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Listen, the story of the growth of five great country craftsmen-you and I "have a skill" to become a powerful country.

  Cao Yajun (left), a "great country craftsman" in the national architectural decoration industry, works in the start-up area of Shenzhen Guangming Science City. Xinhua news agency

  Xiong Guoan, the inheritor of Jingdezhen traditional thin-shell porcelain making skills, is "benefiting the blank". Xinhua news agency

  Zheng Chunhui, a senior arts and crafts artist, is creating. Bright picture

  In Xi ‘an, Shaanxi Province, Hu Min, a "national technical expert", is carrying out flame cutting. Xinhua news agency

  Liu Yulei, a senior assembler of grand piano in Yingkou, Liaoning, assembled piano parts in the workshop. Xinhua news agency

  Wang Shangdian, a senior lathe technician and lathe skill expert in Jinxi Petrochemical Company of China Petroleum, is using calipers to measure parts data. Xinhua news agency

  editorial comment/note

  Skilled workers are an important force supporting China’s manufacturing and China’s creation. Recently, the General Secretary of the Supreme Leader sent a letter to congratulate the holding of the first great country craftsman innovation exchange conference, stressing: "The working class and the broad masses of working people in China should vigorously carry forward the spirit of model workers, labor and craftsmen, adapt to the needs of the scientific and technological revolution and industrial transformation in the world today, study hard, study deeply, be brave in innovation and be the first, constantly improve their technical skills, and contribute wisdom and strength to promoting high-quality development, implementing the strategy of manufacturing a powerful country, and building a socialist modern country in an all-round way." As an outstanding representative of skilled talents, artisans in big countries are superb in skills and hard-working. They build their dreams with dexterous hands and devote themselves to their country with dedication. How did they feel and touch when they received the congratulatory letter from the general secretary? How to play a better role and contribute wisdom and strength to promoting high-quality development, implementing the strategy of building a strong country and building a socialist modern country in an all-round way? In this issue, five craftsmen from big countries are invited to tell their stories of struggle, and experts are invited to make suggestions and analyze them.

  [First-line narration]

Sow the seeds of "ingenuity" and strive for Excellence

Narrator: Chen Zhaohai, the chief skill expert of China Communications No.1 Navigation Bureau No.3 Company.

  A few days ago, we were attending the first great country craftsman innovation exchange conference online, and when we heard the news that the general secretary sent a congratulatory letter, we suddenly "boiled" with joy and felt glorious and proud.

  I have been engaged in surveying for 27 years, and I have been on the front line of building ports, dams, roads and bridges. Years of work have made me deeply feel that measurement is like the "eye" of the project. Only by measuring more accurate data can the project of a big country be completed accurately. For example, the observation accuracy of calipers can only reach centimeters, and millimeters need to be estimated by ourselves. How to read the millimeter estimate more accurately? I have practiced this basic skill for 10 years.

  At that time, because the measuring instrument total station was more expensive, the newly graduated "raw melon and an egg shaped thing" rarely had a chance to get started, so I helped master Zhao Zhenguo and carefully recorded every operation step. One day, the site builder was anxious for a set of measurement data, and it happened that the master was on vacation. At the urging of everyone, I shouldered the total station and rushed to the scene. It was my first independent measurement. Because I was nervous, I repeated the measurement and calculation several times before reporting the data. After the master came back, he not only didn’t blame me, but also praised me again and again. This encouragement and trust made the seeds of "ingenuity" take root in my heart.

  In 2013, I participated in the construction of Dalian Xinghai Bay Bridge. In the construction of the main bridge, in order to ensure the balanced stress of the "two towers and three spans" of the bridge, the accuracy of suspension cable installation is extremely high. Every time we organize survey and lofting, we need to climb to the top of the 120-meter-high cable tower for operation. Because the construction area is more than 1 km offshore, even if it is calm, the towering cable tower will keep swinging. During more than 300 days and nights of bridge construction, I will take the lead to climb to the top of the tower as long as my work requires, and lay points and lines at an altitude of 100 meters, which ensures that all suspension cable installations are completed at one time, and also accumulates experience for similar projects in China.

