标签归档 南京新茶外卖论坛

　 　 1905 movie network feature Martial arts films, a genre that Chinese people have been watching for decades, seem to be unrecognized in today’s mainland film market. Few people go to shoot, and when they do, they are basically scolded. It is better to shoot some youth comedies. Occasionally, a Hong Kong director brings a script to the mainland to pan for gold, and almost all of them are magic blockbusters; those stars also prefer modern action movies; and in "Wen Zhang Wu Xu", Xu Ke is addicted to his 3D world. Zhang Zhiliang recently contributed a martial arts film – but unfortunately the reputation is too poor. The word martial arts seems to be getting farther and farther away from us.

　 　 On Aug. 7, a costume film called Lu Yang was released. Under the banner of "realistic romantic martial arts films," the person who dared to defy the trend in this era of martial arts films that has long been out of favor was named Lu Yang. For the vast majority of people, this name is still unfamiliar. He graduated from the directing department of the Beijing Film Academy in 2007; in 2010, his debut film won the Most Popular Audience Award at the Busan Film Festival in South Korea; in 2012, he completed the film. With a martial arts dream, Lu Yang was finally able to realize his dream when he made his third feature film.

　 　 Lu Yang said that when he was writing the script, he wanted "Embroidery Blade" to be different from any martial arts film. The film he borrowed from was a Hollywood action spy movie. Therefore, this time we can hardly see the scenes of the actors hanging in the way of weiya. They are all close-up combat, simple and deadly movements, and the three male protagonists are always covered in blood and embarrassed. Compared with those martial arts films full of flying in the sky and peerless qigong, the action of "Embroidery Blade" is unique. Whether it is good or not depends on opinion, but at least there is no attempt to deceive.

Investment 30 million actor offers friendship price "embroidery spring knife" into personal experience

　 　 In the 30 million investment of "Embroidery Spring Knife", scenes, art and other aspects account for the vast majority. Indeed, the flying fish clothes worn by the Jinyi Guards and the embroidery spring knives held in their hands are very well made, with clear textures and exquisite materials.

　 　 Zhang Zhen was the biggest star in the play, and when he was filming last summer, it seemed that Hou Xiaoxian was still filming at that time, but Lu Yang said that the play was resting at that time, and Zhang Zhen completely set aside a whole piece of time for "Embroidery Spring Knife". When asked about his salary, Lu Yang refused to say, only saying that everyone was friendly and supported him very much.

　 　 To put it simply, the movie tells the story of the relationship between the three brothers. Wang Qianyuan, Zhang Zhen, and Li Dongxue are all brocade guards, but they all belong to the kind that is not very good. Wang Qianyuan worked hard for promotion; Zhang Zhen fell in love with a prostitute, and the father of the prostitute was caught in prison by him; Li Dongxue seems to be the simplest, but in fact he is a raider who killed the brocade guard who hunted him back then, impersonated him, and has been blackmailed by his senior brother to this day. The three brothers have their own plans, but they have the courage to follow each other. In order to survive and develop, they made a wrong move, and since then they have made a mistake and fallen into a situation that is doomed.

　 　 The script written by Lu Yang himself was very solid. Every character and every plot was explained very clearly. The three protagonists had their own shortcomings, but they also had their own difficulties.

　 　 1905 Movie Network: This play should have been prepared for a long time, right?

　 　 Lu Yang: Yes, it took a long time to prepare. It was almost before my first film was filmed. It started in 2010, and it will be about two and a half years since the start of filming. It will be almost four years since the release.

　 　 1905 Movie Network: How much is the investment in "Embroidery Spring Knife"?

　 　 Lu Yang: The investment is not very high anyway, that is, it is actually such a cost of a B-level production, which must not be a big production. (20 million?) 30 million.

　 　 1905 Film Network: What 30 million the largest part of the investment?

　 　 Lu Yang: Production, the actor’s remuneration accounts for a very reasonable proportion, and those actors are also very helpful. They understand the production situation and hope to make a good film together. But in fact, the cost of this movie may not be covered by 30 million, and there are many hidden costs other than money. So it may not be possible to calculate with numbers alone.

　 　 1905 Movie Network: Was it easy to find investment at the beginning?

　 　 Lu Yang: It’s hard to find, it’s very hard to find. I started looking for investment after writing the script at the end of 2010. After looking for two years, I finally found it. Because the market’s judgment on costume films was not very good at that time. At that time, everyone thought that costume films were not for sale at all, so many investors would say forget it when they heard that costume films were not for sale.

