Not long ago, the Hengchi 5, which has been sewing and mending for three years, was finally launched. The new car is positioned as a compact pure electric SUV with a pre-sale price of 179,000 yuan. Compared with other "new forces in car building", whether it is Hengchi Automobile or Hengchi 5 itself, it can be said that it is full of "drama". Due to the crisis event of the parent company Evergrande Group, Hengchi Automobile, which was thought to have aborted and died, finally launched a new car.
On July 20, Hengchi Automobile announced at its first 720 Hengchi Festival event that as of about 18:04 on the same day, the number of Hengchi 5 pre-sale orders reached 37,000. Liu Yongzhuo, president of Hengchi Automobile, also said in an interview that after the pre-sale conference, the market response of Hengchi 5 was very good, which has exceeded expectations, and the big sale is a foregone conclusion.
This can’t help but make people wonder, after understanding such a "mess" of Evergrande Group, who is buying a car? Are you not afraid of being "rotten" like a house? At this time, some people will say that Evergrande Group has shown its sincerity and pioneered the "notary car purchase" method. Pay the full amount when the car is delivered, and the car can be returned and refunded within 15 days after pickup, and the money must go through the special account of the notary office. In addition, there are various rights and interests, and of course someone will buy it at such a good opportunity!
It can be seen that Evergrande has made great efforts to allay consumers’ concerns, but this "innovative" sales method will directly lead to Hengchi cars not being able to receive car payments for a period of time. You know, the lack of "self-hematopoietic" ability has always been a sword hanging over the heads of all "new power car companies". For Evergrande Group, which already has serious financial problems, it is questionable whether Hengchi 5 can be successfully mass-produced without a benign turnaround.
Take a look at the Hengchi 5 car has enough potential to become a hit? The plain appearance, unadorned configuration, and decent performance are enough to summarize this car. Besides the background of car building, a new energy vehicle made by a well-known real estate company does not have enough vehicle technology accumulation like traditional car companies, nor does it have advanced intelligence like Internet companies. The pre-sale price of 179,000 yuan, it did not choose to enter the price range of "drive DNU", the overall positioning is more embarrassing, and it seems to give people a sense of "high can’t make low".
Finally, an insider revealed that Hengda now relies on its own Hengda Property employees to sell cars. Hengda Property distributed the "Hengchi 5" new energy vehicle sales assessment task to its employees. And issued specific assessment task indicators to each region. According to the actual situation, each region will refine the sales target to each real estate project, and the number of sales depends on the number of owners in the real estate.
In fact, Evergrande’s marketing strategy is no problem. After all, the owner’s resources can be said to be Evergrande’s greatest advantage, and of course it must be used well. However, Evergrande still has to consider that problem.
However, in the final analysis, this pre-sale volume is essentially a relatively large indicator. Many manufacturers have falsely reported data when publishing pre-sale data, because only the manufacturers can see these data.
Regarding whether the Hengchi 5 can be bought, when can it be bought, or whether it needs to wait for the actual delivery of the Hengchi 5, without the endorsement of technology, software, and hardware, what is its overall product strength, reliability, and stability? After all, who can’t brag? Boss Jia’s cattle have already been blown to the other side of the Pacific Ocean.
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