  Dalian Bay subsea tunnel project is the first immersed tunnel built in the cold sea area in China, and there is no experience for reference. The accuracy of our survey work should be based on the Zhuhai-Macao Bridge in Biaogang, and the out-of-tolerance accuracy should be within 5 cm. To this end, I and the technical center of the third company of No.1 Navigation Bureau have devoted themselves to tackling the problem of "multi-beam sounding system scanning replacing the traditional acceptance method of hydraulic concealed works". In the construction of subsea tunnel, it is normal that the wind and waves bump. However, multi-beam equipment needs to measure strictly according to the horizontal and stable geometric relationship, and the wind and waves greatly affect the accuracy of data. Inspired by the folding umbrella, we proposed to customize the connecting frames for the five sub-instruments of the multi-beam system. After four months of exploration, we finally developed a detachable connector that can be spliced and suitable for any ship type, which made the instrument grow "hands and feet" to grasp the ship’s side and stand firmly on the seabed. Compared with the workload of single-beam equipment of 6 hours, multi-beam equipment only needs 30 minutes, and the out-of-tolerance accuracy reaches the standard of 5 cm.

  Now, I have also become the master of my disciples, and that "ingenuity" seed has been spread to more people’s hearts. I will set an example and teach my disciples to do, love and specialize in one line, so that more young people who are interested in this will embark on the road of becoming talented and serving the country with skills.

Skilled workers have both skillful hands and "ingenious thinking"

Narrator: Liu Li, an oil production worker of Team 48, No.6 Operation Area, No.2 Oil Production Plant of Daqing Oilfield Co., Ltd.

  I was born and raised in the oil field, and I am a veritable "second generation of oil". After his father retired, he transferred to work in Daqing Oilfield. He once participated in the battle of Daqing Oilfield with Wang Jinxi. "Consolidate your achievements and continue to work hard" is what my father taught me from an early age. In 1993, I entered the "old benchmark" oil production team with excellent style — — Team 48 works.

  At that time, everyone was working hard, and this spirit of striving for the top deeply infected me. In order to master technology better, I always carry a technical book in my bag. I go to the well during the day and try to figure it out against the real thing, and I go home to sort out my notes at night.

  Adding packing and changing belts is our daily work. A belt weighing more than 30 kilograms, I always riveted enough to drag it to the operating table. Although I have worn calluses on my hands, I have become more and more skilled in changing belts, creating a record of changing belts for 15 seconds, which has attracted the admiration of the masters.

  The crowbar, pipe wrench, wrench and screwdriver are my four-piece sets when washing wells, which add up to 15 kilograms. In order to reduce the weight, I changed "four pieces into one piece", and the total weight was reduced to 2.5 kg, which improved the working efficiency.

  After tasting the "sweetness" of innovation, I wondered how to make the sealing ring in the packing box "pop out" automatically. At that time, the sealing ring in the packing box could only be replaced by pinching, which took at least 40 minutes at a time, and the oil production machine had to stop working. Once, I held a tube of lipstick in my hand and slowly turned the bottom of it, and the paste inside gradually exposed, which made me find inspiration at once. So, by disassembling the internal structure of lipstick, I developed the "up-down adjustable packing box", which shortened the operation time by three quarters and prolonged the service life of the filler by six times. Our skilled workers have not only "brute force" but also "ingenuity".

  After 2003, I have a number of identities such as trainer, coach and senior technician, and I have an additional responsibility of training students. In 2011, Liu Li Studio was established. From the initial team of two people, it gradually developed into an innovation and efficiency alliance covering 35 types of work such as oil production and gathering and transportation, with 537 members. Just in March of this year, I was awarded the title of "Artisan of the Great Country of the Year". I have always felt that "luck" is not the only way to become a talent and serve the country with skills. Only with correct thinking, firm will and down-to-earth attitude can we achieve something.

  A few days ago, the General Secretary of the Supreme Leader sent a letter to congratulate the first great country craftsman innovation exchange conference. As soon as the news came out, my friends and I were encouraged and competed to forward it. In the future, I will continue to work hard, do a good job of mentoring and continue to pursue my dreams with a new generation of oil people.

Push hard with your heart and let the sound cross the mountains and seas.

Narrator: Zhang Luming, radio communication designer of Guangzhou Haige Communication Group Co., Ltd.

  I have been interested in wireless communication technology since I was a child, and I like playing with the radio. In 1984, at the age of 21, I graduated and came to the predecessor of Guangzhou Haige Communication — — Work in the state-owned 750 factory.

  At that time, the spring breeze of reform blew the land of South Guangdong, and it became the focus of the research team to catch up with the international advanced level. In the process of single board debugging, the frequency index has been unable to meet the requirements of the whole machine. In order to solve this "stuck neck" problem, I led the team to explore and attack day and night. One day, a group of birds chirped away from the telephone pole outside the laboratory window. I looked up at them and happened to find a ceramic insulating connector between the wire and the telephone pole. So I changed my mind, not limited to improving the printed board material itself, but adding high-performance insulating materials between the printed board and key devices. In the end, the problem that plagued the team for several months was solved. This also makes me feel that innovation needs accumulation and persistence.

