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Delivered more than 20,000 units. Xpeng Motors’s sales in October were announced.

  [car home Information] Recently, Xpeng Motors released the latest sales data. In October, Xpeng Motors delivered 20,002 units, exceeding the 20,000 mark, with a month-on-month increase of 31% and a year-on-year increase of 292%, setting a new monthly delivery record. In terms of sub-models, (|) delivered 8,741 units in October, and the monthly delivery volume continued to increase.

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  As can be seen from the official sales figures, up to now, the delivery volume in Xpeng Motors has been steadily increasing in 2023, with the largest increase in October. On the just-concluded 1024 Tucki Science and Technology Day, He Xiaopeng announced the latest development of XNGP intelligent assisted driving system. The navigation assisted driving function of cities without high-precision maps will be opened to 20 cities in the first phase, and the public beta was officially opened that night, which will increase to 50 cities this year. The AI driving function will start a small-scale test, which will be open to some users during the year and complete national coverage in 2024. At the same time, Tucki X9, the fifth-generation Tucki intelligent cockpit Xmart OS Tianji, the next-generation electric drive system, Tucki flying car, and the brand-new robot PX5 were also unveiled at Tucki Science and Technology Day.

● The following is a complete review of the 1024 Tucki Science and Technology Day:

1. Tucki pure electric MPV-Tucki X9 was officially released.

  During this period of time, the automobile circle is simply an "MPV meeting". Many brands such as Volvo, Ideality and Great Wall are betting on the electric MPV market, and Tucki X9 is Xpeng Motors’s answer sheet in this brand-new field.

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  Tucki X9 is officially called a "new species", positioning the pure electric intelligent seven-seat MPV model.The car will be officially unveiled at the Guangzhou Auto Show.. It does stand out from the crowd in the design level, adopting many sharp lines and being very avant-garde. As always, the front of the new car uses penetrating daytime running lights and split headlights, and the front enclosure with borderless style is below. Just like Tucki G9, the black trim strip once surrounded and extended the car body, which enhanced the sense of grade of the whole car. In addition, this car places lidar on both sides of the front enclosure.

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  Different from the "Erffa-like" shape of many MPVs on the market and the "high-speed rail" design like the ideal MEGA, the body of Tucki X9 is more tough, which benefits from the application of many straight lines, such as A-pillar, roof, waistline and other details, and also shows another "science fiction" taste.

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  In terms of body size, the length, width and height of this car are 5293/1988/1785mm and the wheelbase is 3160 mm. Due to the suspended roof design, the car seems to have some space capsule feeling from the rear. Its taillights adopt a penetrating light group, and the license plate area adopts an inverted trapezoidal embedded shape, which is surrounded by bright black, and the overall visual layering is outstanding.

  As the flagship model of the roll-up structure, Tucki X9 will undertake the core technologies of the roll-up structure such as global 800V, front and rear integrated aluminum die casting and XNGP, and become the only MPV model with rear wheel steering as standard in the world. As the first vehicle equipped with XOS Tianji intelligent cockpit system, Tucki X9 will bring users the application scenarios and service experience of the next generation intelligent cockpit.

  According to the application information, the car will provide single-motor and dual-motor versions for consumers to choose from. The former has a maximum power of 235 kW. The maximum power of the latter is 235kW in front motor and 135kW in rear motor.

2. The latest development of XNGP intelligent driving in Tucki.

  Thinking about the future, Tucki thinks that the automobile category will gradually evolve from software-defined cars to AI-defined cars. Xpeng Motors, as a smart car brand in China, deeply applies AI big model, empowering many fields such as R&D, design, intelligent driving and intelligent voice.

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  At the beginning of April, 2023, XNGP in Tucki fired the "first shot" of urban autonomous driving. If the first half of intelligent automobile opened users’ minds through simple scenes such as high-speed navigation, assisted driving and automatic parking, then the second half of intelligent driving was the competition of "urban intelligent driving". With the support of the previous generation of high-precision maps, Xpeng Motors realized intelligent assisted driving in five cities: Beijing, Shanghai, Guangzhou, Shenzhen and Foshan. Thanks to this, the latest generation of XNGP intelligent assisted driving system can be used and opened all over the country. Up to now, Tucki XNGP intelligent assisted driving system has covered 37% of the roads in the country.

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  In addition, the function of "AI driving" is another "sharp weapon" for Tucki’s intelligent driving. This function is not limited by the city. After the AI driving function is turned on, users can set the starting point and the ending point nationwide, and a memory map can be formed after manual driving once. After selecting the travel route, the AI driving function can be used to realize the city navigation-assisted driving of a single route/specific scene.

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  According to Tucki’s plan, the architecture of intelligent driving terminal oriented to the whole scene will realize data-driven, end-to-end, spatio-temporal joint decision-making. At the same time, Tucki also launched ——XBrain, the ultimate intelligent auxiliary architecture for the whole scene. XBrain is a clear vein from perception to understanding to cognition, which is formed by Tucki in the process of practice, just like human brain. XBrain consists of XNet 2.0, a deep vision neural network, and XPlanner, a control module based on neural network. XNet 2.0 integrates the industry’s highest precision pure vision occupation network, and realizes the integration of dynamic BEV, static BEV and occupation network. Xnet 2.0 is the industry’s first perceptual architecture with the ability to understand time and space by applying large models. At the planning and control level, XPlanner based on neural network can continuously analyze the motivation by combining the time series of minutes or more, and adapt in time according to the surrounding environment information to generate the best motion trajectory.

  The core parts of XBrain: 1. XNet2.0 further improves the perception range by 200% and adds 11 types of perception. At the same time, it integrates the industry’s highest precision pure visual occupation network, and achieves the integration of dynamic BEV, static BEV and occupation network.

  2. XPlanner: Planning and control based on neural network. Long time series can predict your prediction; Multi-object: decision-making is more comprehensive and anthropomorphic based on complete surrounding information (dynamic traffic+static environment); Strong reasoning: being flexible like a human being, you can take it one step at a time.

  3. Using the big model, XNGP can understand time and space, read written information, have the concept of time and understand the traffic elements with different urban characteristics.

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  At the press conference, He Xiaopeng set a flag: It is necessary to challenge XNGP to achieve full coverage in the road networks of major cities in China (including Grade 1-4 roads) in 2024, and take the lead in applying X9 in Tucki.

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  At present, Tucki XNGP system has the technical ability to support urban intelligent driving nationwide, and it will be fully pushed to all XNGP users through OTA in the way of opening cities in batches. At present, five cities have been opened, which will increase to 25 cities by the end of November and 50 cities by the end of December. In the future, more areas will be covered, and the shadow mode will be launched to invite users to participate in the open plan, so as to improve more traffic lights, lane lines and intersection information with regional characteristics. Moreover, the Pro version of Tucki G6/G9/P7i will be greatly upgraded in the following aspects, and the public beta will begin on October 24th.

3. The fifth generation Tucki intelligent cockpit Xmart OS Tianji.

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  Tucki officially released the fifth generation intelligent cockpit system-XOS Tianji System, which is a cockpit system developed by Tucki to serve the "man-machine co-driving era" by deeply combining the intelligent driving ability and the application scenarios of the next generation intelligent cockpit. The system will be equipped with Snapdragon 8295 chip for the first time, with brand-new visual upgrade, dynamic effect upgrade and greatly improved interactive efficiency. Support split-screen multi-tasking, XDock, full-scene car sense SR, and intelligent voice access to XGPT Linxi model developed by Tucki. It is reported that XOS Tianqi system will be launched in Xiaopeng X9, and G6, G9, P7i and P7 will be upgraded to XOS Tianqi through OTA.

