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Two major beauty giants bet on China, making beauty technology a "battleground"?

A few days ago, Shiseido (China) Investment Co., Ltd. added an investment enterprise-Xiamen Ziyue Equity Investment Partnership (hereinafter referred to as "Xiamen Ziyue"). It is understood that the registered capital of the company is 501 million yuan, and its business scope includes engaging in equity investment, investment management, asset management and other activities with private funds. It is noteworthy that on May 8th, L ‘Oré al Group officially announced the establishment of its first investment company in China market-Shanghai Meicifang Investment Co., Ltd. (hereinafter referred to as "Meidifang Investment") with a registered capital of 100 million yuan.

Beauty cosmetics technology leads the new wave

Although the L ‘Oré al Group and Shiseido have not disclosed the investment plans and targets, L ‘Oré al once said: "The strategic transformation of beauty technology is very important to us." According to official website, the beauty technology strategy refers to making changes in product innovation, omni-channel marketing, and enhancing enterprise agility by using technology and digital innovation. In addition, Bai Pu Le, Chief Financial Officer of L ‘Oré al Group, said that China is strategically important to L ‘Oré al Group, which is not only the key growth engine of the Group, but also one of the sources of inspiration for leading future innovation.

With the rapid development of online consumption channels and the impact of the epidemic on physical channels, AI/AR virtual makeup test, smart beauty mirror, smart skin tester, 3D printed lipstick and other products have attracted the curiosity of many consumers.

In 2014, L ‘Oré al launched the virtual makeup mirror Makeup Genius. With the help of augmented reality technology, users can see the makeup effect after using the product before buying it. This is the first test of AR technology in the beauty industry. Subsequently, major beauty brands at home and abroad began to try "beauty+technology". Shiseido has developed the invisible VR project "caico", which makes use of the interactive features brought by virtual reality, so that consumers can get the immersive experience of product interaction when they can’t directly touch the product, for example, they can smell the smell directly and satisfy consumers’ understanding of product information. In addition, at the 2020 China International Import Expo(CIIE), Estee Lauder launched an expert skin diagnostic instrument, which can make a comprehensive skin diagnosis for consumers with the help of AI technology.

It is worth noting that before the "Double Eleven" in 2019, Alibaba Tmall Beauty Channel launched the AR beauty function. The data shows that after trying AR beauty cosmetics, the customer conversion rate of makeup testers has increased by four times, compared with only two times that of pictures and videos. According to the Foresight Report on the Application of Science and Technology in Beauty Industry in 2025, under the traditional format, the beauty industry in China will develop steadily and reach a market scale of 620.35 billion yuan in 2025. If there is technology empowerment, the industry scale will reach about 1 trillion yuan in 2025.

Jean-Paul Agon, chairman of L ‘Oré al Group, once said that digital technology is compatible with the beauty business. "Beauty products are very expressive, and consumers are also very young. They like to take selfies with their mobile phones, broadcast live, virtual hair dyeing and color testing. These new services that incorporate technology are very suitable in the field of beauty." He also said that the L ‘Oré al Group’s digital budget is growing rapidly, and "digitalization" has become one of the key words of the Group’s development.

Collision with technology, the "magic weapon" for beauty companies?

With the increasing penetration of digital and virtual technology into every scene of daily life, beauty technology is gradually becoming the "magic weapon" of the industry.

In 2019, Neutrogena, a skin care brand under Johnson & Johnson Group, released a miniature 3D mask printer-Mask ID. According to reports, this mask printer uses the function of 3D camera, and users can create an accurate multi-dimensional face model by taking selfies. The 3D printing process can print nutrients on the precise area of the mask, providing an accurate skin care experience.

In 2021, Kose also brought a "customized mask" to China International Import Expo(CIIE). By scanning consumers’ faces, the customized mask can be printed on the spot, and different brands of lotions can be adjusted and matched according to everyone’s different needs, so as to achieve differentiated and fine services. At the same time, Kose also launched a Nail Printer jointly developed with CASIO. This device can identify the shape, bending degree, outline and other information of nails and directly print out the fitted nails. Consumers just need to put their fingers into the machine, choose a pattern they like, and press the button, and the machine can spray the pattern on their nails.

YSL, a brand of L ‘Oré al Group, displayed PERSO, the world’s first concept product of customized cosmetics for home use, at China International Import Expo(CIIE). Users can mix lipstick colors according to their own preferences. Today, PERSO has been commercialized, and the "YSL ROUGE SUR MESURE" Saint Laurent beauty cosmetics "lipstick printer" is officially on sale. It is reported that the price of "machine+two-color system" products is 3910 yuan.

Nowadays, the collision between beauty and new technologies is becoming more and more fierce, and AR/VR, AI and 3D printing technologies are more widely used. Improving the experience and meeting the individual needs of consumers have become areas that beauty companies are actively exploring.

Beijing News Shell Finance reporter Yu Menger

Editor Jake

Proofread Chen Biyan

IC photo with closed picture

depth

If online celebrity’s beauty cosmetics want to develop sustainably, it has to enter the real stage of industrialization, specialization and capitalization competition.

Online celebrity beauty brands, which are in the limelight, will eventually return to the essence of beauty business.

According to the latest news of new york Post, after American cosmetics retailer Ulta Beauty became the exclusive cooperative retailer of Kylie Cosmetics, a reality show star, in November last year, its sales in Ulta Beauty were not satisfactory. According to Rakuten, a website that tracks online shopping, about 60% of consumers who bought Kylie Cosmetics only bought the brand once from June 2016 to May 2019, and almost all consumers who tried to buy Kylie Cosmetics products in recent months had no repurchase plan.

Rakuten, a subsidiary of the Japanese Internet service company of the same name, has 1.5 million online consumption records. However, since Rakuten did not track the physical store of Ulta Beauty, the data only reflected the online sales of Kylie Cosmetics.

Kylie Cosmetics’ revenue peaked in November 2016, the year after the first product was launched. The Kyshadow suit sold out quickly in less than 60 seconds when it debuted in August 2016. In February 2016, the lipstick set released by Kylie Cosmetics was auctioned on eBay, and even ended the auction for $225, which is almost 10 times the original price of $29.

Kylie Cosmetics helped Kylie Jenner break through $1 billion.

According to the latest statistics of Forbes, with the great success of Kylie Cosmetics, Kylie Jenner has officially surpassed the founder of Facebook to become the youngest self-made billionaire in history, with assets exceeding $1 billion and officially joining the Billionaire Club.

However, the growth rate of Kylie Cosmetics has shown signs of slowing down recently. Last year, sales only increased by 9% to $360 million. The cooperation with Ulta Beauty was originally intended to further enhance the brand’s market share, but it seems that the situation is not as expected.

On the one hand, the overall beauty market in the United States is weak. According to the data released by NPD Group earlier, the sales of cosmetics in the first quarter of the United States decreased by 4% to 1.8 billion US dollars compared with the same period of last year. Estee Lauder Group also mentioned the economic slowdown in the United States in the latest quarter.

On the other hand, there are indications that after the short-term consumption boom, Kylie Cosmetics has to face the real brand management problems. According to Rakuten data, as of November 2018, the company’s online revenue has dropped by 62%. Some analysts believe that the decline in revenue is mainly due to the inability of Kylie Cosmetics to maintain customer loyalty and the continuous loss of consumers.

