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Success or failure all belong to LS6, and the smart car is mired in internal friction

Produced | Explorer Travel

Author | Liao Hongjie

Editing | Feng Yu

Beauty | Qianqian

Review | Praise

On March 1, Zhiji Automobile officially announced that it had received a B round of financing of over 8 billion yuan, and said that it "provides strong financial reserves for the enterprise to deepen its intelligent strategy, build high-end intelligent driving, intelligent cabin and intelligent control technology advantages."

Earlier on February 25, the Zhiji L7 model ushered in a major replacement of 24 models, with the standard dual lidar + Orin X chip, with 299,900 yuan – 419,900 yuan product pricing.

When Zhiji Cars once again attracted the attention of the market, its sales performance took a sharp turn for the worse – the internal friction of old and new models seemed to be the biggest obstacle plaguing Zhiji’s progress.

As the "No. 1 project" of SAIC Motor Group, how to achieve a breakthrough in the qualitative vector of Zhiji Automobile has become an urgent problem to be solved.

1. The pain of SAIC’s own brand

In 1987, Shanghai announced that it would position the automobile industry as the city’s first pillar industry. At the same time, it also established the "Support Shanghai Volkswagen Construction Team" and the "Santana Localization Office" for the difficult SAIC-Volkswagen joint venture project. Even so, SAIC Volkswagen is still struggling.

The standoff between SAIC, which insists that Santana parts are made domestically, and Volkswagen, which has repeatedly claimed that SAIC parts are not up to standard, has resulted in slow progress in the joint venture project.

In order to clear the way for Santana, Shanghai brand cars were forced to stop production in November 1991, and the Shanghai automobile factory, which had independently provided localized parts for Santana, was also merged into the joint venture project of SAIC Volkswagen in January 1992. When Volkswagen saw the firm confidence shown by SAIC in the joint venture project, this eased the deadlock of SAIC Volkswagen and accelerated the localization process of the Santana project.

(Picture/SAIC Group WeChat official account)

The Roewe Automobile brand established by the acquisition of Rover failed to gain market recognition. Therefore, the development of independent brands and independent technologies has always been a heart problem of SAIC Group.

With two joint ventures of Volkswagen and GM, SAIC created the glory of China’s largest automaker. At the same time, it also lost its own technology and its own brand in the carnival of sales and profits.

But the door of reform and opening up still needs to continue to be opened, and it has to be opened wider and wider. Therefore, this is the story of Tesla’s Gigafactory settling in Shanghai. After the introduction of Volkswagen and GM failed to achieve "market for technology", we can only hope for Tesla again.

When Tesla’s super factory was in full swing in Pudong New Area, the mysterious "No. 1 Project" known as SAIC Motor Group was officially launched in December 2020. This "L Project", which had been in the works for more than two years, finally appeared in the form of a smart car jointly formed by Alibaba and Zhangjiang Hi-Tech as initial investors.

(Picture/SAIC Group WeChat official account)

In May 2022, SAIC Zhiji launched its first model, Zhiji L7, followed by two models, Zhiji LS7 and Zhiji LS6, and then launched a replacement product for Zhiji L7 in February 2024.

According to Dcar data, as of the end of 2023, the cumulative sales of Zhiji automobile brands in 2023 were only 38,300 units, with an average monthly sales of 3,187 units. Among them, Zhiji L7 sales were only 1305 units; Zhiji LS7 sales were about 14,100 units, and Zhiji LS6 sales were about 22,900 units delivered in only four months.

As the "pioneer" of SAIC’s electrification and intelligent transformation, SAIC Zhiji’s market performance does not seem to be satisfactory. If it is placed in the SAIC Motor Group’s annual sales of 5.02 million units, only 38,300 units of Zhiji cars are insignificant.

2. "Curl up" yourself

Compared with the overall poor market performance, the almost distorted sales trend of Zhiji brand’s models is even more surprising.

Dcar data shows that in January 2024, the Zhiji car brand sold about 5,001 units in a single month. Among them, Zhiji LS6 bicycles contributed 4,612 units, accounting for 92.22% of the total sales in the month. Zhiji LS7 sold only 388 units in a single month, accounting for about 7.76% of the total sales in the month. After four consecutive months of low single-digit sales, Zhiji L7 sold only one new car in January, accounting for as low as 0.02%.

It can be seen that the market performance of Zhiji LS6 will directly determine the future of the Zhiji brand.

(Picture/Zhiji Car WeChat official account)

But it is worth noting that the sales of the "not bad" Zhiji LS6 fell by 55.31% month-on-month in January 2024, directly halving. Although the Xiaopeng G6, a competing model of Zhiji LS6, also saw a significant decline, the Xiaopeng G9 and Xiaopeng P7 still have a certain sales base, and the X9 has achieved good market performance. Therefore, the decline in sales of the G6 single model has little impact on the entire brand of XPeng Motors.

And the Zhiji brand, which is highly dependent on the single model of Zhiji LS6, has cut sales by half, directly bringing the entire Zhiji brand into the downward spiral.

Of course, it is difficult to see the overall direction of a brand with one or two months of market performance. "Explorer Travel" has compiled the monthly sales volume since the start of delivery in June 2022 and found that Zhiji cars have experienced three market cycles:

From June 2022 to December 2022, with the mass production and delivery of Zhiji’s first model, L7, the monthly sales of Zhiji cars also rose from 203 units in June 2022 to 1,019 units in September 2022, and then fell back to 455 units in December 2022.

From December 2022 to July 2023, with the mass production and delivery of the second model, Zhiji LS7, the sales share of Zhiji L7 in the Zhiji brand fell from 100% to 1.44% in just three months. The launch of Zhiji LS7 also sent the monthly sales of Zhiji brand to 2,000 units.

3. From September 2023 to the present, with the mass production and delivery of Zhiji LS6, the monthly sales of Zhiji automobile brand hit a record high in December 2023, reaching a maximum of 10,400 units. Zhiji LS6 also contributed more than 90% of the sales for the Zhiji brand for four consecutive months.

The three stages of Zhiji Car coincide with the mass production and delivery of the three models. Although Zhiji’s overall sales are on the rise, the brand’s over-reliance on bicycles has become the biggest problem in Zhiji’s growth.

Zhiji’s over-reliance on a single model is like the "monkey breaks the corn" in the fairy tale – once a new car is launched, the old model is immediately abandoned.

Of course, it is also a good choice to make products according to the idea of creating a hit, such as Apple’s mobile phones and Tesla’s cars. They all win the attention of the market through the rapid explosion of single products, and use one or two models to occupy the entire market segment, thus reaching a height beyond the reach of their peers.

However, judging from the three models of Zhiji Auto, it seems that they are not taking the boutique route of Apple and Tesla. In just one and a half years, the three models have been mass-produced and delivered one after another. The "high overlap" of LS7 and LS6 directly denies the product strategy of "building a single product". The main reason why the new model is immediately eliminated as soon as the old model is delivered seems to be "own death".

This is most evident in the LS6.

3. Success or failure belongs to LS6

In October 2023, Zhiji’s third model, LS6, ushered in "delivery on the market", and the final price of 214,900 yuan – 276,900 yuan directly converted the 30,000 owners who were blind before the market into the first batch of owners of Zhiji LS6.

With the advantages of "200,000-level pricing", "quasi-900V silicon carbide platform", "standard lidar for all systems", and "standard Orin X high computing power SOC for all systems", Zhiji LS6 has become a dark horse in the pure electric market.

The "popularity" of the Zhiji LS6 even exceeded that of Xiaopeng’s new annual G6 model, which also pushed the Zhiji brand to a new historical height.

(Picture/Zhiji Car WeChat official account)

"Delivered on the market" and "Pricing far beyond expectations", it is clear that this new LS6 is ready to hit the explosion.

