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Bo Huang and Zhang Ziyi returned from the same stage to promote Fried Rice with Eggs.

Bo Huang and Zhang Ziyi gave a modest speech for Sun Honglei’s award on the same stage.

The best actor returned in a good mood.

Film Emperor and Person of the Year Sun Honglei　

　　On December 4th, Bo Huang, the new Golden Horse winner, appeared at Bazaar Men’s Fashion Party, and made an appearance at the ceremony together with the important figures in Chinese film circle. On that day, Bo Huang was in high spirits, and Taiwan Province’s running for a few days after winning the laurels did not show fatigue on his face. At the award ceremony, Bo Huang, as a guest, together with Zhang Ziyi, Feng Delun, ZhangFeng yi and others, presented the annual successful person award to Sun Honglei and others. Bo Huang said more modestly, "Winning the Golden Horse Award only means that my identity has risen from the basement to the lobby, and there are more than 80 floors above my head!"

　　In the subsequent interview, Bo Huang talked about his next work arrangement. Apart from several works being filmed, the transformation work "Fried Rice with Eggs" will soon be released on the big screen early next year. In this film, Bo Huang plays a fool chef, subverting the previous performance style of exaggerating expressions with rich body language, and making a fool’s interpretation warm, delicate and full of comedy. Regarding the performance style of "physical school" that he has just established, Bo Huang admits that he is also trying a variety of performance methods, trying to broaden his career. He himself has always wanted to try to play a "fool", and Fried Rice with Eggs just realized his wish, and he is also very satisfied with his role-shaping. Bo Huang said with a smile that although "Fried Rice with Eggs" was not as hard as "Bullfighting" in shooting, it was the first time that she appeared in a relatively different kind of love drama, and she had a 30-year love affair with Asian sister Guo Jin, which was not recognized by everyone, and it was not easy to shoot. Mainly in the face of beautiful women, I have no confidence, but also consider how to perform to convince the audience that he is the "spoony man."

Fried rice with eggs is a good cook.

Bo Huang was chased by everyone in Fried Rice with Eggs.

　　Bo Huang’s efforts in the film industry in recent years are obvious to all. This year, he participated in the shooting of more than ten films. From the box office of Crazy Racing at the beginning of the year to the participation of Bullfighting in Venice Film Festival, Bo Huang won the title of "Oriental Chaplin", and then won the Golden Horse Award for Best Actor at the end of the year, with remarkable achievements. The new film Fried Rice with Eggs was expected to be the finale of Bo Huang’s bumper harvest year. In order to restore the changes in China reflected in the film, the producers spared no effort to add a lot of real historical materials and special effects to the film, restoring a real history that has never been made public, but it also delayed the film’s release time. It is reported that in addition to the change of Bo Huang’s performance style, the film is also boldly innovative in structure. In addition to the Golden Horse winner, there are many "stars" who are all-powerful in the entertainment circle.

　　This year, the film market is extremely hot, and the Lunar New Year’s Eve file is even more bloody. However, Bo Huang Golden Horse Film Emperor returned to work without rest, which shows that the Chinese film industry is full of vitality. Bo Huang’s first film "Fried Rice with Eggs", which was released nationwide as the absolute leading role after winning the Best Actor, is bound to attract attention from all sides, and whether it is successful or not is bound to have a greater impact on Bo Huang.
　

Brush the screen! Just now, Huawei made a major announcement.

　　"Re-build" seems to beHuaweiThe usual path of intelligent car selection.

　　On April 11th, at Huawei’s spring communication meeting, the first intelligent selection model of Huawei and Chery, Zhijie S7, ushered in a "rebirth". It is worth noting that, together with the new intelligent S7, there is Huawei’s visual intelligent driving scheme.

　　This is also the first case of a pure visual solution in China. Huawei’s move is also directed at Tesla, the originator of the visual intelligent driving solution.

　　It is worth noting that the cooperation between Huawei and Chery has also been questioned by the market due to the previous obstacles in the delivery of Zhijie S7. This time, when Yin Tongyue, Party Secretary and Chairman of Chery Holding Group, appeared to talk about the feelings of cooperation between the two sides, he did not hesitate to praise them.

　　The first pure visual intelligent driving scheme in China

　　Zhijie S7 is positioned as a medium and large-sized pure electric car, which is the only car model currently on sale in HarmonyOS Zhixing, and it is also the first smart car model jointly selected by Chery and Huawei.

　　It is reported that Zhijie S7 is equipped with Huawei’s technologies or functions such as Huawei ADS2.0 advanced intelligent driving system, a new generation of HUAWEI DriveONE power platform, Huawei Turing intelligent chassis, HUAWEI xMotion intelligent body collaborative control system, etc., and its "Chinese content" is extremely high.

　　At this communication meeting, this model ushered in a "secondary listing". According to Yu Chengdong, CEO of Huawei BG and chairman of BU, a smart car solution, Zhijie S7 is equipped with a 192-line laser radar of the same model as Wenjie M9, with the longest detection range of 250m, which is 20% higher than the industry average.

　　At the same time, the model is equipped with Huawei Whale 800V high-voltage battery platform and 800V high-voltage overcharge, with a power consumption as low as 12.4kWh per 100 kilometers, a long battery life of 855km, and an increase of 215km battery life after charging for 5 minutes.

　　It is reported that Zhijie S7 offers a total of five models, with the price ranging from 249,800 yuan to 349,800 yuan. This price range is consistent with the initial listing of Zhijie S7. However, the new Zhijie S7 has launched a brand-new Ultra version, which uses a 100kWh battery pack, while the Max and Max+ versions have reduced the price by 20,000 yuan compared with the first listing.

　　It is worth noting that, together with the new intelligent S7, there is the basic version of Huawei Visual Intelligent Driving HUAWEI ADS. This also means that Huawei has adopted a pure vision autopilot scheme for the first time, that is, it does not rely on lidar, thus lowering the threshold for intelligent driving.

　　Yu Chengdong revealed that Huawei Visual Intelligent Driving HUAWEI ADS Basic Edition can realize NCA intelligent driving navigation assistance for national expressways and urban expressways, such as intelligent driving up and down ramps, encountering road construction, cone-barrel diversion and other scenes, and has certain ability to change lanes independently, avoid obstacles and bypass.

　　In fact, Tesla, as a unique existence in the global automobile factory, has always adhered to the pure visual autopilot scheme. Tesla algorithm design is based on the first principle, with the help of BEV vision algorithm and grid network to realize the bird’s eye view of three-dimensional space, and integrates the time series characteristics, which greatly narrows the gap with the lidar scheme.

　　At the same time, Tesla data terminal drives its own perception, decision-making and planning algorithm iteration with the help of huge active vehicles.

　　Yu Chengdong revealed that compared with Tesla’s pure vision scheme, Huawei’s vision intelligent driving scheme has a coverage rate of 99.5%. This also means that Huawei has become the first intelligent driver in China to adopt a pure vision solution, which officially challenges Tesla’s FSD autopilot solution.