Recently, some consumers have begun to complain about poor customer service, refund policy and order confusion. Some consumers reported that they spent $250 on the website to buy products, and finally only received 7 of the 12 items, while Kylie Cosmetics customer service failed to handle complaints. Kylie Jenner’s suit for her mother Kris Jenner received a lot of 1-star negative comments on Ulta official website.

According to Rakuten, Kylie Cosmetics’ star lip glaze products are still strong, accounting for 69% of its sales, and its sales performance far exceeds other categories. From June 1, 2016 to May 31, 2019, the sales of Kylie Cosmetics lip products only decreased by 2.3%, while the sales of lipstick products in the US market decreased by 5.3% in the same period. But the performance of other categories is not satisfactory. Some complaints point to product quality problems, criticizing the color development and product texture of eye shadow tray, and consumers have mixed opinions on the brand’s latest skin care product line.

The cooperation between Kylie Cosmetics and Ulta Beauty was originally intended to further enhance the brand’s market share, but it seems that the situation is not as expected.

Some critics say that online celebrity’s beauty cosmetics may just be a gust of wind, which will soon lose power. Although many online celebrity beauty brands are thriving, it is still too early to draw this conclusion. However, people are well aware that traffic and topicality cannot support the long-term development of beauty brands.

With more and more full market competition, if online celebrity beauty brands want to develop sustainably, they will eventually enter the real stage of industrialization, specialization and capitalization competition. They will not only compete with online celebrity beauty brands for market share, but also have to compete with powerful traditional beauty brands.

According to a source quoted by The Wall Street Journal, the negotiation of beauty giant Coty Group’s plan to acquire a majority stake in Kylie Cosmetics for $600 million is still going on. In order to show its importance, the transaction was personally followed up by Chairman Peter Harf. Up to now, Coty Group and Kylie Cosmetics refused to respond to the news.

As early as 2017, buyers showed interest in Kylie Cosmetics and discussed with them how to reduce the brand’s dependence on the manufacturer Seed Beauty. According to a source, the case that a friend of the Kardashian family and the founder of the beauty brand Anastasia Beverly Hills sold his personal brand equity for $3 billion in 2018 provided a commercial reference for the Kardashian family.

With the increasingly fierce market competition, as millennials and Z-generation groups began to favor niche brands with higher cost performance and social media topics, the track of online celebrity beauty brands became very crowded. Huda Beauty, a personal beauty brand launched by beauty blogger Huda Kattan in 2013, has gained a large number of fans. Especially in China, due to the development of shopping sharing community and social media, Huda Beauty’s star eye shadow tray products still set off a wave among young consumers, even though it has not officially entered China.

However, Huda Beauty has not been spared from the quality control problem. Some consumers complained that the brand’s eye shadow tray was fluorescent or allergic. Although the product was labeled with the eye shadow tray "Not recommended for eyes", the label was hard to notice.

Fenty Beauty, launched by singer Rihanna, has always been regarded as a rival of Kylie Cosmetics, and fans of both sides often even set off a battle on platforms such as Instagram. Unlike beauty brands from grassroots beauty bloggers such as Huda Kattan, Rihanna and Kylie Jenner are both celebrities and have a high appeal on social media. Kylie Jenner has 140 million followers on Instagram, while Rihanna has 73.7 million.

In 2016, KENDO, a beauty incubator under LVMH Group, invested 10 million US dollars to help Rihanna launch Fenty Beauty.

The competition between the two brands is very tight. At the beginning of this year, Fenty Beauty expanded to skin care products almost at the same time as Kylie Cosmetics, and launched skin care products such as lip balm "Pro Kissr Balm" and lip scrub, which was regarded by the industry as a signal of its strength in the skin care market. In addition, Rihanna applied to the US Patent and Trademark Office for registration of Fenty Skin trademark at the beginning of this year. The application content includes soap, skin care and personal care products.

Different from Kylie Cosmetics’ single category, Fenty Beauty is more balanced in all categories. Behind this is the difference in "hard power" of R&D and production.

Kylie Cosmetics outsourced R&D and production to Spatz Laboratories, a subsidiary of Seed Beauty Group. This supplier is a typical private brand manufacturer, which has been providing cosmetics R&D, manufacturing and packaging services for various personal brands for a long time. It has factories in Ornard, California and China. In addition to Kylie Cosmetics, Seed Beauty also manufactures another amazing internet beauty brand, Colourpop, which currently has 5.9 million fans on Instagram. However, the brand is often criticized for its product quality, which makes the market question the quality control of Seed Beauty.

It can be said that the Seed Beauty behind Kylie Cosmetics is the fast fashion in the field of beauty. As online celebrity’s economy became more and more fierce, such manufacturers began to increase. From product design to production, it can take no more than one week at most. All the work processes of private brand manufacturers have ready-made models to keep abreast of the current beauty trends.

Judging from the capital background behind the two brands, Fenty Beauty is obviously better.

In 2016, KENDO, a beauty incubator under LVMH Group, invested 10 million US dollars to help Rihanna launch Fenty Beauty. KENDO was founded in 2010 by David Suliteanu, who was the CEO of Sephora Americas. Subsequently, KENDO became a brand independent of Sephora and joined the perfume and cosmetics department of LVMH Group. KENDO’s makeup business includes Kat Von D Beauty, Marc Jacobs Beauty, Formula X Nail, OleHenriksen and Bite Beauty.

Fenty Beauty is the third largest makeup project that KENDO is responsible for. The latter plays a key role in the development of Fenty Beauty business. It can not only provide high-quality R&D talents, but also have global distribution channels, which can reach the terminal sales even in the market without Sephora and other professional makeup retailers.

At present, Fenty Beauty has taken the lead in global expansion. Earlier, Fenty Beauty announced that it would land in the Asian market in September and sell it in Seoul and Jeju Island of South Korea, as well as Hong Kong and Macau of China. The main sales channels include DFS Global Duty Free Shop, Harvey Nichols, beautyavenue and lottedfs.

Although Fenty Beauty has not announced the specific time to enter the mainland market in China, according to the current movement rhythm of the brand in China, there may be an official announcement before the end of this year at the earliest. Fenty Beauty started to open official accounts of Sina Weibo, WeChat and Xiaohongshu in May this year, and completed the authentication of FentyBeautyOfficial in WeChat official account on July 2. The brand also announced Naomi, a singer who became famous for the variety show Creation 101, as the latest spokesperson, which reflected the brand’s determination to localize to some extent.

Fenty Beauty has successively opened social media accounts in China and announced singer Naomi as the latest spokesperson.

This week, Fenty Beauty is suspected of opening an overseas flagship store in Tmall. At present, no products have been released, and the number of fans has exceeded 18,000. According to the basic information of the store, the company name of the store is KENDO HONG KONG LIMITED, which is the incubator of Fenty Beauty.

Whether from R&D and production, marketing and public relations, or channel layout, Fenty Beauty has initially possessed the ability to compete with traditional beauty brands. This will also be the inevitable development direction of online celebrity beauty cosmetics in the future. From the perspective of the global beauty market, although online celebrity Beauty has had a short-term impact on traditional beauty brands with its excellent online marketing capabilities, the advantages of online celebrity Beauty brand have been weakened as traditional beauty brands have also started to use KOL marketing strategies in large quantities. However, the traditional beauty brands have accumulated a lot in the channel layout of the global market, which makes the new online celebrity beauty brands hard to match.

