production, the price of pork in the market outlook will not rise sharply again.

  Han Changfu said that if we persist, the situation of pig production and supply will definitely improve significantly. In addition, the current production situation of cattle, sheep and poultry is also very good. Through hard work, we will ensure that there is no shortage of meat in the bowls of ordinary people.

  Appeal to all sectors of society

  Buy more agricultural products from poor areas.

  Han Changfu said that in recent years, industrial poverty alleviation has become the measure with the widest coverage and the largest number of poor people. According to statistics, 832 poverty-stricken counties in China basically have leading industries, and poor villages with conditions have established characteristic industrial bases. Now there are more than 100,000 such industrial bases in China. About two-thirds of the people out of poverty are lifted out of poverty by going out to work and developing industries to increase their income.

  Han Changfu believes that this year is the year of decisive battle against poverty, and industrial poverty alleviation should continue to contribute, and after poverty alleviation, industrial development in poverty-stricken areas cannot be interrupted.

  "To make agricultural products in poverty-stricken areas really go out of the village and enter the city, not only can they be sold, but they must also be sold at a good price." Han Changfu said that this is the next step to be solved. It is necessary to connect wholesale markets, e-commerce platforms and leading enterprises with poor areas. Through industrial development, driving poor farmers to increase their income can not only increase their income at present, but also increase their income for a long time; Not only can we get rid of poverty, but we can also get rich.

  Han Changfu also called on all sectors of society to buy more agricultural products from poverty-stricken areas and love consumption.

Ma Weiwei’s self-exposure and entrepreneurship ruined her face value?

1905 movie network news On January 7th, the film held a campus meeting with the theme of "It’s hard to grow, but persistence is burning" in Renmin University of China. Director Guan Xiu, founder of Miguo Culture Ma Weiwei, founder of Xinyao Jinxing, founder of Lagou Recruitment Xu Dan and grassroots entrepreneur An Chuandong attended the event, and they shared their entrepreneurial experiences and experiences with the students present.

 

According to Guan Xiu, the film "Burning Point" took 14 months to shoot, focusing on the entrepreneurial process of 14 well-known entrepreneurs, including Luo Yonghao, founder of Hammer Technology, Dai Wei, founder of ofo sharing bicycles, papi sauce, co-founder of papitube, and the main creative guests present. "Into their highlight moment, also entered their dark moment. Being happy with them is also uncomfortable. "Guan Xiu said that it is very difficult to start a business now. She reminded college students to bravely meet setbacks and challenges once they choose to start a business.

 

When Ma Weiwei is mentioned, most people will think of "Qipa as a debater", but now she is still an entrepreneur in the field of "knowledge payment". As soon as she took the stage that night, Ma Weiwei ridiculed that starting a business was very damaging, which made her gain 40 pounds at once. She also revealed that she was a depressed patient, and Qiu Chen, who started a business with her, had to see a psychiatrist twice a week. Although the road to starting a business is extremely difficult and dangerous, and there have been countless disputes and crying with partners, she is still excited about the future because of her ideal support, and she will continue to die.

 

Ma Weiwei said that she wanted to be a writer when she was a child. Although she didn’t realize her dream, she is now doing "knowledge payment" to help writers improve the commercial value of the production content. "Entrepreneurship can enlarge her childhood dream." She gave this sentence to the college students present, and warned them not to concentrate on striving for the upper reaches when entering the workplace, but to accept the tempering from the bottom before they can grow tenaciously.

 

At the meeting, other film masters also talked about the bitterness and bitterness in the process of starting a business. Venus, the founder of New Oxygen, believes that the essence of entrepreneurship is patience and suffering, and the sense of happiness is particularly low, but it can bring high achievement and satisfaction, which is suitable for people who love challenges and difficulties. Xu Dan, the founder of Lagou Recruitment, suggested that new graduates should not start businesses easily, and encouraged them to study and exercise their abilities in entrepreneurial companies first. An Chuandong, an alumnus of the National People’s Congress and a grassroots entrepreneur, has experienced two entrepreneurial failures. He admits that entrepreneurship is constant growth and experience for him. He always adheres to the school motto of seeking truth from facts and firmly believes that fate is in his own hands.

 

It is reported that the film "Ignition Point" will be released nationwide on January 11, 2019.

Hangzhou Asian Games | Make History! "China speed" stands on the bank of Qiantang River.

  Xinhua News Agency, Hangzhou, September 30th (Reporter Wu Junkuan, Wang Qinou, Huang Xinxin) On the evening of 30th, the "Big Lotus" on the banks of Qiantang River was filled with cheers and applause. With Ge Manqi and Xie Zhenye winning the women’s and men’s 100m "Flying Man" gold medals in Hangzhou Asian Games, China track and field made history on the eve of National Day. This is the first time that China’s athletes won the men’s and women’s 100m gold medals in track and field events at the Asian Games, and it is also the first time in the history of the Asian Games that athletes from the same delegation won the men’s and women’s "Flying Man" championship.

  On September 30th, China’s Ge Manqi celebrated after the game. Xinhua News Agency reporter Sun Fei photo

  In the women’s 100-meter final, facing the Singaporean star Pereira, who had defeated herself in this year’s Asian Championships, Ge Manqi, with "Nezha head", resisted the pressure and took the lead in hitting the line with a strong sprint of 11.23 seconds. In the men’s final, the famous Xie Zhenye defeated his opponent and himself. The winning result of 9.97 seconds is that he broke through the 10-second mark again after five years after 2018. Although the downwind wind speed of 2.4 meters per second made his achievement not be counted as an effective achievement of reaching the Paris Olympic Games, Xie Zhenye said after the game that although he exceeded the wind speed, his achievement was here, and there was no regret in defeating himself.

  Xie Zhenye said, "I’ve been thinking about it this year. At the beginning of the year, I always wanted to break 10 seconds, but I never got what I wanted. Gradually, I calmed my mind. I feel that I have the strength and ability as long as I do myself well and rely on this technology. I think today’s results speak for themselves. God pays off. As long as you work hard, the results will not be bad. "

  On September 30th, China’s Xie Zhenye celebrated after the game. Xinhua News Agency reporter Jiang Wenyao photo

  These two heavy gold medals are hard-won for China sprint. In the middle of this season, "Asian Flying Man" Su Bingtian ended the whole season ahead of schedule due to physical reasons. Xie Zhenye and the cutting-edge Chen Guanfeng held up the important task of defending the honor of men’s sprint for the China team. Ge Manqi was hit by the sudden death of his teacher at the end of last year, and suffered from injuries at the beginning of the season.