　　Yin Tongyue appeared to talk about cooperation with Huawei.

　　The second listing of Zhijie S7 is less than half a year away from the first listing. On November 9 last year, Zhijie S7 was listed for the first time, and by November 28, the booking volume had exceeded 20,000, which once caused market expectation.

　　However, due to the rhythm of mass production, the delivery volume of this model was less than 1,000 units in the four months after its launch, and HarmonyOS Zhixing subsequently introduced the compensation scheme for delayed delivery of Zhijie S7 to maintain the order.

　　However, a large number of scheduled owners of Zhijie S7 have also posted articles on social platforms complaining about the delivery problem, and the dissatisfaction has spread to the aspects that the delivery of vehicles is not in the fixed order, the NOA smart driving function in Huawei City is slow to open, and the delivered vehicles have workmanship defects. Even under the compensation scheme of Zhijie S7 in HarmonyOS Zhixing App, many users still expressed their dissatisfaction with the repeated delay in delivery.

　　At the China Electric Vehicle committee of 100 Forum in March this year, Yu Chengdong responded for the first time. "Because the chips are out of stock and the factory relocation has delayed mass production and listing." Yu Chengdong said, "It is expected to return to normal in April."

　　The delivery problem of the intellectual community has also caused the market to doubt the cooperation between Chery and Huawei.

　　At this communication meeting, Yin Tongyue openly talked about the cooperation between the two sides. He said that in order to ensure the delivery of vehicles, Chery has set up a completely independent intellectual team business unit. "I communicate with Mr. Yu at least once a month (face to face), online every week, and even WeChat every day."

　　"Huawei’s team is more meticulous than the Germans, and the pursuit of details is beyond our imagination." At the meeting, he paid tribute to Huawei. He bluntly said, "If China wants to build a good car, it cannot do without Huawei. If China wants to change from a big car country to a world power, it needs the blessing and empowerment of Huawei HarmonyOS system."

　　As for the crystallization of both sides-intellectual S7, Yin Tongyue repeatedly mentioned "far beyond my imagination". He even laughed and said, "Chinese words are hard to describe, and the English word amazing is more suitable."

　　Can the intellectual world "return to the furnace" reproduce the highlight moment?

　　In fact, the "returning to the furnace" of Zhijie S7 model is also quite expected by the market, because the effect of "returning to the furnace" on the M7 is obvious to all.

　　As early as 2022, the AITO series jointly built by Huawei and () became a "dark horse" in the new energy vehicle market in one fell swoop after the models were delivered one after another, with the highest monthly sales exceeding 12,000.

　　However, the good times did not last long. Since November, 2022, the sales of M7 in the world have declined rapidly. Especially after April 2023, its monthly sales volume was continuously lower than 1,000 vehicles, and the lowest was only 432 vehicles. It was not until September 12th, 2023 that the sales volume was reversed with the launch of the new M7. Subsequently, the M7 model in the world was once on the verge of "out" and jumped into the industry "explosion" in a short time.

　　This also made AITO become the champion of new forces for several months in a row, and Yu Chengdong called "coming back to life" afterwards. Yu Chengdong also revealed at the communication meeting that the M7 has delivered 174,000 vehicles so far, and the number of M9 models has reached 70,000.

　　Nowadays, this technique is "copied" in the intellectual world S7, and whether it can work or not needs market test.

BYD has another magic car, 175,800 Xiti seals.

Although cars can improve the convenience of people’s travel, safety is still an unavoidable topic. Therefore, many car companies have begun to upgrade the safety of their models. Of course, for consumers, a car with complete active and passive safety configurations will be more popular. The configuration performance of is a point that consumers pay more attention to. Now let’s follow Xiaobian to see what it has done.

Let’s look at the appearance of the seal first. The front face of the seal gives people a very elegant feeling and looks more elegant. Combined with sharp headlights, the visual effect coincides with the positioning of the whole vehicle. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light, delayed closing and so on. Coming to the side of the car body, the size of the car body is 4800MM*1875MM*1460MM, and the car uses simple lines, which gives people a very solid feeling. With large-sized thick-walled tires, the shape is quite comfortable. In the rear design, the rear looks deep, the taillights look very comfortable, and the overall layout is impressive.

Sitting in the car, the seal interior is deep and elegant, and the overall visual effect is very distinctive. The steering wheel design of this car is very unique, equipped with the functions of manual steering wheel up and down+front and rear adjustment, steering wheel heating and so on, and the visual effect is good. Take a look at the central control, and with the 15.6-inch touch-sensitive LCD central control screen, the interior style is impressive, which is in line with the temperament of the car. The interior feels good. Let’s take a look at the dashboard and seats. The dashboard of the car presents a young and personalized design style, and the information is easy to read and clear. The car uses a leather/suede mix seat, equipped with functions such as electric adjustment of the auxiliary seat, electric adjustment of the seat with memory, and the proportion of the seat is down, and the comfort is acceptable.

The seal is 390KW, the total torque is 690N.m, and the maximum speed is 240 km/h.

Next, look at the configuration. Seals are equipped with car networking, driving mode selection, remote control keys, Bluetooth keys, NFC/RFID keys, indoor atmosphere lights, traction control (ASR/TCS, etc.) and other configurations.

The seal introduced today is not only eye-catching in space, but also has reached the mainstream level in various configurations, and there is nothing to be picky about driving experience and space experience. As long as you really like it, it’s over. Go to the 4S shop and place an order.

1000 horsepower output warrior 917 will be launched this year.

　　[car home Information] Recently, it was revealed at the relevant meeting of Warrior Automotive Technology Company that the first model M18-2 of Warrior will be put on the market in 2023, and the new car is expected to be named Warrior 917. The new car is based on the M TECH Warrior Intelligent Off-road Architecture, which adopts the domain-controlled centralized electronic and electrical architecture supporting technologies such as 5G communication and Gigabit Ethernet, and the most comprehensive electronically controlled intelligent chassis system. It is reported that the price of Warrior SUV, which focuses on the luxury pure electric off-road market, is expected to be more than 700,000 yuan.

Dongfeng Motor M-Terrain 2023 Basic Model

　　In terms of appearance, the new car has sharp edges and corners, adopts trapezoidal mid-net design and internal wave shape, and the headlights adopt X-shaped cross daytime running lights. The design of the whole bumper has been renewed, which is more in line with the design of the production car. Judging from the various probes and other equipment on the front window, it is expected that the new car may be equipped with relevant driver assistance systems. Previously, the press conference said that the new car will have L3 intelligent driver assistance system.

