For a long time, the domestic food and beverage market has been occupied by international beverage giants, and the national soda brand once lost its competitive advantage. Research shows that in recent years, the market share of domestic food and beverage brands in mainstream channels has grown rapidly, and the market potential is huge. In the context of the growing popularity of the national trend, consumers have placed new expectations on the national soda brand. As a large kiln beverage of national soda, it has continuously advanced through pioneering and innovation, achieving industry leaders.
Category leadership, big soda
When tradition and cutting-edge alternate, classic and popular collide. If domestic food and beverage brands want to succeed in the highly competitive and homogeneous market, they need to become the king of the category and effectively seize new growth points. Before the big kiln became popular in the market, 330ML drinks seemed to become a universal standard. As a leading brand in the industry, Big Kiln Beverages has a keen insight into this market pain point, distinguishing traditional small sodas, and creating 520ml differentiated products such as Big Kiln Guest and Big Kiln Orange Nuo, so that the creative soda drinking method that is more enjoyable to drink in large bottles can be deeply rooted in the hearts of the people and meet the diverse needs of consumers.
(Change the picture to a guest)
From local culture to food and beverage consumption habits, Dayao soda is similar to the packaging of beer bottles, which is different from other congeneric products on the market. It is unique in national soda and has a unique cultural symbol. Dayao drinks complement the needs of young consumers with "atmosphere" and "openness", and once launched, they are widely recognized in the market with taste and cost performance. Under the trend of beverage brands chasing conventional products to break the situation, Dayao breaks the homogeneity, creates a "big soda" track, and achieves fast overtaking.
Marketing leads, big marketing
Common brand marketing is very complex, but Dayao Beverage simplifies marketing, condenses memory points, and makes it easy to seize the user’s mind. In 2021, Dayao Beverage and China’s top strategic marketing company, Hua and Hua, launched the super slogan "Big Soda, Drink Big Kiln" according to product characteristics, making cost-effective Big Soda more popular.
Not only that, Dayao Beverage also signed a powerful actor Wu Jing to become a brand spokesperson, which can quickly graft Wu Jing’s attribute of "positive energy representative" onto the Dayao brand, spread the national brand perception of Dayao Beverage, and create a national soda era. The brand slogan of left-hand spokesperson Wu Jing and right-hand "Big soda, drink Dayao", Dayao Beverage landed on CCTV, subway, airport, high-speed rail and other strong media, forming a brand communication effect and outstanding effect. At the same time, taking advantage of major activities to promote and publicize, while helping the brand out of the circle, create a powerful and dynamic brand value sense.
Brand leadership, big future
At the 108th National Sugar and Wine Fair held in Chengdu in the first half of the year, Dayao Beverage participated in the exhibition with its products, becoming the "king of traffic" of the exhibition, shaping brand perception and spreading brand volume.
Not only that, Dayao Beverage has established a super 1.30 million retail end point, covering 31 provinces and autonomous regions, with nearly 2,000 distributors. In addition, Dayao Beverage also gives distributors more room to display, releases many favorable policies, and wholeheartedly serves distributors, allowing partners to have a lot to do, and also sets a good benchmark for National Soda for National Soda Brands.
In the face of the wind and waves, the heart is like a rock, and the tide is not afraid of the wind and waves. When a hundred schools of thought contend in the food and beverage market, the appearance of the leader of the kiln is fully revealed, stemming from its products, quality, channels and other aspects. With true strength, it is natural to dare to try and move forward bravely.
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