However, by 2024, it didn’t seem to be going well. Before the big sale of Huawei Smart Choice models, after the unexpected Kaesong of Xiaopeng Smart Driving, plus the smart driving models launched by Baidu and Geely, BYD also used the momentum to unlock its own "Eye of the Gods" smart driving system… Major car companies have revealed their own smart driving plans and practical tests.

The Zhiji LS6, which came standard with lidar and Orin X chips, did not seem to show any special advantages in this round of smart driving competition. What’s worse is that the large-scale "car and machine failure" of Zhiji LS6 at the end of December 2023 directly placed Zhiji in the whirlpool of "life and death".

In early 2024, a large number of LS6 owners complained of car system failures on major network media platforms. For example, the main interface does not display information such as speed and gear position, radar does not alarm, and streaming media rearview mirrors do not display. The collective appearance of various bugs has seriously affected the normal travel of car owners.

In this regard, Liu Tao, co-CEO of Zhiji Automobile, acknowledged and apologized on Weibo on January 3. "Recently, some vehicles have experienced the problem of missing display information and reversing prompt tone. On behalf of Zhiji Automobile, I would like to apologize to the users for the inconvenience and trouble caused to everyone."

Zhiji Auto made a timely solution to the bug and publicly apologized to users. Although the problem was solved quickly, this "low-level mistake" also brought a lot of pressure to the slightly improved Zhiji brand.

The most direct manifestation was that January’s sales halved month-on-month, ending a four-year streak of growth. Although January was the off-season, this "turning point" had to be suspected of being due to car buyers’ doubts about the Smart Own brand.

Perhaps in order to eliminate the buyer’s doubts about the failure of the car machine, perhaps in order to restore the downward trend in sales, or just for the Spring Festival promotion, Zhiji Auto opened a round (as of February 5) of price reduction at the end of January, and gave a cash discount of 12,000 yuan to Zhiji LS6 models listed for less than half a year.

(Picture/Zhiji Car WeChat official account)

Originally a "table" pricing, there has been a price reduction of 12,000 yuan, standard Lidar Zhiji LS6 will start price down to 217,900 yuan, but also forced Xiaopeng G6 starting price down to 199,900 yuan. At the same time, there is news that Zhiji LS6 is also about to usher in the 2024 update.

In less than half a year since the new car was released in September 2023, first the car and machine malfunctioned, then the overall price was reduced, and then the new one was released… The timely feedback from Zhiji Car in dealing with the problem is indeed worthy of recognition, but the excessive response measures seem to have confused the target owner.

Considering the impact of the Spring Festival and rain and snow in the past February, the sales performance of Zhiji cars may have to be "halved" again.

4. Conclusion

The over-reliance on a single model of the smart car has also brought the entire brand into the quagmire after the problems of the LS6.

Compared with the obvious decrease in the price of the new L7 model, the improvement of the L7 product power and market recognition after the replacement are more worthy of attention. After all, for the smart brand, the product power seems to be reflected only in the new car. And this time, in addition to the dual lidar, the city NOA commuting mode will be launched in the first quarter and the opening of 100 cities throughout the year, which is more worthy of everyone’s expectation.

(Picture/Zhiji Car WeChat official account)

At the same time, the Zhiji LS6, which is known as the "King of Smart Driving", does not seem to have seen much publicity in terms of smart driving. In contrast, Xiaopeng, the rural road smart driving in the world, can be driven from "Kaesong" to the whole country beyond expectations, the first CCO pure visual smart driving in China, and the unlocking of BYD’s "Eye of the Gods" smart driving… In the face of the direct competition of all smart driving models, it is the main intelligent, and the Zhiji LS6 with standard lidar has been unknown since its launch.

L7 urgently needs a new one, and Zhiji also urgently needs to hand over a satisfactory answer sheet.

* The title image in the text comes from: Zhiji Automobile’s official website.

Smart World R7 is coming strong, leading the market trend with excellent performance and intelligent technology

Huawei Hongmeng Zhixing once again joined hands with the automotive industry to launch a new smart coupe SUV, the Zhijie R7, which has attracted much attention since its launch. After its stunning appearance at the Chengdu Auto Show, the Zhijie R7 officially opened its pre-sale at the Huawei Brand Festival and Hongmeng Zhixing New Product Launch Conference on September 10. The pre-sale price is only 268,000 yuan, supplemented by a preferential policy of booking a deposit of 2,000 yuan to 5,000 yuan for the purchase of the car. It is remarkable that the pre-sale has only been open for 24 hours, and the order volume has exceeded 10,000 units, demonstrating the enthusiastic pursuit of consumers for the Zhijie R7.

The reason why the Smart R7 can quickly capture the hearts of consumers lies in its excellent performance and intelligent technology. In terms of intelligent driving, the Smart R7 is equipped with Huawei’s latest HUAWEI ADS 3.0 high-end intelligent driving system, which realizes a more accurate and safer driving experience with advanced algorithms and powerful perception capabilities. Whether it is urban congestion or highway driving, the Smart R7 can easily cope, bringing unprecedented convenience and peace of mind to drivers.

In terms of smart cockpit, Zhijie R7 is equipped with Hongmeng Cockpit 4.0, an intelligent cockpit system that has reached new heights in terms of personalized settings, efficient interaction and intelligent interconnection. The integration of functions such as Super Desktop 2.0 and Big Model Smart Xiaoyi Voice Assistant makes drivers feel more convenient and intelligent car life while enjoying intelligent driving. Compared with the same level of models, Zhijie R7 is undoubtedly more competitive in intelligent technology.

In terms of power and handling, the Smart World R7 also performs well. The "Full Blood" Turing platform it is equipped with, through Huawei’s black technology blessing, realizes the perfect integration of power and handling. The Smart World R7 not only has excellent acceleration performance, but also has excellent handling stability, allowing drivers to enjoy driving pleasure while also feeling a more comfortable and stable ride experience.

In terms of appearance design, Zhijie R7 adopts a fashionable and dynamic back shape, with smooth and powerful lines, fully demonstrating a youthful and fashionable atmosphere. At the same time, Zhijie R7 also provides a variety of body colors and interior styles for consumers to choose from, meeting the personalized needs of different consumers.

In terms of space, the Zhijie R7 also performs well. Its vehicle size is 4956mm × 1981mm × 1634mm, and the wheelbase is 2950mm, providing a spacious ride space. It is particularly worth mentioning that the Zhijie R7 maintains the back shape while ingeniously designing the tail, making full use of the trunk space and meeting consumers’ needs for storage space. In addition, the Zhijie R7 is also equipped with luxury and comfortable configurations such as the co-pilot zero-gravity seat, ultra-thin electric sunshade, and Mini heating box, providing passengers with the ultimate comfortable experience.

The strong arrival of Zhijie R7 not only demonstrates Huawei Hongmeng Zhixing’s profound heritage and innovation capabilities in the field of new energy vehicles, but also leads the market trend with excellent performance and intelligent technology. It is believed that in the future market competition, Zhijie R7 will win the favor and trust of more consumers with its excellent product strength and innovative design concept.

Shenyang Cadillac XT5 price reduction news, special offer 242,700! limited time special offer

Welcome to Autohome Shenyang Discount Promotion Channel, bringing you the latest car purchase information. At present, Cadillac’s luxury SUV is giving back to consumers in Shenyang with amazing discounts, with the highest discount reaching an astonishing 130,000 yuan. The starting price of the XT5 has been reduced to 242,700 yuan, which undoubtedly injects more choices into the market. If you are interested in this model, don’t miss this great opportunity to buy a car, click "Check the car price" in the quotation form to seize this rare discount and add more possibilities to your car dream.