In recent years, traditional beauty giants have continuously acquired emerging brands to enhance their appeal to young consumers. In the past ten years, Estee Lauder Group has successfully ranked among the top four beauty retail giants in the world by acquiring emerging brands such as Becca and Too Faced. Earlier, it was reported that Estee Lauder Group intended to bid $1 billion for the luxury beauty brand of the same name founded by celebrity makeup artist Charlotte Tilbury. The brand focuses on star products such as lipstick and eye shadow. Its current annual sales are between $150 million and $200 million, and it was supported by venture capital firm Sequoia Capital in 2017.

In fact, not only traditional beauty brands have begun to regain consumers’ attention, but even luxury brands also want to share a piece of it.

In May this year, Gucci announced that it had fully entered the beauty market, and officially launched its first lipstick series in official website, which was headed by creative director Alessandro Michele. There were 58 products in this series. Different from the main competitors such as Chanel and DIOR, Gucci didn’t set foot in the cosmetics market for the first time until 2014. It was jointly launched by former creative director Frida Giannini and legendary makeup artist Pat McGrath. The series of products, including lipstick, eye shadow and foundation, were still on sale in the market after Frida Giannini left her job, but no new products were launched in the past two years, which was gradually concealed by the limelight of emerging brands such as Charlotte Tilbury.

Li Jiaqi, a well-known beauty blogger and "king of live broadcast", recently released a new Gucci lipstick series Rouge à Lèvres Voile Lipstick evaluation video in Sina Weibo, which attracted a lot of attention. Up to now, the video has been played 2.56 million times, with 17,645 likes, 890 reposts and 1,601 comments. According to the latest data of WeChat WeChat official account Madmen, the price of a single advertisement in Tik Tok, Li Jiaqi is as high as 950,000 yuan, which is a huge marketing budget that only a few luxury brands and beauty cosmetics giants can support.

The data shows that the price of a single advertisement in Tik Tok, Li Jiaqi is as high as 950,000 yuan.

In March of this year, the French luxury brand Hermes suddenly announced that it would fully enter the beauty market, and planned to launch beauty products on a large scale in 2020. In an interview with French media Le Monde, CEO Axel Dumas revealed that it is very necessary for brands to comprehensively lay out the cosmetics, perfume and personal care markets in order to enhance their competitiveness.

Burberry, whose performance has been sluggish in recent years, is also determined to regain its beauty business, and will take back the management right of the beauty business from Coty Group this year. After appointing Riccardo Tisici of Givenchy as the creative director at the beginning of last year, the brand has carried out a series of innovative measures, including launching a new monthly "B Series".

According to public information, in order to attract young consumers, Burberry added makeup business as early as 2010, and launched products such as lipstick, eye shadow and foundation, which were represented by Interparfums, a perfume manufacturer that had cooperated for more than 20 years, and then it was taken back in 2013 and handed over to Coty Group in 2015.

Although Burberry once thought that the annual income growth rate of its beauty business could reach 25%, and it aimed at the top ten luxury beauty brands in the world, the constant change of management rights made the brands unable to concentrate on making good products and failed to launch good product ideas and marketing strategies. Even within two years of Burberry’s own operation, the beauty business was the only sector in which the income declined.

Chanel, which has the most successful beauty business layout, spends a large amount of budget on the marketing of beauty business every year, and its product layout and promotion ideas have become more and more bold, and successively landed pop-up shop projects that young people like, such as "COCO CAFE" and "Miss COCO Game Hall". In August last year, Chanel took the lead in launching the men’s beauty series "Boy de CHANEL".

Although LVMH has never disclosed the specific sales figures of DIOR’s beauty business, industry insiders predict that the annual wholesale sales of the brand’s beauty department is about 2.5 billion euros, with perfume accounting for half, cosmetics accounting for about 30%, and skin care products accounting for about 20%. The largest markets are China, the United States, French, Japanese and British.

The specialty of beauty category is that it is highly tied to marketing, and the professionalism of products is basically linked to R&D investment. After the short-term fluctuation of beauty cosmetics in online celebrity, the market is returning to rationality. The "basic skills" of the beauty business have not changed, and the fight is still product professionalism and high-input marketing.

This means that if online celebrity beauty brands are not willing to cash out in the short term, it seems that there is only one way to rely on beauty giants.

What is "ineffective medical care"? Many operations may not be performed, and many drugs may not be taken.

People are most afraid of disease, not only suffering from physical pain, but also bearing expensive treatment costs. People receive treatment immediately after getting sick, but some unscrupulous clinics recommend expensive treatment methods and drugs to patients in order to make huge profits, so that small diseases cost a lot of money and the treatment effect is not very satisfactory.

Therefore, when patients treat diseases, they should avoid ineffective medical treatment, and have a pair of eyes to identify them.

According to relevant statistics, 47.4% of netizens in China have encountered the problem of ineffective medical care. Strictly speaking, ineffective medical treatment, that is, medical behavior, has no meaning to patients, or is not helpful to the improvement of their condition.

For example, some drugs can be cured by taking medicine, but doctors still recommend patients to do various tests and treatments; Or the illness is very serious, the patient is weak, and the doctor still adopts advanced or expensive medical means, which not only increases the pain suffered by the patient, but also leads to poor treatment effect, and eventually leads to both human and financial resources, and also leads to waste of medical resources.

1. Advanced cancer

Modern medicine is still unable to conquer cancer, especially in the late stage of cancer. Excessive emphasis on radical cure of cancer or complete killing of cancer cells will increase the physical, mental and economic pressure of patients, making them weaker and even life-threatening. The principle of advanced cancer treatment is to relieve pain and improve the quality of life, so we can’t operate blindly.

2. Lumbar disc herniation

In fact, the lumbar spine has a strong ability of self-healing and recovery. Immune cells and phagocytic system in the body can identify the position of lumbar disc herniation, secrete a lot of enzymes to dissolve it, and rely on the ability of healing and recovery to alleviate it. Most lumbar disc herniation does not require additional surgery. According to the survey, 13.25% of the patients got worse after the operation.

3. Pulmonary nodules

Some patients were diagnosed as pulmonary nodules during physical examination, and most of them were benign. After being diagnosed with pulmonary nodules, there is no need to worry too much, and further pathological examination is needed to assess the risk of cancer. If it is a benign pulmonary nodule without special treatment, just go to the hospital for low-dose spiral CT screening on a regular basis.

4, frequent infusion

Many people choose infusion because it can quickly alleviate their illness. However, infusion is equivalent to minor surgery, and excessive infusion will bring adverse reactions to the body and affect the development of various tissues and cells. Therefore, there is no need for infusion when it is not necessary, and a regular hospital should be chosen when infusion is necessary.

1. Paracetamol

As long as there is low back pain, people will take acetaminophen as soon as possible, such as paracetamol, which can relieve the pain quickly. However, if paracetamol can’t relieve acute low back pain and there is no significant spinal lesion, it may have side effects after taking the medicine.

2. Opioid drugs

Some patients take opioid analgesics for a long time after surgery to relieve pain, but excessive use of such drugs can harm their physical and mental health.