Dongfeng Motor M-Terrain 2023 Basic Model

　　At the rear of the vehicle, the cross taillights are retained, and the size of the rear window is not small. The rear end adopts a "small schoolbag" type external spare tire, and the rear tailgate adopts a side-opening design. The rear bumper has also been optimized, adopting the design of a production car. At the rear of the car, we saw the logo of Warrior 917, which was suspected to be the name of a new car.

Dongfeng Motor M-Terrain 2023 Basic Model

　　In terms of interior, the overall interior of the new car is still the design style of a hard-core SUV, which is as sharp as the appearance, and has the design characteristics of American cars. The new car adopts a floating dashboard and a central control panel, and at the same time, there is a streaming rearview mirror. The overall configuration will look quite luxurious.

Dongfeng Motor M-Terrain 2023 Basic Model

　　In terms of power, it is expected that the production version will continue the power reserve of the concept car. The whole car is equipped with four motors, with a power output of 1000 horsepower and an acceleration of 4.2 seconds at 0-100km/h, which makes off-road scenes such as climbing and sand washing have stronger lasting power. (Text/car home Qin Chao)

Remember the exhortation, Butterfly Leap 0006 ｜ Every 100 households own 186 private cars, and the life of Haiyan village is the envy of the city people!

Struggle for a hundred years, set sail for a new journey

Remember to entrust, butterfly change

jump

In January 2006, the top leader of the then Zhejiang Provincial Party Secretary came to Haiyan to carry out a thematic research and publicity activity, and placed his earnest trust in Haiyan, hoping that Haiyan would be a good example in improving the economic strength of the county, building a new socialist countryside, and building the advanced nature of the party. Following the line of "three demonstrations", Haiyan adhered to a blueprint to the end, and will fully implement the "three demonstrations" in various fields such as economy, society, culture, ecological construction and party building, releasing a steady stream of development momentum and demonstrating the vitality of butterfly change. From April 7th, Haiyan County Media Center simultaneously launched a series of reports on newspapers, TV and new media, "Remember the Endowment, Butterfly Change and Leap", showing Haiyan’s vivid practice of keeping the Endowment in mind, working hard and forging ahead. Today we come to the seventh article, "Every 100 households own 186 private cars, and the life of Haiyan Village is the envy of the city people!"

Snow Harbor

Located in the southeast of Haiyan Territory

Ma’anshan in the south and Geshan in the north

Donglian Dabu Mountain, surrounded by mountains on three sides

A river flows through the village

The name is "Snow Port".

The past fifteen spring, summer, autumn and winter

Witnessed the beautiful butterfly change of Xueshui Port

Snowwater Port comes alive

Chen Xinju is a villager of Xueshui Port Village

Also an old party member

Recall the scene from January 4, 2006

Chen Xinzu is still full of emotion

Chen Xinju (second from left) tells the story of that year

"In 2006, Comrade Supreme Leader held a meeting with Party members here.

He said that building a new countryside,

Grassroots organizations and grass-roots cadres have great responsibilities.

We must mobilize and organize the masses to actively participate in the construction of new rural areas.

As the old village chief, always keep in mind the instructions,

No matter what, we must build Xueshui Port Village well. "

Chen Xinzu said.

The old appearance of Xueshui Port

New appearance of Xueshui Port

The predecessor of the nuclear sea line

Today’s Nuclear Sea Line

"Now, the changes in the village are obvious to all.

Most of the village used to be bungalows, but now they have become buildings;

Used to be dirt roads, now paved asphalt roads;

It used to be nice to have bicycles, but now they all drive cars. "

Chen Xinzu said.

The old appearance of the village

The new appearance of the village

The old appearance of the elderly care service center

The new appearance of the elderly care service center

With the guiding light of party building

Only now has the "great change in the countryside"

Through "Rural Transformation"

What you see is the hard work of party members and cadres

The old appearance of the village

The new appearance of the village

The old appearance of the village

The new appearance of the village

Year 2006

A clean environment service group in the village was established spontaneously

All members are members of the Communist Party of China

They clean up trash, they replant greenways, they maintain roads…

To build a demonstration village for the pioneer project of rural grass-roots organizations in Jiaxing City

He has made "great achievements"

Party members prune green plants in their area of responsibility

10 years later

The village party members also provided their own land for free to carry out greening and upgrading

Writing a picture of the beautiful countryside of Snowwater Harbor

So far, the embryonic form of "Beautiful Party Members" has been born

General grid contact card

15 years later today

Hard-working and good-governed Xueshuigang villagers

Explored the long-term mechanism of the "beauty index"

The construction of a beautiful home publicity group, a garbage collection team,

Greenway replanting and maintenance team, etc. "One regiment and five teams"

Delta Weijiayuan points exchange

Party members clean up the accumulated garbage

Qian Limin, deputy secretary of the party branch of Xueshuigang Village, Tongyuan Town, said:

"The village’s environmental improvement first relies on the 95 party members in the village.

Through party members claiming areas of responsibility, they can promote mass participation.

Make Xueshui Harbor Village cleaner and more beautiful. "

Seize the day and night, live up to the youth

Walking on the Butterfly Road, Xueshui Port Village never stops

A string of numbers symbolizes hard work and dedication

Per capita income of villagers

More than 8,000 yuan in 2006 → more than 41,000 yuan in 2020

Number of cars owned by 100 households

20 in 2006 → 186 in 2020

Bus coverage rate

22% in 2006 → 100% in 2020

Endowment insurance participation rate over 60 years old

2006 0% → 2020 100%

Circulation of public books

600 volumes in 2006 → 4000 volumes in 2020

Broadband coverage

2006 7.8% → 2020 100%

"Snow water early spring, happy harbor"

Today’s Xueshui Port Village,

White walls and tiles, hidden by green trees

The breeze is blowing, the birds are singing and the flowers are fragrant

Green trees spread out in the wind

The buildings are chic and beautiful

There is a bus when you go out, medical insurance when you see a doctor, and an auditorium for entertainment.

It has truly become a "happy port" for the villagers.

Since 2007

Haiyan comprehensively promotes the work of supporting party members and the masses to start their own businesses

Through the "Party Building Leading, Global Five-Star" action

Explore the project management of rural work

Launch "Beautiful Party Members", "Rural Economic Pioneers" and other evaluations

The 80 established villages in the county have fully reached the party building star, the rich star,

Beauty Star, Harmony Star, Civilization Star and other five-star standards

Agricultural projects such as rice processing and grape fruit drinking have been launched one after another

New models such as "Maker Center" and "Agricultural Taobao Characteristic Village" have been completed

For more than a decade

The county has implemented a total of 21 batches of party and mass entrepreneurship assistance projects

Driving more than 12,000 party members to start businesses

Create output value 1.25 billion yuan

15 years of spring and autumn, more than 5,400 days and nights

Witness the busy and fulfilling past of a generation of Communist Party members

Future

Haiyan will carry the historical accumulation and new mission

Stand tall and keep moving forward

All media reporters: Wang Minghong, Liu Xing

Video making: Wu Kaijie

Some picture sources: Tongyuan Town, Xueshui Port Village, Wu Kaijie, Shao Qi

Editor: Wang Minghong

First Instance: Wang Minghong 2nd-round Moderation: Lv Jie

3Rd-round moderation: Li Gang Final review: Nie Haifeng

This article was interviewed, edited and reported by Haiyan County Media Center. Reprinting without permission is strictly prohibited

Come and light up the little stars!