  When talking about the teacher after the game, Ge Manqi choked up and wept. She also stressed that she can win the gold medal without the support and help of the whole team. "I said a word before, and hard work will pay off. This year, I found that the premise that hard work will pay off is that this is not just one person’s efforts, but that there are many people behind me who have been silently helping me and supporting me. "

  Team cooperation and continuous struggle between old and new athletes have made China sprint today. The victories of Xie Zhenye and Ge Manqi also belong to the whole China sprint.

  On September 30th, China’s Xie Zhenye (third from right) and Chen Guanfeng (first from left) were in the competition. Xinhua News Agency reporter Song Yanhua photo

  "A fine tradition of our China track and field team is inheritance. Today, Chen Guanfeng has been rushing with me until the final, which further proves our inheritance. " Xie Zhenye said, "Now many young athletes are stepping onto the international stage step by step, striving for a higher level. I also hope that they can go further than me in the future. "

  In this Asian Games, Xie Zhenye and Chen Guanfeng, who won the seventh place that night, will also lead younger teammates to attack the men’s 4X100 relay gold medal. Ge Manqi will also join hands with Wei Yongli, the fifth "big sister" in the 100-meter final, and strive to defend the glory of the China women’s relay in Asia. (Participating in writing: Huang Wei)

Lanzhou University: Constructing "Five Plus" Funding Education Mode and Creating "Landa Business Card" for Lide Shuren

  CCTV News:(Reporter Kang Yanlong) "The undergraduate funding is very important for the growth of many students, especially in our school with a high proportion of students from rural and poverty-stricken areas. Funding is a strong backing for the growth of students." On the 11th, the seventh "1+1" series of release and interview activities of the Ministry of Education went into Gansu to learn about the development and achievements of local student financial assistance. Professor Huang Liang of Lanzhou University shared his understanding of financial assistance.

On-site Kang Yanlong/photo of the policy training meeting of Lanzhou University’s funded work propaganda ambassador

  In recent years, Lanzhou University has gradually established a "Five Plus" funding education model of "scholarship+role model", "grant+gratitude", "student loan+honesty", "social donation+responsibility" and "work-study+ability improvement". Taking educating people as the starting point and the end result of funding work has formed "solving difficulties — Educating people — Become a talent — The virtuous circle of "feedback" has successfully created the "Landa Business Card" for Lide Shuren’s work.

  "Full coverage" to ensure the growth of students with financial difficulties

  Scholarship, student loan, tutor, newspaper assistant … … These keywords have become the university experience of Huang Liang, distinguished professor, who was the winner of the National Excellent Youth Fund. As a model of growing from a poor student to a well-known scholar through financial aid, Huang Liang witnessed the development of financial aid in Lanzhou University for more than ten years.

  Huang Liang, 39, is now a doctoral supervisor in the College of Physical Science and Technology of Lanzhou University. From undergraduate to master, Huang Liang has been a member of Lanzhou University. Born in rural Hebei, he grew up in a poor family, mainly relying on his parents to farm and go out to work for his brother and sister to study. "I applied for a student loan when I first entered the school, and later I got a scholarship, about 1,000 yuan." Huang Liang shared his experience in university. However, compared with the tuition fee of more than 3,000 yuan per year, scholarships are not enough to make them "worry-free". Therefore, part-time jobs such as tutoring with classmates and working as an assistant in a newspaper have become part of their college life. "Only when you have solved your worries can you study with peace of mind," Huang Liang told reporters.

Professor Huang Liang of Lanzhou University is sharing his growth experience Kang Yanlong/photo

  With the help of various state funding policies, Huang Liang has been growing with excellent results. After finishing his master’s degree, he applied for a publicly funded study abroad program and obtained a doctorate from the Department of Electronic Engineering of Arizona State University. He chose to return to his alma mater in 2010 to contribute to the development of his alma mater.

  When talking about the role of financial aid, Huang Liang used three words: solving difficulties, educating people and giving back. "I think it is a great thing that the state subsidizes students from poor families. Lanzhou University has made a promise not to let a student drop out of school because of family financial difficulties!"

  It is understood that Lanzhou University has always attached importance to student financial assistance. As a university located in the northwest, Lanzhou University has the characteristics of "four more" in terms of student source structure, such as more students from the west, more students from rural areas, more students from ethnic minorities and more students with financial difficulties.

  "After years of exploration and practice, Lanzhou University has gradually formed a student financial aid system with" awards, loans, assistance, diligence, exemption, compensation, capital and compensation "as the main content, which has achieved full coverage of financial aid for students with financial difficulties from families and provided a guarantee for students with financial difficulties to successfully complete their studies and grow into talents." Chang Hong, vice minister of Lanzhou University, told reporters. In 2018, Lanzhou University invested a total of 294,327,800 yuan in student financial assistance, including 161,944,400 yuan from the state, 63,326,600 yuan from the school, 9,791,600 yuan from the local government, 2,723,800 yuan from the society and 56,541,400 yuan from the bank.

Chang Hong, deputy director of Lanzhou University, introduced the funding work to the reporter Kang Yanlong/photo

  "personal tailor" implements precise funding for specific situations.

  All along, Tian Ge’s story of "taking her mother to college" has touched everyone in Lanzhou. Tian Ge, born in 1995, is an undergraduate of 2015 in the School of Foreign Languages of Lanzhou University. She has lived with her mother since childhood and her academic performance is among the best. She was successfully admitted to Lanzhou University in 2014.

  大二刚开学,田歌就接到了母亲生病住院的消息。“我当时以为情况没那么严重,就请了一周假,结果发现妈妈病情并不乐观,所以我选择了休学一年”,田歌告诉记者,自己很坚强,刚开始并不想对老师们说自己的情况。“后来老师主动找我了解家里的情况,并免除了我的学费。”

  在休学结束后,由于母亲需要人照顾,田歌做了一个大胆的决定:带着母亲上大学。带着母亲上学对于田歌来说,是一个艰难的决定。“刚开始母亲也不同意,怕耽误我学习”,田歌告诉记者。当时比较担心的是没有经济来源的她如何负担学费、医药费和生活费,就连住的地方都是大难题。

  了解到相关情况后,学院的老师和同学向她伸出援助之手。一位教师将自己的教工宿舍腾出,安排母女俩入住。老师们也发动身边人,一起帮田歌寻找适合她的兼职工作,学校完善的资助体系也让田歌感到安心。

  去年,学校除了免除了田歌4800元的学费,她还获得了国家奖学金8000元,国家助学金3500元,社会类助学金5000元。最近她还通过了感恩中国近现代科学家奖学金的选拔,奖励金额20000元,全方位、精准化的资助解决了其生活中面临的实际困难。

  "Everything will be fine. I feel the warmth and tolerance of the school, which will inspire me to grow up strongly!"