　 　 1905 Movie Network: Have you given up something you originally wanted to film because of investment?

　 　 Lu Yang: Not at all, it’s because we believe or are sure that this must be a good story, so we want to shoot it no matter what, but we must shoot it. We are actually very insistent on creation, and there are suggestions to modify the story, or to leave the path we want, we will say forget it.

　 　 1905 Movie Network: How much is Zhang Zhen’s salary?

　 　 Lu Yang: Ah, I can’t ask, sorry, you can ask him. He is the most expensive one, but his salary can be said to be very reasonable and helpful.

　 　 1905 Movie Network: Did you invite Zhang Zhen?

　 　 Lu Yang: Actually, it was the producer Wang Donghui who asked if we should try Zhang Zhen. I said it was impossible, and I said he wouldn’t come. He said to send him the script first, and then he sent Zhang Zhen the script first. It was sent in the summer of 2012. It happened that there was an event to go to Taipei in the fall. Donghui helped me make an appointment for Zhang Zhen to meet in Taipei. I was very nervous, but Zhang Zhen seemed to like the script quite a bit. Of course, there is the role of the producer, Mr. Zhang Jiazhen.

　 　 Did Zhang Zhen make any preparations before filming?

　 　 Lu Yang: To practice swordsmanship, swords are not a difficult thing in weapons. Zhang Zhen has practiced Bajiquan before, but he has never had much contact with swords, so before the start of the game, all the actors will be arranged to enter the group for training first. Zhang Zhen is the first to come to the group and has been practicing swords for a long time. The action instructor hopes to integrate some of his previous close combat and Bajiquan into the swordsmanship.

　 　 1905 Movie Network: He should learn martial arts quickly.

　 　 Lu Yang: Yes, his ability to memorize tricks is really strong, and he can memorize them for a long time. I was secretly shooting videos at the scene at that time, and I could shoot them for a long time.

　 　 1905 Movie Network: Shouldn’t he use a double less often?

　 　 Lu Yang: Very few, except for very few, such as rolling or Weiya’s movements were done by the substitute for him, but many of them were also done by him. In fact, the amount of filming Weiya this time was very small.

　 　 1905 Movie Network: Among the three brothers, who is the most like yourself?

　 　 Lu Yang: There will be. I think everyone is like this. The three brothers, even others, will have a projection of our creator’s character or experience. What’s particularly interesting is that after reading the script, their favorite character is Ding Xiu, who played around on Monday, and so is Zhang Zhen, because they think this character is the farthest away from them and the kind of person they want to be the most. Ding Xiu is not bound by any system or rules, and he is very free. In fact, these things will have our own shadows.

　 　 1905 Movie Network: Do the two loves in the play have your own shadow?

　 　 Lu Yang: Ah… I’m not sure about this either, it’s very vague. These two kinds of love have something in common, just like Ye Qing and Li Dongxue are a very pure, without any benefits. That kind of relationship may appear in many youth nostalgia movies. The other is the relationship between Zhang Zhen and Liu Shishi. This is more realistic, that is, life and love will not be as ideal as you think, there will be many hardships and twists and turns, and even if you pay a lot, you may not get anything. I think this is an experience that everyone has, not just me.

　 　 1905 Movie Network: Which part of the play has your own experience?

　 　 Lu Yang: Maybe I think the characters in the story must have our own experiences or shadows, and then change, and put them in and hide them. In fact, when we talked at the beginning, we thought it could be made into a modern drama. Of course, it may be considered in terms of censorship, and the probability of making a costume film survive will be very high. But in fact, I think the audience should be able to understand the characters and their choices without any sense of distance at that time, just like modern people.

　 　 1905 Film Network: For a new director, in the face of so many acting actors, will they offer their own opinions on the script and other aspects?

　 　 Lu Yang: They will all, maybe they will tell me about this scene a long time in advance, maybe it will be better, there will be such an idea, they will not mention it on the spot, we will communicate very early, and when we have an idea, we will discuss it together to see if this thing can be realized, or if it can cooperate with other characters from a macro perspective. If it is good, we will definitely add it. Because I think the movie is a whole, a group of people doing a thing together, everyone’s wisdom must exceed one of them, and we must work together to make the movie better.

　 　 1905 Film Network: But some directors may feel that this play belongs to me and do not want the actors to change it.

　 　 Lu Yang: It may be divided into situations, and I will insist on some things. Because in fact, this thing may involve a design judgment, that is, the opinions put forward by others. If you think about whether it will be better for the movie or deviate from your original small thing, it actually depends on the judgment itself, not whether it is mine or yours.

