"Disappeared She" was officially launched on major online platforms, and the final box office score reached 3.523 billion. At the same time, on the first day of its release in Hong Kong, China market, it became the third place in the box office list. Subsequently, it will land in overseas markets one after another.
Since the film was released, several good films have appeared one after another. Chen Sicheng’s good brother, Wang Baoqiang, was the first to take the baton, and took out The Octagon Cage, followed by Chang ‘an Three Wan Li, Feng Shen and Put all your eggs in one basket. The types are diverse, and all of them have a good reputation. No one expected that the entertainment movie market, which has been looked down upon by everyone, seemed to revive overnight.
Some people say that "Disappeared She" made a good start, and people’s demand and confidence in watching movies were stimulated, and they remembered the disappearing movie market.
However, when you think about this film carefully, you will find that there are a lot of loopholes in its logical plot, which is not a good suspense film at all.
Chen Sicheng’s amazing shooting style and mysterious tone make everyone feel that it doesn’t fit in with such a super-high box office. However, it must be recognized that the truly outstanding point of this film lies in the brand-new announcement mode. Sticking smart labels and entering the sinking market make the existence of movies far more meaningful than the story itself.
The plot can’t stand scrutiny, and only at first glance is it enjoyable.
Presumably, most of the audience didn’t feel anything wrong when they watched the film for the first time, but when people stepped out of the cinema, they would find something strange. Indeed, there are many things that don’t make sense, from the setting of characters to the story.
First of all, let’s look at the setting of the characters. Li Muzi, his wife, grew up as a rich girl, studying abroad. Here, we should pay special attention. A girl who studied abroad since she was a child, her family must be particularly superior, and she must be well informed. It is impossible to be deceived by feelings like a small town problem solver who has never been wet behind the ears.
In the movie, it is also specially played that she has experienced a lot since she was young. Watching her good friends being bullied by the campus, she is still in the art circle with special stories, and her girlfriends are extremely intelligent. Such a girl can’t be a little white flower if she thinks with her toes. To say the least, even if she really has never experienced anything, she is particularly well protected. I haven’t eaten pork, so I should have seen pigs run. Didn’t my family remind me since I was a child? Husband He Fei, a person whose family grew up in a complicated environment and gambled excessively, how can she trust and have a crush on him?
Well, let’s just say that this rich girl is a lover’s brain, and what’s more, she is more handsome than Zhu Yilong, and she really can’t control herself. So, why not? So well-planned to kill a person, only to make a low-level fatal mistake, without thinking about how to deal with the fact that someone saw his wife diving and rented a diving suit. What’s more, he even went his own way until the last day, and he didn’t know how to repent at all. Suddenly, he cried like a pear with rain because of the B-ultrasound, which made people puzzled. Seeing a fetus that had never met before and had not yet formed suddenly knew that he regretted it?
Labels poke people’s pain points and accurately capture potential audiences.
This movie is called "the most unsuitable movie for couples to watch together". Hearing this label only makes people want to go in and see it.
Because compared with a movie saying how suitable it is for everyone to go in and watch it together, everyone will think that it is kidnapped by capital. Take the most rebellious sentence in the film marketing field in recent years: "We owe someone a movie ticket". As soon as this was said, the film promotion was basically abolished.
This movie is so clever that the more you ask the young couples not to see it, the more they want to see it and see why they are not allowed to see it. Reverse thinking and accurately attack the audience’s psychology. Moreover, the topic selection is all hot events, which helped everyone to learn about the relationship between husband and wife, marriage law, etc. in one breath, and used social hot topics to get a bonus.
Propaganda came to the short video sinking market to show its power
One of the most striking features of this film is that it focuses on short video propaganda. From the release of the theme song to the feedback from the audience, it is all carried out on the short video platform. Many people may have seen a girl shooting a video of a cliff while walking, saying that she was afraid to walk alone, and she remembered what was wrong here. Without a head or tail, it can get tens of millions of clicks and countless comments at once.
Before this, no one has ever realized that "point-to-point" can actually form a chain of large-scale radiation transmission. In essence, this is a silent way of publicity, which is unprecedented and imperceptible. No one realizes that this is actually a way of publicity. Invisible, everyone saw the film and ate this invisible Amway.
In any case, it is certainly not without reason that the film can get such a high box office.
关于作者