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The rise of domestic beauty cosmetics China beauty market ushered in a new pattern.

Cover journalist Guo Kexin

In the just-concluded Double Eleven War, domestic beauty brands represented by Polaiya, Winona, Nature Hall, etc. have made outstanding achievements, and domestic beauty can be said to usher in a new pattern. Among them, Polaiya won TOP1 in the dual-platform beauty industry of Tmall and Tik Tok. This is also the first time that domestic beauty products have won the championship in the fierce competition with foreign beauty products in recent years. Proya, who has achieved outstanding results, also officially entered its 20th anniversary on November 18th. At the same time, Proya’s 20th anniversary strategy conference was held in Hangzhou International Expo Center, and a new vision for the future was released, aiming at becoming an international China beauty company with consumers as the core, technology as the foundation.

40 Years’ Innovation of Domestic Beauty in China Cosmetics Industry

In the late 1970s and early 1980s, the China market, which opened its doors for the first time, welcomed a large number of foreign brands. Beauty brands from the United States, South Korea, Japan, France and other countries have successively occupied a large share of the cosmetics market in China, and domestic brands have struggled in the "dark moment". However, 40 years later, in the cosmetics market in China, domestic brands gained the trust of consumers by iteratively upgrading and building the core competitiveness of scientific research. Yan Jiangying, chairman of China Flavor Cosmetics Industry Association, said at the 20th anniversary strategy conference of Polaiya that in the past two decades, the cosmetics industry in China has gone through the wholesale era, the channel era and the new brand era. From its birth, listing, brand building to the 20th anniversary, Polaiya echoed the development process of the industry, led the development with strategic and technological innovation, led the sustainable development with ESG construction, followed the industry regulations with responsibility, and became a China cosmetics company facing the public and leading China.

The new future of domestic beauty cosmetics China market has become the source of global innovation

At the strategy conference of Polaiya’s 20th anniversary, Franckie, vice chairman of French Cosmetics Valley, shared the frontier trend of global beauty. She said that China’s innovation is attracting the world’s attention and showing the world the beauty power of China. At the global scientific research event, not only international brands but also China brands attended. For many years, Polaiya Company has been invited to participate in the "Cosmetic360" exhibition of the international innovation fair of French perfume and cosmetics industry, which is hosted by French Cosmetics Valley and integrates global innovation technologies, and share Polaiya’s vision of technological innovation; In 2020, Polaiya brought eight scientific research achievements to this IFSCC conference. At this conference, which is known as the "Nobel Prize in Cosmetics" and represents the highest level of international cosmetic technology research and development, Polaiya’s scientific research achievements appeared and became the China cosmetics brand with the largest number of academic achievements published at this conference.

Hou Juncheng, chairman of Polaiya Cosmetics Co., Ltd. also said that Polaiya’s development vision is "standing at the peak of China’s beauty industry, Polaiya’s vision has been extended to a broader international stage, and its goal will be more ambitious and longer-term. We must learn from the top international outstanding enterprises, and strive to become an outstanding century-old enterprise like L ‘Oré al and LVMH, and be’ Polaiya in China and Polaiya in the world’. "

The rise of domestic beauty cosmetics China cosmetics market ushered in a new pattern.

With the rapid development of China cosmetics market, China brand and international brand, China brand and international brand will compete on the same stage. As the representative of "China brand", Polaiya keeps climbing the peak of scientific research, so that "China Science and Technology" belonging to Polaiya can compete with "international brands" on the same stage; With the spirit of unlimited exploration, Polaiya keeps creating an infinite future, and further moves towards a China beauty company with consumers as the core and technology as the foundation. It is understood that in the six years since the listing of Polaiya, the company has developed steadily, with a market value of 10 times and a performance of more than 4 times. Polaiya is leading the brand development industry. This year’s Double Eleven won the first place in the beauty industry of Tmall and Tik Tok, and the first place in domestic beauty products of JD.COM. This is the first time that domestic brands have won the first place in the industry in the past five years. Fang Yuyou, co-founder and CEO of Polaiya, mentioned in his speech, "This’ phased achievement’ is hard-won, which makes us more confident.’ Being a China brand of our own’-this is not just a beautiful wish, but a future we can see."

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The Xinjiang team brought in the insider, and Fan Ziming was traded to Li Muhao to join Shenzhen, with poor performance.