Next page: Martial arts films should break away from the traditional routine "Embroidery Spring Sword" and learn from "Bourne Shadow"

For a long time, the domestic food and beverage market has been occupied by international beverage giants, and the national soda brand once lost its competitive advantage. Research shows that in recent years, the market share of domestic food and beverage brands in mainstream channels has grown rapidly, and the market potential is huge. In the context of the growing popularity of the national trend, consumers have placed new expectations on the national soda brand. As a large kiln beverage of national soda, it has continuously advanced through pioneering and innovation, achieving industry leaders.

Category leadership, big soda

When tradition and cutting-edge alternate, classic and popular collide. If domestic food and beverage brands want to succeed in the highly competitive and homogeneous market, they need to become the king of the category and effectively seize new growth points. Before the big kiln became popular in the market, 330ML drinks seemed to become a universal standard. As a leading brand in the industry, Big Kiln Beverages has a keen insight into this market pain point, distinguishing traditional small sodas, and creating 520ml differentiated products such as Big Kiln Guest and Big Kiln Orange Nuo, so that the creative soda drinking method that is more enjoyable to drink in large bottles can be deeply rooted in the hearts of the people and meet the diverse needs of consumers.

(Change the picture to a guest)

From local culture to food and beverage consumption habits, Dayao soda is similar to the packaging of beer bottles, which is different from other congeneric products on the market. It is unique in national soda and has a unique cultural symbol. Dayao drinks complement the needs of young consumers with "atmosphere" and "openness", and once launched, they are widely recognized in the market with taste and cost performance. Under the trend of beverage brands chasing conventional products to break the situation, Dayao breaks the homogeneity, creates a "big soda" track, and achieves fast overtaking.

Marketing leads, big marketing

Common brand marketing is very complex, but Dayao Beverage simplifies marketing, condenses memory points, and makes it easy to seize the user’s mind. In 2021, Dayao Beverage and China’s top strategic marketing company, Hua and Hua, launched the super slogan "Big Soda, Drink Big Kiln" according to product characteristics, making cost-effective Big Soda more popular.

Not only that, Dayao Beverage also signed a powerful actor Wu Jing to become a brand spokesperson, which can quickly graft Wu Jing’s attribute of "positive energy representative" onto the Dayao brand, spread the national brand perception of Dayao Beverage, and create a national soda era. The brand slogan of left-hand spokesperson Wu Jing and right-hand "Big soda, drink Dayao", Dayao Beverage landed on CCTV, subway, airport, high-speed rail and other strong media, forming a brand communication effect and outstanding effect. At the same time, taking advantage of major activities to promote and publicize, while helping the brand out of the circle, create a powerful and dynamic brand value sense.

Brand leadership, big future

At the 108th National Sugar and Wine Fair held in Chengdu in the first half of the year, Dayao Beverage participated in the exhibition with its products, becoming the "king of traffic" of the exhibition, shaping brand perception and spreading brand volume.

Not only that, Dayao Beverage has established a super 1.30 million retail end point, covering 31 provinces and autonomous regions, with nearly 2,000 distributors. In addition, Dayao Beverage also gives distributors more room to display, releases many favorable policies, and wholeheartedly serves distributors, allowing partners to have a lot to do, and also sets a good benchmark for National Soda for National Soda Brands.

In the face of the wind and waves, the heart is like a rock, and the tide is not afraid of the wind and waves. When a hundred schools of thought contend in the food and beverage market, the appearance of the leader of the kiln is fully revealed, stemming from its products, quality, channels and other aspects. With true strength, it is natural to dare to try and move forward bravely.

Disclaimer: The content of this article is corporate information reproduced on this website, which only represents the author’s personal views and has nothing to do with this website. The content involved does not constitute investment or consumption advice, and is for readers’ reference only. Please check the relevant content by yourself.

　　[car home Industry] With the rapid popularization of intelligence, people’s way of life and travel is undergoing significant changes. Users have also become more convenient in driving. But while intelligence brings convenience, these functions also bring a lot of trouble to consumers. Many technical terms and abbreviations are dazzling.

　　At the same time, due to the consideration of safety, many consumers have a mentality of "not commonly used, not daring to use, not using". No matter for the industry or the car companies themselves, these problems need to be solved urgently. High above the intelligent technology, only in the use of the majority of users, can usher in a faster development.