沈阳凯迪拉克XT5降价消息,特价24.27万!限时特惠

The Cadillac XT5 stands out in the luxury SUV market with its distinctive exterior design. The front face features the signature diamond-cut design concept of the Cadillac family, and the angular lines outline a strong sense of movement. The air intake grille uses a large area of chrome decoration, highlighting the combination of luxury and refinement, and the delicate mesh structure adds a sense of hierarchy. Overall, the XT5 combines power and elegance. The streamlined design of the body not only reduces wind resistance, but also enhances driving stability, demonstrating Cadillac’s pursuit of detail and aesthetics.

沈阳凯迪拉克XT5降价消息,特价24.27万!限时特惠

The Cadillac XT5 presents an elegant body profile with its refined side design. The body measures 4,813mm long, 1,903mm wide, and 1,682mm high, with a wheelbase of 2,857mm, giving it a spacious and comfortable interior. The front and rear track are both 1,645mm, ensuring good driving stability. The tire size is 235/65 R18, and this specification is used on both the front and rear wheels. With a unique rim design, it not only enhances the visual effect, but also guarantees the driving performance. Overall, the XT5’s side lines are smooth and full of power, showing the luxury and dynamic of the Cadillac brand.

沈阳凯迪拉克XT5降价消息,特价24.27万!限时特惠

The interior design of the Cadillac XT5 shows the perfect fusion of luxury and technology. In the cockpit, the steering wheel is made of high-quality leather, which provides a good grip and supports manual up and down + front and rear adjustment to adapt to the driver’s needs. The 8-inch central control screen stands in the center of the dashboard and is equipped with automatic speech recognition control system, which can easily operate various functions such as multimedia, navigation, telephone and air conditioning. The seats are made of imitation leather and leather, which is both comfortable and exquisite. The main and passenger seats provide 4-way adjustment and waist support, and the driver’s seat also has a power seat memory function to ensure the comfort of long-distance driving. The second row of seats also supports front and rear adjustment and backrest adjustment. After the seat is reclined, it can be reclined proportionally, providing passengers with flexible space utilization. The overall interior design details are exquisite, creating a luxurious and practical riding environment.

沈阳凯迪拉克XT5降价消息,特价24.27万!限时特惠

The Cadillac XT5 is powered by a powerful 2.0T engine with a maximum power of 174 kilowatts and a maximum torque of 350 Nm. This engine has 237 horsepower output and is paired with an efficient and smooth 9-speed automatic transmission, providing drivers with excellent performance and driving pleasure.

Summarizing the comments of Autohome owners, the new Cadillac XT5 is undoubtedly a highlight on the road to brand revamp. It has won admiration for its new design and exquisite interior, enhancing the sense of space and luxury experience. Owners have given high praise to the atmosphere of its appearance and the quality of its interior, emphasizing that it is a model that can meet various needs and satisfy people. As a vehicle that combines fashion and practicality, the XT5 has undoubtedly won solid praise in the market.

Seal DM-i real car debut, or 18-250,000, and what is the origin of Seal EV

As a leader in new energy vehicles, BYD is currently thriving. Although it has many models, it has a relatively clear product layout and naming rules. However, there is a new car that seems to break the norm, that is, the DM-i, which was renamed from the Destroyer 07. We know that the previous Warship series was a plug-in hybrid model, while the Marine Life series was a pure electric version. The appearance of the "Seal DM-i" will undoubtedly be a new attempt and change.

After the BYD Seal DM-i mass-produced car rolled off the assembly line not long ago, the real car was finally unveiled recently. It is reported that the new car is expected to start pre-sale in August, and the price range may be 18-250,000 yuan. It will use the DM-i plug-in hybrid power system. So, what are the characteristics of this new car and what is the difference between it and the Seal EV? Without further ado, see for yourself.?

Appearance is more atmospheric

The overall appearance of the Seal DM-i still continues the design concept of "marine aesthetics", which makes people recognize it as a Seal model at a glance, and at the same time adds some unique elements, which have both a sense of grade and a sporty atmosphere.

Unlike the closed front grille design of the SEAL EV, the air intake grille design of the SEAL DM-i is inspired by the ripples of the waves. Through trapezoidal openings and chrome decorative strips, the five parallel lines formed are visually impactful. Coupled with multiple flight contours on the front cover, the entire front face is more powerful. The visual center is guided by the BYD LOGO, which also highlights the brand confidence.

The headlights on both sides of the Seal DM-i are relatively narrow and long, the internal far and near lights are arranged horizontally, and the "C" daytime running lights similar to the Seal EV are added, which looks quite unique. The bottom is also equipped with a vertical imitation air inlet decoration, and there are segmented vertical light strips, which bring a good visual effect after lighting.

In the lower enclosure, the Seal DM-i is also designed with a trapezoidal air intake design, and the interior is a horizontal grille, which effectively stretches the visual width of the front face and adds layering. In addition, the silver trim at the bottom of the front bumper has a regular zigzag shape, like a shark’s mouth, which is also in line with the marine aesthetic design theme.

On the side of the body, the Seal DM-i adopts a more handsome back-sliding shape. The body lines are sharp and smooth, and with the hidden door handle, it presents a rather dynamic body posture. The segmented waist line plays a good role in proportional division, and with the lines of the side skirt, it outlines a very good light and shadow visual effect. The multi-spoke two-color wheels below also show a high-end business style.

In terms of body size, the length, width and height of the Seal DM-i are 4980/1890/1495mm respectively, and the wheelbase is 2900mm, positioning the B + class car. Compared with the Seal EV, although the wheelbase of the new car is 20mm shorter, the length, width and height have increased, especially the length has increased by 180mm, so it looks more slender and atmospheric.

At the rear of the car, the SEAL DM-i uses a lot of horizontal lines to enhance the visual width of the rear of the car. An integrated spoiler is used at the edge of the trunk, cleverly taking on the back shape. The taillights have a through design, and with the newly designed "BYD" letter logo below, it looks more international. In addition, the design of the rear enclosure also echoes the front grille, showing a good sense of movement.?

The interior is more luxurious

Entering the car, we can see that the Seal DM-i adopts a new design style, which is very different from the Seal EV. The low-key color scheme and high-end materials and fabrics present a more prominent sense of luxury and dignity.

The 10.25-inch full LCD instrument becomes embedded, with a fresh and simple interface and different themes to choose from. In addition, a 12-inch W-HUD head-up display is also integrated into the center console, providing a full sense of technology.

The 15.6-inch adaptive rotatable suspension Pad is retained, which is also the iconic configuration of BYD models. It is reported that the new car is the first model under BYD to be equipped with a new generation of DiLink intelligent network system. It is developed from the same origin as BYD. It has one ID exclusive cockpit, full-scene intelligent voice, free dual desktop and other highlights. It has been fully upgraded and optimized in UI interface, interactive experience, and processor performance. The intelligent experience is worth looking forward to.

The steering wheel of the Seal DM-i features a brand-new four-spoke flat-bottomed design, which is also a relatively novel design and may be applied to various models of the BYD Ocean series in the future.

In the central channel area, the Seal DM-i retains the same crystal electronic stop lever as the Seal EV, and is equipped with a 50W high-power wireless charging board, and is equipped with a heat dissipation hole, which is convenient and fast to charge. The layout around the electronic stop lever is relatively regular, and it is easier to operate the car control center together with the mechanical buttons.?

There’s more room.

According to different configurations, the Seal DM-i offers imitation leather, genuine leather, and more sporty fur seats, with some functional differences, but they are all equipped with electric adjustment of the main and auxiliary seats as standard. Except for the entry-level version, the front seat heating/ventilation is not absent, and the high-end models also support the waist support of the main seat and the memory of the driver’s seat. The comfort is not much amazing, but it is still relatively mainstream.

Space is worth mentioning. Take the 178cm-tall experiencer as an example. After the experiencer adjusts to the best position in the front row, there is about one punch in the head space. Keep the front row position unchanged and come to the back row. The head space is about 4 fingers, and the rear leg space is more than two punches. It can be said that it is very generous. And the central floor of the rear row is relatively flat, which is more friendly to the middle passengers.