Xinjiang team is about to introduce a No.4 inside foreign aid, which is undoubtedly a great improvement to the team’s strength. As one of the most competitive teams in CBA, Xinjiang team has always been famous for its strong rebounding ability. This time, the introduction of foreign aid in the No.4 position has injected a boost into the team’s rebounding performance. In modern basketball games, the importance of rebounding is self-evident. Rebound can not only improve the team’s scoring efficiency, but also limit the opponent’s second attack opportunity and strive for more attack opportunities for the team. The addition of foreign aid in the fourth position means that the Xinjiang team will have greater advantages in rebounding. First of all, the height and wingspan of the foreign aid inside the fourth position are usually longer, which makes them have a stronger advantage in rebounding competition. They can take advantage of their height and wingspan to better seize offensive and defensive rebounds, increase scoring opportunities for the team and reduce opponents’ scoring opportunities. Secondly, the foreign aid inside the fourth position usually has excellent physical fitness and strong physical confrontation ability. They can engage in fierce hand-to-hand combat with their opponents in the rebounding competition and win more rebounds. At the same time, they can also limit their opponents’ scoring opportunities in the basket through physical confrontation and provide solid defensive support for the team. In addition, the addition of foreign aid in the No.4 position will also bring more tactical choices to the Xinjiang team. They can play an excellent low-post scoring ability on the offensive end and provide a variety of scoring methods for the team. On the defensive end, their presence can effectively block the opponent’s inside scoring route and improve the overall defensive strength of the team.It is a wise decision for Xinjiang team to introduce a foreign aid inside the No.4 position. This will not only enhance the team’s competitiveness in rebounding, but also bring more tactical choices to the team.

Xinjiang team has strong foreign aid ability, and Farr left to join the NBA. Recently, the news that China basketball community is excited came. Farr, a foreign aid of Xinjiang Blue Team, successfully joined the NBA, becoming the first player to land in the American professional basketball league in the history of China basketball. This news not only cheered the basketball fans in Xinjiang and China, but also injected new impetus into the development of basketball in China. As a foreign aid of Xinjiang team, Farr showed excellent basketball skills and strong personal ability. His performance in CBA has attracted much attention, averaging more than 25 points per game, and his assists and steals are also in the forefront of the league. His departure will undoubtedly bring some troubles to the Xinjiang team, but it also proves the strength of Xinjiang’s foreign aid. Xinjiang team has always attached great importance to the introduction of high-level foreign aid, and their ability and experience have played a vital role in the development of the team. Through the exchange and study with foreign players, the young players of Xinjiang team have got great growth and improvement. This is also one of the reasons why the Xinjiang team can remain competitive in the domestic league. Farr’s joining the NBA is an important milestone for China basketball. This is not only a breakthrough for China players on the international stage, but also an important symbol of the development of basketball in China. I hope Farr can continue to play an outstanding role in the NBA and set up a better image for China basketball. At the same time, the Xinjiang team also needs to find a suitable replacement to fill the vacancy of Farr. This is a great challenge for the team, but it is also an opportunity. By introducing new foreign aid,Xinjiang team has the opportunity to train more excellent players and enhance the strength and competitiveness of the whole team. Xinjiang team has strong foreign aid ability. The news that Farr left to join the NBA brought good news to the basketball circle in China, and also injected new impetus into the development of Xinjiang team and China basketball.

Fan Ziming would have been traded to Beijing Shougang team, but it didn’t happen in the end. This news has aroused widespread concern and discussion. As one of the important teams in CBA league, Beijing Shougang team has always attracted much attention. Fan Ziming is a young and promising player, and his joining will undoubtedly bring new vitality and opportunities to Shougang team. Fan Ziming performed well last season, and his average score and rebounds were significantly improved. His shooting skill is exquisite, his breakthrough ability is strong, and he also shows excellent ability on the defensive end. These advantages make him the object of chasing by various teams. However, the deal failed to be reached, which is undoubtedly a pity for Fan Ziming. Why didn’t Fan Ziming join Shougang team? There may be many reasons for this. First of all, there may be some bottlenecks in the negotiations between teams. The transaction involves many levels of interests and contract issues, which requires in-depth discussion and consultation between all parties. Secondly, the team may have made a decision considering other players. Each team has its own development plan and strategy, and they need to comprehensively consider the overall strength of the team and the matching of players. Finally, Fan Ziming’s personal will is also an important factor. As a player, he has the right to choose his next home, which does not depend entirely on the wishes of the team. In any case, Fan Ziming’s failure to join Shougang doesn’t mean that his career is over. On the contrary, it may be a new starting point. Fan Ziming can continue to improve his technical level and team value through harder training and competition. He can look for other opportunities,Strive for better development space for yourself. For the fans, although they lost an excellent player, they can still look forward to Fan Ziming’s wonderful performance in other teams. It is a regrettable news that Fan Ziming failed to join the Beijing Shougang team. However, this is also a common situation in sports. In competitive sports, every decision will affect the future of the team, and these decisions often need to be weighed between the interests of all parties.