  In the aspect of voice interaction, Xpeng Motors developed the XGPT model and connected it to the voice system, leading the voice interaction into the era of big model. The new AI small P skill has been further upgraded, with more than 800 skills, and it can be accurately conveyed by adding "small P" when the demand is raised, and the interaction is more natural. At the same time, AI Xiao P’s perceptual understanding and reasoning ability have been greatly improved, and it can actively recommend services during the car use process. In the future, Xiao P will also log on to Xpeng Motors Mobile App, where users can remotely command Xiao P to realize some functions of remote vehicle control. It is worth mentioning that, in addition to training and improving the intelligent driving ability and improving the understanding and reasoning ability of intelligent voice, Xpeng Motors also applies the large model to vehicle design and code development, enabling multiple business sectors and R&D fields to further improve efficiency.

4. Tucki XEEA3.5, the first onboard computing center with integrated cockpit.

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  At present, the AIGC production model is becoming increasingly popular. Among many applications, Tucki has built the first vehicle-mounted computing center with integrated driving, cockpit, instrumentation, network management, IMU, power amplifier and other functions. It is the core computing node of the EEA3.5 electronic and electrical architecture in Tucki, and it is also the vehicle-mounted data center in Tucki facing the future era of autonomous driving and general artificial intelligence. Compared with the previous generation of central computing architecture, XCCP achieved 40% cost savings and 50% performance improvement.

5. Tucki Next Generation Electric Drive System

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  At present, Tucki is developing the next-generation electric drive system. It is reported that the next-generation electric drive system adopts a more efficient electromagnetic scheme, and the comprehensive efficiency exceeds 93% when driving at a high speed of 120km/h, breaking through the current "ceiling" of the industry. In addition, the further optimized silicon carbide scheme can reduce the key cost by 50% while ensuring the power efficiency, so that users can enjoy higher performance products at better prices.

6. Front-rear integrated die casting technology

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  This time, Tucki also released the only integrated die casting technology before and after mass production in China. And Tucki is also the only brand in China that has integrated die-casting body before and after production, and is pre-researching the next-generation CIB+ mid-floor integrated die-casting technology, which will further improve the vehicle life and reduce the vehicle manufacturing cost in the future.

7. Flying cars in Tucki.

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"Air-land integrated flying car"

  Besides cars, Tucki has been exploring more possibilities of future travel modes. At this year’s 1024 conference, Tucki Huitian made clear two development paths of flying cars, namely, air-land integrated flying car and split flying car. Among them, the land-air integrated flying car adopts a dual-mode cockpit, which is further optimized on the basis of the styling announced in the previous two years, and adopts a super-running styling design, which has a more scientific and technological aesthetic appearance; The flight systems such as rotor and boom can be completely folded and stored in the car, which greatly reduces the wind resistance coefficient when landing.

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Split flying car

  Split flying car is called "land carrier", which is the next direction of mass production in Tucki. It consists of a land-going vehicle (mother ship) and a flying vehicle. The land-going vehicle has a cockpit for 4-5 people, and adopts an extended-range hybrid power system, which can carry the flying vehicle and continuously replenish energy for the flying vehicle. The flying body with pure electric vertical take-off and landing technology is equipped with a 270 panoramic double cockpit, which supports manual/automatic driving modes and can be automatically separated/combined with the land-based body. According to He Xiaopeng, the split flying car has a very wide range of application scenarios: it can not only vertically expand the travel boundaries of individual users, but also serve public utilities such as emergency and rescue, so that technological exploration results can benefit more public fields. In view of the key safety technology of flying cars, it can still fly safely after the "double rotor failure", and it is the world’s first ultra-low altitude multi-parachute life-saving system.

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   It is worth mentioning that on October 20th, Tucki Huitian announced the success of its self-developed 50-meter ultra-low altitude parachute opening experiment of the whole multi-parachute lifesaving system. It is understood that this technology fills the gap in the field of ultra-low altitude safety and lifesaving at home and abroad. When X2, a passenger of Tucki Huitian Flying Car, flew at a height of 50 meters, several groups of large parachutes were ejected and deployed rapidly. X2 landed smoothly at a grounding speed of 5.2m/s, and the body was intact.

8. Robots are not only available in Tesla-a brand-new robot in Tucki.PX5be published

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  What will the next generation of robots look like? During last year’s Science and Technology Day, Tucki demonstrated its quadruped robot. This time the robot has evolved again. In order to complete the service of enabling robots to go to the public and the family, Tucki will explore the quadruped next. In the past five months, Tucki has completed stable biped walking, and developed a biped robot to achieve the industry’s top biped walking and obstacle-crossing ability. Through the self-developed high-performance joints, the robot has achieved high-stability walking ability, which can complete indoor and outdoor walking and obstacle crossing for more than 2 hours.

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  Not only that, the robot has ultra-light humanoid arms, humanoid dexterous hands: one hand has 11 degrees of freedom, and the holding power of two fingers is 1kg. The rigid-flexible hybrid drive scheme is adopted to provide grasping and covering postures for objects with different shapes. Drive and control are integrated, and one hand weighs only 430g, with terminal tactile perception ability. The ultra-light humanoid manipulator can realize 7 degrees of freedom and the repetitive positioning accuracy is 0.05 mm. The maximum load of a single arm (3kg)/ the self-weight of the mechanical arm (5Kg), the self-weight ratio of load exceeds 0.6, and the maximum terminal linear velocity is 1m/s.

  In the future, Tucki Penghang will apply XNGP, XEEA electronic and electrical architecture, XPower, XGPT Linxi big model, XOS and other smart car homologous technologies to intelligent robots, and try to apply them to scenes such as factory production and sales service, so as to deeply link intelligent robots with AI cars and drive to the next stop of auto companies. (Compile/car home Duandi)

Bo Huang and Zhang Ziyi returned from the same stage to promote Fried Rice with Eggs.


Bo Huang and Zhang Ziyi gave a modest speech for Sun Honglei’s award on the same stage.


The best actor returned in a good mood.


Film Emperor and Person of the Year Sun Honglei 

  On December 4th, Bo Huang, the new Golden Horse winner, appeared at Bazaar Men’s Fashion Party, and made an appearance at the ceremony together with the important figures in Chinese film circle. On that day, Bo Huang was in high spirits, and Taiwan Province’s running for a few days after winning the laurels did not show fatigue on his face. At the award ceremony, Bo Huang, as a guest, together with Zhang Ziyi, Feng Delun, ZhangFeng yi and others, presented the annual successful person award to Sun Honglei and others. Bo Huang said more modestly, "Winning the Golden Horse Award only means that my identity has risen from the basement to the lobby, and there are more than 80 floors above my head!"

  In the subsequent interview, Bo Huang talked about his next work arrangement. Apart from several works being filmed, the transformation work "Fried Rice with Eggs" will soon be released on the big screen early next year. In this film, Bo Huang plays a fool chef, subverting the previous performance style of exaggerating expressions with rich body language, and making a fool’s interpretation warm, delicate and full of comedy. Regarding the performance style of "physical school" that he has just established, Bo Huang admits that he is also trying a variety of performance methods, trying to broaden his career. He himself has always wanted to try to play a "fool", and Fried Rice with Eggs just realized his wish, and he is also very satisfied with his role-shaping. Bo Huang said with a smile that although "Fried Rice with Eggs" was not as hard as "Bullfighting" in shooting, it was the first time that she appeared in a relatively different kind of love drama, and she had a 30-year love affair with Asian sister Guo Jin, which was not recognized by everyone, and it was not easy to shoot. Mainly in the face of beautiful women, I have no confidence, but also consider how to perform to convince the audience that he is the "spoony man."