In addition, thanks to the longer body design, the Seal DM-i’s trunk space also performs well, visually measuring the conventional volume and the expanded volume after the rear seats are reclined, which is better than the Seal EV. The loading capacity has also been improved.?

Completely different powertrain

In terms of power, the SEAL DM-i adopts a front-drive layout and will be equipped with two sets of DM-i super hybrid systems, providing two battery life versions, composed of Xiaoyun-plug-in special 1.5L high-efficiency engine/Xiaoyun-plug-in special turbocharged 1.5Ti high-efficiency engine, with EHS electric hybrid system and DM-i super hybrid special power blade battery.

Among them, the maximum power of the 1.5L engine is 81 kW, the peak torque is 135 Nm, and the matching drive motor has a maximum power of 145 kW and a peak torque of 325 Nm. The official acceleration time of 100 kilometers is 8.2 seconds. Under NEDC conditions, the pure electric cruising range can reach 121 kilometers, and the fuel consumption of 100 kilometers under power loss is only 3.9L.

The maximum power of the 1.5T engine is 102 kW, the peak torque is 231 Nm, and the matching drive motor has a maximum power of 160 kW and a peak torque of 325 Nm. The official 100-kilometer acceleration time is 7.9 seconds. It has 121 kilometers and 200 kilometers of pure electric battery life versions (NEDC operating conditions), and the NEDC power loss fuel consumption is 4.2L-4.4L/100km.

In addition, the SEAL DM-i uses the front McPherson + rear five-bar combination in terms of suspension system, which will also be the first super hybrid model under BYD to be equipped with this suspension. It is expected that it will adopt a more comfortable setting in terms of adjustment and be closer to the needs of household and business travel.?

Summary:After seeing the real car, in fact, although the Seal DM-i and the Seal EV have similar appearance and interior design, they are completely different in terms of body structure, power configuration, etc., and this car is more prominent in terms of space, comfort and luxury. It is more suitable for family cars or business cars. If you give more surprises on the basis of the 18-250,000 price, it still has great potential for explosion. I don’t know what you think of this new car. Let’s discuss it together.

Re-understanding luxury, how Star Era ET reshapes the value benchmark of high-end new energy SUVs

  As the 2024 Star Road impact high-end carry tripod, on April 15th, Star Era ET pure electric version and extended range version opened pre-sale, the new car set Chery Group spire technology, with super endurance, super safety, super comfort, super driving control, super intelligent five all-round product strength, to become the best electric SUV within 500,000 in the minds of consumers, and will help Star Road impact China’s first independent luxury brand, reshape the new energy high-end market new pattern.

Re-understanding luxury, Star Era ET how to reshape the high-end new energy SUV value benchmark _fororder_image001

  After the Star Era Night and Star Era ET pre-sale conference, Dr. Gao Xinhua, executive deputy general manager of Chery Automobile joint stock company, CTO of Chery Automobile Engineering Technology Research and Development Institute, deputy general manager of Chery Automobile joint stock company, CEO of Dazhuo Intelligent Technology Co., Ltd. Dr. Gu Junli, assistant general manager of Chery Automobile joint stock company, general manager of Xingtu Marketing Center Huang Zhaogen, executive deputy general manager of Xingtu Marketing Center Jin Xin accepted an exclusive interview with the media, from the brand, market, technology, products and other aspects to discuss how to make the Xingtu brand a competitive luxury brand, leading the entire Chery Group brand upward, so as to bring super comfortable high-end new energy travel experience to global users.

  Why benchmark Audi’s luxury

  Dr. Gao Xinhua, executive deputy general manager of Chery Automobile joint stock company and CTO of Chery Automotive Engineering Technology Research and Development Institute, said that for the understanding of luxury, the luxury of Xingtu positioning is synonymous with the word "luxury", and the reason why Audi Q5L is selected for the benchmark is not "attack". Chery has said on many occasions that Xingtu is Chery’s high-end brand and "Chery’s Audi". Q5 is indeed a very good car. The sales volume has been very high in the past two years, and there are many things worth learning. We hope to build Star Era into a brand similar to Audi.

Re-understanding luxury, Star Era ET how to reshape the high-end new energy SUV value benchmark _fororder_image002

  Star Era ET’s monthly sales target

  Huang Zhaogen, general manager of Xingtu Marketing Center, said that in fact, every marketer is very sensitive to sales volume, especially in the current market situation, we always set the goal of selling 10,000 units of ET and ES per month, which is also an internal goal. As for how to achieve it, it is based on product power, price power, marketing power, and communication power. We set the goal of 10,000 units and keep improving, and the channel is also rapidly adjusting. I hope that ET will sell 5,000 units per month in the first half of the year. The confidence comes from the addition of extended range power, which further opens up the market. The opportunity is huge, and the extended range market is more in line with Chery users’ understanding of new energy and meets Chery users’ demand for new energy.

  Moreover, the capacity of the extended range market will further increase, and Chery has a huge advantage in doing extended range. First, the extended range is done on the pure electric platform, and the starting point and technical foundation are higher than other companies. Secondly, the extended range mainly depends on the engine. Chery’s technology is world-leading, and the matching engine thermal efficiency has reached 44.5%. Star Era ET has two versions of extended range and pure electric, and it is believed that it can sell 10,000 units per month by the end of the year.

Re-understanding luxury, Star Era ET how to reshape the high-end new energy SUV value benchmark _fororder_image003

  What are the differences between consumer groups?

  Huang Zhaogen revealed that from the blind ordering of Star Era ET, it can be seen that consumers are very confident in this car, and the effect is relatively good. From the data point of view, there are three main categories of users now: the first category is users who want to buy electric vehicles in luxury brands, hoping to buy a reliable product produced by a big factory. Describing customer portraits is therefore very simple. They drive luxury cars over, and clothing looks inexpensive, but leather shoes and belts are very expensive. High-quality and low-key users are the first type of users.

  The second group of people have a very high pursuit of comfort, and the comfort of Star Era ET is very good, especially the seat. The most common question asked by consumers after experiencing the seat is "What kind of technology does the seat use? What kind of leather? This micro-fleece seat is better than the leather seat, and at this stage, many new users have been generated based on the comfort of the product, accounting for 40% of the order ratio.

  The third category is the joint venture brand customers who used to buy 150,000-250,000 models. When choosing new energy vehicles, they are more willing to choose traditional large factories like Chery. The manufacturing process is good and the performance is very reliable. Especially in terms of safety, Chery’s reputation is very good.

  These three types of customers are typical customers, currently accounting for 50% of sales. Nationwide, 60% of users choose to extend their range, and 40% of users order pure electricity. However, in Beijing, Shanghai, Guangzhou and Shenzhen megacities, 60% of users choose pure electricity, and more than 30% of users choose to extend their range. In third- and fourth-tier cities, 80% of customers choose to extend their range, and 20% of users choose pure electricity.

  How to Build a Brand in Star Era 

  Jin Xin, executive deputy general manager of Xingtu Marketing Center, said that it is meaningless to talk about brands, and the core is to have the connection between brands and users. Without the user’s mental strategy, talking about technical routes or brands is actually worthless. So for Xingtu or Star Era, the core now is to create mental connection points. From the luxury point of view, it is a luxury brand of humanities and technology, and it is most concerned about safety related to people. The same is true for intelligent driving, such as scenes and experiences. The brand tone pays attention to the details of every tiny individual, which is also transformed from the original functional sensuality to emotional feelings. This may be the branding path of Star Era in the future.

Re-understanding luxury, Star Era ET how to reshape the high-end new energy SUV value benchmark _fororder_image004

  The new experience of Shenxing battery

  Gao Xinhua introduced that the divine battery provided by Ningde Times has many advantages: the first is that the charging speed is very fast, the second is that the low temperature resistance is particularly good, the lithium iron phosphate battery decays less in the low temperature environment, and the output power is very large. The third is that the safety is relatively good, and we use an 800 volt battery. Give users a relatively good experience from fast charging, low temperature resistance, and multi-dimensional safety.