3. Aspirin

Some patients took aspirin before operation. However, studies have shown that taking aspirin will not affect the mortality rate and the incidence of nonfatal myocardial infarction. On the contrary, it will cause massive bleeding because of taking a lot of aspirin every day.

Tips

Ineffective medical treatment not only can’t solve the disease, but also affects patients’ physical and mental health, increases economic pressure, wastes medical resources and reduces patients’ trust in doctors. Every doctor should pay attention to medical ethics and fully consider the patient’s pathogenic needs and medical technology level.


The online manuscript of family doctor shall not be reproduced without authorization.

Sports lecture hall: a general inventory of baseball.

General knowledge of baseball

1) Name of the world amateur baseball governing body: The International Baseball Federation is the world amateur baseball governing body. IBA is short for International Baseball Federation.

2) Referees in baseball games: Referees include a referee (ball referee), three base referees and several scorers. The referee is responsible for shouting "ball" or "strike" with the prescribed gestures. The referee of the division judges safety and exit.

3) Composition of baseball team: A baseball team consists of 9 players. In fact, a team can have 20 players, but only 9 players can play. There is no limit to the number of substitutes. But the substitute can’t play for the second time)

4) Specification of baseball field: In short, the field is divided into infield and outfield. The infield is square. There is a base on the four corners, and the infield is also called "square". The infield is surrounded by two borderlines between the in-bound area and the out-of-bounds area and two other sides of the out-of-bounds area. [The infield is square, two sides of which are adjacent to the outfield (which belongs to the inside area) and the other two sides are adjacent to the outside area.

5) What kind of ball the batter hits is called a home run: A home run is when the batter can hit a ball that runs all bases and returns to home. Most home runs fly out of the fence from the infield.

6) Basic personal skills of baseball players: Basic personal skills include: hitting, throwing, defending, passing accurately, running and stealing bases.

7) How the pitcher throws the ball: You can use various methods of holding the ball, such as curve ball, slider ball, knuckle ball and fastball.

8) The essentials of successful hitting: The most important thing is the standing posture, backward pull, extension, swing, hitting the ball and subsequent actions.

9) What are the defensive positions in baseball games? Baseball defensive positions include pitcher, receiver, first baseman, second baseman, third baseman, shortstop, left fielder, center fielder and right fielder.

An article about badminton

Playing badminton, as long as the ball falls in the opponent’s line or out of your line, you score. Therefore, let yourself catch the ball, hit it and stay out of bounds;

Let the opponent can’t catch, can’t fight or hit the line.

Step method

In any ball game, footwork is the foundation. Footwork can ensure that you appear where you want to appear in time. A large part of the reason for the "slowness" in badminton is that the footwork is not in place.

As long as the footwork is in place, at least you can catch the ball more easily.

boundary

▏ It’s more difficult for the opponent to miss the ball. But at least I guarantee that I can hit the ball and reach the opponent’s half without going out of bounds. Otherwise, there is no need for the other team to catch the ball. This involves a boundary problem. Boundaries are not only boundaries, but also bottom lines and sideline lines. You have to consider the net. Return it when serving.ConsiderService line.

At the same time, the boundary is not fixed, and the angle relationship between the hitting point and the net, that is, the relationship between the flying trajectory of the ball and the height of the net, also seriously affects the spatial scope of the boundary, such as the flat ball and the high ball, and the effect of hitting out is very different. It is not easy to elaborate, and the golfers will understand it according to this idea.

Gravitational mass

The level of playing badminton, in the amateur circle, an important indicator is the quality of returning the ball. The quality is not high, not only the opponent can’t be killed, but also the opponent can easily catch the ball and find the murder.

Four dimensions should be considered in returning the ball: height (height), distance (length), left and right (angle) and speed (speed). When the four factors combine with each other, they conjure up endless choices.

How to choose the hitting route and landing point needs to be decided according to the specific situation on the court.

For example, the opponent’s position, the opponent’s return habit, the opponent’s level and so on …

General experience: the baseline ball should be as high as possible and press the baseline; Midcourt ball, low, big angle or chasing, fast;

The ball in the frontcourt should fall rapidly just after crossing the net.

Force

Playing badminton, absolute strength is not everything. In the same way, not making brute force does not mean that the ball is weak. The backcourt ball, backhand ball line is not deep enough, or the ball is weak, which is the problem of power.

I believe you have read many introductions about the issue of exerting force, which emphasizes one point.

Whip-body consistency force-refuse arm tension force.

Skillful

▏ Whether the return line is sudden and unpredictable, whether the landing point is just right, and whether the fake action is deceptive … This is a typical skill! The key to skill is "wrist action at the moment of hitting the ball"!

The importance of flexible wrist, everyone has this awareness first, and the specific use, please understand in practice!

Consciousness

Apart from strength and skill, the difference between a wise man and a headstrong man in badminton lies in consciousness. In short, it is whether you can "play with your brain".

Finding the opponent’s gaps and flaws should be the core performance of badminton.

Adjust

▏ The wonderful appreciation of playing badminton lies in taking more shots, and the contradiction between control and anti-control is vividly reflected.

Whoever can mobilize the other side can take the initiative.

The person who mobilizes the other side is getting easier and easier, and the person who is mobilized is exhausted, but he is full of energy and ambition but can’t make it.

2023 PS Game Collection: List of Must-Play Games, it’s not too late to collect now!

The year 2023 is drawing to a close. In this year, the PS game industry ushered in many wonderful game works. In order to make friends who love games not miss any games worth trying, I have specially compiled a list of PS games that must be played in 2023 for everyone. Collect this list now, this list will provide you with rich choices!

《Tchia》

Tchia is a fascinating open-world game. When it was first launched, it joined the PS second-class library game. Its core mechanism is to let players manipulate biological and abiotic entities, so as to achieve temporary control of the target. This design skillfully provides a wealth of freedom, enabling players to explore and take risks in a more personalized way. The exploration elements in the game have been strengthened, and players are encouraged to experience the world from multiple perspectives, thus discovering hidden secrets and treasures. Players will interact with various biological and abiotic entities by playing Tchia. By manipulating these entities, players can experience real freedom and power.

Resident Evil 4

The remastered version of Resident Evil 4 is an almost perfect masterpiece. It not only keeps the essence of the original, but also makes subtle but significant improvements in game control, shooting experience and story, making the overall game experience even better. In this game, Leon’s adventure is full of exciting surprises, combining the elements of terror with high-intensity movements, bringing an unforgettable journey of terror to the players. This game shows Capcom’s outstanding strength in remaking products, and perfectly presents this classic work with the most platform login times in the history of games.

Star Wars Jedi: Survivors

Star Wars Jedi: Survivor is not only a high-quality Star Wars game, but also an immersive Star Wars experience. In the game, players will play a Jedi knight, facing the edge of despair, waving lightsabers to launch a fierce battle. At the same time, there are many kinds of enemies in the game, from ordinary soldiers to powerful robots and Force users. Each enemy has its own unique fighting mode and attack mode. The scene design in the game is also excellent, from the barren planet to the bustling city, each scene presents the unique charm and customs of this galaxy in an unprecedented way.

I wonder if you have experienced some of these popular PS games? These games not only perform well in entertainment, but also provide players with multi-level plots and rich connotations, so that people can feel the wonderful degree of the game itself while enjoying the fun of the game. Similarly, there are many classic works worth playing in the mobile game market, among which Mobile Games in Magic Domain is undoubtedly the best.