  For more than 40 years, I have been fortunate to participate in and witness the development of four generations of communication technology in China. My goal is always to send and receive radio waves carrying sound with high fidelity, so that sound can cross mountains and seas.

  In the 1990s, my company was on the verge of bankruptcy. The temptation of high salary once made me want to leave. However, I finally chose to stick to it. In 2000, Hagrid Communications was established. Flexible mechanism construction makes the relationship between enterprises and employees closer. In 2006, Luming Laboratory named after me was established. Today, "Luming Lab" has trained more than 100 technical backbones for Hagrid Communication, and they have successively broken through dozens of key technologies in the communication field, and many technologies have reached the world’s leading level.

  In March of this year, I was elected as "Artisan of the Great Country of the Year" in 2021. What is even more surprising is that on the eve of "May 1st" International Labor Day, General Secretary of the Supreme Leader sent a congratulatory letter to the first great country craftsman innovation exchange conference. I will keep in mind the entrustment of the General Secretary, seize every minute to solve the difficult problems in the field of wireless communication technology, and "make a living and be good at it" to make China famous in the world.

"Local Experts" Running on the Road of Innovation

Narrator: Tan Wenbo, a tool worker and senior technician of China Petroleum Group Western Drilling Engineering Co., Ltd.

  Before I went to work in the oil field, most of my impressions of Xinjiang came from the description in the textbook. My father was also an oil worker. In the era when he worked, the conditions were even more bitter. The older generation of oil people stood up the industrial backbone of the Republic with the spirit of fighting in the world.

  When I first started working, I was thin and small, and I felt very tired in the face of high-intensity labor requirements, so I tried to make some small tools such as levers and zip lines to save my effort. These small productions have effectively improved the work efficiency and planted the seeds of invention and creation for me.

  What really ignited the innovative flame in my heart was an experience of repairing imported equipment. At first, we asked foreign experts to repair it, but when the other party checked it a little, it said that it could not be repaired, and suggested that we replace the whole machine. However, giving up maintenance will have a huge impact on production. I volunteered, holding my breath in my heart: What foreign experts can’t fix, we China mechanics can fix it. So, I asked college students who know foreign languages to consult materials, disassemble machines and reassemble them … … After some repairs, the machine returned to normal. Later, I repaired a number of foreign imported equipment, and my colleagues called me a "soil expert".

  Since then, the idea of "fighting for breath" has driven me to keep advancing on the road of invention and creation. For example, the original cable bridge plug setting tools are imported from abroad, so there are great risks in storage, transportation and use, and the equipment I designed is driven by electro-hydraulic pressure, which can effectively improve production efficiency and safety.

  Along the way, I have won many honors such as "National Model Worker", "The Most Beautiful Worker in China" and "Great Country Craftsman 2018 Person of the Year". But I always feel that I still have a lot to do on the road of technological innovation. It is the older generation of oil people who constantly give us strength. I want to pass on this spirit one by one and lead more skilled people to run faster on the road of innovation.

Carve green water and green mountains to record the beautiful times.

Narrator: Zheng Chunhui, senior arts and crafts artist of Fujian Tenghui Craft Co., Ltd.

  I was born in the countryside and have been interested in artistic creation since I was a child. There is no money to buy paper and pens at home, so I draw on the ground. Later, by coincidence, I began to learn wood carving skills and gradually became a wood carving craftsman.

  In the past, our local woodcarving was mainly about characters, and the landscape was just a foil. But the beautiful mountains and rivers in my hometown always haunt me, and my childhood memories and classical poems I have read always urge me to carve them. So, I began to try to use the composition of landscape painting to create woodcarving with cultural elements such as China’s classical poems.

  I have been thinking about how to integrate traditional skills into modern society. In my eyes, the creation of landscape woodcarving should not only make traditional landscape painting stand up and live, but also reflect the reality and record the times. Later, I spent several years on a camphor tree with a length of more than 12 meters, a height of more than 3 meters and a width of more than 2 meters, and created a picture of the Riverside Scene at Qingming Festival with special significance by innovating the techniques of hollow carving, through carving and Putian subtle through carving. Because of the huge volume of the work, it also won a Guinness World Record.

  Unexpectedly, a woodcarving work has become a window to show our traditional skills, history and culture, and also a link to communicate with the world culture.