Fried rice with eggs is a good cook.


Bo Huang was chased by everyone in Fried Rice with Eggs.

  Bo Huang’s efforts in the film industry in recent years are obvious to all. This year, he participated in the shooting of more than ten films. From the box office of Crazy Racing at the beginning of the year to the participation of Bullfighting in Venice Film Festival, Bo Huang won the title of "Oriental Chaplin", and then won the Golden Horse Award for Best Actor at the end of the year, with remarkable achievements. The new film Fried Rice with Eggs was expected to be the finale of Bo Huang’s bumper harvest year. In order to restore the changes in China reflected in the film, the producers spared no effort to add a lot of real historical materials and special effects to the film, restoring a real history that has never been made public, but it also delayed the film’s release time. It is reported that in addition to the change of Bo Huang’s performance style, the film is also boldly innovative in structure. In addition to the Golden Horse winner, there are many "stars" who are all-powerful in the entertainment circle.

  This year, the film market is extremely hot, and the Lunar New Year’s Eve file is even more bloody. However, Bo Huang Golden Horse Film Emperor returned to work without rest, which shows that the Chinese film industry is full of vitality. Bo Huang’s first film "Fried Rice with Eggs", which was released nationwide as the absolute leading role after winning the Best Actor, is bound to attract attention from all sides, and whether it is successful or not is bound to have a greater impact on Bo Huang.
 

Promise to deliver cars to award-winning Olympic athletes, red flag shows "national car style"

At the Paris Olympic Games, which will open a week later, every time a five-star flag is raised, the FAW red flag will present a glory version of the car to the glory athletes.

At the fan festival held on July 17, Hongqi Automobile announced the decision. That night, Hongqi invited three Olympic champions, He Zi, Xing Aowei and Ding Ning, to the scene. With the announcement of the news of "Raise the red flag, give the red flag", the atmosphere was led to a climax.

This is not the first time Hongqi has given away vehicles to Olympic athletes. Previously, Hongqi has given away vehicles or vehicle use rights to athletes who won medals during the 2021 Tokyo Olympics and the 2022 Beijing Olympic Winter Games. Today, on social media platforms, the family of Olympic diving champion Quan Hongchan can still be seen picking up the car at that time.

On the one hand, there is an independent high-end brand with a long brand history and heavy emotions of the people, and on the other hand, there are athletes who strive hard and gain glory. The two are linked and seem to fit well.

Red Flag × Olympic Games, has been linked for many years

If you search for the word "Olympic" as a keyword, you will find that the linkage between Hongqi cars and the Olympic Games and athletes has a long history.

As early as the beginning of 2018, at the launch site of Hongqi’s new brand strategy, Lang Ping, the head coach of the Chinese women’s volleyball team, confessed to Hongqi: "Hongqi, I support you!"; in 2019, it officially appeared in the Changchun International Marathon; in 2020, Hongqi joined hands with the Chinese women’s national volleyball team and became its main sponsor and official partner; followed by the "free car" activities of the 2021 Tokyo Olympic Games and the 2022 Olympic Winter Games.

In the upcoming 2024 Paris Olympic Games, in addition to giving away vehicles to Olympic athletes, the red flag further increases the sense of participation of ordinary consumers. The red flag announced at the event site on the 17th that for every five-star red flag raised in the Paris Olympic arena, the red flag will provide a lucky fan with the right to use a red flag EH7 car, and obtain the right to use the same car as the Olympic champion.

Why has Hongqi maintained a strong interaction with athletes and invested a lot of energy in "Olympic marketing"?

First and foremost, the most direct point is that the Olympic Games, as the most influential sports event in the world, will bring a lot of exposure to the brand, which will help consumers better understand the red flag.

For many people, Hongqi may be the "most familiar unfamiliar brand". The brand itself has a long history, having been established as early as 1958, and the Hongqi sedan has long been used as a review vehicle for major celebrations in China. However, due to brand positioning, lack of products and other reasons, Hongqi has not really entered the mass consumer market for a long time.

At the 2018 Hongqi brand strategy conference, Hongqi launched a new round of revival and proposed an ambitious sales growth plan. FAW Hongqi hopes that everyone will see a different red flag.

Secondly, the linkage between Hongqi cars and athletes can easily arouse people’s emotional resonance. Hongqi is a highly representative independent high-end brand, and many people have a simple emotion of "hoping for the rejuvenation of Hongqi". In the 66-year history of development, the rejuvenation of Hongqi brand has gone through several ups and downs, which is also in line with the fighting spirit of athletes. The national pride at the moment when the red flag is raised in the Olympic arena echoes the emotion of seeing the rejuvenation of the red flag.

Hongqi’s "Olympic marketing" has indeed achieved the expected effect. Recently, FAW Hongqi revealed that a series of measures such as giving red flag cars to athletes at the Tokyo Olympics and Beijing Olympic Winter Games have increased the familiarity of the Hongqi brand by 9.8% and the reputation by 6.8%.

The three major sub-brands are in place, impacting higher sales

In addition to the marketing method of "raising the red flag and giving the red flag", the product is another major highlight of this red flag fan festival.

This time, Hongqi plans to give away the vehicle to the Olympic athletes as Hongqi EH7, a pure electric medium and large sedan that went on sale in March this year and needs to increase its volume. At the event, another car appeared – the PHEV plug-in model completed its debut. In addition, another D-class executive sedan of Hongqi, Guoya, will also be launched this year.

These three models precisely correspond to the three sub-brands of Hongqi: "Hongqi New Energy", which mainly promotes pure electric vehicles at this stage, "Hongqi Energy-saving Vehicles", which mainly promotes mixed models, and "responsible for the construction of high-end models". During the Shanghai Auto Show in April last year, Hongqi officially announced these three sub-brands to the public.

At this stage, the new cars of the three major sub-brands are advancing steadily. In the pure electric field, Hongqi has launched three models of E-QM5, EH7, and E-HS9, as well as the planned Hongqi EHS7. In the mixed field, Hongqi launched the Hongqi HQ7 PHEV in April this year, and the HS7 PHEV will also be launched this month. The follow-up models include the HS3 PHEV unveiled this time. In the field of high-end models, in June this year, the models priced at 7.18 million yuan will be launched. In the second half of the year, Hongqi will launch the Guoya model.

The continuous improvement of products has helped Hongqi achieve remarkable sales results. Specific data show that from January to June this year, FAW Hongqi’s wholesale sales exceeded 201,500 units, an increase of 42.6% year-on-year, and retail sales reached 190,900 units during the same period, an increase of 25% year-on-year. If this increase can be maintained in the second half of the year, Hongqi’s retail sales this year may exceed 460,000 units. According to the data released by Hongqi’s event, the total number of Hongqi users has exceeded 1.50 million.

Finally, returning to the topic at the beginning, you may wonder how many Red Flag EH7s the Red Flag needs to prepare for the Olympic athletes this time? The results of the Chinese team at the Tokyo Olympics can be used as a reference. That year, the Chinese sports delegation won 38 gold, 32 silver and 19 bronze medals, a total of 89 medals.

It can be seen that in this Paris Olympic Games, Red Flag must have paid a lot of effort.