"Mobile Games in Magic Domain" not only inherits the classic gameplay and features of the end-game in Magic Domain, but also makes a lot of innovations and improvements to make it more suitable for the operation and display of mobile phone platforms. In the game, players can experience the original Atlantis continent, and at the same time enjoy more convenient operation and richer content. The plot level in the game is rich, and the story line is ups and downs, so that players can not only experience exciting battles and adventures, but also feel rich sense of eroticism and worldview background.

In addition, the gameplay and activities in the game have always been innovative and updated. Recently, a brand-new activity-"Heroes’ Club" was launched in "Magic Field Mobile Games", which attracted the attention of many players. This grand event with full participation allows players to freely challenge opponents who rank higher than themselves and get rich rewards instead. This unique gameplay design not only increases the fun of the game, but also enables players to feel a different kind of competitive fun while enjoying the game.

Finally, I hope this list can help you enjoy the game in 2023! Whether you are a novice or a veteran player, you can find a game that suits you in this list and start an unforgettable game journey. Have a great time!

Taboos for playing badminton

It’s best to serve in tandem, with the server as far as possible, and pay attention to the other side of your serve, because the opponent may return you a ball gently, but you may not be able to return it in time; Your opponent may also return a high and far ball to you, so your partner should take care of the back, echo from beginning to end, and take care of the front and back.

It’s best to defend with one left and one right, otherwise it’s hard for you to take care of both sides, especially when your opponent slams hard, and you don’t have time to react at all, especially your backhand direction. Generally, this place is a bit like a dead end.

Seize the opportunity and smash it vigorously. Don’t leave any room for the opponent to fight back and recover. The smash must be as fast and as low as possible. Otherwise, if your smash is unsuccessful, it will give the opponent a chance. Others can return it to you gently, and then the ball falls on the net, and you can’t catch it because of jumping.

Learn to make a diversion in tandem, and you can also make fake moves when playing badminton. When playing badminton, try to hit the dead corner, make a diversion as much as possible, and leave and right for a while, which is also consuming the opponent’s physical strength.

When you play doubles, you must cooperate well with your friends. Remember that this is teamwork, unity can win, and it is difficult for one person to win. Cooperation can also enhance the friendship between you and your friends and exercise team ability.

Badminton is more about exercise, including physical training and technical training, so you can run more and exercise more and exercise your reaction ability. In short, badminton is a sport that exercises your body, reaction and endurance, which is very suitable for everyone, especially those who are weak.

Tips:

Don’t overdo it the first time, or your arms and body will feel sore the next day. Remember not to overdo it.

Open the fig leaf of "high-priced domestic beauty": from the light of domestic products to the "price assassin", is the way out for head players such as Polaiya to become "all-round fighters" in the f

In recent years, the new brand of beauty that has been popular on the internet has been inseparable from the label of "domestic products" at the beginning of its debut. It is not only suitable for Chinese skin, but also relatively low in price, and can be used as a cheap substitute for big brands. However, 79 yuan’s Hua Xizi eyebrow pencil sent Li Jiaqi to the forefront. Netizen said that although it doesn’t sound too expensive, the eyebrow pencil weighs only 0.08 grams.The price per gram is more expensive than gold.. So,Hua Xizi has become the latest currency unit on the Internet.There is a ridicule that "the exclusive monetary unit of migrant workers: 1 flower west =79 yuan".

With the continuous fermentation of Li Jiaqi’s remarks in the live broadcast room, the cost performance of some domestic beauty products has been pushed to the forefront. After a media reporter counted more than 30 eyebrow pencil products of 19 makeup brands on the market, the results showed that the price per gram of eyebrow pencil of 14 brands exceeded that of 100 yuan, and the eyebrow pencil products of Mao Geping ranked first among the domestic makeup brands, with the price per gram reaching 1,222.2 yuan. Even if the unit price is not mentioned,There is still a hidden trend behind this-cheap domestic makeup products are getting smaller and smaller.. Insiders pointed out that in the past, small weight was the advantage of domestic products, and consumers also had a good impression on small weight. Because the iteration rate of cheap domestic cosmetics is high, for consumers, the trial and error cost of small grams of products is low. However, when the cheap domestic make-up products are getting smaller and smaller, consumers’ feelings are:On the surface, the price advantage within 100 yuan has been maintained, but in fact it is a disguised price increase..

However, there is another voice on social media that it is unfair to look at the price per gram. Some people suggest that the cost of cosmetics is not only the internal material, but also the packaging design, etc. "We can’t rudely take gram weight as the basis of price comparison", "Overall parity is also parity.”。 Another practitioner said that although it is not wrong to calculate directly according to the figures, cosmetics can’t be completely calculated like this, because many local brands almost never trade at the original price, and these pricing are illusory. "You will see discounts in many brands all the year round. In the live broadcast room, some of them are buy one get one free, even buy one get two free, and there are other complimentary items. And such pricing combined with large discounts,In order to stimulate consumers to buy.. "

From the Light of Domestic Products to the "Price Assassin": "Abnormal Marketing" Behind Small Grams

From being praised as "good quality and low price" in the past to being repeatedly questioned as high price now, when did the change of domestic beauty products happen? Insiders pointed out that,The price increase began when Internet brands began to seize the share of offline brands.. In the past, the adjectives’ good quality and low price’ and’ cheap big bowl’ all referred to domestic products, such as Nature Hall and Baique Ling. As more and more Internet brands begin to advertise with the help of KOL and platforms, everything will be different. Some insiders also bluntly said,The rise of live e-commerce has actually disrupted the price system of domestic beauty products. To some extent, this is also one of the big backgrounds of the general price increase of domestic products..

In fact, the raw materials and production technology of cosmetics only account for a small part of its cost. However, for the new domestic beauty brands that spend a lot of money on marketing,Often dubbed "working for KOL". Guojin Securities Research Institute has combed how the cosmetics industry chain distributes profits. A cosmetic, the brand takes most of the gross profit, and when it reaches the sales channel, it will be divided into a big slice. For the new domestic brands that started online, KOL, such as anchors and grass bloggers, must be given quite high profits. People in the industry bluntly say that, after all, high-priced cosmetics,More expensive in brand premium, marketing and sales. After these expenses are added, products with a cost of several dollars can sell for hundreds of dollars..

Overall, analysts said,There are only three ways to increase the price of domestic beauty products: product upgrading, "taking the opportunity" to increase the price; The discount is reduced and the hand price is increased; Directly push high-priced products or product lines.. Polaiya is a "typical" price increase by upgrading. According to the relevant research report of Ping An Securities Research Institute, in February 2020, the company launched Ruby Essence 1.0 at a price of 249 yuan /30ml, with an average 8.3 yuan per ml. In February, 2021, Ruby Essence 2.0 came out at a price of 279 yuan /30ml, with an average increase of 12.48% per milliliter of 9.3 yuan. At the same time, there are also brands that raise prices in disguise by reducing discounts. Some insiders said that consumers are very sensitive to the price of brands that have a certain popularity or often appear in the live broadcast room of the head anchor. Therefore, brands generally do not directly raise prices.Instead, the cost is reduced by reducing discounts, reducing/changing gifts, etc., or indirectly increasing the terminal price..