  How long will it take to catch up and lead?

  Dr. Gu Junli, CEO of Dazhuo Intelligent Technology Co., Ltd., said that creating the ultimate product does not mean the most expensive technology, but the most suitable price, the best experience, and the ability to penetrate around these:

  The first is how to quickly develop Product Research & Development with the help of ecological power. It is not about full-stack self-research, but self-research controllable.

  The second is platformization. In the past few years, it has been very difficult for all Tier1 and autonomous driving startups to do productization. Now the advantage is that they are market-driven and go back to the market to complete a complete chain from product definition to product platformization to technology research and development and integration.

  The third is that the industry has already cultivated good companies, and in the future, whether it is algorithms, maps, or computing platforms, they can all be shared. Making laptops now will never say that we have finished making chips and keyboards, and we have finished making keyboards and screens. So we are now in the industrialization period, which is how to lead autonomous driving into the Z era. The Z era must have different value propositions, pleasing ourselves, rich experiences, and around this is our "golden window".

  At present, Chery has a unique track, which is to take the road of internationalization, hoping to lead the international intelligent high-end as soon as possible. At present, the sensitivity and demand of international and domestic users for intelligence are about 3-4 years behind, which is also a window for strength. "For science and technology workers, a very important understanding I learned in Chery is that cars must rely on ecology. There is an ecological chain and ecological value, but there is also a core logic, which is the logic of whose user experience. Dazhuo Intelligent Driving is a Chery intelligent brand, with nearly 1,000 R & D employees. Focusing on the mission of formulating the most suitable and best price intelligent driving experience for users, we will master the three forces of the product in our own hands."

Re-understanding luxury, Star Era ET how to reshape the high-end new energy SUV value benchmark _fororder_image005

  Product mental definition capabilities, including experience, product system definition capabilities, including the entire platform planning for the next five years, including technical KPI application capabilities. Different product lines are very rich based on market models, so it is impossible to do all the projects by yourself. In fact, the project is no longer the most critical at this stage, but the three forces of the product, but the user always has to keep this force, so different product lines are now doing ecological partners. A week later, the Beijing Auto Show announced the brand strategic partner of Dazhuo Smart Driving. Chery has a very good ecological traction, and many partners also realize that it is ultimately market-driven. Some are jointly developed products, some are accompanied by products, and some are jointly delivered. Only in this way can we reflect the demeanor of a large enterprise and quickly deliver cost-effective products to users, which is also the key to success. (Text: Wu Yue, Photo: Chery)

Promise to deliver cars to award-winning Olympic athletes, red flag shows "national car style"

At the Paris Olympic Games, which will open a week later, every time a five-star flag is raised, the FAW red flag will present a glory version of the car to the glory athletes.

At the fan festival held on July 17, Hongqi Automobile announced the decision. That night, Hongqi invited three Olympic champions, He Zi, Xing Aowei and Ding Ning, to the scene. With the announcement of the news of "Raise the red flag, give the red flag", the atmosphere was led to a climax.

This is not the first time Hongqi has given away vehicles to Olympic athletes. Previously, Hongqi has given away vehicles or vehicle use rights to athletes who won medals during the 2021 Tokyo Olympics and the 2022 Beijing Olympic Winter Games. Today, on social media platforms, the family of Olympic diving champion Quan Hongchan can still be seen picking up the car at that time.

On the one hand, there is an independent high-end brand with a long brand history and heavy emotions of the people, and on the other hand, there are athletes who strive hard and gain glory. The two are linked and seem to fit well.

Red Flag × Olympic Games, has been linked for many years

If you search for the word "Olympic" as a keyword, you will find that the linkage between Hongqi cars and the Olympic Games and athletes has a long history.

As early as the beginning of 2018, at the launch site of Hongqi’s new brand strategy, Lang Ping, the head coach of the Chinese women’s volleyball team, confessed to Hongqi: "Hongqi, I support you!"; in 2019, it officially appeared in the Changchun International Marathon; in 2020, Hongqi joined hands with the Chinese women’s national volleyball team and became its main sponsor and official partner; followed by the "free car" activities of the 2021 Tokyo Olympic Games and the 2022 Olympic Winter Games.

In the upcoming 2024 Paris Olympic Games, in addition to giving away vehicles to Olympic athletes, the red flag further increases the sense of participation of ordinary consumers. The red flag announced at the event site on the 17th that for every five-star red flag raised in the Paris Olympic arena, the red flag will provide a lucky fan with the right to use a red flag EH7 car, and obtain the right to use the same car as the Olympic champion.

Why has Hongqi maintained a strong interaction with athletes and invested a lot of energy in "Olympic marketing"?

First and foremost, the most direct point is that the Olympic Games, as the most influential sports event in the world, will bring a lot of exposure to the brand, which will help consumers better understand the red flag.

For many people, Hongqi may be the "most familiar unfamiliar brand". The brand itself has a long history, having been established as early as 1958, and the Hongqi sedan has long been used as a review vehicle for major celebrations in China. However, due to brand positioning, lack of products and other reasons, Hongqi has not really entered the mass consumer market for a long time.

At the 2018 Hongqi brand strategy conference, Hongqi launched a new round of revival and proposed an ambitious sales growth plan. FAW Hongqi hopes that everyone will see a different red flag.

Secondly, the linkage between Hongqi cars and athletes can easily arouse people’s emotional resonance. Hongqi is a highly representative independent high-end brand, and many people have a simple emotion of "hoping for the rejuvenation of Hongqi". In the 66-year history of development, the rejuvenation of Hongqi brand has gone through several ups and downs, which is also in line with the fighting spirit of athletes. The national pride at the moment when the red flag is raised in the Olympic arena echoes the emotion of seeing the rejuvenation of the red flag.

Hongqi’s "Olympic marketing" has indeed achieved the expected effect. Recently, FAW Hongqi revealed that a series of measures such as giving red flag cars to athletes at the Tokyo Olympics and Beijing Olympic Winter Games have increased the familiarity of the Hongqi brand by 9.8% and the reputation by 6.8%.

The three major sub-brands are in place, impacting higher sales

In addition to the marketing method of "raising the red flag and giving the red flag", the product is another major highlight of this red flag fan festival.

This time, Hongqi plans to give away the vehicle to the Olympic athletes as Hongqi EH7, a pure electric medium and large sedan that went on sale in March this year and needs to increase its volume. At the event, another car appeared – the PHEV plug-in model completed its debut. In addition, another D-class executive sedan of Hongqi, Guoya, will also be launched this year.

These three models precisely correspond to the three sub-brands of Hongqi: "Hongqi New Energy", which mainly promotes pure electric vehicles at this stage, "Hongqi Energy-saving Vehicles", which mainly promotes mixed models, and "responsible for the construction of high-end models". During the Shanghai Auto Show in April last year, Hongqi officially announced these three sub-brands to the public.

At this stage, the new cars of the three major sub-brands are advancing steadily. In the pure electric field, Hongqi has launched three models of E-QM5, EH7, and E-HS9, as well as the planned Hongqi EHS7. In the mixed field, Hongqi launched the Hongqi HQ7 PHEV in April this year, and the HS7 PHEV will also be launched this month. The follow-up models include the HS3 PHEV unveiled this time. In the field of high-end models, in June this year, the models priced at 7.18 million yuan will be launched. In the second half of the year, Hongqi will launch the Guoya model.

The continuous improvement of products has helped Hongqi achieve remarkable sales results. Specific data show that from January to June this year, FAW Hongqi’s wholesale sales exceeded 201,500 units, an increase of 42.6% year-on-year, and retail sales reached 190,900 units during the same period, an increase of 25% year-on-year. If this increase can be maintained in the second half of the year, Hongqi’s retail sales this year may exceed 460,000 units. According to the data released by Hongqi’s event, the total number of Hongqi users has exceeded 1.50 million.