  It is understood that Lanzhou University, in order to achieve the accuracy of the target of funding, takes into account the difficulties of students from different colleges, different majors and different students in the process of student funding, and attaches importance to the funding of students with financial difficulties, such as file-keeping households, rural low-income households, orphans and disabled students, and martyrs’ children. Considering from the individual, the funding standard is tailored according to the actual situation.

Kang Xiaolong and grandma were interviewed by reporters at home Kang Yanlong/photo

  "Giving carbon in the snow" to ensure timely and effective financial assistance for students with difficulties

  "Nothing is more touching than giving charcoal in the snow!" Recalling his own experience, Kang Xiaolong, a 2016 student majoring in electronic information at Lanzhou University, expressed such feelings. Kang Xiaolong received financial aid from high school, and after he went to college, he received various financial aid such as state grants, school scholarships and rocket army grants. These grants not only enabled him to successfully complete his studies, but also made him determined to give back to the society.

  Kang Xiaolong, 23, comes from the countryside of Guanghe County, Linxia Hui Autonomous Prefecture, Gansu Province. His parents are both working outside the home, and only he lives with his grandmother who is over 70 years old, so his family conditions are difficult. For a long time, Kang Xiaolong will use the winter and summer vacations to go out to work to earn money.

  When he was a freshman, Kang Xiaolong needed to buy a computer because of his professional needs. Although it was thousands of dollars, it was not a small sum for rural families who had just paid their tuition. My father scraped together some money, but it wasn’t enough. In desperation, he took a part of his living expenses and bought a computer. "At that time, I looked at the few hundred dollars left in Cary, and I was very anxious. I thought I had to tighten my belt and live hard, but I didn’t expect to receive a grant from the school more than ten days later." Kang Xiaolong told reporters that it was because of the timely issuance of school grants that he solved his urgent need.

  According to Jin Fengfang, the teacher of Lanzhou University, the national first-class grant funding standard of Lanzhou University was 3,500 yuan per year, and this year it will be adjusted to 4,000 yuan, which will be directly credited to the student’s personal bank account on a monthly basis. Relevant data show that in the 2018-2019 academic year, Lanzhou University identified 5,630 undergraduates with family financial difficulties, accounting for 28.40% of the total number of undergraduates, including 2,428 students with special difficulties.

  Yan Chunhua, president of Lanzhou University, said at the press conference of the Ministry of Education held on the 10th that since the 18th National Congress of the Communist Party of China, Lanzhou University has invested 1.364 billion yuan, covering 94,766 undergraduate students and 124,655 graduate students. With the guidance of "giving charcoal in the snow", we will ensure the accurate distribution of funds, timely distribute state grants and work-study subsidies to students with financial difficulties, and directly distribute them to students’ personal bank accounts and inform them through the website and WeChat platform.

JD.COM’s first "618" and "Most Worthy to Eat" list was released: 27 featured products were placed in the highest honor hall.

  On May 30th, the "618" promotion will be launched soon, and JD.COM’s first "618" and "the most delicious" list will be released. According to the data of e-commerce sales and users’ favorable comments, as well as 27 top fresh food products recommended by buyers, they were ranked in the highest honor hall of "618" food fresh quality. These 27 products were considered as the highest quality, most distinctive and most representative fresh food products in JD.COM during the "618" period.

  

  On the same day, JD.COM Supermarket also announced that it would sell ready-to-eat sea cucumbers with the lowest price in the whole network during the "618" period.

    This list was released by JD.COM Supermarket. At the press conference, JD.COM Supermarket also released the self-operated product selection strategy for the first time, revealing the methodology of supermarket buyers in JD.COM.

  The first "618" and "Most Worthy to Eat" products were all selected through the selection methodology of JD.COM supermarkets, with milk being the most on the list, with a total of three items. Including, the content of protein per 100 ml is as high as 6.2 grams, which almost reaches the ceiling of protein content of domestic dairy products. In JD.COM supermarkets, the average growth rate has exceeded 200% for three consecutive years. Anchor milk with organic certification issued by New Zealand, a big dairy country in the world; Especially for lactose intolerant people, a2 children’s milk containing natural A2-β casein is produced by extremely rare cows containing A2 gene.

  

  There are also three types of dairy products on the list, including Anmuxi yogurt, which is reverse customized by JD.COM Big Data and added to Guizhou Xiuwen Kiwi in natural high-altitude producing areas, to help rural revitalization; Mu Si cheese with a cheese content of more than 70%; OATLY, which does not contain trans fatty acids, zero cholesterol and zero lactose, and also adds dietary fiber, and x Joy co-branded Doga oatmeal ice cream.

  

  There are also three kinds of products on the list of prefabricated dishes, including CP, a prefabricated dish that can best restore the taste of Cantonese restaurants, and Yi Pepper Pork Chicken, the chef of cp food; Focus on pure and non-added Jingjiafang Jintang fish with Chinese sauerkraut; No trans fatty acids, pure animal cream, zhiluodai sugar iceberg lava chocolate box cake.

  

  In addition, fresh meat also has two products on the list, including Xiaoqin ready-to-eat sea cucumber cooked in restaurants with innovative techniques, and American polar and Niubaole shoulder, which were selected by 14 Michelin restaurants in the United States.

  

  In the staple food condiment, there are also four top foods on the list. Comprises Wufangzhai zongzi, which takes only 30 minutes from wrapping to bagging and sealing, and is quickly locked to keep fresh taste to the greatest extent; Dried prawns from Dongshan Island, Fujian Province are used as raw materials, and the protein content is several times to dozens times higher than that of fish eggs and milk. Produced in Xishuangbanna, with a hundred years of planting history, but unknown, the taste is extremely soft and glutinous, and only the thumb is long, "Yuxiang Yunnan Xishuangbanna thumb corn"; Produced in Inner Mongolia grassland, it is beneficial to cardiovascular and cerebrovascular diseases and ready to eat.

  

  On snacks, there are three extremely special products on the list. Includes: pregnant and full pregnant women with zero taboo ingredients, spicy strips, spicy adzuki beans and tendons to relieve online celebrity snacks, dried beancurd as a child; Cocoa beans from Ghana, milk from New Zealand and coconut milk from Indonesia are used as raw materials, and the taste is as dense as ice cream. Qiaqia-made fresh macadamia nuts were planted on a large scale in China instead of imported ones.