1619406349000

Hua Xizi was awarded the ＂Excellent Case of Scientific Research and Innovation＂ by Xinhuanet.

　　　Comments: Domestic brands compete for "high-quality development" and start a long-term promotion competition.

　　On December 3rd, on the occasion of the 2023 China Entrepreneur Blogging Forum, the second domestic brand innovation conference hosted by Xinhuanet kicked off. At the forum, the "Looking for Treasures and New Domestic Products" and a series of special plans initiated by Xinhuanet invited experts and representatives of certified enterprises to share their experiences and insights on brand innovation.

　　Among them, Hua Xizi, a domestic beauty brand, emerged as a typical case of high-quality domestic products with scientific research innovation and unique brand culture positioning. Thanks to the innovation of Yuyang series and its R&D system, Hua Xizi was successfully selected as the "Excellent Case of Scientific Research and Innovation" in the "Looking for Treasures and New Domestic Products" and became the only China cosmetics brand that won the prize.

　　From the development of large single products to the establishment of the research and development system of oriental beauty cosmetics, Hua Xizi is not only deeply cultivating traditional culture, but also constantly carrying out iterative upgrading of research and development, integrating traditional culture with modern technology. Behind this is a differentiated road guided by long-term doctrine and rooted in oriental aesthetics.

　　Won the Xinhua News Agency award again, and Hua Xizi’s scientific research and innovation achievements were affirmed.

　　In the last ten years, from foreign brands to the rise of domestic beauty brands, the beauty consumer market has undergone great changes. The wave of new domestic consumption has created more new opportunities for beauty brands, and also brought an assessment of product strength and scientific research strength. For domestic brands, in addition to adhering to the cultural core, it is more important to think about how to achieve high-quality development.

　　Based on this consideration, since October, the Second Domestic Brand Innovation Conference has taken the lead in launching the "2023 Plan for Searching for Treasures of Domestic Products" and a series of special plans. Xinhuanet has launched a series of special topics by means of case collection and product evaluation, aiming to actively explore treasures of domestic products and empower domestic brands to develop with high potential.

　　It is understood that since its establishment in 2016, China Entrepreneur Boao Forum has been successfully held for seven consecutive sessions, which has gathered the strength of the government, experts, enterprises, associations and other parties, focused on hot economic topics, and talked about China’s economic development on the principle of cutting-edge pragmatism. It is professional, targeted and constructive, with rich cross-border integration and exchange scenarios, and has attracted the attention of all sectors of society. It is known as the annual ideological and wisdom feast of China business circles.

　　As a sub-forum, the second domestic brand innovation conference provided a high-quality communication platform for domestic brands. During the implementation of "Looking for Treasures of Chinese Products in 2023", Xinhuanet linked its all-media matrix and launched the "People’s Vote" campaign to explore the light of Chinese products in an all-round way, and selected benchmark and pioneer brands in the field of Chinese products from the dimensions of product sales, social voice, brand reputation, R&D ability, marketing innovation and industry contribution.

　　Finally, according to the six dimensions of scientific research and innovation, green manufacturing, creative marketing, annual cutting-edge, sailing out to sea and commercial goodness, the high-quality domestic brands that meet the corresponding standards are selected.

　　Judging from the selection mechanism, multi-dimensional and all-round comparative screening tests not only the product strength and innovation, but also the value created by the brand in the industry. It is even more difficult to stand out from hundreds of China brands, which is enough to show the weight of the award.

　　Hua Xizi became the only brand in the beauty industry to be selected as an "excellent case of scientific research and innovation" in this selection activity of "Looking for Treasures in China in 2023". Different from other brands that focus on oriental beauty cosmetics, Hua Xizi has opened up a new path by herself and created a differentiated brand positioning from the perspective of "Oriental beauty cosmetics research and development system". In addition, the development logic of Huaxi Zi Yuyang series products and its oriental beauty makeup research and development system have also been highly recognized by the government, enterprises, experts and other parties.

　　TOP-level scientific research investment, the research and development system of Huaxi Oriental Beauty Cosmetics has been "effective"

　　"If consumers tried products with an open attitude a few years ago, now everyone will be more cautious in the process of choosing products."

　　With the trend of consumption degradation, the beauty market began to show obvious polarization, and the high-end market and the low-end market went their own way, and the determinants of consumer behavior became more complicated — — Public demand gradually extends from a single function to aesthetic, emotional, social and other values.

　　For example, the main tone of Oriental make-up puts forward multiple requirements: it should not only meet the needs of Asian users, but also have distinctive China characteristics. However, due to the far-reaching influence of the western make-up system on China’s make-up industry, the standards, rules and systems of China’s make-up industry have always been deeply branded with western make-up.

　　In order to meet the multi-level needs of users, domestic brands must invest a lot of scientific research as soon as possible to explore and build a brand-new brand R&D system.

　　1. Initiate the research and development system of Oriental Beauty Cosmetics.

　　In fact, since last year, Hua Xizi announced that he would invest more than 1 billion yuan in the next five years to build a comprehensive and technologically advanced research and development system for oriental beauty cosmetics. Nowadays, through the continuous layout in the fields of product innovation, basic research and applied basic research, the research and development system of oriental beauty cosmetics initiated by Hua Xizi has achieved initial results.

　　It is reported that the research and development system of oriental beauty cosmetics advocated by Hua Xizi is not a point-like exploration of combining oriental characteristics in formula or raw materials, but includes a whole system of research on the skin color of oriental skin, theoretical system of traditional Chinese medicine, research on oriental raw materials, research on oriental formula, research on oriental technical system, research on oriental color system, oriental materials, oriental crafts and modern applications, so as to realize the inheritance and innovation of China’s excellent traditional culture.

　　Based on the consideration of building the research and development system of oriental beauty cosmetics, the parent company of Huaxi Zi, Yige Group, has established five research and development modules, including consumer research center, cosmetics science and technology innovation center, human skin and bioelectronics research center, industrial design and CMF research and development center, and oriental aesthetics and space innovation center. Through strong R&D resources integration ability, Hua Xizi is also constantly consolidating the R&D system of Oriental Beauty Cosmetics, and has made remarkable achievements in many innovative fields.

　　Looking back at Hua Xizi’s performance this year, with excellent product strength and innovative strength, Hua Xizi has won authoritative awards and honors many times, which is enough to show his excellent product strength and value creation ability.