Finally, it is the "ultimate magic weapon" of price increase: directly pushing high-priced product lines. Considering that most domestic products are started by soliciting customers at low prices, they want to open up new high-end customers without incurring spit.Opening a separate high-end line is the best choice.. Among this kind of players, analysts pointed out that the typical ones are the high-end product line AOXMED launched by Betani, and the cutting-edge brands that directly locate the high-end, such as Chapter 14 and Wenmo.

In addition, with the rapid outbreak of the domestic cosmetics market and the increasingly fierce competition, it is obvious that consumers can’t be retained by marketing alone, and the general OEM model of domestic cosmetics has also led to many problems such as product homogeneity and poor quality control. Only products that are really easy to use can retain consumers. As a result, domestic makeup brands have made great efforts in research and development. Analysts said that several head make-up brands have also invested a lot of money in R&D. From the marketing war to the R&D war, domestic make-up began to adhere to the "long-term doctrine" and went to the second half.Facing the increasingly complex market environment, self-built factories have become a key step for domestic cosmetics brands to seek "transformation", but it is not easy to build a complete and efficient supply chain.This means that the brand has changed from a light asset model to a heavy asset operation, with high cost, long payback period and various problems in production management, all of which need to be dealt with by enterprises one by one. Even so, for domestic makeup brands, the transformation is imminent.Only by producing and developing products with better quality can we retain consumers with more mature minds and finally break through..

Head players stage "ranking" to chase the future market or only accept "all-round fighters"

Statistics from the National Bureau of Statistics show that in the first half of 2023, the total retail sales of cosmetics in China increased by 8.6% year-on-year to 207.1 billion yuan, which is more than the total retail sales of cosmetics in 2015. The rapid expansion of the market has made China the largest overseas market for international beauty groups, and also allowed many local beauty companies to taste the fruits of victory. But,It is impossible for any industry to stay in a high-speed growth environment all the time.. Some analysts said that although the development of the industry has matured, consumer demand has always been difficult to meet expectations. After experiencing a rush from 0 to 1, local beauty began to slow down and enter a cyclical adjustment.

In addition,Domestic beauty companies began to stage a ranking chase.The scale of head enterprises continues to grow, but the gap is narrowing. According to the revenue scale of the semi-annual report, shanghai jahwa, which owns many skin care brands such as Yuze and herborist, still ranks first with 3.629 billion yuan. At the same time, the latest revenue of Polaiya, a latecomer, reached 3.627 billion yuan, only 2 million yuan behind shanghai jahwa. Huaxi Bio, on the other hand, bit behind with a scale of 3.076 billion yuan. Betani’s 2.368 billion yuan is not far from Shuiyang’s 2.29 billion yuan.

Analysts pointed out that domestic beauty companies that have gained market share in the past few years,Began to scramble to get out of the comfort zone. Huaxi Bio, Polaiya, shanghai jahwa and other track head players make new decisions at this crossroads. In the short-term interests and long-term benefits, the latter is chosen to seek a more stable chassis to confront possible opportunities and shocks. Under the background that the domestic consumption market is still in the recovery stage and the traditional cosmetics giants still firmly grasp the advantages of the industry,High-margin products have also become a "breakthrough" weapon for domestic beauty products..

Shanghai jahwa said in the semi-annual report that since the second quarter, the company has adjusted its business strategy and increased the investment in brand fees.Skin care products with high gross profit and rapid development have achieved recovery growth, which has promoted the structural optimization of gross profit margin.And digested the pressure brought by overseas business. Polaiya said that during the reporting period, the company wasContinue to consolidate the "big single product strategy", focusing on the three family series of Shuangkang, Ruby and Yuanli.

Obviously, under the impetus of these head enterprises,The cosmetics market in 2023 is opening a "hardcore war" of speed and strength.. Enterprises are faced with a comprehensive test of hematopoietic capacity, channel capacity and independent scientific research capacity. The upper limit of an enterprise’s development will no longer be determined by the longboard, but by its comprehensive strength. According to analysts, it can be seen from the interim report that China cosmetics enterprises are constantly refreshing their performance in each other’s "involution", forming a benign industry competition environment. But in the future cosmetics market,The future market may only accept "all-round fighters"In order to go to a broader world stage and compete with international beauty giants.

This article comes from Cailian Association.

What is emotion and how to understand it correctly

What is emotion?

Emotion is the emotional resonance of people’s emotional behavior. For example, I saw a young mother crouching down to tidy her children’s clothes and trousers. What happened between the mother and the children was an emotion, but it turned into an emotion in my cognition. The influence of emotion on people is mainly value judgment. Generally speaking, one’s emotional cognition determines one’s values. When people have emotional resonance with something, they will have value recognition with it. Things that make people identify with value are things that make people feel beautiful, and the opposite is ugly and disagreeable. People are always pursuing what they think is beautiful and rejecting what they think is ugly and disagreeable. Everyone has different growing environment, and different growing environment will shape different sense of identity, and the difference of sense of identity will shape strange values, and the conflict of values will lead to various social contradictions between people.

In order to reconcile the social contradictions created by people, universal values with a wider coverage have been built, and a moral system has been built on the basis of universal values. Social rules have been established on the moral system, and a judicial system has been established to punish individuals who do not abide by the rules. This is the basic structural principle of establishing a modern society, and the starting point of everything lies in what individuals will have emotional resonance with. By adjusting and strengthening universal values, we can change and unify each individual’s cognitive environment to the maximum extent, and eliminate social contradictions caused by differences in values from the root. This is the basic principle of building a harmonious society in the country. How to maintain correct and objective values in society requires individuals to adjust their own values, and the starting point is to correctly understand their emotional cognition.

People will have spiritual dependence on things that arouse emotional resonance, and the value orientation produced by this spiritual dependence determines people’s behavior orientation. The richer the spiritual world, the more flexible and broad the cognitive range, and the simple spiritual world, the more stubborn and intolerant. The process of emotional cognition self-correction is to arouse emotional resonance as much as possible, and a simple understanding is to actively improve one’s aesthetic ability. The stronger the aesthetic ability, the more angles you look at things, and the more perspectives you have, the more complete and profound your understanding of things will be. Everyone yearns for beauty and hates ugliness. When making a choice, they all take the beauty in their hearts as a reference. That is to say, a person who thinks something is beautiful will use it as a standard to measure the value of people, things and things around him.

For example, if a person thinks money is beautiful, he will use money as a standard to measure the value of things around him. Those who think that power is beautiful will measure people and things by whether they can show power, those who think that knowledge is beautiful will measure people and things by the amount of knowledge, those who think that morality is beautiful will measure everything around them by moral standards, and those who think that fairness and justice are beautiful will measure things by whether they are fair or not. The values established by emotional resonance are like a scale to measure everything. Everyone uses the scale in his heart to mark everything he meets with different values. Then define self-pursuit with these values as the guidance, and people’s goals and ideals are the visualized results of self-pursuit.

It is precisely because of the differences in emotional demands that various life goals have been created, and the differences in goals have caused conflicts in values. The moral system based on universal values is an important tool to adjust the conflict of ideas, in which individuals should actively realize their self-worth in addition to passive adaptation and acceptance, which is also the normal state of people in social activities. With the development of society, modern society pays more attention to individual power and value. As a result, a more complex and changeable value system has emerged. With the popularization of education and the information explosion, it will have a greater impact on modern people, and most people have been exposed to information beyond their own understanding. Therefore, a clearer emotional cognition can better adapt to and understand the value conflict brought about by the information explosion.