　　While many other car companies, especially the new car-making forces, are still taking unmanned driving as their ultimate development direction and taking the stacking of various hardware and the introduction of obscure functions as their selling points, SAIC-GM-Wuling (hereinafter referred to as SGMW), which has always advocated that "what people need, Wuling will build", has given a seemingly opposite answer.

　　On August 8, SGMW officially announced its important achievements in the field of intelligence at the important moment when SGMW’s first new energy global vehicle, Air ev (right-hand rudder version), rolled off the assembly line in Indonesia and new energy vehicles officially exceeded 1 million, and had in-depth exchanges with the media.

Forget the function and start from the scene.

　　In the communication, SGMW has never mentioned the expressions of various computing powers and the functional introductions that other car companies often say, only the scenes that users encounter every day and the efforts made by Wuling in these familiar scenes. Because in SGMW’s vision, intelligence should "reshape future driving".

　　What should driving be like in the future? For SGMW, it is intelligent driving that everyone dares to use, everyone can use and everyone loves to use, and it is intelligent driving that makes users feel at ease and happy. Since intelligence provides such a platform for cars, it should be well used.

　　In order to realize this vision, SGMW has created the technical concept of "Emotional Engine", focusing more on high-frequency usage scenarios.

　　The "Emotion Engine" takes "users" as the core and is driven by "emotions", focusing on users, segmenting scenes and gaining insight into people’s hearts, deeply focusing on the scenes that users are most concerned about and use the most frequently, and realizing an intelligent closed loop from user emotion capture → scene definition → algorithm realization → simulation test → real vehicle verification → user co-creation.

　　Through the "emotional engine", SGMW can capture the emotional changes of consumers in various car use scenarios. For example, users will feel scared and angry in scenes such as being jammed at close range and parking under the car. Users will feel angry and anxious in scenes such as speeding up and finding a parking space before going straight through the intersection.

　　Based on the emotional engine, SGMW also found that the highest frequency scene of users’ travel is the driving scene of 0-80km/h in the city. With deeper insight, it was further found that "congested road conditions" and "parking links" are two major difficulties that users need to solve urgently. In order to solve these two major pain points of users, SGMW has solemnly launched the "Lingxi Intelligent Driving System".

　　In SGMW’s view, good steel should be used in the cutting edge, and it is the key to effectively solve the user’s problems. Instead of spending money on intelligent functions with few usage scenarios and high cost, it is better to be pragmatic and let users realize the best experience with the least cost.

　　To this end, SGMW has established an intelligent R&D team of more than 4,000 people, including 109 doctors around the world, and built the world’s first public test road integrating 5G communication, V2X, remote driving control and driverless driving. In 2019, it began to lay out unmanned logistics and actively explore the field of intelligent driving.

DJI DJI Technology Endorsement

　　In order to realize the imagined intelligent vision, SGMW chose DJI as its intelligent driving technology partner. Of course, there are some accidental factors in choosing DJI, but more of them are the coincidence of the "user" concepts of both sides. One has millions of new energy users, and the other has tens of millions of product technology applications. The two sides can be described as hitting it off.

　　In the end, the "smart driving system" with the core advantages of "parking scene" and "congestion scene" came into being. On the core hardware, SGMW chose DJI stereo binocular camera as the key component. In SGMW’s view, binocular vision is the best choice after hundreds of millions of years of evolution.

　　Based on DJI’s algorithm accumulation in the field of visual perception and the mass production experience of UAV’s visual perception system, the stereo binocular camera independently developed by DJI has the core technical advantages of stereo visual perception imaging, online self-calibration technology and real-time road online modeling.

　　Moreover, the structure of integrated binocular, not two independent monocular cameras, can bring higher stereoscopic vision synergy, not only can accurately identify common objects, but also can accurately locate any obstacles and estimate their distance, providing stereoscopic and accurate visual perception for the "Linxi Intelligent Driving System".

　　At the same time, relying on DJI’s on-board vehicle regulation domain controller and intention prediction and multi-modal decision-making regulation and control technology, Lingxi Intelligent Driving System has extremely high software and hardware collaborative optimization ability and rich peripheral expansion and integration ability, and has the advantages of user’s intention prediction in complex road conditions, self-learning in various driving styles and full coverage of urban road conditions in China.

　　At the level of test and verification, SGMW has established a complete simulation test system, especially a fully closed-loop virtual test platform for people, vehicles, roads and environment and a complete set of intelligent driving simulation test and evaluation system. AI restores complex and diverse traffic scenes and provides simulation verification for the "Linxi Intelligent Driving System" with more than 20,000 kinds of user usage scenarios.