　　On May 9th, under the guidance of Xinhua News Agency, the first China Brand Global Communication Conference hosted by Xinhua News Agency Brand Studio, Xinhua News Agency News Center and Xinhua News Agency Shanghai Branch was held in Shanghai, and the Research Report on China Brand Global Communication Power (2023) was released at the same time. Simultaneously with this report, there is also a list of "Global Communication Power of China Brands". Among them, Huaxizi, as the only beauty brand, was included in the list of "TOP10 Global Communication Power of China Brands" together with Maotai, Alibaba, Huawei and China Architecture.

　　In November this year, the final list of the 2023 VOGUE Beauty Awards was officially released, and Huaxizi brand won the color research and development award with the help of Little Daisha lip yarn-Mulan yarn, and made a great contribution on the international stage with "China color".

　　In the same month, another heavy award in the industry — — The award of "2022 China Cosmetic Industry Brand (Lip Product Category)" selected by China Flavor and Fragrance Cosmetic Industry Association was also awarded to Hua Xizi, which affirmed her product strength, scientific and technological strength and brand influence. Having won numerous awards from industry authorities, Hua Xizi has always been leading the industry and constantly creating new values.

　　2. Expand the matrix of sensitive muscle makeup products, and forge a good reputation for the jade series.

　　In the "Looking for Treasures of Chinese Products in 2023", as the main case of scientific research and innovation, Huaxi Zi Yuyang series fully shows the whole link process of the brand from basic research, raw material innovation to integration into oriental beauty makeup culture, and finally transforms its product strength into product reputation.

　　According to reports, on March 8 this year, Hua Xizi explained the new product value it provided to users — — "Sensitive muscles apply".

　　From air honey powder and silk honey powder cake to air cushion, makeup liquid foundation and makeup spray, Yuyang series, as the trump card product line of Hua Xizi, firmly adheres to the category development route of makeup demand of users with sensitive muscles and gradually expands the product matrix of "makeup suitable for sensitive muscles".

　　Thanks to the strong innovation ability of single products, the sales volume of Huaxizi Yuyang series products has always remained stable in the "upper circle" of the industry.

　　According to statistics, as of November 11th, in Tmall’s beauty sub-category list, Huaxizi air honey powder is not only ranked as TOP1 in Tmall’s hot-selling list/repurchase list/praise list, but also as TOP1 in double 11’s hot-selling list under this category, with more than 112,000 people repurchased each year.

　　According to the recent list data of Tik Tok Mall, a number of items of Huaxi Zi Yuyang series continue to rank first in the sub-categories. For example, air honey powder is listed on the explosion list TOP2 of non-makeup loose powder, Huaxi Zi Yuyang air cushion liquid foundation is listed on the explosion list TOP1 of makeup air cushion, and Huaxi Zi purple honey powder Yuyang fixed makeup loose powder is listed on the brand light loose powder explosion list TOP1… …

　　Behind Yuyang series products is Hua Xizi’s exploration and polishing of the research and development and innovation of "China characteristics" cosmetics, which is also the initial achievement of Oriental beauty cosmetics research and development system.

　　From "quantity" to "quality", research and development needs to slow down.

　　Li Huiliang, chief scientist of Yige Group, has publicly stated that there is no curve overtaking in cosmetics research and development. The overall level of cosmetics enterprises in China is 15-20 years behind the advanced level in the world, whether in hardware, software or formula research.

　　In order to realize the transformation from maintaining business to building brand barriers, it is the only way to improve the sense of technology and innovation of products, and it is also the biggest dividend for a long time to come. However, from an innovative point of view, most domestic brands can only keep up with the trend, but can’t really lead the trend. They have "explosive thinking" but it is always difficult to appear classic items that cross the life cycle.

　　Since Huaxizi was founded in 2017, it has grown into a TOP brand of domestic cosmetics in the past five years. With the brand image of Oriental Beauty Cosmetics, it has been deeply rooted in people’s hearts, and has moved from China to a global layout.

　　This is inseparable from the long-term adherence of Huaxizi to the product development concept of "slow research and development, fast iteration". According to reports, the average development cycle of Huaxi products is 1 year and 9 months. From the multi-dimensions of formula, raw materials, use experience, user’s touch and weight, Hua Xizi prolongs the product life cycle by polishing the product details.

　　For example, in the R&D layout, Hua Xizi deeply cultivated innovative patented technologies and raw materials, and took the lead in occupying the leading position in the domestic makeup track.

　　According to the data of Sky Eye Survey, as of December 5, 2023, Yige Group had 188 patents, including 62 invention patents and 26 utility model patents. The total number of patents and the number of invention patents rank first among the local enterprises dominated by cosmetics brands.

　　It is reported that at this stage, Hua Xizi is combining ancient wisdom with modern science and technology to carry out basic research and applied basic research on China’s characteristic plants and mineral raw materials.

　　In addition to "nephrite powder", the parent company of Huaxi Zi, Yige Group, adheres to the basic pursuit of safety, gentleness and effectiveness, and also has a number of research results in plant extracts, research on the formula of effective products aimed at the skin color of China users, etc.

　　As "Oriental Beauty Makeup", "China Makeup" and "Chinese Aesthetics" gradually become synonymous with uniqueness and individuality, or even become the most important cultural support behind the beauty brand, or lack of sufficient cultural precipitation, in-depth excavation of "Chinese Aesthetics", or excessively stick to brand marketing, ignoring the integration of brand culture and modern scientific research, it will mean the loss of cultural support, and finally become a "general talk" marketing story.

　　From Hua Xizi’s series of R&D actions, we can see that new product development or raw material innovation is not in a hurry, and only by "slow pace" through the product cycle can we achieve a long-term leap.

　　Born in the era of awakening, new domestic brands have been endowed with extraordinary significance and high expectations by consumers because of their advantages such as admiration, technology assistance and traffic crowding.

　　For Hua Xizi, the lever of Oriental beauty makeup research and development system is used to incite greater growth; The promotion of product strength with traditional cultural heritage has been deeply integrated into brand genes. On the young track of Oriental make-up, they have long realized that grasping the trend of new technology is the best way for later brands to surpass the first-time brands.

　　It can be said that the competition of new domestic brands is a marathon only belonging to the long-term, and Hua Xizi is on the road of continuous acceleration.

＂No Devil Left＂ is a spy war in the earthquake reality (Figure)

　　On March 26, the idol action drama "X Female Agent" will take over "No Devil Left". Tang Yan, an actress who became very popular because of rumors of a breakup, took up a gun for the first time in the play, challenging the image of a "ghost girl agent".

　　On March 7, when the wonderful curtain was about to open, the main actors of the two dramas took the lead in coming to Hangzhou and appeared at the recording site of Zhejiang Satellite TV’s large-scale emotional intelligence variety show "Ace Mission Impossible". Yu Zhen, Tang Yan, and Hua Shao, the famous mouth of Zhejiang Satellite TV, had a "battle of wits and courage" first, and made a clean breast of all kinds of wonderful scenes before and after these two upcoming anti-Japanese and spy wars.