  

  On the drinks, there are four drinks from the most classic producing areas. Including, from Baoshan, Yunnan, a high-altitude gold producing area in the world, and adopting four different raw bean treatment methods, HOGOOD Yunnan small coffee; By using the three-dimensional extraction process, the hand-washed sinloy Xinlu ear-hanging coffee was highly restored. Perrier Parisian water (Perrier) with limited taste, specially developed for China market; Finally, JD.COM Supermarket also put the customized Pu ‘er tea gift box for the 20th anniversary of Gongming JD.COM, which searched for 20 tea mountains in Yunnan and tasted 20 flavors, on the final list.

  JD.COM supermarket product selection is divided into two steps: product selection analysis and product selection survey. Among them, the analysis of product selection is mainly research and analysis, which respectively studies five aspects: policy trend, industry situation, user demand, own advantages and current situation of competitors. Select the direction of commodity category through product selection analysis, such as a certain type, a certain price band and a certain product characteristic.

  After the analysis of selected products, the second step is the actual survey of selected products, which is the most competitive advantage of JD.COM supermarkets. Buyers need to go to places of origin and factories to carry out a lot of field work.

  The practical survey of selected products is carried out around three aspects: better, more economical and richer, which is divided into seven steps. In order to choose better quality goods, we should go to the producing area, production source and factory for extensive field investigation; Conduct large-scale experience evaluation of the same type of goods; It is also necessary to carry out laboratory tests for various performance indicators of commodities. In order to make the price the lowest, we should compare the prices of different commodities; It is necessary to compress intermediate links and find the source of production; It is necessary to reduce costs through exclusive customization and large-volume procurement. In order to enhance the richness, we should exhaust all sub-categories of goods for each category and attract as many brands and businesses as possible.

Is China Construction Bank App really AI? Search and customer service have improved, and some interactive experiences are not smooth.

  Sina Financial Evaluation Room comprehensively scanned the mobile banking App of China Construction Bank in four dimensions: user experience, product function, performance and safety, and innovation and development, with more than 250 sub-indicators, and finally gave 83.00 points (out of 100).

  Compared with last year’s evaluation, China Construction Bank’s App has been upgraded to version 5.0, and the physical examination framework has been reconstructed, and the search and customer service have been greatly improved. AI mobile banking is also innovative. However, the functional details such as App fast payment and funds in transit are not handled in place, and some interactive levels are not well differentiated and the tips are not sufficient. It is still necessary to focus on the core functions and develop to "fine".

  Compared with last year’s evaluation, China Construction Bank’s App has been upgraded to version 5.0, and the physical examination framework has been reconstructed, and the search and customer service have been greatly improved. AI mobile banking is also innovative. However, the functional details such as App fast payment and funds in transit are not handled in place, and some interactive levels are not well differentiated and the tips are not sufficient. It is still necessary to focus on the core functions and develop to "fine".

  User experience (33.925 points /40 points): search and customer service have been greatly improved, and some interactions need to be optimized.

  In terms of registration, China Construction Bank App has optimized the registration process. New users only need to enter their mobile phone number, SMS verification code and set their login password to complete registration. After successful registration, users can choose to add a bank card, and the process of adding a card is clear, and OCR is supported to identify the card number, ID card information and so on.

  In terms of login, China Construction Bank App supports mobile phone number login, and also supports fast login authorized by WeChat, Alipay and Apple ID. At the same time, the App is based on the model, and supports quick login such as face and fingerprint (gestures are not supported), and switching is more convenient. If the user wants to change the login account, the App supports switching accounts; If the user forgets the password, the App supports online retrieval.

  It is worth noting that the App registration and login system distinguishes between the contracted version and the non-contracted version. The non-contracted version can be opened through the above process, but transactions such as transfer cannot be made, and additional contracts need to be made at the counter or through the online banking shield. In addition, the contracted version can log in on two devices, and the non-contracted version can only log in on one device, so the overall strategy is conservative. In particular, users who sign up for mobile banking will become non-sign-up versions if they re-register, which is not the mainstream practice in the industry (there are also many peers who support remote video customer service to open transfers, etc.).

  Compared with last year’s evaluation, China Construction Bank App has been upgraded to version 5.0 this year, and the physical examination structure has been reconstructed. The bottom column is adjusted to five channels: "Home Page, Credit Card, Investment and Wealth Management, Enjoy Life, Myself", and the "≡" in the upper left corner of each channel can be called out to make relevant settings. It is worth mentioning that users can conduct "AI mobile banking" by pulling down the screen on any channel, and the interactive architecture of operating system breaks the convention and is innovative to some extent.

  Specifically, the "home page" is divided into "navigation, top function, account, common function, promotion map+10 recommended floors" from top to bottom. Among them, the "Common Function Area" adopts the multi-grid mode, and users can click "More" to view all applications or customize 0-14 common applications, and the customization logic is smooth. However, the text descriptions of individual application keys (icon) are too long and there is room for optimization; At the same time, it is suggested to increase the search for functions on the "All Applications" page. Many users have the habit of searching for functions on this page.

  Another important channel "My" has also been restructured, and you can view personal information, rights and interests, assets and so on related to "Me". But it is a pity that users can’t see how many bank cards they have at a glance.

  In terms of search interaction, all five channels of China Construction Bank App have search portals, which can view historical searches, popular recommendations and hot search lists, and support global search on functions, products, life, news and frequently asked questions. Fuzzy search has a good matching degree, and the search results are sorted and listed clearly; When users are dissatisfied with the search results or can’t find the results, they can link intelligent customer service (and bring in search keywords). Unfortunately, the search for activities can be improved.

  In terms of customer service interaction, the "smart assistant" customer service entrance can be found in all channels of China Construction Bank App, and the customer service coverage of important function contacts is relatively high. "Intelligent Assistant" integrates the functions of guessing what you want to ask and hot spots, and "+"integrates frequently asked questions, telephone customer service and clearing records, but "Guess what you want to ask" has room for improvement in the matching degree of entering contacts. Compared with last year’s evaluation, the intelligent customer service has improved: ask questions → reply → satisfied/dissatisfied, and "dissatisfied" prompts to consult "Xiaowei’s teacher"; Users can also transfer to manual service by inputting keywords such as "artificial"-the number of people waiting will be prompted when accessing, expressions/pictures can be sent in the service, and evaluation can be made after the service.