[2018 Spring Festival] Big data ticket sales "brush face" enter the station, and the railway Spring Festival transportation enters the era of intelligent services

  CCTV News(Reporter Wang Jiazhu, He Chuan) On February 1, the 40-day 2018 Spring Festival transportation kicked off. The reporter interviewed and found that compared with the past, the railway Spring Festival transportation entering a new era is undergoing historic changes. The railway Spring Festival transportation is not only for passengers to "walk", but also for passengers to "walk well". It is especially worth mentioning that with the continuous investment in technology and equipment, the railway Spring Festival transportation is entering the era of intelligent services.

  Buying tickets: Big data accurate analysis long queues into history

On the first day of the Spring Festival, Chengdu East Out-of-App Plaza was crowded, but there was no large-scale queuing phenomenon. (He Chuan/Photo)

On the first day of the Spring Festival, Chengdu East Out-of-App Plaza was crowded, but there was no large-scale queuing phenomenon. (He Chuan/Photo)

  Buying tickets is the first part of the journey for passengers to embark on the Spring Festival. In the past, long queues and difficult tickets were the most troublesome for passengers. Now with the popularity of online ticket purchasing and the introduction of Internet technologies such as big data technology, ticket purchasing is no longer difficult.

  During the Spring Festival this year, China Railway Corporation (hereinafter referred to as "Mr. Tie") expanded the technical capacity of the 12306 website, increasing the daily ticket sales capacity from 10 million to 15 million. At the same time, it optimized the verification code strategy. Last year, 70% did not need to fill in the verification code. This year, this proportion has increased to 85%. According to data provided by Mr. Tie to reporters, the proportion of online ticket purchases will reach 80% this year, an increase of 10 percentage points over last year. The phenomenon of long queues for ticket purchases has been greatly alleviated.

  It is worth mentioning that big data technology has also been applied to this year’s Spring Festival travel. This year, China Railway launched an innovative ticket sales service for passengers in poverty-stricken areas, and so far, more than 14 million tickets have been sold. The so-called "accurate ticket sales" is to conduct big data analytics on the travel situation of tourists in poverty-stricken areas in recent years, understand travel needs, and then accurately arrange transportation capacity to reserve tickets for migrant workers in poverty-stricken areas who return later. Taking Yunnan as an example, Kunming Bureau Company has carried out this service for 88 poverty-stricken counties and 4.47 million poverty-stricken people in Yunnan.

  In addition, the railway department also launched the "Internet +" travel service this year. After the ticket purchase is completed, passengers can receive WeChat notifications through the mobile phone number bound to 12306, and can receive notifications such as ticket purchase, change, and refund in WeChat; they can also use WeChat QR codes to inquire about remaining ticket information.

  Inbound: facial recognition 3 seconds inbound efficiency increased by 10 times

  Wuhan Station is the first railway station in the country to trial face-brushing inbound stations. In January 2017, Wuhan Station took the lead in trying two face-brushing inbound end point devices. At that time, the facial recognition rate was only 80%. After a year, the facial recognition rate of the device has increased to 95%, and the number of devices equipped nationwide has expanded to 1,000.

Passengers entering the station using the "face brush" system at Xi'an North Railway Station. (Photo courtesy of Xi'an North Railway Station)

Passengers entering the station using the "face brush" system at Xi’an North Railway Station. (Photo courtesy of Xi’an North Railway Station)

  On the first day of the Spring Festival, the reporter saw at Xi’an North Railway Station that automatic identity verification equipment was installed at the entrance of the first and second floors, with a total of 28 self-service channels, an increase of 700% year-on-year. During the operation of passenger identity verification, the video camera automatically completes face recognition, and the identity verification of the inbound ticket can be completed in 3 seconds. The situation of long queues at the inbound entrance during peak periods for manual ticket inspection no longer exists. According to the relevant person in charge of Xi’an North Railway Station, theoretically, the "face-brushing" equipment can achieve more than 30,000 passengers entering the station after running for 1 hour, which is 10 times the efficiency of manual verification channel.

  On the same day, the reporter in Chengdu, Jinan and other railway stations found that the end point of the brush face into the station has been put into use on a large scale, China Railway Jinan Bureau Group Co., Ltd. this year’s Spring Festival travel has increased by nearly 100 intelligent gates.

  In addition, the reporter also learned that this year, Xi’an North Railway Station has also invested in a self-developed key passenger transfer station service management system for the first time. The system can print the transfer station voucher in as little as 2 seconds by scanning the ID card of the person at the transfer station and the ticket information of the person being picked up. After the transfer station is completed, scan the QR code to leave the station. The introduction of this system has improved the service efficiency of manual handwriting before by about ten times.

  In-app: robot intelligent service 360-degree panoramic navigation

  The intelligent service of the railway Spring Festival transportation is not only in the process of ticket purchase and station entry, but also a series of intelligent service systems have appeared in the train in-app.

  The self-service inquiry machine at Xi’an North Railway Station introduced the 360-degree panoramic guide mobile guidance system this year. This system uses the 360-degree panoramic guide function from the passenger’s perspective to achieve accurate point-to-point guidance of the real scene in the indoor area, enabling passengers to quickly reach the destination area.

  In addition to this "cool" guidance system, next to some ticket gates in Xi’an North Railway Station, the reporter also saw a number of intelligent inquiry robots, which can automatically speech recognition of the questions raised by passengers, and can query the content covering ticket purchase, boarding, late information, etc. The reporter combed and found that in Yinchuan and Dalian railway stations, such robots with voice interaction function have also been set up.

  The high-speed rail ordering that once attracted attention in 2017 has also been upgraded during the Spring Festival this year. According to Mr. Tie, in order to compress the timeliness, the high-speed rail ordering has been compressed from 2 hours to 1 hour at the latest, and it has further enriched the variety of meals and provided specialty reservations.

Chengdu Dong in-app, a passenger is experiencing the WeChat client side of Chengtie Public Security. (He Chuan/Photo)

Chengdu Dong in-app, a passenger is experiencing the WeChat client side of Chengtie Public Security. (He Chuan/Photo)

  The reporter also learned from the Chengdu Railway Bureau that the Chongqing passenger section relies on Internet technology to launch a series of "micro-service" projects. After passengers follow the "Chengdu-Chongqing High-speed Railway" WeChat official account, they can enjoy services such as "micro-ordering", "micro-consultation", "micro-reservation", and "micro-help". The WeChat official account has set up two "micro customer service" 24-hour shifts.

  The "high-speed rail + car-sharing" service is another bright spot in this year’s Spring Festival travel period. During this year’s Spring Festival travel period, Hohhot East Railway Station, Nanjing South Railway Station, Jinan Railway Station, Lanzhou Railway Station and other places have launched time-sharing rental cars to solve the "last mile" problem on the Spring Festival travel road.

"Hua Qiangu" is on fire, and the biggest winner is not Zhao Liying but him!

On the evening of September 7, the domestic costume fantasy fairy drama "Hua Qiangu" finally broadcast the finale. Although the ending was edited to pieces, it still did not affect its ratings. The star Zhao Liying also went from an unknown actor to a star with millions of fans.

But who is the biggest winner of "Hua Qiangu"? The answer may be the producer.

The next three years will be very stressful

Recently, with the targeted issuance of new shares by Hexin Shares (002343) officially listed on the Shenzhen Stock Exchange, Ciwen Media, the producer of "Hua Qiangu", will also run towards the end of the backdoor listing.

In December last year, Hexin shares issued the "Major Asset Replacement and Issuance of Shares to Purchase Assets and Related Transactions Report (Draft) ", which intends to obtain 100% equity of Ciwen Media through three links: major asset replacement, issuance of shares to purchase assets, and asset transfer. Ciwen Media priced 2.407 billion yuan. Then the matter was officially approved in July this year.