　　"Ace Mission Impossible" laughed at the end, and Yu Zhen showed off in an ostentatious manner.

　　This time, the crew of "Leave None Devils" who came to record "Mission Impossible" was all men-Yu Zhen, Song Jialun and Ma Shaohua, the "devil-abusing trio".

　　"What a coincidence! This time on this program, the three of us are exactly the same as in "No Devil Left". The two of them, one is my eldest brother and the other is my brother, sacrificed first, and I lived to the end … and got the prize. "

　　Yu Zhen, who just got off the stage, cheerfully "reported the situation" to the reporter, which showed that he was in a good mood.

　　"My wife and I are at home at ordinary times. Generally, my wife and I like to watch such quiz shows. I will often answer many questions in front of the TV. This move … or this advantage is also a big reason why my wife likes me more. "

　　Yu Zhen opened the chatterbox: "When we watch it together at home, she will applaud me,’ Oh, you can do this problem … you can do that problem!’" Later, when I was busy with other things, she would shout to me: hey, what is this question and what are the answers? Then I was in the kitchen, or in the bathroom, and I told her’ the answer is C’. When the answer was revealed later, she shouted,’ It’s really C!’ "He said more and more energised, and his hands kept gesticulating all over his face, showing off in an ostentatious manner.

　　When Yu Zhen couldn’t "show off", Song Jialun and Ma Shaohua on his side were silent. Yu Zhen turned to look at them and said nobly, "I won this game, so today’s dinner is on me!" I am in Hangzhou, pick a restaurant and eat! "

　　"No Devil Left" is better than grounding gas, and the pig slayer interprets the revenge of grassroots.

　　In "No Devil Left", Zhuang Jizong, the pig-slayer played by Yu Zhen, is a common people living at the lowest level. He killed the devil angrily with a polished pig-slaying knife, and the encirclement and suppression of the devil did not rely on any careful plan, but on the rampage when he met the devil.

　　"After meeting Li Zhankui, who is also full of hatred for the devils, Zhuang Jizong, who is impulsive and brave, and Li Zhankui, who is flexible and calm, became brothers and fought against the devils together." During the war, Zhuang Jizong learned to control his emotions and learn the sense of teamwork. Especially after joining the Eighth Route Army, the organization and discipline made Zhuang Jizong grow rapidly and became the soul of the anti-Japanese guerrillas in Liulin Town.

　　When it was broadcast on local TV stations, No Devil Left, which was regarded as a "high-quality anti-Japanese drama" by the audience, was ranked as the number one viewing champion for many times. Yu Zhen said: "What impressed me most about this script is that the characters are very grassroots and real. I have played many anti-Japanese heroes in the past, whether it is "Secret Service Group 5" or "emissaries", they are all charming people in suits and ties. Such a pig butcher is really challenging for me. "

　　Yu Zhen emphasized that Zhuang Jizong’s role is better than grounding gas: "In the past, there has never been a story of a pig killer picking up a gun to fight against Japan on the screen. This is the way for the bottom people to grow up in a special historical environment." In his eyes, this grass-roots spirit that runs through the whole play is the biggest highlight of "No Devil Left".

　　The pig-killing knife can also kill devils, so there is a real prototype in World War II.

　　Pig-killing knives, even stones and slingshots, seemingly insignificant things, were used by pig-killing craftsman Zhuang Jizong as weapons to punish cruel devils in Leave None Devils. However, the devils have plenty of guns in their hands, which can be said to be "armed to the teeth." Fighting against hot weapons with cold weapons has repeatedly succeeded. Will it be a way of "entertaining anti-Japanese dramas" as many netizens have said?

　　"Zhuang Jizong is not a pig-killing knife, but a bundle of pig-killing knives. He uses various means to kill pigs to kill devils." Yu Zhen stressed to reporters, "He basically relies on sneak attack, just like special forces, but there is actually no frontal battlefield. I remember that during World War II, in the occupied areas of Europe, someone used a very old-fashioned gun at home to kill the Germans. But he is fighting alone, and in our play, fortunately, I have my eldest brother (Li Zhankui) to help me. Moreover, they all ambush in places like the narrow path on a dark night,’ stabbing a knife for a place’. " Yu Zhen believes that this truly reflects what is the "Wang Yang Sea of People’s War".

　　In the play, the pig-killing knife lies in Zhen’s hand, and the knife falls from his hand, and he is playing tiger and tiger. However, recalling the process of killing pigs, Yu Zhen "has a lingering fear". He admits that he is actually most afraid of killing pigs.

　　"The crew bought half a pig from the market and invited a professional pig killer to teach me to kill pigs. This is really a technical job." Yu Zhen recalled: "In order to let the pigs walk peacefully, I took a knife in one hand and fed the old corn beans in the other. It was still raining. The pig is quite uncooperative, refuses to eat, and keeps screaming. It was a short scene, but it was a toss-up. I was so timid that I collapsed at that time, so that I left sequelae after the scene, and I dare not eat pork in the future. "

　　"X Female Agent" challenges Tang Yan, and many beautiful women dare to shoot after drinking.

　　The crew of "No Devil Left" is "the man in power", so the crew of "Female Agent X" who stepped onto the stage of "Ace Mission Impossible" this time is "the mobilization of beautiful women". Tang Yan, a popular actress in the Mainland, Kong Wei, a big-mouthed beauty with the reputation of "Julia Roberts in China", and Coco and Wendy in Hua Dan. This beautiful landscape eclipsed Luo Jin and Zhang Xilin, two male compatriots in the crew.

　　"X Female Agent" tells the story of Zhong Li (Tang Yan), a straightforward girl with vigorous skills and a dream of justice, who was selected as a member of the agent training camp with Tan Ruiling (Coco) and Luo Yifei (Wendy) during the Republic of China. Together, she experienced cruel international agent training, fought bravely with other students on the special training battlefield, forged a deep sisterhood, and grew into a calm, tenacious, capable and beautiful elite female agent …

　　For Tang Yan, the No.1 female, Agent X is a great breakthrough for her. "The story of this play is different from any play I have shot before in terms of rhythm, suspense and action design." Tang Yan revealed to reporters that this is also the first time that she has performed as a girl with kung fu skills, and filming is very enjoyable. "Zhong Li is an agent who is the least like an agent. She is known as the Ghost Horse Elf. She has a tortuous life and is pure and straightforward. I hope the audience of Zhejiang Satellite TV will like it."

　　For these "Charlie’s angels", it’s already a lot of suffering in the "special training", but it’s even more difficult to learn to play with guns. "I remember shooting the gun for two nights at the beginning …" Coco revealed.

　　Why is this happening? "Because our training ground is indoors, the gunshots are ten times louder than those outside, and the bang is particularly scary." They quickly found a solution. "Everyone has a little wine, and with the strength of wine, they can carry it through the gunfire."