Finally, returning to the topic at the beginning, you may wonder how many Red Flag EH7s the Red Flag needs to prepare for the Olympic athletes this time? The results of the Chinese team at the Tokyo Olympics can be used as a reference. That year, the Chinese sports delegation won 38 gold, 32 silver and 19 bronze medals, a total of 89 medals.

It can be seen that in this Paris Olympic Games, Red Flag must have paid a lot of effort.

Porsche’s new 911 Targa officially starts pre-sale

On May 18, it was learned from Porsche that the third version of the new 911 series was announced after the hardtop sports car and the convertible sports car. There are two four-wheel drive models of 911 Targa 4 and 911 Targa 4S for customers to choose from. At present, the two new cars have started the pre-sale work in the Chinese market. The manufacturer’s suggested retail price of 911 Targa 4 is 1.499 million yuan, and the 911 Targa 4S is 1.695 million yuan.

The exterior of the new 911 Targa is closest to that of the new 911 Carrera 4 Cabriolet, with almost identical technology and body below the window line. The wide rear, Targa roll frame and wraparound rear windows give the new car a highly dynamic appearance and low styling. The front of the body is 45mm wider than the previous model, and the more prominent wheel arches make this change even more vivid. The front cover, which is recessed between the LED headlights, pays homage to the design of the original 911 with its coordinated silhouette.

The 911 Targa 4 is equipped with 235/40 ZR front tires and 295/35 ZR rear tires with 19-inch and 20-inch light alloy wheels respectively, with 330mm brake discs on the front and rear wheels and monocoque calipers with black four-piston. The 911 Targa 4S is equipped with 245/35 ZR front tires and 305/30 ZR rear tires with 20-inch and 21-inch light alloy wheels respectively, with 350 mm brake discs on the front and rear wheels, and red six-piston brake calipers on the front wheels and red four-piston calipers on the rear wheels.

The roof system of the new 911 Targa has been further developed and, like its predecessor, includes two movable sections: a soft top and a glass rear window. Two one-piece magnesium flat pieces ensure that the soft top is always tensioned and soundproof and insulated. The heated glass rear window is made of weight-optimized laminated safety glass.

Thanks to the more powerful electric actuators, the roof is able to open or close fully automatically in just 19 seconds. With the push of a button, the glass rear window is raised and the roof opens. The windows attached to the movable canopy cover are then tilted and moved backward. At the same time, the two wings in the Targa roll cage open to exert the aerodynamic properties of the soft top. During the opening process, after the soft top is unlocked and folded rearward in a zigzag and tucked into the rear seats, the wings and rear window in the Targa roll cage close again.

When the roof is open, the driver can choose to manually lift the windshield integrated into the frame of the front ventilation trim, thus significantly reducing turbulence in the car, with the best effect in the speed range of 50km/h – 145km/h. To prevent damage, the standard parking assist system monitors the rear area of the car when the roof is open or closed. During this process, the rear window rotates outward to the outside of the rear of the car. If the system detects an obstacle such as a wall or other vehicle in an area of about 50 cm behind the car, it cancels the operation, thus preventing a collision.

The rear of the all-new 911 Targa features a widened, continuously adjustable stretch rear spoiler and elegant light strips that blend seamlessly with the body. The entire body shell is now made entirely of aluminium, with the exception of the front and rear. The new car features an enhanced active aerodynamic design, with the active element control strategy of the rear spoiler and cooling air deflectors altered according to the speed of travel and driving mode.

The new 911 Targa is available with an optional 930 leather component in the style of the original Porsche 911 Turbo (Type 930). This two-tone interior was designed by Porsche Exclusive Manufaktur in collaboration with design experts at the R & D Center in Weissach, and includes front/rear quilted seat centerpieces, quilted door panels, and other rich leather trims from Porsche Exclusive Manufaktur.

The two-tone interior is available in Bordeaux Red/Matte Grey, Black/Slate Grey, Slate Grey/Icelandic Green, and Graphite Blue/Mojave Beige. In addition, the center console storage box lid is stamped with Porsche Exclusive Manufaktur letters, and the headrest is stamped with the Porsche coat of arms. The new car comes standard with Porsche Connect Plus and a SIM card with integrated LTE network capabilities.

The new 911 Targa is powered by the new six-cylinder twin-turbo horizontally opposed (Boxer) engine used in the 911 Carrera model. The 911 Targa 4 has a maximum power of 283kW (385PS) and a peak torque of 450Nm. Combined with the optional Sport Chrono component, it only takes 4.2 seconds to accelerate from standstill to 100km/h, which is 0.1 seconds shorter than the previous model.

The 911 Targa 4S has a maximum power of 331kW (450PS) and peak torque of 530Nm. Combined with the Sport Chrono component, it only takes 3.6 seconds to accelerate from standstill to 100km/h, which is 0.4 seconds shorter than the previous model. The top speed of the 911 Targa 4 is 289km/h, and the 911 Targa 4S reaches 304 km/h. It is worth mentioning that the 911 Targa 4 and 911 Targa 4S are equipped with the new PDK 8-speed dual-clutch transmission for the first time.

The new 911 Targa comes standard with PASM (Porsche Active Suspension Management) electronically-controlled variable shock absorption, which automatically adjusts the shock absorption characteristics to adapt driving comfort and handling to the corresponding driving situation, and offers both standard and sport manual adjustment modes. The rear axle fully variable electronically controlled differential lock includes Porsche Torque Guidance Plus (PTV Plus), the 911 Targa 4S is standard, and the 911 Targa 4 is optional.

Like the other eighth-generation Porsche 911 models, these two four-wheel-drive models also come standard with Porsche’s Wetland Mode. If sensors in the front wheel arches detect significant water on the road surface, they will send a signal in the instrument cluster, recommending that the driver manually switch to Wetland Mode. After that, the Porsche Stability Management System (PSM), Porsche Traction Control Management System (PTM) and drivetrain responsiveness will be adjusted to ensure maximum stability.

On the 11th, institutions forced the purchase of 6 shares, which were extremely undervalued

  Great Wall Motors

  July Production and Sales Express Comments: Production and sales continue to recover, globalization accelerates

  Event overview: On August 8, 2022, () released the July production and sales express: July automobile production 102,200 vehicles, + 15.02% year-on-year; automobile sales 101,900 vehicles, + 11.32% year-on-year.

  The order of production and sales has been restored smoothly, and the sales performance in the second half of the year is expected to continue to improve. Great Wall’s automobile sales in July 101,900 units, + 11.32% year-on-year/month-on-month + 0.73%, positive year-on-year growth for two consecutive months, and positive month-on-month in July, the company’s production and sales continued to recover. In terms of sub-brands, Haval/Tank/Euler/WEY/pickup truck sales were 6.13/1 25/0.88/0.30/1 6,300 units, respectively, + 7.14%/+ 128.03%/+ 21.76%/-24.26%/-7.53% year-on-year, of which tanks performed well in the same month-on-month, mainly driven by tank 300 and 500 series sales. In the first half of the year, the supply chain restricted the release of production and sales. With the recovery of the supply chain after the epidemic and the gradual supply of ESP With the second half of the year, policies such as the introduction of automobiles to the countryside and the reduction of purchase taxes will stimulate consumer demand; supply and demand will quickly resume the cycle of stacking new products, and the company’s sales are expected to continue to improve.