  In terms of message reminder, China Construction Bank App "Message" integrates account change, to-do reminder, system announcement, service notice, life discovery, financial information, etc., and can classify top/empty messages. Every transaction of the user, the App will pop up a window prompt, and each notification is more readable. However, there is still room for improvement in "Messages": First, the reading experience of the "Messages" homepage needs to be improved, and all kinds of messages such as account changes and system announcements are displayed by default, and each type of message has different styles, which is slightly confusing together; Second, the overall setting logic needs to be improved, the message home page is the same as the "…" level of all kinds of messages, and the logic of message service customization is also somewhat confusing; Third, the logic of smart calendar/to-do reminder is general.

  In terms of convenient interaction, China Construction Bank App is equipped with "Smart Bank" voice assistant, which has excellent voice recognition accuracy and function calling accuracy. It carries some functions of intelligent customer service, and has also carried out some dynamic design. However, it is suggested to add the name of function keys when jumping functions. However, the App does not support remote video customer service for the time being.

  In terms of user management, China Construction Bank App "My → My Information" supports updating the validity period of the certificate and modifying personal information such as occupation and address; "My → Other" supports the maintenance of receiving address, invoice information, etc. In addition, the "Security Center" supports the modification of login password and cancellation of mobile banking (the cancellation journey is smooth, but there is room for optimization of relevant tips).

  In terms of interactive experience, users can find common operations such as transfer and remittance, my account, etc. on the homepage, and the common operations have been properly interacted. When the user’s journey is blocked, the App will prompt the reason for the blockage and give the error code. In some cases, the customer service can be linked to give a certain solution. However, some interactions of App are not smooth enough, and the prompts are not sufficient, so there is still room for improvement: First, apart from message settings, the interaction levels such as adding accounts and setting transfer limits are not clear enough, and the experience is not smooth enough. Taking adding an account as an example, "account" is divided into three levels: savings account, credit card and other accounts, and the corresponding account services at each level are different, but users need to make a choice again no matter which level they add an account. Similarly, "transfer setting → transfer limit setting" should point to the transfer limit, instead of selecting the personalized limit again.

  Second, some tips are not sufficient. For example, when signing up for mobile banking, users need to use the digital password set by the counter, but the App tip "unified login password" is not clear enough; Terms such as "customer information modification" also need to be optimized from the user’s point of view.

  Thirdly, the interactive architecture of "micro-application" is relatively unified, but the interactions such as accommodating business and integral mall can still be optimized.

  Compared with last year’s evaluation, China Construction Bank’s App has been upgraded to version 5.0, and the physical examination framework has been reconstructed, and the search and customer service have been greatly improved. AI mobile banking is also innovative. However, there is room for improvement in App registration and message center, and some interactions are not smooth enough and tips are not sufficient.

  Product function (30.75 points /35 points): There are many kinds of investment products, and many functional details are not handled in place.

  In account management, China Construction Bank App "Accounts" can query savings accounts, credit card accounts and other accounts, and can also add/delete accounts. For a single savings account, users can view/copy the card number, check the balance, find out the details, report the loss of the account, set a security lock, and turn on/off the confidentiality exemption and visa exemption. It is worth noting that the App’s "one-click card binding" supports the binding of WeChat, Alipay, China Unionpay Quick Pass, etc., and the unbinding needs to be carried out in "authorization management → quick payment unbinding", and the functional integration and card binding function need to be improved.

  Specific to "account details", the App supports querying the transaction details in the past two years. The entry and exit items in the detailed list are relatively clear, but there is room for improvement in readability-there is no opponent in the "transfer" in the list, so you need to click further to view the details; Support filtering by time, transaction amount and revenue and expenditure categories (still not subdivided enough), and also support keyword search.

  At the same time, the "Dragon Wealth → Wealth Panorama" can view the total assets/liabilities, with comprehensive statistical categories and profit and loss reference, but the capital construction in transit needs to be optimized. In addition, "Dragon Fortune" integrates wealth management services such as wealth physical examination, this month’s income and expenditure, and wealth information.

  In terms of transfer and remittance, China Construction Bank’s App "Transfer and Remittance" supports bank card transfer and mobile phone number transfer (both of which are functionally integrated), as well as reservation transfer and transfer from other banks. You can also view transfer records, manage the payee list and set transfer limits. Among them, "Transfer Record" supports detailed query in the past year, and also supports search by account name/account number/mobile phone number/postscript; Payee List can search for payees by name/account number/bank name/alias, and can also add/edit/delete payees, but the search results can be optimized, and the same account only needs to be hit once.

  In terms of fast transfer method, App supports the recent payee’s fast transfer, copying the card number to open the App to induce transfer, and also supports batch transfer and QR code transfer, and can switch multiple verification methods according to the risk level. It is worth noting that recently, the payee can include the mobile phone number transfer record, but the dynamic interaction of sliding left and right affects the efficiency, and the more commonly used operations, the more simple and quick interaction is needed.

  In terms of investment and financial management, the China Construction Bank App has an "Investment and Financial Management" channel, with the "total wealth management assets" displayed at the top and the "7+1" eight-grid mode at the bottom. Users can click "All" to view all investment products, including fund investment, wealth management products, gold accumulation, precious metals in accounts, insurance, deposits, securities services, bond investment and futures asset management products. However, the construction of "total wealth management assets" still needs to be improved, especially the inclusion of deposits is lagging behind.

  Specific to large-scale investment products, financial management, funds, insurance, etc. have been systematically built. Among them, wealth management products include self-operated and consignment products (supporting screening and search), and the details page of a single product and the purchase journey are relatively smooth (with income calculator). Unfortunately, the risk disclosure book needs to be downloaded (Android); The types of fund investment products are also rich, and the product details page and purchase journey are smooth. You can check the position, and have income analysis and expiration reminder, but the processing of in-transit transactions needs to be optimized.

  In terms of deposits, the China Construction Bank App has a "deposit" product area, which includes time deposits, structured deposits, large deposit certificates, notice deposits, and special deposits such as Smart Deposit, Bubuging, Huilitong and Wangcai. You can also check my deposit status. However, special products such as Bubuging and Huilitong lack detailed introduction. After clicking on the products, they will directly enter the product signing interface. In terms of loans, the App "Loan Zone" has launched fast loans, small and micro fast loans, farmers’ fast loans, pledged fast loans, Sino-German housing savings, and e-loans, etc., and you can query records, quotas, and liquidated consumer loans.

  As for credit cards, China Construction Bank App has a "credit card" channel, which supports not only card services such as card application, activation and loss reporting, but also account services such as audit, repayment and installment, and can also check points, redeem points and use rights. However, integral mall and other functions are not convenient.