　　In the real vehicle verification, SGMW has completed more than 5 million kilometers of road tests and more than 1 million intelligent function tests, covering 20 provinces and more than 100 cities across the country, covering a wealth of driving and parking scenarios. What’s more worth mentioning is that SGMW has joined hands with 10,000 real users to create and improve the intelligent driving experience, listen to the feedback from real users, and create a number of "industry-first" intelligent driving functions.

　　At present, the "Lingxi Intelligent Driving System" has taken the lead in landing the 2023 KiWi EV and will be extended to other models in the future. With its excellent performance of "smart parking" and "smart driving" in urban travel scenes, the 2023 KiWi EV once won two honors of "Smart Parking Gold Award" and "Smart Driving Gold Award" in the 2022 World Smart Driving Challenge.

How does the "Lingxi Intelligent Driving System" solve the pain points of users?　

　　Based on the deep thinking of intelligent application and the blessing of "Linxi Intelligent Driving System", many practices of SGMW are very different from those of the industry. For example, in the scene of chaotic lane lines, the general practice of the industry is lane line recognition, while SGMW adopts stereo recognition of the surrounding environment. For shifting the lever to change lanes, the general practice in the industry is to open the limited conditions and fix the speed to change lanes, while SGMW can realize intelligent identification of road conditions and accelerate and decelerate to change lanes.

　　For another example, for obstacle recognition and response, the general practice in the industry is that obstacles need training to be recognized, while SGMW can avoid them intelligently without training; In the case of traffic jam at close range, the industry may suddenly brake or fail to brake, and SGMW can easily deal with traffic jam when the vehicle is 1.5m away from the vehicle.

　　In the parking scene, the "Linxi Intelligent Driving System" can simultaneously support parking space identification in the static, forward and backward all-round states of the vehicle; Stop when visible, effective vertical, parallel and inclined train spaces, and can identify parking space locks; In the process of parking, the parking space limiter can be identified to avoid "offside". In addition, the "Linxi Intelligent Driving System" also pioneered the identification and accurate parking of parking spaces at any angle of 360, which can identify and accurately park parking spaces at any angle with the parking spaces, and can be operated both inside and outside the car.

　　For narrow parking spaces (including horizontal, vertical and inclined train spaces) with one side exceeding the rearview mirror by 15cm, vehicles can park safely and smoothly. Facing the corner parking space, the vehicle can accurately identify and reasonably plan the parking path according to the parking space and the surrounding actual situation.

　　It is worth mentioning that "Linxi Intelligent Driving System" also pioneered "AI Intelligent Parking", which integrates the functions of intelligent parking, direction judgment and path planning. The parking scene is not disturbed by the parking space shape and vehicle state, and any parking method can realize intelligent parking, and can respond to obstacles in time to reserve enough boarding space for drivers.

　　It is understood that after the user’s closed-loop verification, SGMW vehicles using the "Lingxi Intelligent Driving System" can keep users in a pleasant or surprising state regardless of fast road conditions, high-speed road conditions and parking links.

　　Today, SGMW has completed the construction of a pure electric and hybrid power platform. Next, intelligence will become its important development direction. In the field of intelligence, SGMW’s achievements are not only "Linxi Intelligent Driving System". In the future, SGMW will also jointly develop the intelligent cockpit function-Scene Rubik’s Cube based on the concept of emotional engine and bytes, which can realize active interaction among thousands of people. (Text/car home Yang Yichun)

　　At 22: 00 on August 14th, Hualong. com (special correspondent Luo Hao) On August 14th, more than 50 online media reporters from the northern line of Ningxia, a national online media, came to Ningxia Rice and Fishery Space Ecological Leisure Sightseeing Park in Sishilidian Village, Changxin Township, Helan County, Yinchuan City after finishing the interview in Shizuishan City.

　　When I got off the bus, a neat piece of rice fields came into view, followed the steps to the observation tower in the garden, climbed high and looked far, and the pastoral scenery of full of green was panoramic. Different varieties of colored rice also made the online media reporter shout, "No wonder Yinchuan has ‘ Plug in the land of fish and rice in the south of the Yangtze River ’ The reputation of ".

　　In 2016, Shilidian Village, Changxin Township, Helan County established Guangyin Rice Industry, Rice and Fishery Ecological Industry Sightseeing Park. In 2017, a rice fishing space was established, covering a total area of more than 3,600 mu.