Fan Ziming: The contract amount gap is not my focus. Recently, the transaction between Beijing Shougang Team and Xinjiang Team has attracted wide attention. In this transaction, Fan Ziming became the focus. Interestingly, however, Fan Ziming didn’t care too much about the difference in contract amount. On the contrary, he pays more attention to his playing time and opportunities. In Fan Ziming’s view, staying in Beijing Shougang team will give him more opportunities to play. As a player, getting enough exercise and playing time is very important for personal development. In Shougang team, Fan Ziming has established his own position and played an important role in the team. He is also very familiar with the team’s tactical system and coaching team, which makes it easier for him to adapt to the needs of the team. On the other hand, the Xinjiang team’s signing efforts are very strong, and it is possible to introduce more inside players. Although this means that Fan Ziming’s competition in the team will become more intense, he is not afraid of challenges. Fan Ziming believes in his own strength and ability, and he is willing to improve himself by competing with other players. In addition, the Xinjiang team also has a potential young inside player Qu Xiaoyu. The young player showed excellent performance last season and is expected to become a rotation player of the team. Fan Ziming is full of expectations for training and playing with such excellent players, and he believes that this will have a positive impact on his growth. Fan Ziming doesn’t care much about the difference in contract amount, but pays more attention to his playing time and opportunities. Stay in Beijing Shougang team, he can get more exercise and development opportunities;Joining the Xinjiang team, despite greater competitive pressure, can grow together with excellent players.

Fan Ziming was traded to Xinjiang team, which was undoubtedly a major turning point for him. However, this does not mean that he will stay in Xinjiang for a long time. For a young player, frequent trading is undoubtedly a tiring thing. As a potential basketball player, Fan Ziming’s career has just begun. However, due to various reasons, he has experienced many transactions. This undoubtedly brought him great pressure and confusion. First of all, frequent transactions make it difficult for Fan Ziming to adapt to the new environment and team culture. Every time he joins a new team, he needs to adapt to a new coach, new teammates and new ways of playing. This undoubtedly has a negative impact on a player’s development, because he can’t settle down and concentrate on improving his skills and abilities. In addition, frequent transactions have also brought a mental burden to Fan Ziming. He needs to face the pain of leaving his old teammates and coaches, and at the same time meet new challenges. This uncertainty and instability will undoubtedly make him feel anxious and uneasy. However, Fan Ziming can also learn some valuable lessons from this experience. First of all, he can learn to adapt to changes and quickly adapt to the new environment. This will be a crucial skill for his career development. Secondly, he can learn to keep a positive attitude and stick to it no matter what difficulties and challenges he faces. Fan Ziming’s being traded to Xinjiang team may continue to be traded, which is undoubtedly a heart-wrenching thing for him. However, by learning to adapt to changes and keep a positive attitude, he can overcome these difficulties and succeed in his basketball career.

Li Muhao left Beijing Shougang to join Shenzhen team, which attracted wide attention in CBA league. As a new star in the domestic basketball field, Li Muhao’s transfer is not only an important decision for him personally, but also has a far-reaching impact on the two teams and the whole league. First of all, Li Muhao’s departure from Beijing Shougang means that the Beijing team will lose an excellent defender. In the past few seasons, Li Muhao has shown excellent skills and talents, and has become the scoring weapon and organizational core of the team. His departure will bring certain challenges to the Beijing team, and it is necessary to readjust the tactical system and team lineup. However, for Li Muhao personally, joining the Shenzhen team is undoubtedly a better choice. Shenzhen team has always performed well in the league, with strong strength and excellent coaching team. Joining the Shenzhen team will provide Li Muhao with more development opportunities and challenges, which will help him to further improve his strength and level. Secondly, the transfer of Li Muhao has also had a certain impact on the league pattern. As a member of CBA league, the transfer of each player will have an impact on the competitiveness and strength distribution of each team. Li Muhao’s joining the Shenzhen team will further strengthen the team’s strength in the backcourt and enhance its competitiveness. At the same time, it also brings some pressure to other teams, and it is necessary to introduce new players or readjust tactics to cope with the rise of Shenzhen team. It is a wise choice for Li Muhao to leave Beijing Shougang and join Shenzhen team, which is not only beneficial to his personal development, but also has a positive impact on the league pattern.I believe that with his joining, Shenzhen team will achieve better results in future competitions and inject new vitality and competitiveness into CBA league.