  In terms of payment services, the "+"channel of China Construction Bank App can find the scanning, payment code/receipt code, which supports setting small amount of confidentiality/adding desktop shortcut, but does not support querying related payment records for the time being. It is worth noting that "All Applications → Account → Payment Records Query" can query the payment records before 7 days, and "Long Payment → Transaction Records" can view the transaction records of Long Payment.

  In terms of network services, the App "Network Services" applet supports network query, numbering and reservation (cancelable). In addition, it also supports scanning code deposit and withdrawal, ATM card swallowing error inquiry, etc.

  In terms of life service, China Construction Bank App has a "Enjoy Life" channel, which provides various life payment such as telephone recharge, water, electricity and gas charges, and supports government services such as electronic social security cards and medical insurance cards, as well as convenient services such as party membership fees. In addition, the App provides scene services such as food and entertainment, car owner service, medical health, business travel service and school education by accessing third-party applications. In addition, App provides services such as good business and building a home. It is worth noting that there are a large number of "micro-applications", covering many scenes such as travel, food, convenience, finance, games, etc., but some of them are messy. For example, there are many channels for "mobile phone recharge", and the convenience and preferential strength of functions are different.

  Compared with last year’s evaluation, the functions of China Construction Bank’s App such as transfer and remittance have been optimized, with a full range of investment products and rich micro-applications. However, many functional details are not handled in place, especially the handling of funds in transit needs to be optimized; In addition, the number of micro-applications is large but somewhat messy, and it is still necessary to find a breakthrough.

  Performance safety (10.60 points /15 points):

  Performance security includes basic security settings, privacy protection, performance testing and security testing.

  In terms of basic security settings, China Construction Bank App has an independent security keyboard, which will automatically exit when logging in overtime, and multiple wrong passwords will trigger account freezing; Support to query the recent login log, manage the login device, and set the screen capture/recording prevention for key transaction pages.

  In terms of privacy protection, the China Construction Bank App opened the explicit privacy policy for the first time, indicating the release and effective date of the privacy policy, as well as the ways to inquire, correct and delete personal information, as well as the user’s complaint channels, feedback mechanisms and cancellation channels. It is worth noting that the App supports opening/closing personalized advertisements, and does not support third-party authorization management for the time being. The compliance evaluation report provided by Sina Financial Evaluation Office’s technical support "Love Encryption" shows that China Construction Bank App has many non-compliance in five tests.

  In terms of performance testing, the data provided by "Borui Data", the technical support of Sina Financial Evaluation Office, shows that the average response degree of the audit and wealth management pages of China Construction Bank App is slightly worse than the industry average.

  In terms of security detection, the manual penetration report provided by the technical support "Security" of Sina Financial Evaluation Room shows that the IOS client of China Construction Bank detected a low-risk point among 12 vulnerabilities in 8 categories.

  Innovation and development (7.725 points /10 points):

  Innovation and development mainly consider three aspects: aging development, multi-channel development, App development and innovation.

  The semi-annual report of China Construction Bank in 2021 pointed out that version 5.0 of personal mobile banking was officially released, which used the cutting-edge technology of financial technology to innovate the functions of intelligent voice, intelligent search and intelligent recommendation, so as to provide customers with brand-new visual feelings and experiences and share better mobile financial intelligent services.

  From the perspective of aging development, China Construction Bank launched the "caring mode", and the overall framework was designed to be aging-friendly: the bottom column was divided into two channels: "Home Page" and "My", and the voice service was set in the center. Users can quickly find the entrance of audit, transfer and payment, and the operation journey is designed to be aging; On-line pension services such as provident fund, medical insurance card and enterprise annuity, and also provide information reading; Outlets can navigate and make reservations, customer service can make direct calls, and voice service is also good.

  From the perspective of multi-channel development, WeChat official account, the "China Construction Bank", provides services in three sections: micro-finance, yue life and credit card, and supports audit, account reminder and manual customer service, etc. It has also launched an account manager cloud studio and a business processing hall. In terms of small program services, it provides "China Construction Bank Micro-Banking" and small programs, and supports services such as audit and network appointment.

  From the development and innovation of App, the App of China Construction Bank has been upgraded to version 5.0, and the structure of five channels has been reconstructed. AI mobile banking is innovative. From the perspective of user experience, search and customer service have been greatly improved, but there is room for improvement in registration, login and message center, and some interactive levels are not sufficiently differentiated and prompted; From the perspective of product functions, functions such as App transfer and remittance have been optimized, micro-applications are rich but somewhat messy, and many functional details are not handled in place. On the whole, the App of China Construction Bank has changed a lot compared with previous years, but it still needs to focus on its core functions, develop to be "refined" and find a breakthrough.

  (The test version is IOS version 5.5.9.001 and Android version 5.5.9. The privacy data is provided by Ai Encryption, the performance test data is provided by Borui Data, and the security test data is provided by Bangbang Security. The evaluation deadline is December 17, 2021.)

  This year is the eighth year of the establishment of Sina Financial Evaluation Room. In the past eight years, we have participated in and witnessed every step of the development of bank App! Since last year, Sina Financial Evaluation Office has joined the evaluation of "Mobile Banking App", combined with the new trend of industry development, discussed and deliberated with industry experts in depth, formulated the evaluation standard of mobile banking App, and introduced third-party technical institutions to give data support, striving for professionalism, objectivity and fairness.

  After several rounds of tests, such as initial test, retest and cross-evaluation, the financial evaluation room comprehensively scans the mobile banking apps of 23 banks in four dimensions: user experience, product functions, performance and safety, and innovation and development, with more than 250 sub-indicators.

International gold price hit a record high. Can gold consumption continue to "buy in buy buy"?

Up, up, up! International gold price hit a record high!

Brand gold jewelry is approaching 690 yuan per gram, can gold consumption continue to be "bought in buy buy"?

Last week, the soaring gold price rushed to Weibo for hot search. As of the close of March 29th, Shanghai Gold Futures closed up 2.56% to 531.3 yuan/gram, and the intraday price was 532.54 yuan/gram, a record high. Overnight, the international gold price hit another record high, and COMEX gold futures hit a record high of $2,256.9 per ounce.

The price of domestic brand gold jewelry has also risen. Yangzi Evening News/Zi Niu News reporter visited many brand gold jewelry stores in Nanjing and learned that the price of Chow Tai Fook’s jewelry gold has risen to 686 yuan/gram, and the price of investment gold bars is 616 yuan/gram. Can residents continue to buy gold in buy buy? What should I pay attention to when investing in gold?