　　The rice and fishing space makes full use of agricultural and environmental resources, and builds a Yellow River Jin ‘an leisure agriculture industry demonstration base which integrates organic rice characteristic ecological agricultural production, fishery breeding, catering and fishing, sightseeing, leisure and entertainment, wedding photography, organic agricultural product processing, e-commerce sales and farmers’ training.

　　"It’s not that I boast, we are really a leisure tour in Yinchuan metropolitan area ‘ Online celebrity ’ Point, it became a fire as soon as it was established last year, and a large number of tourists flocked to this piece of land with paper and rice and grass as pigments ‘ Painting ’ An idyllic complex. " Zhao Jianwen, the person in charge of the rice and fish space, said, "This place is not only suitable for gathering relatives and friends, but also suitable for bringing children to play. Children like to touch fish and pick up duck eggs in rice fields very much. According to statistics, in 2017, the rice fishing space received a total of 190,000 tourists, and it reached 150,000 in the first half of this year.

　　Rice and Fishing Space has also conducted all-round training for leisure and organic agriculture practitioners, and radiation has driven 500 farmers to become rich.

　　The innovation of the spatial pattern of rice and fishery is not only a beneficial exploration of the pilot work of the integration of the three industries in Helan County in recent years, but also provides important technical support and demonstration for the economic development of "agriculture+tourism" in the whole region. In recent years, leisure agriculture and rural tourism in Ningxia have developed rapidly, with nearly 900 related business entities, benefiting 170,000 farmers.

　　BEIJING, Beijing, March 19 (Reporter Wang Muqing) On the occasion of the second anniversary of China’s football reform, the China Football Association organized an in-depth discussion among people in the football field. Facing the reporter, Cai Zhenhua, president of the Football Association, bluntly said that after the first step of the Overall Plan is basically completed, it will move towards the second step in the future. He said that when China’s football reform enters the deep water area, it will be confident that it can embark on a football road with China characteristics.

　　The first step of foot reform has basically completed the goal of moving towards the second step in the future

　　On March 8, 2015, the General Office of the State Council officially issued the Overall Plan for Football Reform and Development in China. In the past two years, the development of football in China has gone beyond the level of sports, including the Ministry of Finance, the Ministry of Education, the National Development and Reform Commission and other ministries and commissions, which have been deeply involved in the reform of football in China.

　　Li Yuyi, executive deputy director of the State Council Inter-Ministerial Joint Conference Office and vice chairman of China Football Association, concluded: "‘ Three steps ’ The first step of the strategy has achieved initial results. " The so-called first step is clearly defined in the Master Plan: improving the environment and atmosphere of football development, rationalizing the football management system, formulating the medium-and long-term development plan of football, innovating the football management mode with China characteristics, and forming a pattern of coordinated development of football career and football industry.

　　Speaking of this achievement, Cai Zhenhua said: "The first step has been basically completed, and (in the future) it is necessary to move forward to the second step." According to the Plan, the second step includes a substantial increase in the youth football population, the organization and competition level of professional leagues reaching the first class in Asia, the national men’s soccer team being in the forefront of Asia, and the women’s soccer team returning to the ranks of world-class strong teams.

　　"No matter the colleagues in the football field, the society and the media, everyone has given great affirmation to the football reform in the past two years. However, the new contradictions of new problems arising in the development process need to be solved one by one. " Cai Zhenhua said, "We are confident that as long as we are on the right track and stick to the football reform, we believe that the hope of football in China will surely emerge. We will work hard to speed up this pace. "

　　Football reform has entered the deep water area and is confident of stepping out of the road of football with China characteristics

　　Cai Zhenhua said frankly that the reform of football in China is not a certain field, but all-round. At present, 94% of the primary tasks have achieved phased results, which can be copied and popularized. However, when the reform enters the deep water area, the difficulty will surely increase.

　　He bluntly pointed out: "From the China Football Association to the local football association to the sports department, this reform is to change your own life, so it is very difficult."

　　However, Cai Zhenhua believes that the initial results of the reform will give you confidence in the determination to deepen the reform: "As long as we respect the laws of football development, social development and market development, and learn from the experience of world football powers, we will certainly be able to combine China’s national conditions and embark on a football road with China characteristics."

　　In the face of people in the football world, Cai Zhenhua mentioned a lot of exciting information, such as the goal of adding 60,000 football venues in 2020; For example, according to the international football industry accounting for 40% of the sports industry, by 2025, the football industry in China should reach at least 2 trillion yuan. He bluntly said that how to achieve this goal will be an important symbol to measure the success of the reform.