  Brand differentiation strategy highlights the effect, product structure optimization to promote the brand upward. sub-brand point of view. 1) Haval: Haval H6 sales 27,600 vehicles, + 7.35% year-on-year; new Haval big dog hunting version sales 10,000 vehicles, + 19.36% year-on-year; Kugou will be listed in August, priced 12.58-14 9,800 yuan, intelligent configuration leading, positioning young client base is expected to bring new volume. 2) Wey: Latte DHT has been listed in ****, further improving the WEY brand product structure, the follow-up dream and other series of new cars are expected to gradually drive brand sales; 3) Euler: Ballet Cat officially listed in July, the second half of the Lightning Cat/Punk Cat will also be listed one after another; 4) ****: **** 300 has been listed so far, the cumulative delivery volume has exceeded 130,000, and the high-end product **** 500 has sold 2,518 monthly. Orders are currently abundant, and the high-end model **** 700/800 is expected to drive the brand volume and price. By optimizing the product matrix, the company’s sales volume of models above 200,000 yuan in July increased to 21% month-on-month. The strong product cycle continues in the second half of the year, and Haval Kugou, Latte DHT, Dream, Lightning Cat, Punk Cat and other models are expected to be launched in the second half of the year. With the intensive launch of blockbuster new cars of various brands, the company is expected to usher in a new situation of rising volume and price.

  The intelligent transformation is advancing steadily, and the globalization strategy is accelerating. Through the establishment of the Coffee Smart Ecological Alliance, the company has fully integrated the core resources of the upstream, midstream and downstream industrial chain. It has full-stack self-research capabilities in core technologies in the field of full-dimensional intelligence such as intelligent driving, intelligent cockpit, and intelligent services. It is able to provide users with leading intelligent products and digital services, and accelerate the company’s transformation into a global intelligent enterprise. In July, the sales volume of intelligent models accounted for 88.32%, and it is expected to further increase in the future. At present, the company’s overseas cumulative sales have exceeded one million, and it has been exported to more than 170 countries and regions around the world, with nearly 700 overseas sales channels. In July, Great Wall Motor announced that its Brazilian factory produces intelligent new energy models and Great Wall Motor Malaysia Sales Co., Ltd. was officially established. In August, Great Wall Motor signed a contract with EmilFrey to jointly market Wei brand Mocha PHEV and Euler Good Cat. The new car will be officially delivered in the fourth quarter of this year. The company accelerated its expansion into the European market and accelerated the implementation of its globalization strategy.

  Investment advice: It is expected that the company’s net profit returned to the parent in 2022-2024 will be 95.49/156/18.878 billion yuan respectively, corresponding to 31/19/16 times the current share price PE. It is expected that the company will fully benefit from the industrial policy, optimistic about the company’s electric intelligent development and multi-brand Strategy and Development, and maintain the "recommended" rating.

  Risk warning: raw material prices fluctuate, chip supply is less than expected, and epidemic control is less than expected.

  Changan Automobile

  Independent sales continue to improve, and the dark blue SL03 and Avita 11 are expected to promote the growth of new energy vehicle brands

  The overall sales volume of Changan Automobile increased steadily. The overall sales volume of Changan Automobile in July was 200,900, an increase of 12.9% year-on-year; the overall sales volume from January to July was 1.3267 million, a decrease of 3.8% year-on-year. Under the superposition of the continuous improvement of the domestic supply chain and the stimulus policy of car purchase, the overall sales volume of Changan in July achieved steady growth.

  Changan independent sales continue to improve, deep blue SL03 and Avita 11 is expected to drive the independent new energy brand upward. Changan independent brand sales in July 128,300, an increase of 35.6%, an increase of 8.5% month-on-month; 1-July cumulative sales of 757,500 vehicles, a slight increase of 0.4% year-on-year, Changan independent brand sales in July with the same month to maintain growth trend. Changan independent brand new energy sales in July 23,400 vehicles, an increase of 84.2%; 1-July cumulative sales of 108,400 vehicles, an increase of 116.3%. In July, Changan Lumin sales 7,400 vehicles, Benben E-star sales 10,100 vehicles, CS75 sales 21,400 vehicles, Yidong sales 17,800 vehicles, UNI-V sales 15,600 vehicles. The first model SL03 of Changan new pure electric brand dark blue was officially launched on July 25, 515 pure electric version/705 pure electric version/1200 extended range version/730 hydrogen electric version priced at 18.39/21 59/16.89/699,900 yuan, dark blue SL03 cockpit system is equipped with "Changan Smart Core" vehicle domain controller and cockpit domain controller based on Qualcomm 8155 chip, standard 14.6-inch intelligent rotating sunflower screen, 10.2-inch full LCD instrument, 1.9m2 star panoramic canopy system and other high-end hardware, support gesture recognition, 3D holographic face login, Bluetooth/NFC digital key and other humanized functions; deep blue SL03 intelligent driving system comes standard with 6 ultrasonic radars, 3 millimeter wave radars and 6 cameras, which can realize active emergency braking, lane departure warning, lane departure warning L2-level auxiliary driving functions such as hold and reverse lateral warning, and a high-level smart driving system equipped with 28 sensors is available. The cockpit and smart driving configuration are more outstanding among models at the same price. In addition, the Avita 11 jointly built by Changan, Huawei and () was officially launched on August 8, priced 34.99-40 9,900 yuan, with a cruising range of 555km/680km, the fastest 100-kilometer acceleration of 3.98s, and good power and battery life. Avita 11 will be fully equipped with Huawei HI full-stack smart car solutions and advanced battery technology in Ningde Times. It is expected that Avita 11 and dark blue SL03 will have strong product competitiveness, which is expected to drive Changan’s independent new energy brand to continue to rise.

  Changfu and Changma sales are slightly under pressure in the short term. Changan Ford sold 23,600 vehicles in July, down 9.4% year-on-year; the cumulative sales volume from January to July was 147,000 vehicles, down 7.3% year-on-year. Changan Mazda sold 8,000 vehicles in July, down 20.0% year-on-year; the cumulative sales volume from January to July was 71,700 vehicles, an increase of 1.9% year-on-year. In terms of new cars, the new Mondeo and new Focus models have been listed recently, and the new Explorer will also be launched in August. It is expected that the launch of new cars will help the sales of joint venture brands to gradually improve.

  Forecast 2022-2024 net profit to the parent 85.54, 94.08, 11.431 billion yuan, comparable to the company’s 22-year average PE26 times, give the company 22 years PE26 times valuation, target price 22.36 yuan, maintain buy rating.

  Risk warning

  Changan Ford sales are lower than expected, Changan Mazda sales are lower than expected, and Changan independent brand sales are lower than expected.

  Kweichow Moutai

  2022 Semi-Annual Report Comments: Q2 Potential Energy Remains, Reform Dividends Continue to Release

  Event: () released the 2022 semi-annual report, 22H1 operating income 59.444 billion yuan, an increase of 17.20%, net profit to the parent 29.794 billion yuan, an increase of 20.85%. Q2 single quarter total revenue 26.256 billion yuan, an increase of 15.89%, net profit to the parent 12.549 billion yuan, an increase of 17.29%.

  Q2 series of wine growth is higher, the proportion of direct sales has increased significantly, and the contribution of e-commerce platforms has increased. Although the epidemic has been repeated in the second quarter, Moutai’s demand toughness is more prominent, and mobile sales have not been greatly affected. Q2 single-quarter revenue achieved a year-on-year growth rate of nearly 16%, in line with previous market expectations. 1) By product, 22Q2 Moutai/series wine revenue 211.05/41 70 million yuan, an increase of 14.97%/22.02% year-on-year. Moutai’s performance is solid, and the growth rate of series wine is relatively prominent. It is estimated that Moutai 1935 contributed a higher increase. 2) By channel, 22Q2 direct sales/wholesale channel revenue 100.62/152 13 million yuan, an increase of 112.87%/a decrease of 10.76%, sales channels continue to optimize, direct sales channel revenue significantly improved, accounting for 39.81% of the main business income, year-on-year/month increase 18.1/6 pct, the end of March e-commerce platform "i Moutai" on-line trial operation, Q2 contribution is higher, to achieve alcohol tax-free income 4.416 billion yuan, of which Moutai 1935, Xiaomao 100ML in the e-commerce platform performance is better, the traditional wholesale channel revenue continued to decline after Q1. 3) As of the end of Q2, the company’s total number of dealers 2188, compared with the end of Q1 decreased by 2.