Li Muhao’s transaction value is low, and no team has taken over. Recently, rumors about Li Muhao’s transaction are endless. However, surprisingly, his trading value has fallen into a trough, resulting in no team willing to take over him. This phenomenon has aroused extensive discussion and thinking. First of all, we need to realize the impact of Li Muhao’s poor performance in the past competitions. As a professional basketball player, his performance is directly related to the team’s performance and reputation. However, in recent seasons, Li Muhao’s technical level has not been significantly improved, and he often makes mistakes at critical moments, which greatly reduces the team’s trust in him. Therefore, even if a team is interested in him, they will worry about whether he can play his due role in the team. Secondly, Li Muhao’s low transaction value is also related to his contract. It is reported that there are some problems in the remaining years and salary of his contract. Teams tend to choose players whose contracts are flexible and meet the needs of the team, rather than choosing a player with many contract problems. This is one of the reasons why no team has taken over Li Muhao at present. In addition, we can’t ignore the influence of the highly competitive trading market on the trading value of Li Muhao. Nowadays, the competition in the basketball world is extremely fierce. In order to enhance their strength, teams often choose to trade players who can have an immediate impact. As a substitute player, Li Muhao’s trading value is relatively underestimated. The team is more inclined to bring in star players who can change the trend of the game, rather than a substitute with limited trading value.To sum up, Li Muhao’s low transaction value and no team to take over is not caused by a single reason. His technical performance, contract situation and fierce competition in the trading market have all affected him. However, we should also see that Li Muhao still has the potential and opportunities to improve itself.

Shenzhen team will sign Li Muhao, whose performance in Beijing Shougang team is average. The news caused heated discussion and doubts among the fans. As a young player, there is no doubt that Li Muhao has potential for development, but his performance in Shougang did not meet people’s expectations. First of all, we can’t judge Li Muhao’s ability solely by his performance in Shougang. Every player needs to adapt to the new environment and tactical system, especially when he moves from one team to another. There may be differences between Shenzhen team and Shougang team, so we can’t draw conclusions too early. Secondly, Li Muhao’s age and experience is also an important consideration. He is only 23 years old and has a lot of room for growth. Although his performance in Shougang team is average, it doesn’t mean that he has no potential for improvement. Shenzhen team may have seen his potential, and hope that by training and training him, he can play a greater role in the team. Finally, we can’t ignore the overall strategic arrangement of the team. The Shenzhen team may have their own plans and strategies, and they may have signed Li Muhao for some consideration. They may take a fancy to some of his characteristics, or think he can play a unique role in the team. We can’t know the specific plans of the Shenzhen team, but we can believe that they have their own considerations and decisions. Li Muhao’s decision to join the Shenzhen team has aroused people’s concern and controversy. However, we can’t jump to conclusions too early. We should give him some time and opportunities to adapt to the new environment. Only when he really integrates into the team and shows his strength,We can make an accurate evaluation of this signing.

Li Muhao’s contract is too big and his performance is not good. This is a question that puzzles fans and media. As a top player, he was expected, but failed to live up to his expectations. No matter on or off the court, he seems to have not found a way to adapt himself. First, let’s look at the scale of his contract. Li Muhao’s contract amount is huge, which makes the fans more critical of his performance. After all, a high-paying contract usually brings people higher expectations. However, this does not mean that he should bear excessive pressure. Every player has ups and downs, especially when they are in a new environment. Secondly, we need to realize that Li Muhao may face some challenges. Moving to a new team often takes some time to adapt to the new tactical system, teammates and coaches. This adjustment period is necessary for any player, but it is especially important for an international player. Therefore, we cannot easily deny his talent and potential. In addition, Li Muhao’s performance may also be influenced by other factors. Physical condition, injury problems or the pressure of personal life may have a negative impact on his play. As fans, we should give him enough understanding and support, not excessive criticism. Finally, we can’t ignore the value brought by Li Muhao. He is an excellent player and role model both on and off the court. His skills and experience can have a positive impact on the team. Despite his poor performance at present, we must believe that he has the ability to rally and show his strength.To sum up, Li Muhao’s contract amount is huge, but we can’t just measure his performance by it. The difficulties and challenges he faces also need to be fully understood and tolerated. As fans and media, we should give him support and encouragement, believing that he can overcome difficulties and show his true strength.

Welcome to read this article. The introduction of No.4 inside foreign aid by Xinjiang team will bring great improvement to the team. The importance of rebounding in modern basketball games is self-evident. This introduction will enhance the competitiveness of the team in rebounding competition and bring more tactical choices to the team. Thank you for reading!

Essential for runners: the secret of preventing cramps in marathon.