On the evening of September 13, Hexin shares issued an announcement announcing the implementation of major asset replacement and the issuance of shares to purchase assets. Hexin shares intend to place assets at a price of 1.012 billion yuan, the price of the assets to be placed 2.407 billion yuan, and the difference of 1.395 billion yuan will be purchased by the company’s issued shares. The issue price is 8.56 yuan/share, and a total of 116.39 million shares will be issued. The assets will be sold to the main promoter shareholders of Hexin shares, and the transferee will pay 40 million shares of Hexin shares as consideration.

After the transaction is completed, Ma Zhongjun, chairperson of Ciwen Media, and his co-ordinated actors will become the controlling shareholder and actual controller of Hexin shares.

"This also means that the pressure on them in the next three years will be equally huge," Wang Lu, a longtime film and television producer, said in an interview with China Business News.

According to the report, Ma Zhongjun and other five counterparties to the transaction were completed and became the actual controllers of the listed company and their concerted actors. They subscribed for the non-public offering of Hexin shares in this major asset restructuring and did not transfer the new shares within 36 months from the date of listing; Wei Lili and other nine counterparties to the transaction, as the management or backbone employees of Ciwen Media, did not transfer their shares in this issue within 12 months from the date of listing of the new shares. After the performance commitments in 2014 and 2015 reached the agreed amount of the "Profit Forecast Compensation Agreement" and the "Supplementary Agreement on the" Profit Forecast Compensation Agreement ", the cumulative lifting of the sales restriction was 25%. The performance commitments in 2016 reached the agreed amount of the" Profit Forecast Compensation Agreement "and the" Supplementary Agreement on the "Profit Forecast Compensation Agreement" After that, the sales restriction was lifted by a total of 60%, and the 2017 performance commitment reached the amount stipulated in the "Profit Forecast Compensation Agreement" and the "Supplementary Agreement on the" Profit Forecast Compensation Agreement ", and the sales restriction was lifted by a total of 100%.

Ciwen Media promised that the net profit attributable to the parent company in the consolidated statements of Hexin shares in 2015-2018 was not less than 195 million yuan, 250 million yuan, 310 million yuan and 330 million yuan respectively, but Ciwen Media’s net profit in 2013 was only 71.368 million yuan. In 2014, the net profit of "Hua Qiangu" increased to 120 million yuan.

Is there a "Hua Qiangu" every year?

The annual growth rate of around 50% means that Ciwen Media will produce at least one more drama "Hua Qiangu" every year, but is it easy?

When it comes to Ciwen Media, many people believe that "Hua Qiangu" made the company popular overnight, but this is not the case.

Ciwen Media is one of the first private film and television companies in China to be granted a TV drama production and operation license (Type A). The founder Ma Zhongjun has a certain influence in the film and television drama circle because of his typical cultural businessperson image.

Since the 1970s, Ma Zhongjun has been known as a pioneer of Chinese experimental drama for his pioneering drama script "Hot Flow Outside the House", and then "Red Dress on the Street", "Red Room, White Room, Black Room" and the movie script "Beach" have risen to the literary world.

In the early 1990s, Ma Zhongjun got involved in the field of film and television production. So far, he has produced and produced nearly 100 films and television dramas of various types. Ma Zhongjun is behind the high-quality TV dramas such as "The Legend of the Condor Hero", "The Condor Hero", "Seven Swords Under Tianshan".

Ma Zhongjun founded the Ciwen film distribution company in 2008 and participated in the production of a number of excellent films, such as the film "Iron Triangle" directed by Tsui Hark, Qifeng To, and Lin Lingdong, the film "Tough Guy" directed by Ding Sheng, and the film "Agent Zero Dog" directed by Wang Jing.

"Ciwen is going to be an all-media content provider," Ma Zhongjun said in an interview with this reporter.

At that time, he began to try integrated marketing from "Journey to the West". This was not the traditional understanding of eating more than one dish, but a unified rhythm at the time of launch, which was done according to the overall plan to improve the strength, influence and brand extension of the entire product.

"So we have animation, we have movies, we have TV, we have new media content because they are not decentralized but collective and integrated, which is what we want in our corporate structure," Mr. Ma said.

This is why "Hua Qiangu" not only sells TV series copyrights to traditional platforms, but also develops multiple industrial chains such as movies and derivatives, thus stimulating the maximum value of IP.

And if the company wants to fulfill its promise, in addition to "Hua Qiangu" constantly generating new revenue, it needs more effort to create film and television dramas such as "Nezha" and "Western Medicine Empire".

Sailis automobile’s leading extended range technology, thanks to AITO, the M9 battery life reaches 1402 kilometers.

  On December 26th, the new flagship model AITO Wenjie M9 of Celestial Automobile was officially released. After AITO Wenjie M7, it injected explosive extended-range models into the new energy automobile market. He Liyang, president of Sailis Automobile, revealed at the press conference that as a hot choice this year, AITO has set a total of 120,000 new M7 units, and will achieve a monthly delivery capacity of up to 30,000 units to meet the strong market demand. As the flagship SUV model of panoramic wisdom, AITO asked the M9 to release it for two hours, and it has already gained more than 10,000. To achieve this result, Sailis’ leading extended range technology — — Super electric drive intelligent technology platform (DE-i) has played an important role.

Sailis's leading extended range technology, thanks to AITO's M9 battery life of 1402km _fororder_image001

  Solve the three major pain points of users

  The continuous exploration and upgrading of extended range technology is one of the core development principles of Sailis Automobile’s insistence on innovation. After years of high capital investment and several rounds of upgrade iterations, Sailis has firmly established a leading position in the field of extended range technology of new energy vehicles. The super electric drive intelligent technology platform (DE-i), which has been developed since 2016, has realized a platform and multi-technical route solution, which is suitable for multi-scenarios and multi-modes such as pure electricity and extended range.

  After solving the anxiety of charging energy and mileage of users of new energy vehicles, Sailis has been walking nonstop. Aiming at the three main pain points of users of extended-range vehicles: power loss, soaring energy consumption and increased noise in extreme feed mode, it has been optimized and improved to create an extended-range technology with "intelligence, efficiency and no feeling" as the core.

  Under the control of the "intelligent brain" of the DE-i platform, the energy system can fundamentally stop running under extreme feeding conditions, thus avoiding the occurrence of power loss and ensuring the driving experience to the extreme. The highest power generation efficiency of generators on DE-i platform is over 95%, and the highest oil-electricity conversion rate is increased from 3.27 kWh/L in the previous generation to 3.44kWh/L, and the area above 3.0kWh/L accounts for more than 40%.

  Based on the fact that users value NVH performance and pursue non-inductive switching between different modes, the DE-i platform is based on assembly efficiency map and NVH map, and combines the actual operating conditions and usage scenarios of the vehicle to optimize the strategy, and develops the driving power generation strategy including start-stop strategy and different working conditions, and determines the best power generation control strategy based on the principle of NVH performance priority to achieve the optimal NVH effect.

Sailis's leading extended range technology, thanks to AITO's M9 battery life of 1402km _fororder_image002

  Extended range technology leading the industry generation

  Empowered by Celestial’s leading extended-range technology, AITO’s M9 has super high thermal efficiency, with CLTC’s comprehensive endurance of 1,402 kilometers and acceleration of 4 seconds per 100 kilometers. Larger power generation makes it possible to maintain strong power for continuous high-speed driving, and realize quiet power generation without power failure for long-distance driving, which has undoubtedly become the strongest extended-range vehicle choice in SUV.