What is football？ What are the advantages of playing football？

What is football? What are the advantages of playing football?

What is football?

Rugby, a kind of ball games, is popular in Britain, America, Australia, Japan and other countries. Originated in rugby, England in 1823, it was originally named Rugby Football, or rugby for short. It is called rugby in China because it is spherical like an olive. Rugby is a city in the middle of England, where there is a Rugby School, which is the birthplace of rugby.

What are the advantages of playing football?

More effectively improve that function of the respiratory system.

Rugby is a combination of running and leg sports. In the process of running, passing the ball, shooting the ball, etc., the depth of breathing will be strengthened, so that more oxygen will be inhaled and more carbon dioxide will be discharged, so that the vital capacity will be increased and the lung function will be strengthened. This is because the main respiratory muscle groups (diaphragm, intercostal muscle, levator costalis muscle, upper and lower serratus muscle, etc.) and respiratory auxiliary muscle groups (scalene muscle, sternocleidomastoid muscle, pectoralis minor muscle, pectoralis major muscle, etc.) strengthen contraction, and promote the development of these muscles, thoracic expansion, chest cavity volume increase, alveoli develop well, respiratory strength increase, vital capacity, lung ventilation and suction (photo) Studies have pointed out that people who exercise regularly have strong physical adaptability, and their breathing appears stable, deep and even, and the frequency is also slow. When they are quiet, their breathing frequency is 7-11 times/minute, while those who do not exercise have a breathing frequency of 12-18 times/minute, and women are 2-3 times faster than men.

Prolong life more effectively.

A ten-year study shows that people who don’t exercise are 42% more likely to die young than those who often play football. 5%。 The reason is that if you don’t exercise, you will accelerate aging in many places, and even get old before you get old. And these people who don’t exercise have lower resistance to cancer, heart and so on than those who play football.

Strengthen the bones of the legs.

Rugby is the best exercise for training legs. In the process of continuous leg exercise, the blood supply of bone is improved due to the promotion of metabolism, and the morphological structure and function of bone have undergone good changes: the bone density is thickened, which makes the bone thicker, the arrangement of bone trabeculae is more orderly and regular according to different pressures and tensions, and the protrusions attached to muscles on the bone surface are more obvious. These changes make the bone stronger and stronger, thus improving the functions of bone in bending, bending, compression and torsion. Insisting on physical exercise can also enhance the strength around the joint, and the joint capsule and ligament are also thickened, thus increasing the stability of the joint; At the same time, physical exercise makes the joint capsule, ligament and muscles around the joint stretch, thus improving the flexibility of the joint.

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Source: 360 Common Sense Daquan. com

Chinese and foreign scholars say cultural relics： capturing the ＂bright spot＂ of China culture in artifacts.

China news agency, Shanghai, November 25 th: Chinese and foreign scholars say cultural relics: capturing the "bright spot" of China culture in artifacts

China News Service reporter Wang Wei Kang Yuzhan

The World Congress on China Studies and the Shanghai Forum were held at the Shanghai International Conference Center from 23rd to 24th. At a sub-forum held on 24th, Wang Chunfa, director of the National Museum of China, presented a precious cultural relic in the museum-bronze rhinoceros statue with gold, silver and moire patterns in the Western Han Dynasty, from which he realized the unique charm of Chinese civilization.

This statue is in the shape of a rhinoceros, with its head held high and its eyes inlaid with black beads, which is the image of Sumen rhinoceros who lived in China in ancient times; The whole object is decorated with staggered gold and silver moire as thin as hairspring, which is exquisite and gorgeous, and it can be called a fine bronze ware in the Han Dynasty. The bronze statue made of animals shows the concept of harmony between man and nature and the nature of Taoism in ancient China.

"This precious cultural relic not only vividly narrates the past, but also profoundly affects the present and the future, enlightening us to respect history, respect our predecessors, respect nature and protect the environment." Wang Chunfa said that human knowledge is accumulated through exploration from generation to generation, and it should be passed down from generation to generation. Chinese and foreign scholars are welcome to the National Museum of China to feel the moving place of the bronze rhinoceros statue with wrong gold, silver and moire.

What are the China cultural relics that foreign scholars are interested in? In the face of a reporter’s question from China News Service, Han Yili, a former associate professor in the Literature Department of Moscow Humanities University, made a list on the spot-Oracle Bone Inscriptions, bronzes, silk books of Mawangdui … Some of them were related to the topic of Zhouyi he studied, and the other part was out of his personal interest.

In Han Yili’s view, the importance of ancient cultural relics and historical documents lies in helping people truly understand the ancient world outlook and living conditions. Compared with some subjectively recorded words, real artifacts can reflect a period of history more intuitively. "Many cities in China have their own museums, so that everyone can learn history and experience culture from ancient artifacts. How to better protect cultural relics and inherit culture is where we should learn from China. "

Yi Xin, an international student from Shanghai University in Mexico, immediately thought of blue and white porcelain. "I found that China’s blue and white porcelain is very similar to some artifacts I saw in Mexico. Later, I read the literature to know that these artifacts really came from China. Exploring how these artifacts arrived in Mexico from China and looking for connections between different cultures made me feel very interesting. "

Yi Xin told reporters that China has a long history and China culture has many "bright spots", which let her know the real China from different angles. "We will not stop exploring China, because there are many things worth studying here." (End)

The consumption environment has changed dramatically, and beauty cosmetics will usher in these trends in 2024.

More than half of 2023 has passed, and the research and development of new products in 2024 is being started. So what is the trend of the beauty industry in the coming year? In which direction will the industry develop?

On August 18th, the 2023 Top 100 Cosmetics Conference, jointly organized by CBO and China Department Store Business Association, was grandly opened in Hangzhou Bodi Liyun Hotel. At the "2023 Cosmetics Department Store Retail Conference", Meng Shuping, the trend director of authoritative forecasting agency WGSN in China, shared the report "Beauty and Skin Care Trends in Spring and Summer of 2024".

△ Meng Shuping, Trend Director of △WGSN China District

"In the era of dynamic changes in consumers, if you want to understand the trend of the beauty industry, you must first understand the beauty consumers." Meng Shuping stressed.

According to the results of WGSN’s multi-dimensional investigation, it is believed that in 2024, driven by macro factors such as economic recovery, scientific and technological development and post-epidemic reconstruction, there will be six categories of consumer ideas, namely, mindfulness care, mobility, building into a state, mass power, multi-personality and breaking away from convention.

WGSN said that 2024 was a very special year after the epidemic. Because people need to rebuild psychologically and physically after the epidemic, there will be a relationship of embracing and interacting between people, that is, from individual to individual and then to subject. In this process, there has been a gathering of groups such as mindfulness, multiple personalities and breaking the routine, so this trend has emerged.