Every gram of gold jewelry approaches the gold shop of 690 yuan shopping mall to launch "activity price"

On March 31st, the reporter of Yangzi Evening News saw at the scene of several chain brands’ gold shops such as Xinjiekou and Taiping South Road that all brands have launched a certain amount of double-weekend promotion activities, and some brands have a preferential margin of 99 yuan per gram.

At the counter of Chow Tai Fook in Xinjiekou Store, the price of jewelry gold and investment gold bars in the store is 686 yuan/gram and 616 yuan/gram respectively. The basic gold price of the old temple is 688 yuan/gram, and the activity price is reduced by 60 yuan per gram. In addition, you can enjoy the 120 yuan Meituan coupon; Chow Tai Fook’s basic gold price is 686 yuan, minus 30 yuan per gram (at the same time, you can buy US group coupons, and then give a discount of one or two hundred yuan on the basis of the total price); Lao Fengxiang’s basic gold price is 686 yuan, and the preferential activity price is reduced by 60 yuan per gram. Together with the promotional activities launched by the store, the final preferential margin is reduced by 99 yuan per gram. The basic gold price of an old temple gold shop in Taiping South Road is 688 yuan/gram, with a discount of 75 yuan per gram, and the wages are calculated separately.

In the old temple gold shop on Taiping South Road, a bride who is to be married in May told reporters that the price of gold has risen too fast recently and decided to let her husband buy gold jewelry with a lower gram, saying that she would not follow suit. As for whether gold jewelry will continue to rise, the salesperson said: "Gold costs one price a day, and the listing price of gold jewelry is often adjusted. We can’t say this. Recently, the price of gold has risen a bit. "

Why is the price of gold "rising"? What should I pay attention to when investing in gold?

Why has the international gold price kept rising recently? Bai Wenxi, vice chairman of China Enterprise Capital Alliance, said in an interview that the main reasons are as follows: First, the dollar is expected to weaken. As a credit currency, the value of US dollar is negatively correlated with the price of gold. The loose monetary policy and expansionary fiscal policy in the United States release a large amount of dollar liquidity, which may lead to the weakening of the dollar, and then push up the price of gold; Second, central banks in many countries began to increase gold as reserve assets, which intensified the demand for gold and promoted the rise of gold prices; Third, the uncertainty of the global economic and political situation has increased the market demand for safe-haven assets such as gold; Fourth, the expected interest rate cut by the Federal Reserve and the decline of the US dollar index also pushed up the price of gold.

For gold jewelry with rising prices, Bai Wenxi reminded that the price of gold jewelry usually includes higher processing and design costs, which may affect its return on investment. Therefore, personal needs and investment purposes should be considered when buying gold jewelry.

So, for ordinary people, what do you need to pay attention to when investing in gold bars? Guo Tao, an angel investor and a special researcher at the Research Center for E-Commerce of NetEconomy, Social Security and Economics, believes that in the short term, the international gold price generally shows an upward trend. In the first quarter and the second quarter, the gold price was driven by economic weakening and risk-averse factors, showing a strong trend, which does not rule out the possibility of hitting a new record high, but even traditional risk-averse assets such as gold cannot completely avoid risks. Investors should be cautious, don’t blindly follow the trend, and consider long-term investment.

Bai Wenxi said that in addition to gold bars, other ways for ordinary people to invest in gold can consider financial derivatives such as gold ETF (exchange traded fund), gold futures and gold options, as well as gold accumulation business. Each method has its own characteristics and risks, so it is suggested to conduct sufficient market research and risk assessment before investing.

Extended reading

Can gold stocks catch up?

Experts remind: the risk is high after the sharp rise.

Boosted by the higher gold price, the precious metals sector in the A-share market collectively closed up. As of the close of March 29th, Chifeng Gold (600988.SH) had a daily limit, Shandong Gold (600547.SH) rose by nearly 8%, Yintai Gold (000975.SZ), Zhongjin Gold (600489.SH) and Hunan Gold (00219).

Traders said that it is necessary to be alert to the risk of callback after the stock price of gold stocks has soared.

A number of listed companies in the gold sector recently disclosed the 2023 annual report. The 2023 annual report released by Shandong Gold on the evening of March 28th showed that during the reporting period, the company recorded revenue of 59.275 billion yuan, a year-on-year increase of 17.83%. The net profit of returning to the mother was 2.328 billion yuan, up 86.57% year-on-year.

The 2023 annual report disclosed by Zijin Mining (601899.SH) recently showed that the operating income during the reporting period was 293.4 billion yuan, a year-on-year increase of 9%; The net profit of returning to the mother was about 21.1 billion yuan, a year-on-year increase of 5%.

The Wells Fargo Fund pointed out that in the short term, there is a risk of shock after the sharp rise in gold prices; In the medium and long term, the logic of gold rising is still sufficient. First of all, in 2024, with the gradual realization of the expectation of interest rate cuts in the United States, the downward trend of real interest rates is expected to push up the price of gold; Secondly, there is still great uncertainty in geopolitics, and the value of gold allocation as a safe-haven asset continues to be prominent.

In 2024, the pre-sale box office of May 1st new film broke the lead of 6.5 million "Peacekeeping".

1905 movie network news According to Lighthouse Professional Edition, as of 15:10 on April 17th, the pre-sale box office of May 1st new film in 2024 has exceeded 6.5 million! The top three for the time being.


The story of the film "Peacekeeping Riot Squad" is based on the real peacekeeping mission of Chinese peacekeeping police. It tells that at the request of the United Nations, dispatched by the state, peacekeeping police such as Yu Weidong (ornaments), Yang Zhen (ornaments), Ding Hui (ornaments) and Zhou Jiaxuan (ornaments) shoulder a sacred mission, go far to foreign countries, go deep into the war-torn mission area to carry out peacekeeping missions, and build a blue life defense line for people suffering from war.


"Nothing can’t be solved with a hot pot" temporarily ranks second in the May 1st pre-sale box office list. The film tells an absurd story full of suspense and joy: four people who don’t know each other share the spoils in the backstage warehouse of the theater, but they are accidentally involved in a murder case. A hot pot in YOLO rolls with endless suspense, and greed and deception lead to a series of reversals. Finally, the special identity of the four people gradually surfaced, and the mysterious truth was also coming out … …


The comedy movie "thelma and louise Money" ranked third with 786,000 pre-sale box office. The film tells the story that "Iron Rooster" Jia Youwei (ornaments) decided to spend time with the old irons while he was alive because of his physical changes, so he called his childhood brothers Sha Baihu (ornaments), Xu Dali (ornaments) and Dong Jianfeng (ornaments) to fulfill his promise of youth, vowing to spend millions of savings and enjoy ten days of ".