Sailis's leading extended range technology, thanks to AITO's M9 battery life of 1402km _fororder_image003

  Celestial’s leading extended-range technology has been repeatedly recognized by the industry, and this year it was awarded the "China Heart" 2023 Top Ten New Energy Vehicle Power System Award; In the Certificate of Energy Conversion Rate of Range Extender for Electric Vehicle issued by CARRIER of China Automotive Institute, with an oil-electricity conversion rate of 3.44kWh/L, Sailis became the first and exclusive enterprise in the industry to obtain this certificate. Its powerful NVH performance has also won the AAA certificate of Silent Star certified by China Automotive Research Huacheng. The top certification endorsement from the industry fully proves the comprehensive professional leadership of Sailis Automobile in the field of extended range technology.

  Facing the increasingly fierce competition in the new energy vehicle market, Sailis Auto has successfully injected powerful explosive products such as AITO Jiejie New M7 and AITO Jiejie M9 into the market with its strong technical strength and competitive advantages. With the world’s attention to environmental protection and sustainable development, and the strong support of national local policies, Sailis will surely usher in a broader brand development future with the upward development trend of new energy automobile market, bringing more and better explosive products to the market. (Source: Sailis Automobile)

42 airlines announced flight delay compensation standards, and some low-cost airlines did not compensate.

  The Civil Aviation Administration of China recently issued a notice on the implementation of the Regulations on Normal Flight Management by domestic airlines and airports. The circular summarizes the general transportation conditions announced by domestic airlines, the service content and compensation scheme after flight delay in the emergency plan for on-board delay.

  According to the circular, 42 domestic airlines announced the flight delay compensation standards. For flight delays caused by airlines, most airlines will give the highest 400 yuan economic compensation; The flight delay compensation schemes of Air China, Hainan Airlines and China Southern Airlines are similar. Some airlines bluntly said: "No matter what causes flight delays or cancellations, no economic compensation will be provided."

  Passengers with flight delays caused by airline companies receive the highest compensation from 400 yuan.

  According to the latest data from the Civil Aviation Administration, the normal flight rate reached 76.46% from January to November 2016, up 9.16 percentage points year-on-year. Among the various factors that constitute flight delays, the weather factor rose from 29.5% in 2015 to 56.8% at present, which has become the main reason affecting the normal flight.

  According to the delay compensation standards of 42 airlines recently issued by the Civil Aviation Administration, passengers have to take care of their own accommodation and meals for flight delays caused by "uncontrollable" reasons such as weather and emergencies, and will not be compensated. That is to say, 42 airlines have adopted the general transportation condition of "assisting in the arrangement and not bearing the expenses" for the delay disposal due to non-airline reasons.

  In contrast, for flight delays caused by airlines, the disposal methods and compensation standards of airlines are slightly different. The reporter found out that the flight delay compensation standards announced by many airlines such as Air China are basically the same: the delay is more than 4 hours (inclusive) and not more than 8 hours, and each passenger compensates RMB 200 yuan; If the delay is more than 8 hours (inclusive), each passenger shall compensate RMB 400 yuan. Air China said that if the flight is delayed or cancelled at the stop, or the domestic flight is alternated, "whatever the reason, we will provide you with meals or accommodation services."

  In terms of flight delay compensation standards, Shenzhen Airlines, Shandong Airlines, Kunming Airlines, Dalian Airlines, Air China Inner Mongolia Company, Chongqing Airlines, Hainan Airlines, Grand China Airlines, Capital Airlines, Tianjin Airlines, Jixiang Airlines, Sichuan Airlines, Chengdu Airlines, Donghai Airlines, Tibet Airlines, Qingdao Airlines, Jiangxi Airlines, etc. also have the highest compensation amount for passengers not exceeding 400 yuan.

  China Eastern Airlines and Shanghai Airlines set the above standards as the "minimum" standards. According to China Eastern Airlines, if the flight is delayed for more than 8 hours (inclusive), the minimum compensation standard is RMB 400 yuan. In other words, the compensation actually received by passengers may be higher than this figure. Other airlines have increased the compensation gear for delays of 4 hours to 6 hours; Or the amount of compensation will be lowered to 100 yuan.

  Some airlines express that flight delays will not be compensated.

  For the compensation of flight delay, airlines such as China United Airlines, Changan Airlines, Western Airlines, Urumqi Airlines, Jiuyuan Airlines, Spring Airlines, Guilin Airlines, Guangxi Beibu Gulf Airlines, etc. said that no matter what causes flight delay or cancellation, they will not provide economic compensation.

  The reporter noted that more than half of the airlines without economic compensation are low-cost airlines. "Based on the differences in business models, it is difficult for low-cost airlines to provide economic compensation to passengers when flights are delayed. Like the terms of not providing meals, this information will be clearly publicized on the ticket purchase page of official website or the cooperative website. " A person in charge of Spring Airlines said.

  Not making economic compensation for flight delays does not mean lowering the service level. Due to the delay or cancellation of flights due to airline reasons, Changan Airlines said that it will provide free return and change services, meals and accommodation services and assist passengers to complete the follow-up itinerary; Guangxi Beibu Gulf Airlines also said that it can provide services such as meals and accommodation to passengers; Jiuyuan Airlines promised to inform passengers of the delay or cancellation information in time; Spring Airlines also said that it will provide passengers with follow-up refund and change service in time, whether it is free or not, and how to charge depends on the type of ticket purchased by passengers.

  An emergency plan should be announced for flight delays.

  Passengers are not allowed to disrupt facilities and order.

  Major airlines also make regulations on information announcement, catering service provision time, disembarkation conditions and restrictions. At the same time, the Notice also disclosed the websites, complaint telephone numbers and e-mail addresses of major airlines.

  The Regulations on the Normal Administration of Flights clearly stipulates that the carrier shall formulate and announce the emergency plan for delay to the public after the on-board delay occurs. If the delay on board exceeds 2 hours (inclusive), the carrier shall provide drinking water and food for the passengers on board; If it takes more than 3 hours (inclusive) and there is no clear departure time, passengers should be arranged to get off the plane and wait without violating aviation safety and security regulations. During this period, the normal use of toilet equipment should be guaranteed. During the large-scale flight delay at night, the airport management agency should coordinate the relevant units to extend the airport bus operation time.

  In addition, the "Regulations" clarify that passengers should take the opportunity in a civilized manner and legally safeguard their rights, and must not engage in acts that disrupt the production order of civil aviation transportation, such as destroying facilities and equipment, otherwise they will be dealt with by the public security organs according to law.

  Support

  Aviation delay insurance can be purchased to prevent loss.

  After the airline’s flight delay compensation policy is revised, in what way can passengers prevent the financial loss caused by flight delay in the future? Some insiders suggest that passengers can purchase flight delay insurance by themselves. Flight delay insurance is an additional service of aviation, with a wide range of compensation. Usually, insurance products will also set a step-by-step payment standard according to the length of delay.

  In addition, you can also get compensation by swiping a credit card with the function of air delay insurance to purchase air tickets. Comprehensive photo courtesy of Xinhua News Agency such as Yangguang

# Education

It is difficult for modern people to work, and it is becoming more and more difficult to work in modern society.

Fierce competition, changing economy, environment and increasing cost of living all bring great pressure to modern people’s working life. For many people, finding a satisfactory job has become an arduous task, which requires not only sufficient professional skills and knowledge, but also fierce competition.

In addition, the ever-changing economic environment also brings uncertainty to employment. Even if they find a job, modern people are facing great work pressure.

Long working hours, high-intensity labor and increasing work tasks all bring great burdens to the body and mind.

In addition, some bad work habits, such as not working overtime and lack of exercise, will also have a negative impact on health.

Faced with these challenges, modern people need to take active measures to deal with them.