Cramp is a sudden muscle pain, which is usually caused by muscle fatigue, dehydration, electrolyte imbalance and other factors. Here are some suggestions to prevent cramps:

Well-trained: Before taking part in the marathon, you should be fully trained and prepared to enhance your muscle strength and endurance and avoid muscle fatigue.

Proper warm-up: Carry out proper warm-up exercises before the competition, including easy stretching and jogging, to help muscles gradually adapt to the intensity of exercise.

Replenish water: It takes a lot of water to participate in a long marathon. Replenishing water in time can prevent dehydration and electrolyte imbalance, thus avoiding cramps.

Replenish electrolyte: electrolyte is an important component to help muscles contract and relax normally. Before, during and after the competition, properly supplementing electrolytes (such as calcium, magnesium, potassium, etc.) can prevent cramps.

Pay attention to rest: long-term exercise makes muscles tired and needs proper rest to recover. During the competition, if you feel muscle fatigue or discomfort, you should rest or slow down properly to avoid cramps.

In a word, the key to avoid cramps is adequate preparation, proper warm-up, supplementing water and electrolyte, and paying attention to rest, so as to help muscles adapt to exercise intensity and reduce the occurrence of fatigue and injury.

"The level of men’s football in China has been declining all the way," said the director of the General Administration of Sports.

On the 12th, the first session of the 14th National People’s Congress held the third "ministerial aisle". The first person to walk on the ministerial aisle was Gao Zhidan, director of the State Sports General Administration.

Gao Zhidan said that for a long time, the development of China’s three major sports, especially men’s events, was not satisfactory, and the level of men’s football was declining all the way. There were even many chaos in the football industry, which was in sharp contrast with the requirements and expectations of the CPC Central Committee and the people of the whole country.

Gao Zhidan said,It is a sign of a sports power that the three major goals should be achieved, and it is also a short board that we must make up to speed up the construction of a sports power.

Gao Zhidan pointed out that recently, in view of the serious problems in the field of football, we have been deeply rethinking and studying solutions and ways, and we are prepared to systematically treat them from the aspects of ideological education, style construction, deepening reform and doing a good job in current work.

In the spirit of re-taking the Long March Road, we should do a good job in all the work of the three big balls, focus on the outstanding problems such as lack of spiritual integrity and not hard work style in the current work of the three big balls with the determination to eliminate the disease with strong drugs and punish the chaos with heavy punishment, and persevere in changing the work style, being strong in responsibility and grasping implementation.Resolutely crack down and severely punish corruption and "fake gambling" in football and other fields.Correct the wind and discipline, be strict in discipline, improve the system, strengthen the rules, and comprehensively repair and reconstruct the good ecology of the healthy and sustainable development of the three balls.

On March 12th, the first meeting of the 14th National People’s Congress held the third "ministerial channel" interview. This is Gao Zhidan, director of the State Sports General Administration, interviewed by the media. Xinhua News Agency reporter Cai Yang photo

When talking about how to revitalize football in China, Gao Zhidan said that the current reform of football and basketball has entered the deep water area, and the task of deepening the reform and achieving a breakthrough is arduous and arduous. We should unswervingly follow the road of reform, innovation and development, further emancipate our minds, be upright and innovative, and start with the construction of management system, talent system, training system, competition system and guarantee system, and constantly improve the "three big balls" development path with China characteristics. We should face up to the problems, strengthen our confidence, face up to difficulties, accurately understand and implement policies and measures such as the overall plan for football reform and development in China, promote the modernization of the "three-ball" governance system and governance capacity, promote the standardized development of the league’s governance system, be firm and orderly, consistently take the road of "three-ball" development and reform in China, revitalize the "three-ball" and play a good role in football turnaround. We must strengthen the foundation and plant a strong talent base.

We should settle down, start with dolls, give full play to the advantages of the national system, make good use of the vitality of the market mechanism, promote the healthy development of campus football, promote the large-scale growth of young football talents, and consolidate the reserve talent base. We should start from the grass roots, actively support the development of youth football clubs, give more support and guarantee to social football in terms of policies, funds and talents, and promote the benign interaction between social football and professional football.

We should start from the foundation, constantly improve the football competition system and professional league system, smooth the growth channel of outstanding young players from campus football, social football to professional football, and train more outstanding reserve young players and transport them up.In the process of doing a good job of reserve talents, we should resolutely abandon the mentality of quick success and instant benefit, and build a path and channel for the cultivation and growth of reserve talents step by step, so as to revitalize China football for a long time.

Disclaimer: This article was transferred from China News Network (ID: CNS 2012), Beijing Youth Daily, Jiefang Daily and Shangguan News. Thank you!