In personal cognition, emotions bring more emotional outbursts, and people and things that can trigger personal emotions are the embodiment of personal values. When an individual makes a value judgment, there are two kinds of performances, one is that people have no me, and the other is that people have no me. People who have no self are judged by what they have, while people who have no self are judged by what they don’t have. They are all the same in essence and will have differences in performance. Different objects of value identification will produce completely different performances. When a person thinks that a person’s social status is very important, he will use the status as a value reference.

When making reference, take yourself as the coordinate to compare up and down, and when you meet people whose status is not as good as your own, your values will enter a state where people have nothing. The external performance will be different because of different emotional cognition, and the internal state is to think that you are higher than others. When you meet someone with a higher status than yourself, your values will enter a state in which people have me without me, and the external performance is also different. The internal state is that you are lower than others. People who are not much different from themselves will enter a competitive state, and their internal demands are to surpass each other, but their external performances are also different.

The emergence of values lies in what a person thinks a person’s status is determined by, and what a person’s emotional cognition resonates with will make him think that what a person has is valuable. Take the wealth with universal value as an example. A person who thinks wealth is a yardstick to measure personal value will equate everything in his cognition with money. When judging other people’s social status and value, they will convert everything they have into money, then value it with everything they own and measure each other’s value. In this process, the valuation of others and yourself is a free evaluation, and the accuracy of valuation depends entirely on personal cognition. As a result, if you think that your value is higher than others, you will enter a state of being without me, and if you think that your value is lower than others, you will enter a state of being without me. On the outside, you will show different thinking characteristics because of different emotional cognitive deviations.

Under the influence of universal values, introverted resentment will be extremely stingy in a state where people have nothing, and they will always prevent people with lower values from taking advantage of themselves, which makes them appear bitter and indifferent. When dealing with people of equal value, we will maintain a superficial fairness, but after taking advantage, we would rather turn our faces than give up our vested interests. When dealing with people whose value is higher than their own, they will fall into a state where people have nothing to do with themselves. They always put themselves on the weak side and are afraid that they are useless. They often use small favors to maintain relationships, and then find opportunities to take advantage of each other. They are very good at using emotional kidnapping to make profits for themselves. If they can’t find benefits, they will blame each other for their disregard for human feelings.

Outward-looking resentment will show all kinds of self-packaging and show off wealth in a state where people have nothing, so as to prove the inevitability of their success. People who treat people whose value is lower than their own will use all kinds of rhetoric to promise others to pay for themselves, and finally only honor part of them or not, and then pass the buck to others to find various reasons for not honoring their promises. When treating people of equal value, they will play all kinds of tricks to embarrass others, and they are also very concerned about whether they have won the respect of others. They often make trouble on the grounds that others don’t respect themselves, and they are petty but eloquent, and they will excuse themselves. Treating people whose value is higher than their own will fall into the dilemma of people with and without, blindly recognizing everything of high-value people, and doing their best to cater to and borrow the value of others to raise themselves.

Introverted begging will show condescending conceit in a state where people don’t have what they have. In this state, they think that everything they have is earned by their own efforts, so people who treat people with lower value than themselves only see each other’s shortcomings and treat others harshly and mercilessly. When dealing with people of equal value, there is a degree of humility but toughness everywhere. Even if you suffer losses, you will find it back in other directions without holding on to the dead bar. When you treat people with higher value than yourself, you will fall into a state where people have me and have nothing. In this state, you will quickly improve and enrich yourself, and your high demands will last until you can do nothing. Externally, you will not be too grateful to those who promote and take care of yourself, and you will be more sure of your efforts and efforts.

Extroverted begging will show moral superiority in the state that people have nothing. Driven by this superiority, people who are less valuable than themselves are often self-righteous, accusing others of their mistakes with their own one-sided cognition, and they will be very concerned about the way others treat themselves externally. Pay great attention to the display of self-achievement when dealing with people whose value is equivalent to their own, and only maintain respect for those they recognize and formal courtesy for those they don’t recognize. When dealing with people whose value is higher than their own, they will fall into a state where people have me. In this state, they will imagine what would happen if they had these, and then turn these imaginations into expectations for high-value people. These expectations will become moral requirements in most cases and cynical reasons in a few cases.

Introverted love separation will have a sense of mission when people are without me. Driven by the sense of mission, it will show a natural and unquestionable arrogance to treat people whose value is lower than their own. Under this arrogant mentality, whether it is worthy of redemption is often used to judge the value of others. When treating people with equal value, they often put their ideas first. Those who don’t agree with their own ideas will have all kinds of paranoid denials, while those who agree with their own ideas will have no bottom line support. When dealing with people whose value is higher than their own, they will fall into the state that people have me without, irrationally pursue others’ existence, and excessively deny their own absence, which is manifested in various idolatries.

The extroverted love separation will produce a sense of aloofness in the state that people have nothing. Under the influence of this sense of aloofness, people who are less valuable than themselves will have a contemptuous attitude, and they will behave in their own way but never explain anything. When treating people of equal value, they will show both respect and recognition, while keeping their distance from each other and never taking the initiative to develop intimate relationships. When dealing with people whose value is higher than their own, they will be trapped in a state where people have me, respect and seek advice to improve themselves, and at the same time, they will find fault with each other for proving themselves.

Whether people have me or have no me, it is the beginning of self-cognition being disturbed by their own emotions, which is also the basic principle of the existence and non-existence of the Reed Classics of Tao Te Ching. If wealth and goods are not beautiful, they will not raise the status of people with wealth and goods in their hearts, nor will they think that poor people are worthless; If you don’t take power as beauty, you won’t be humble in front of powerful people, and you won’t laugh at people without power; If you don’t take knowledge as beauty, you won’t be afraid to show your ignorance in front of knowledgeable people, nor will you show off your knowledge in front of ignorant people. If you don’t think you have it, you won’t despise others’ lack because you have it; If you don’t think you have nothing, you won’t feel humble because others have it. If we get rid of the awareness of the presence or absence, we will not be disturbed by the presence or absence, and everything we see is original; Without the love of beauty, we can correctly understand the so-called ugliness, and we will not deny anything because of ugliness. Most people in the world are trapped between the existence and non-existence, because they are happy because they have it, and they are sad because they have nothing. It is difficult to understand what virtue is unless they get rid of what they think they have.

In Buddhist thought, people’s self-thought is interpreted as "phase", and they are obsessed with longevity and think that longevity is beautiful, and they can enjoy the fortune. Wisdom is the phase of those who have entered the longevity; Obsessed with saving the world, let the world live according to a certain method, and let all beings enjoy the blessings, that is, they have entered the phase of all beings; The heart of wealth, power, wisdom and compassion will all enter my phase, and my heart will be trapped between the existence and the absence, and it will rise and die because of the cause. Most people who practice Buddhism are obsessed with their hearts, and people’s hearts have no wealth, tactics, wisdom and compassion; If you are obsessed with something, you will stick to it, and if you stick to it, you will think it is true. If you are in line with what you hold, you will think it is, and if you are not in line with what you hold, you will think it is not. Correct others’ wrongs with self-righteousness, no matter what the heart is, it is hard to get good results in the end.