→ First of all, we should constantly improve our professional skills and knowledge to enhance our competitiveness.

Secondly, we should pay attention to maintaining a healthy lifestyle, such as moderate exercise and reasonable diet.

Finally, we should learn to manage time and stress effectively to improve work efficiency and quality of life.

In a word, it is a common problem for modern people to work hard, but as long as they take positive measures and constantly improve their abilities and qualities, they can meet the challenges and realize their career and life goals.

depth

If online celebrity’s beauty cosmetics want to develop sustainably, it has to enter the real stage of industrialization, specialization and capitalization competition.

Online celebrity beauty brands, which are in the limelight, will eventually return to the essence of beauty business.

According to the latest news of new york Post, after American cosmetics retailer Ulta Beauty became the exclusive cooperative retailer of Kylie Cosmetics, a reality show star, in November last year, its sales in Ulta Beauty were not satisfactory. According to Rakuten, a website that tracks online shopping, about 60% of consumers who bought Kylie Cosmetics only bought the brand once from June 2016 to May 2019, and almost all consumers who tried to buy Kylie Cosmetics products in recent months had no repurchase plan.

Rakuten, a subsidiary of the Japanese Internet service company of the same name, has 1.5 million online consumption records. However, since Rakuten did not track the physical store of Ulta Beauty, the data only reflected the online sales of Kylie Cosmetics.

Kylie Cosmetics’ revenue peaked in November 2016, the year after the first product was launched. The Kyshadow suit sold out quickly in less than 60 seconds when it debuted in August 2016. In February 2016, the lipstick set released by Kylie Cosmetics was auctioned on eBay, and even ended the auction for $225, which is almost 10 times the original price of $29.

Kylie Cosmetics helped Kylie Jenner break through $1 billion.

According to the latest statistics of Forbes, with the great success of Kylie Cosmetics, Kylie Jenner has officially surpassed the founder of Facebook to become the youngest self-made billionaire in history, with assets exceeding $1 billion and officially joining the Billionaire Club.

However, the growth rate of Kylie Cosmetics has shown signs of slowing down recently. Last year, sales only increased by 9% to $360 million. The cooperation with Ulta Beauty was originally intended to further enhance the brand’s market share, but it seems that the situation is not as expected.

On the one hand, the overall beauty market in the United States is weak. According to the data released by NPD Group earlier, the sales of cosmetics in the first quarter of the United States decreased by 4% to 1.8 billion US dollars compared with the same period of last year. Estee Lauder Group also mentioned the economic slowdown in the United States in the latest quarter.

On the other hand, there are indications that after the short-term consumption boom, Kylie Cosmetics has to face the real brand management problems. According to Rakuten data, as of November 2018, the company’s online revenue has dropped by 62%. Some analysts believe that the decline in revenue is mainly due to the inability of Kylie Cosmetics to maintain customer loyalty and the continuous loss of consumers.

Recently, some consumers have begun to complain about poor customer service, refund policy and order confusion. Some consumers reported that they spent $250 on the website to buy products, and finally only received 7 of the 12 items, while Kylie Cosmetics customer service failed to handle complaints. Kylie Jenner’s suit for her mother Kris Jenner received a lot of 1-star negative comments on Ulta official website.

According to Rakuten, Kylie Cosmetics’ star lip glaze products are still strong, accounting for 69% of its sales, and its sales performance far exceeds other categories. From June 1, 2016 to May 31, 2019, the sales of Kylie Cosmetics lip products only decreased by 2.3%, while the sales of lipstick products in the US market decreased by 5.3% in the same period. But the performance of other categories is not satisfactory. Some complaints point to product quality problems, criticizing the color development and product texture of eye shadow tray, and consumers have mixed opinions on the brand’s latest skin care product line.

The cooperation between Kylie Cosmetics and Ulta Beauty was originally intended to further enhance the brand’s market share, but it seems that the situation is not as expected.

Some critics say that online celebrity’s beauty cosmetics may just be a gust of wind, which will soon lose power. Although many online celebrity beauty brands are thriving, it is still too early to draw this conclusion. However, people are well aware that traffic and topicality cannot support the long-term development of beauty brands.

With more and more full market competition, if online celebrity beauty brands want to develop sustainably, they will eventually enter the real stage of industrialization, specialization and capitalization competition. They will not only compete with online celebrity beauty brands for market share, but also have to compete with powerful traditional beauty brands.

According to a source quoted by The Wall Street Journal, the negotiation of beauty giant Coty Group’s plan to acquire a majority stake in Kylie Cosmetics for $600 million is still going on. In order to show its importance, the transaction was personally followed up by Chairman Peter Harf. Up to now, Coty Group and Kylie Cosmetics refused to respond to the news.

As early as 2017, buyers showed interest in Kylie Cosmetics and discussed with them how to reduce the brand’s dependence on the manufacturer Seed Beauty. According to a source, the case that a friend of the Kardashian family and the founder of the beauty brand Anastasia Beverly Hills sold his personal brand equity for $3 billion in 2018 provided a commercial reference for the Kardashian family.

With the increasingly fierce market competition, as millennials and Z-generation groups began to favor niche brands with higher cost performance and social media topics, the track of online celebrity beauty brands became very crowded. Huda Beauty, a personal beauty brand launched by beauty blogger Huda Kattan in 2013, has gained a large number of fans. Especially in China, due to the development of shopping sharing community and social media, Huda Beauty’s star eye shadow tray products still set off a wave among young consumers, even though it has not officially entered China.

However, Huda Beauty has not been spared from the quality control problem. Some consumers complained that the brand’s eye shadow tray was fluorescent or allergic. Although the product was labeled with the eye shadow tray "Not recommended for eyes", the label was hard to notice.

Fenty Beauty, launched by singer Rihanna, has always been regarded as a rival of Kylie Cosmetics, and fans of both sides often even set off a battle on platforms such as Instagram. Unlike beauty brands from grassroots beauty bloggers such as Huda Kattan, Rihanna and Kylie Jenner are both celebrities and have a high appeal on social media. Kylie Jenner has 140 million followers on Instagram, while Rihanna has 73.7 million.

In 2016, KENDO, a beauty incubator under LVMH Group, invested 10 million US dollars to help Rihanna launch Fenty Beauty.

The competition between the two brands is very tight. At the beginning of this year, Fenty Beauty expanded to skin care products almost at the same time as Kylie Cosmetics, and launched skin care products such as lip balm "Pro Kissr Balm" and lip scrub, which was regarded by the industry as a signal of its strength in the skin care market. In addition, Rihanna applied to the US Patent and Trademark Office for registration of Fenty Skin trademark at the beginning of this year. The application content includes soap, skin care and personal care products.

Different from Kylie Cosmetics’ single category, Fenty Beauty is more balanced in all categories. Behind this is the difference in "hard power" of R&D and production.

Kylie Cosmetics outsourced R&D and production to Spatz Laboratories, a subsidiary of Seed Beauty Group. This supplier is a typical private brand manufacturer, which has been providing cosmetics R&D, manufacturing and packaging services for various personal brands for a long time. It has factories in Ornard, California and China. In addition to Kylie Cosmetics, Seed Beauty also manufactures another amazing internet beauty brand, Colourpop, which currently has 5.9 million fans on Instagram. However, the brand is often criticized for its product quality, which makes the market question the quality control of Seed Beauty.

It can be said that the Seed Beauty behind Kylie Cosmetics is the fast fashion in the field of beauty. As online celebrity’s economy became more and more fierce, such manufacturers began to increase. From product design to production, it can take no more than one week at most. All the work processes of private brand manufacturers have ready-made models to keep abreast of the current beauty trends.