Among them, "flowing state" and "building into Tuobang" are relatively new consumption concepts at present. "Flowing state" means that consumers are constantly changing under the influence of the big environment such as economy, so the industry should constantly understand consumers to adapt to consumption changes. "Building into a Tuobang" means that consumers are becoming more and more personalized, and there will be a beautiful vision of "taking practical actions to make society enter a utopian state". For example, more and more KOC help their favorite brands to enter the public eye.

After the concept of consumption, different portraits of consumers are hidden. If we evaluate the seven dimensions of beauty consumption motivation, such as sensitivity to big brands, environmental ethics, price awareness, efficacy, convenience, social media evaluation, personalized customization and so on, they will present the following seven kinds of consumer portraits: skincare slacker, factual activist, progressive, digital expert, sensitive romantic and universalist.

The first is "streamlining skin care lazy people", who are equivalent to the wisdom of the personal care industry. They show the new moment of beauty, use intelligent beauty technology and pay attention to all forms of mindfulness care. At the same time, they also admire big brands and like fixed products with good reputation; The value of environmental ethics is very high, and the price awareness is relatively weak. "Because they know that higher prices will have better quality."

The "Factual Action School" pays more attention to efficacy and personalized customization. Their environmental moral values are relatively high, and they are generally sensitive to big names, but they pay more attention to social media evaluation. "So, you can see why there are so many young people now. When buying a brand, they will first make an inquiry on the little red book." Meng Shuping explained. In addition, the group also strives to break the old norms of the beauty industry and eliminate potential prejudice. For example, this group not only pays attention to the expectation of the younger generation of beauty products such as generation Z, but also cares about the new product trends of generation X (people in the 1970s).

The value of environmental protection morality of "Tuobangists" has reached the peak, and they advocate nature, but this group has a moderate trust in big brands and a relatively high sensitivity to social media and efficacy. The group of "digital experts" pursues the brand effect, but also the direction of imitation makeup, digital virtualization and emotional communication. They can seamlessly change between the digital world and offline life, and reshape beauty with physical digital behavior and virtual character aesthetics.

"Sensitive romantics and universalists" also pay more attention to big names and environmental awareness, as well as social and personalized customization. At the same time, I also love emotional expression, and there will be some rebellious psychology such as "I want to be younger". They attach importance to co-creation and experimental products and brands that integrate art, science and nature.

Although "universalists" are more popular, they still pay attention to environmental protection and will pay attention to convenience and effectiveness. They need to redefine the crowd. This also explains why more and more neutral makeup and transgender makeup are becoming more and more popular. This group of people pursue the democratization of beauty, reject perfection, advocate high authenticity, and think that everyone should feel beautiful, popular, cared for and concerned.

In response to these consumer portraits, WGSN predicted three directions of beauty in spring and summer of 2024.

On the basis of exploring the integration of new and old, nature and man-made, WGSN believes that one of the trend themes of the beauty industry in the coming year is "blurred". These include meta-cosmic inclusiveness, space beauty, biotechnology, DNA skin care, healing beauty, healthy journey, from seeds to skin and many other development directions.

"If you want to impress consumers with the concept of" flowing state "and" digital talent ",you can combine it with beauty cosmetics in the direction of meta-universe and space beauty, such as skin care brand Youshiyan, and use consumers’ interest in space-related product design and interstellar aesthetics to cooperate with China Aerospace Culture Bureau to design its anti-wrinkle eye cream product 2.0, which presents a very space-like packaging."

Meng Shuping said that as the real and virtual fields become more interchangeable and people don’t care much about the differences between them, in this era background, the blurred theme highlights the dazzling design, immersive world and illusory solutions. At a deeper level, the confusing theme is rooted in the reality that the world is facing unprecedented challenges and how to deal with these challenges in an alternative or even speculative way. Here, science and science fiction are in perfect harmony, because creative people and scholars explore how to use the virtual world and enter Tuobang (a more active and pragmatic utopia) to explore new solutions for the real world.

"Chengfang" is the second trend direction of the beauty industry. Through freedom of expression and passion for cross-category innovation, this theme embraces multiple personalities, breaks away from convention and challenges the beauty narrative of the past. The main development directions are: a new generation of expressionism, hangover remedy, remodeling basic models, Gothic aesthetics, meaningless age beauty, new masculinity, embarrassing beauty needs and so on.

First of all, in the happy, naughty and innovative expressionism, bold, bright and flamboyant colors are the key. Global Google trends show that in the past 12 months, the search volume of "rave makeup" has increased by 250%, among which the search volume of "glitter eye shadow" has increased by 250%.

"hangover remedy" is combined with the rich nightlife of modern young people. The products focus on quick repair and makeup to meet the needs of young consumers’ living conditions; "Remodeling basic models" is to reshape basic products such as masks and mascara according to the preferences of young consumers. "Gothic aesthetics" is based on the return of punk culture, adding a large number of personalized metals and irregular metals to products, making products more cool.

"Unnecessary Age Makeup" will break away from convention, attract millennials and Generation X, and seek expressive makeup. The data shows that by 2025, cosmetics for people over 40 will become a growth area, because older millennials and Generation X will continue to use makeup as a source of happiness and a tool for self-expression, regardless of age restrictions.

With the increase of life expectancy of the global population, people no longer regard cosmetics as the patent of young people, and older people will continue to use cosmetics. It is estimated that by 2025, the global population over 60 will double to 2.1 billion (data from WHO).

"Anju" is the third trend direction of the beauty industry.

WGSN believes that with the readjustment of values, consumers advocate the value of interdependence and the power of adaptation and recovery.

On the functional level, this direction focuses on products that satisfy our sense of happiness and security. This can be expressed in the form of healing design and health design. It can also be expressed in the form of ultra-practical items with great adaptability by using the power of color, light and emotion. Considering the portable and packable design, it can provide preparation and protection in an unpredictable world, which is not only suitable for traveling and nomadic lifestyles, but also able to cope with changing weather. Such as balanced beauty, fermented beauty, more convenient perfect dosage, quiet fragrance therapy and so on.

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Bo Huang and Zhang Ziyi returned from the same stage to promote Fried Rice with Eggs.

Brush the screen! Just now, Huawei made a major announcement.

BYD has another magic car, 175,800 Xiti seals.

1000 horsepower output warrior 917 will be launched this year.

Remember the exhortation, Butterfly Leap 0006 ｜ Every 100 households own 186 private cars, and the life of Haiyan village is the envy of the city people!

Hua Xizi was awarded the ＂Excellent Case of Scientific Research and Innovation＂ by Xinhuanet.

＂No Devil Left＂ is a spy war in the earthquake reality (Figure)

What is football？ What are the advantages of playing football？

Chinese and foreign scholars say cultural relics： capturing the ＂bright spot＂ of China culture in artifacts.

The consumption environment has changed dramatically, and beauty cosmetics will usher in these trends in 2024.

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