People who are obsessed with Buddhism think that all beings can cross, but they don’t know that all beings can only cross by themselves. All Buddhism and Taoism are just roads for the world to cross the river by themselves. No matter which road is taken by the world itself, many people kneel on the road and kowtow in the hope that this road will become an elevator to take them forward. Therefore, all beings can cross because they have a way to go, and all beings can’t cross because they can only walk by themselves. If you don’t get obsessed with your heart and don’t stick to your phase, you will naturally see the nature of all beings. When you see all beings, you will know that your heart is the same as all beings, and your heart is one and you know the cause and effect.

In China’s traditional thought, emotional cognition is interpreted as "feeling", and all emotions are born of feeling qi. Seeing beautiful things, I feel that this kind of beauty is called "emotion", and what I think I don’t have and want to have after my own measurement is called "desire". Everyone has feelings and desires, so how can I balance myself, neither being partial to feelings nor desires, which requires me to adjust my subjective position. The internal principle is very simple. Is it people who decide the value? Or is value determining people? It is the core part of Confucianism that people themselves determine the value of everything. The gentleman advocated by Confucius is to take people as the king, and any value should serve people, and no value can be used to deny the role of people. Confucius said that the villain is to determine people by value. Once people are defined by value, they will be divided into different grades, and the grade difference caused by value will trigger various emotions.

Because your value is denied by others, you will get angry. For example, others don’t act according to their own wishes, you don’t get the respect you deserve, and your contribution is not recognized. If you feel that you are valuable and can’t get recognition, you will have resentment. For example, your efforts have not been rewarded, your dignity has not been guaranteed, and what you should have has not been obtained. Excessive self-recognition and feeling that you are more valuable than others will lead to arrogance. For example, thinking that you have higher status will lead to arrogance in status, thinking that you have higher knowledge will lead to arrogance in cognition, and thinking that you have greater social value will lead to arrogance in power.

When anger, resentment and pride are mixed together, it will produce hostility, which is explained by modern psychology as anti-social tendency. On the contrary, it is righteousness. The principle of righteousness is not to define people by value, but to define all values by people. How to maintain a correct cognition in daily life and social activities? In Confucianism, there is a book that specifically explains how to nourish qi called The Doctrine of the Mean. The basic principle of The Doctrine of the Mean is the principle of righteousness, and its main function is to correct itself when making daily judgments and decisions. You can’t deviate from the gentleman’s way and can’t afford the villain’s heart.

People’s hearts are true, but only when they are disturbed by miscellaneous gas can they be divided into gentlemen and villains. The so-called villains are not born small, but have made themselves small. When a person thinks that something is more valuable than others, then he is small in front of something. Once I am young, I will fall into the dilemma of "people have me without me, and people have me without me". I am proud of what I have and feel inferior because I have nothing. People don’t need any value, but all values need people. This is the right way. No matter who pursues the right path in the end, the most unforgettable thing in feelings is not those who come because we have nothing, but those who are still kind to us without caring what we have or what we have. When judging whether others are sincere to themselves, they are always worried about whether they are coming for themselves. This is the essential need of people for the right path.

. What this demand reflects is that human nature refuses to be bound by value and longs for inner freedom. What can get rid of the bound by value and meet this essential demand is feelings. The easiest thing to get in feelings is to treat parents’ feelings, regardless of whether parents can be themselves. As children, it is difficult to define their parents by value. What parents should do regardless of their value is the initial foundation of being born as a human being, which is also the core of China’s filial piety culture for thousands of years. The reason to advocate and carry forward filial piety is to tell everyone to the greatest extent that all values in the world serve people. In front of filial piety, people should do something and not do everything for external values. This is the important core of Confucian benevolence. How to keep this core in the complicated world is the significance of the Confucian theory of nourishing qi, and it is also the reason why The Doctrine of the Mean can become an important Confucian classic.

Correcting one’s own emotional cognition can help to understand how values affect people to the greatest extent, and also correctly understand the significance of the existence of the value system. A correct understanding of value does not prevent people from pursuing value. A person who does not regard wealth as a personal pursuit does not prevent him from making money. On the contrary, after making money, he can better play the value of money. Not treating power as a personal pursuit does not prevent him from becoming an official. On the contrary, he can serve the people better after becoming an official. Not defining people by value does not prevent value from playing its due role. The only difference lies in the individual’s perspective and attitude towards value and people. For modern people, there are too many things that need to be judged. Maintaining correct emotional cognition can avoid a lot of unnecessary pain and trouble.

The game rated as 18+ in Korea is now in the public beta, and the welfare is so good that foreign service players are jealous.

Hello, everyone, this is the surprise game, and I’m the little brother.

National service players are always particularly humble, the game version is slower than that of foreign service, and the environment is worse than that of foreign service. Even if the reward is reduced, the difficulty is usually increased, which makes everyone go to sea collectively to expedition to foreign service whenever they have the opportunity.

Recently, a new game in China has finally treated the national service players as normal people.

Recently, it was developed by MX studio, a subsidiary of South Korea’s NEXON, and the "Blue File" represented by domestic Youxing was finally released in public beta after two and a half years slower than overseas!

The game takes place in the fictional federal city "Kivotos", where there are various societies established by JK girls. One day, the president of the federal Council suddenly disappears, and the players in charge of the investigation will work with the girls in Kivotos to find the truth behind it.

Nowadays, many secondary games take the bitter route and like to discuss the dark side of human nature. Although the world of "Blue Files" is not peaceful, for example, bullets can be bought in vending machines and a rifle is stuffed in shoe cabinets, they still choose the daily route of youth with sunshine.

Probably this style is more pleasing. As of January this year, its overseas revenue was about 1.7 billion RMB, and the number of people who made reservations for the national service was as high as 3.3 million.

At that time, this game was a disaster in South Korea, because it was rated as an 18+ game by the Korean Game Management Committee, which caused dissatisfaction among countless Korean players. Finally, a wave of large-scale petitions was launched to investigate the game management Committee. After an investigation, it was found that the game management Committee was corrupt by 700 million won (about 4 million RMB), and later the person in charge resigned.

Basically, as long as it is an agent’s game, the treatment of the national service is usually poor. Basically, the monster’s difficulty increases and the reward decreases. This time, Youxing is quite sensible. Let’s operate normally one by one, synchronize the 3% basic SSR shipment probability after the overseas version is upgraded, and get an extra guarantee mechanism for specific SSR when it is over 200.

This normal operation, but let the younger brother can’t help but want to shout "thank you for your kindness". What’s the matter?

Because of the above reasons, many national service players are basking in their own novices, many newcomers have easily drawn popular Samsung roles, and some European emperors have drawn three Samsung roles, which has caused some old international service players to think about it, so some players spit out the mentality of international service players, indicating that some people’s sense of superiority is too ugly.

However, it is really fragrant for this novice to draw Samsung characters. Many scalpers sell some Ou Huang accounts that draw Samsung characters on second-hand platforms, which are less than 200 yuan cheaper and 500 yuan more expensive.

Xiao di bi LV gongRecently, many new two-dimensional games have been launched, some of which were originally popular, but the operation of digging search led to the collapse of game reputation. In fact, the requirements of players are not high, just asking manufacturers to treat players as normal people with IQ. Why can’t some manufacturers do it?

A positive shock problem: Do you know any digging or atmospheric games?