  Profitability has increased steadily, and cash flow has been disturbed in stages. 1) 22Q2 gross profit margin is 91.78%, a slight increase of 0.77pct year-on-year. The estimated average price has increased under the optimization of channel structure. In addition, the proportion of series wine has increased, or there is a certain impact on the gross profit margin. 2) 22Q2 sales expense rate is 3.72%, a slight increase of 0.53pct year-on-year, management and R & D expense rate is 5.86%, a decrease of 1.72pct year-on-year. Taxes and add-ons account for 16.66% of total revenue, an increase of 2.86pct year-on-year, and a comprehensive net profit rate of 47.79% to the mother, an increase of 0.57pct. 3) 22Q2 sales cash return is 29.669 billion yuan, an increase of 6.08% year-on-year. Combined with Q1 cash return, an increase of 41.20% year-on-year, the estimated rhythm has been adjusted. Net cash flow from operating activities in Q2 was 6.865 billion yuan, a decrease of 70.42% year-on-year. Net cash flow from operating activities in the first half of the year was negative, mainly due to the decrease in the net increase in customer deposits and inter-bank deposits of holding subsidiary finance company and the increase in the net increase in deposits with the central bank and inter-bank deposits. Contract liabilities as of the end of Q2 were 9.669 billion yuan, an increase of 1.347 billion yuan from the end of Q1.

  Profit forecast, valuation and rating: Under the Q2 epidemic, the company’s operating resilience and performance certainty are strong. At present, most regions have completed the July payment and arrived one after another. It is estimated that the payment progress is 60% +. The batch price of Feitian Moutai bulk bottles is 2750-2800 yuan/bottle, and the batch price of whole boxes is about 3,100 yuan, which is relatively stable. The company will continue to reform its marketing. The follow-up "i Moutai" is conducive to enriching direct sales channels and strengthening () coordination. In addition, since the end of last year, it has launched rare Moutai, Year of the Tiger Zodiac Wine, Moutai 1935, 100ML Feitian Moutai, etc., to optimize the product structure. Continuous reform releases dividends, 22-year growth is expected to accelerate, maintaining the 2022-24 EPS forecast of 49.21/57 29/65.84 yuan, and the current stock price corresponds to 39/33/29 times P/E, maintaining the "buy" rating.

  Risk warning: high-end Baijiu demand is weak, channel reform is less than expected, and domestic epidemics are repeated.

New generation Audi Q7 plug-in hybrid version spy photos exposed

  Recently, we have collected a new (|) plug-in hybrid version of the road test spy photos from relevant channels. There is a reserved charging interface on the left side of the body, which may be named Audi Q7 TFSI e. It is expected to be released at the end of 2025 at the soonest and listed in 2026.

Autohome

Autohome

"New Audi Q7 PHEV spy photos"Oh, yeah."

Audi (imported) Audi Q6 e-tron (overseas) 2024 model, basic model

Audi (imported) Audi Q6 e-tron (overseas) 2024 model, basic model

"Audi Q6 e-tron"Oh, yeah."

  The test spy photo is still in the stage of trial installation, but as a replacement product, it is expected to adopt the latest exterior design, referring to the Audi Q6 e-tron, and is expected to have a newly designed hexagonal grille design and through taillights.

Audi (Imported) Audi Q7 New Energy 2024 55 TFSI e quattro

"Current Audi Q7 PHEV"Oh, yeah."

  Previously, the current Audi Q7 PHEV model has been launched in overseas markets. It uses a combination of 3.0T engine and motor, and has a pure electric range of 100km. It is expected that in the new generation Q7, the plug-in hybrid version will have 2.0T and 3.0T engines to choose from, and will be equipped with quattro all-wheel drive and automatic transmission, and will continue to provide five- and seven-seat versions. (Compiler/Autohome Dykan)

Nanjing Cadillac XT5 price reduction carnival at the beginning of the year! The lowest price is 259,700, the quantity is limited

Recently, the Autohome Nanjing discount promotion channel has brought you a wave of blockbuster discounts! This American luxury SUV is on sale in Nanjing. The starting price of this model is 259,700 yuan, and the maximum discount is as high as 93,000 yuan! If you want to know more about the discount details, you may wish to click "Check the car price" in the quotation form to get a higher discount.

凯迪拉克XT5头图

The Cadillac XT5 is a luxury SUV, its exterior design is full of power and elegance. The car series adopts the iconic front face design of the Cadillac family, and the air intake grille adopts chrome decoration, highlighting the luxury and nobility of the brand. The overall style is very fashionable. The body lines are smooth and hard, showing the dynamic and power of the Cadillac XT5. The body lines are smooth and the lines are hard, showing the dynamic and power of the Cadillac XT5. The headlights of the car series use LED light sources, and the lighting effect is excellent, providing a clear and bright vision. The rear design of the car series is also very exquisite. The tail lights use LED light sources to create a fashionable and dynamic atmosphere. The exterior design of the Cadillac XT5 is not only full of power and elegance, but also highly recognizable, making it an excellent luxury SUV.

凯迪拉克XT5正侧

The Cadillac XT5 is a medium-sized SUV with a body length of 4813mm, a width of 1903mm, a height of 1682mm and a wheelbase of 2857mm. Its side lines are smooth, the lines are concise, and the overall shape is stylish and atmospheric. The car is equipped with 235/65 R18 tires of the same specification as the front and rear. The tire specifications are larger, providing better handling and comfort. The wheels are made of 18-inch aluminum alloy wheels, which are full of sports and add a sense of movement to the vehicle. The front and rear wheels are 1645mm, ensuring the stability and handling of the vehicle.

凯迪拉克XT5中控全图

The Cadillac XT5’s interior design is luxurious and atmospheric, using high-quality imitation leather and genuine leather materials to create a high-texture driving experience. The steering wheel is made of genuine leather, which supports manual up, down and front and rear adjustments, allowing drivers to easily find a comfortable driving position. The central control screen is 8 inches in size and is equipped with automatic speech recognition control system, which can control functions such as multimedia system, navigation, telephone and air conditioning. The front seat supports heating and power seat memory functions. The driver’s seat can be adjusted high and low, backrest adjustment and lumbar support adjustment. The passenger seat also supports high and low adjustment, backrest adjustment and lumbar support adjustment. Both the front and rear rows are equipped with USB and Type-C ports, which are convenient for passengers to charge and connect devices. The rear seats can be reclined proportionally to provide more storage space. The overall interior design is simple and elegant, full of technology, creating a luxurious and comfortable driving environment.

凯迪拉克XT5发动机舱

The Cadillac XT5 is equipped with a 2.0T 237 horsepower L4 engine with a maximum power of 174kW and a maximum torque of 350N · m. This engine is paired with a 9-speed automatic transmission to provide a smooth driving experience and strong power output. At the same time, the engine also adopts advanced fuel injection technology, with high fuel economy and low emissions, in line with modern environmental requirements.

In the word-of-mouth evaluation of the owner of Autohome, we can see that he has given high praise to the appearance, power, comfort and space of the Cadillac XT5. The appearance of the atmosphere, the sense of heaviness and power are in line with his aesthetic, while the power output is strong, especially at high speeds. In addition, the sound insulation effect of the car is also quite good, the driving feeling is very comfortable and smooth, and the space is also very large, and the riding comfort is high. Finally, the sound effect has also been recognized by the owner. Overall, the Cadillac XT5 not only performs well in terms of appearance, power and comfort, but also has a good performance in space and sound effects. These advantages will undoubtedly allow the owner to enjoy a more comfortable and enjoyable driving experience.