  In 2020, I was awarded the "Artisan of the Great Country of the Year", and the nine people who won the prize with me were all technical masters from engineering and technical positions. I think this award is actually awarded to the group of folk craftsmen I represent, which represents the praise and affirmation, encouragement and spur of the party and the state to all folk craftsmen.

  I think our fingertips not only inherit traditional skills, but also a craftsman spirit that dares to innovate and be the first. Facing the future, I will certainly live up to the earnest entrustment of the Supreme Leader General Secretary, lead more young people who are interested in it, and use our hands to lift more "Made in China" handicrafts to go abroad and amaze the world.

Driving easy test drive Roewe i5 1.5L automatic transmission model.

Model picture Basic parameter Roewe i5 2019 1.5L Automatic 4G Interconnection Langzhen Edition Roewe i5 2019 1.5L Automatic 4G Interconnection Langyue Edition Roewe i5 2019 1.5L automatic 4G interconnection Langham House Edition Manufacturer’s guide price 97,900 87,900 92,900 Dealer quotation manufacturer Shanghai automotive group Shanghai automotive group Shanghai automotive group grade small family car small family car small family car Energy type petrol petrol petrol Environmental protection standard Guo v Guo v Guo v Time to market 2018.10 2018.10 2018.10 Maximum power (kW) 88 88 88 Maximum torque (n m) 150 150 150 engine 1.5L 120 HP L4 1.5L 120 HP L4 1.5L 120 HP L4 gearbox CVT stepless speed change CVT stepless speed change CVT stepless speed change Length * width * height (mm) 4601*1818*1489 4601*1818*1489 4601*1818*1489 Body structure 4-door 5-seat sedan 4-door 5-seat sedan 4-door 5-seat sedan Maximum speed (km/h) one hundred and eighty  one hundred and eighty  one hundred and eighty  Official 0-100km/h acceleration (s) – – – NEDC comprehensive fuel consumption (L/100km) 5.5 5.5 5.5 Vehicle warranty Three years or 100 thousand kilometers Three years or 100 thousand kilometers Three years or 100 thousand kilometers bodywork Roewe i5 2019 1.5L Automatic 4G Interconnection Langzhen Edition Roewe i5 2019 1.5L Automatic 4G Interconnection Langyue Edition Roewe i5 2019 1.5L automatic 4G interconnection Langham House Edition Length (mm) 4601 4601 4601 Width (mm) 1818 1818 1818 Height (mm) 1489 1489 1489 Wheelbase (mm) 2680 2680 2680 Front track (mm) 1544 1544 1544 Rear wheel track (mm) 1548 1548 1548 Approach angle (). 15 15 15 Departure angle (degree) twenty twenty twenty Body structure Sedan Sedan Sedan Door opening mode vertical hinged door vertical hinged door vertical hinged door Number of vehicles (units) four four four Number of seats (units) five five five Tank volume (l) 45 45 45 Trunk volume (l) 512 512 512 Curb quality (kg) 1230 1230 1230 engine Roewe i5 2019 1.5L Automatic 4G Interconnection Langzhen Edition Roewe i5 2019 1.5L Automatic 4G Interconnection Langyue Edition Roewe i5 2019 1.5L automatic 4G interconnection Langham House Edition Engine model 15S4C 15S4C 15S4C Displacement (mL) 1498 1498 1498 Displacement (l) 1.5 1.5 1.5 Air intake form Natural inspiration Natural inspiration Natural inspiration Cylinder arrangement form L L L Number of cylinders (each) four four four Number of valves per cylinder (units) four four four admission gear DOHC DOHC DOHC Maximum horsepower (Ps) 120 120 120 Maximum power (kW) 88 88 88 Maximum power speed (rpm) 6000 6000 6000 Maximum torque (n m) 150 150 150 Maximum torque speed (rpm) 4500 4500 4500 Engine specific technology DVVT DVVT DVVT Fuel form petrol petrol petrol Fuel label No.92 No.92 No.92 Oil supply mode multipoint injection multipoint injection multipoint injection Cylinder head material aluminium alloy aluminium alloy aluminium alloy Cylinder block material cast iron cast iron cast iron Environmental protection standard Guo v Guo v Guo v gearbox Roewe i5 2019 1.5L Automatic 4G Interconnection Langzhen Edition Roewe i5 2019 1.5L Automatic 4G Interconnection Langyue Edition Roewe i5 2019 1.5L automatic 4G interconnection Langham House Edition Number of gears infinitely variable speeds infinitely variable speeds infinitely variable speeds Gearbox type Continuously variable transmission (CVT) Continuously variable transmission (CVT) Continuously variable transmission (CVT) abbreviation CVT stepless speed change CVT stepless speed change CVT stepless speed change Chassis steering Roewe i5 2019 1.5L Automatic 4G Interconnection Langzhen Edition Roewe i5 2019 1.5L Automatic 4G Interconnection Langyue Edition Roewe i5 2019 1.5L automatic 4G interconnection Langham House Edition type of drive Precursor Precursor Precursor Front suspension type mcphersonindependent suspension mcphersonindependent suspension mcphersonindependent suspension Rear suspension type Torsion beam dependent suspension Torsion beam dependent suspension Torsion beam dependent suspension Type of assistance Electric booster Electric booster Electric booster Car body structure Bearing type Bearing type Bearing type Wheel braking Roewe i5 2019 1.5L Automatic 4G Interconnection Langzhen Edition Roewe i5 2019 1.5L Automatic 4G Interconnection Langyue Edition Roewe i5 2019 1.5L automatic 4G interconnection Langham House Edition Front brake type Ventilated disc Ventilated disc Ventilated disc Rear brake type disc-type disc-type disc-type Parking brake type electrical parking brake electrical parking brake electrical parking brake Former tyre size 205/55 R16 205/55 R16 205/55 R16 After tyre size. 205/55 R16 205/55 R16 205/55 R16 Spare tire specification Non-Full-Size Non-Full-Size Non-Full-Size