Judging from the capital background behind the two brands, Fenty Beauty is obviously better.

In 2016, KENDO, a beauty incubator under LVMH Group, invested 10 million US dollars to help Rihanna launch Fenty Beauty. KENDO was founded in 2010 by David Suliteanu, who was the CEO of Sephora Americas. Subsequently, KENDO became a brand independent of Sephora and joined the perfume and cosmetics department of LVMH Group. KENDO’s makeup business includes Kat Von D Beauty, Marc Jacobs Beauty, Formula X Nail, OleHenriksen and Bite Beauty.

Fenty Beauty is the third largest makeup project that KENDO is responsible for. The latter plays a key role in the development of Fenty Beauty business. It can not only provide high-quality R&D talents, but also have global distribution channels, which can reach the terminal sales even in the market without Sephora and other professional makeup retailers.

At present, Fenty Beauty has taken the lead in global expansion. Earlier, Fenty Beauty announced that it would land in the Asian market in September and sell it in Seoul and Jeju Island of South Korea, as well as Hong Kong and Macau of China. The main sales channels include DFS Global Duty Free Shop, Harvey Nichols, beautyavenue and lottedfs.

Although Fenty Beauty has not announced the specific time to enter the mainland market in China, according to the current movement rhythm of the brand in China, there may be an official announcement before the end of this year at the earliest. Fenty Beauty started to open official accounts of Sina Weibo, WeChat and Xiaohongshu in May this year, and completed the authentication of FentyBeautyOfficial in WeChat official account on July 2. The brand also announced Naomi, a singer who became famous for the variety show Creation 101, as the latest spokesperson, which reflected the brand’s determination to localize to some extent.

Fenty Beauty has successively opened social media accounts in China and announced singer Naomi as the latest spokesperson.

This week, Fenty Beauty is suspected of opening an overseas flagship store in Tmall. At present, no products have been released, and the number of fans has exceeded 18,000. According to the basic information of the store, the company name of the store is KENDO HONG KONG LIMITED, which is the incubator of Fenty Beauty.

Whether from R&D and production, marketing and public relations, or channel layout, Fenty Beauty has initially possessed the ability to compete with traditional beauty brands. This will also be the inevitable development direction of online celebrity beauty cosmetics in the future. From the perspective of the global beauty market, although online celebrity Beauty has had a short-term impact on traditional beauty brands with its excellent online marketing capabilities, the advantages of online celebrity Beauty brand have been weakened as traditional beauty brands have also started to use KOL marketing strategies in large quantities. However, the traditional beauty brands have accumulated a lot in the channel layout of the global market, which makes the new online celebrity beauty brands hard to match.

In recent years, traditional beauty giants have continuously acquired emerging brands to enhance their appeal to young consumers. In the past ten years, Estee Lauder Group has successfully ranked among the top four beauty retail giants in the world by acquiring emerging brands such as Becca and Too Faced. Earlier, it was reported that Estee Lauder Group intended to bid $1 billion for the luxury beauty brand of the same name founded by celebrity makeup artist Charlotte Tilbury. The brand focuses on star products such as lipstick and eye shadow. Its current annual sales are between $150 million and $200 million, and it was supported by venture capital firm Sequoia Capital in 2017.

In fact, not only traditional beauty brands have begun to regain consumers’ attention, but even luxury brands also want to share a piece of it.

In May this year, Gucci announced that it had fully entered the beauty market, and officially launched its first lipstick series in official website, which was headed by creative director Alessandro Michele. There were 58 products in this series. Different from the main competitors such as Chanel and DIOR, Gucci didn’t set foot in the cosmetics market for the first time until 2014. It was jointly launched by former creative director Frida Giannini and legendary makeup artist Pat McGrath. The series of products, including lipstick, eye shadow and foundation, were still on sale in the market after Frida Giannini left her job, but no new products were launched in the past two years, which was gradually concealed by the limelight of emerging brands such as Charlotte Tilbury.

Li Jiaqi, a well-known beauty blogger and "king of live broadcast", recently released a new Gucci lipstick series Rouge à Lèvres Voile Lipstick evaluation video in Sina Weibo, which attracted a lot of attention. Up to now, the video has been played 2.56 million times, with 17,645 likes, 890 reposts and 1,601 comments. According to the latest data of WeChat WeChat official account Madmen, the price of a single advertisement in Tik Tok, Li Jiaqi is as high as 950,000 yuan, which is a huge marketing budget that only a few luxury brands and beauty cosmetics giants can support.

The data shows that the price of a single advertisement in Tik Tok, Li Jiaqi is as high as 950,000 yuan.

In March of this year, the French luxury brand Hermes suddenly announced that it would fully enter the beauty market, and planned to launch beauty products on a large scale in 2020. In an interview with French media Le Monde, CEO Axel Dumas revealed that it is very necessary for brands to comprehensively lay out the cosmetics, perfume and personal care markets in order to enhance their competitiveness.

Burberry, whose performance has been sluggish in recent years, is also determined to regain its beauty business, and will take back the management right of the beauty business from Coty Group this year. After appointing Riccardo Tisici of Givenchy as the creative director at the beginning of last year, the brand has carried out a series of innovative measures, including launching a new monthly "B Series".

According to public information, in order to attract young consumers, Burberry added makeup business as early as 2010, and launched products such as lipstick, eye shadow and foundation, which were represented by Interparfums, a perfume manufacturer that had cooperated for more than 20 years, and then it was taken back in 2013 and handed over to Coty Group in 2015.

Although Burberry once thought that the annual income growth rate of its beauty business could reach 25%, and it aimed at the top ten luxury beauty brands in the world, the constant change of management rights made the brands unable to concentrate on making good products and failed to launch good product ideas and marketing strategies. Even within two years of Burberry’s own operation, the beauty business was the only sector in which the income declined.

Chanel, which has the most successful beauty business layout, spends a large amount of budget on the marketing of beauty business every year, and its product layout and promotion ideas have become more and more bold, and successively landed pop-up shop projects that young people like, such as "COCO CAFE" and "Miss COCO Game Hall". In August last year, Chanel took the lead in launching the men’s beauty series "Boy de CHANEL".

Although LVMH has never disclosed the specific sales figures of DIOR’s beauty business, industry insiders predict that the annual wholesale sales of the brand’s beauty department is about 2.5 billion euros, with perfume accounting for half, cosmetics accounting for about 30%, and skin care products accounting for about 20%. The largest markets are China, the United States, French, Japanese and British.

The specialty of beauty category is that it is highly tied to marketing, and the professionalism of products is basically linked to R&D investment. After the short-term fluctuation of beauty cosmetics in online celebrity, the market is returning to rationality. The "basic skills" of the beauty business have not changed, and the fight is still product professionalism and high-input marketing.

This means that if online celebrity beauty brands are not willing to cash out in the short term, it seems that there is only one way to rely on beauty giants.

Amber: Berlusconi is obsessed with beautiful football. He wants to control the ball more & win through wonderful performance.

Live broadcast on November 2 nd In the podcast, Milan star Ambrosini talked about the demands of former President Silvio Berlusconi on Milan.

Ambrosini said: "Berlusconi likes beautiful things. He hopes to win the game by playing wonderful games, and he has always been obsessed with it."

"I still remember one time during the halftime of the game, Berlusconi walked into the dressing room and told us in front of everyone that he wanted to see the team get more possession of the ball. This moment is called’ Marisa’, which means to control the ball. We players look at each other, but this is Berlusconi’s personality. "

(real steel fist)