Followed byThree animated films, respectively, are classic works released for the first time in mainland China; The first big movie of Japan’s super popular animation "Spy Play House"; There is also a film based on Nie Xiaoqian, the novel Strange Tales from a Lonely Studio by Pu Songling, a writer in Qing Dynasty.


Huayi teamed up with Ali Tencent to raise 3.6 billion yuan and will shoot 31 new films in the next three years.

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Wang Zhongjun, Chairman of Huayi Brothers (right) and Ma Yun, founder of Alibaba (data map)

    1905 movie network news On the evening of November 18th, Huayi Brothers announced that it had raised no more than 3.6 billion yuan from four issuers, including Hangzhou Ali Venture Capital Co., Ltd. (hereinafter referred to as Ali) and Shenzhen Tencent Computer System Co., Ltd. (hereinafter referred to as Tencent), through non-public issuance of A shares. Among them, 3.1 billion will be directly used to invest in film and television projects, and Huayi Brothers promised to use this fund to complete the production of 31 films within the specified three years.

    In addition to the simple private placement cooperation, Huayi Brothers also revealed in two announcements on strategic cooperation that the company will carry out mutual and deep cooperation with Ali and Tencent respectively, including Taobao, Entertainment Treasure, tencent games and other platforms. In addition, Huayi also reached an agreement with these two issuers to release a certain amount of investment in "Huayi Film Works" for their participation.

    So far, Huayi Brothers has completed the largest financing business in the film industry in 2014. With this issuance, Huayi successfully joined hands with companies such as Ali and Tencent, further promoting the company’s layout in the Internet field.

Huayi financing 3.1 billion: 31 films completed in 3 years.

Ali and Tencent each received 10% of the shares.

    For some time, the discussion about Huayi’s "de-filmization" strategy has continued to ferment. Some people are optimistic about using this method to expand the territory and realize industrial integration; Some people think that Huayi is "doing nothing", which leads to a decline in performance. Now it is announced that it has reached strategic cooperation with Internet companies Ali, Tencent, Ping An Asset Management Co., Ltd. and CITIC Construction Securities Co., Ltd. from the financial industry. Huayi’s move can be described as "killing two birds with one stone": not only did it not neglect the original multi-layout plan, it successfully broadened the company’s resource channels in film and television, games, e-commerce, finance and other fields, but also raised 3.1 billion yuan for film and television project production, which provided a solid guarantee for the company’s next big move in film and television. According to the analysis report on the use of raised funds issued by Huayi, the company promised to use this fund to invest and produce movies and TV series in the three years from January 2015 to December 2017. Among them, there are 31 films, and the investment will account for nearly 60% of the total, including 12 super-large films, 12 large-scale films and 7 small and medium-sized films.

    Among the four companies participating in this non-public offering subscription, the cooperation between Ali and Tencent, two companies from the Internet industry, and Huayi is far from simple private placement. In addition to the deep cooperation with the superior resource "new media" platform, Huayi also reached an agreement with them to release 5%-10% of total investment of the project’s "Huayi Film Works" for Ali and Tencent to participate in the project, and completed the production and distribution of five films with the two companies within three years from the effective date of the agreement.

Join hands with Ali: Entertainment Bao participates in the operation of 10 Huayi projects.

Taobao takes the lead in derivatives promotion platform.

    Ali plans to subscribe for Huayi shares this time for 1.533 billion yuan, accounting for 42.5% of the total amount raised. It is not difficult to see from the strategic cooperation announcement that the cooperation between the two parties involves many aspects of the company’s business. First of all, Huayi’s film works will officially enter Ali’s "Entertainment Treasure" in the next three years, and the two companies will jointly select 10 films and adopt this product model for production and distribution. Undoubtedly, the highly targeted business attributes and a large number of user data resources of "Entertainment Bao" will make Huayi, which has just set up a new media interactive platform and is focusing on developing a "fan economy", even more powerful.

    Another cooperation is related to Ali’s most popular "Taobao". As early as 2012, Huayi began to test the water film derivative model and regarded it as a powerful performance growth point. According to statistics, in the last three years, Huayi’s movie and TV drama business and its derived income totaled more than two-thirds of the total revenue. In order to continue to focus on creating a brand-new interactive system that combines traditional media with Internet finance and e-commerce, Huayi will give priority to the cooperation of e-commerce platform with Ali on its derivatives with relevant rights. For the cooperative film [Note 4], Huayi will give priority to Taobao for online ticketing sales cooperation. The ticket sales and O2O business of Huayi’s real-life entertainment theme park will also be promoted on this platform.

Cooperation with Tencent: the priority of star IP adaptation is shared by both parties

Realize the common content of movies, literature and online games.

    Compared with the multi-point cooperation with Ali, the purpose of cooperation between Huayi and Tencent is much simpler and more direct, that is, sharing the star IP resources of both parties. In the next five years, under the same conditions, Tencent must give priority to Huayi’s online games or literary works for which it enjoys relevant rights. In return, all the online games, online literature and animation adaptation rights of Huayi’s film and television works will also be given priority to Tencent. For Huayi, this seemingly independent content cooperation project also undertakes the important task of exploring new ways of cooperation between Huayi’s game business and tencent games platform, and provides help for the company’s game business that needs to be developed urgently.

    Huayi has been trying to deploy its interactive entertainment business group. This time, the establishment of a priority cooperation mechanism between movie IP and Tencent literature and game IP, and the opening of IP rights circulation channels between the two sides to achieve common content will help to bring into play the synergy between the company’s businesses, provide great impetus for the company to establish an internet entertainment network ecosystem, and help enterprises further improve the industrial chain layout.

[Note 1] Private placement: that is, non-public offering, offering shares to specific investors, which is also commonly known as private placement.

[Note 2] Huayi’s film works refer to film projects which are developed and produced by Huayi, controlled by Huayi, and which enjoy the decision-making power of investment arrangement.

[Note 3] Derivatives of which Huayi enjoys relevant rights: including the related derivatives of its contracted artists developed by Huayi and enjoying relevant rights, and the derivatives of which Huayi enjoys the right to develop related derivatives.

[Note 4] Huayi and Ali co-produced films: namely, 10 entertainment treasure co-produced films, 5 co-produced and distributed films and Ali participated in the film.