Guangzhou Auto Show Dialogue: Wang Wen, General Manager of Guangdong Yuebaoma

  [Autohome Character Dialogue] At the 2021 Guangzhou International Auto Show, we were fortunate to have a conversation with Mr. Wang Wen, General Manager of Guangdong Yuebaoma. The following is the transcript of this conversation.

汽车之家

  Car reviewer: Mr. Wang, good afternoon. First of all, thank you very much for taking the time out of your busy schedule to come to the conversation room of Autohome. Please introduce your company to the netizens first.

  Wang Wen: Thank you all, and it is a great honor to represent Guangdong Yuebaolai in the Autohome conversation today. Guangdong Yuebaolai is one of the earliest BMW dealers in Guangzhou. So far, we have celebrated our 18th anniversary. The BMW 4S store is located at the foot of Baiyun Mountain on Baiyun Avenue, Baiyun District.

  Car reviewer: We also heard about the strength of Yuebao, and the location of the store is also quite good. If you are interested, you can go to the store to learn more. Next question, which models did we bring to this year’s Guangzhou Auto Show?

  Wang Wen: BMW, as in the past, all BMW models have come to the exhibition site. This time we have two new products worth taking a look at. One is the flagship model IX of BMW New Energy, and the other is the coupe type I4. These two cars are currently very popular at the exhibition. Other models like the 3 Series, 4 Series, 5 Series, X, and M models that everyone likes are all present. Welcome to Hall 4.1 to take a look.

汽车之家

  Car reviewer: After all, the Guangzhou Auto Show is the most important large-scale auto show at the end of the year. We can also see that there are quite a few people around these two new cars on the BMW booth. Let’s talk back to our store. Which models are currently sold in the store and what are the customers who buy them?

  Wang Wen: Strictly speaking, BMW is more popular in every market segment, but like several mainstream models, such as the 3 Series, 5 Series, and X Series, the popularity is also relatively high. So far, our iX3 car has developed rapidly in the field of new energy. At present, there will be existing cars at the exhibition to see. Our customer base is relatively young and elite people in various industries, so it is said that you must be the target elite group at our exhibition.

  Car reviewer: We can also see that BMW has been making progress in terms of rejuvenation these years. Of course, its consistent track genes are also a point that can hit the needs of young people to buy cars, so I think this is also how popular BMW has always been. Also, the layout of BMW’s product line is still quite mature and stable. There are all kinds of models, and now it is also very aggressive in electrification. Let’s talk about the next question. How is your company’s sales this year? What is your sales target for the whole of 2021? Have you met your expectations at this stage?

  Wang Wen: In 2021, our overall goal is around 4,000 units. However, due to the impact of chip supply at the end of the year and some impact on the supply chain, our current completion is around 85%, which is in line with our expectations. The whole quality and quantity are good, reaching a better balance point. I believe that the market will develop steadily next year, and it will make further breakthroughs.

  车评人:今年疫情加上芯片的供应上的问题带来的冲击还是挺大的,咱们能取得到这个成绩可以说是相当的不容易。我想聊聊整个行业方面,整个2021年的广州汽车市场增速是否达到了您的预期?

  王文:按照以往,我们对它的预期都做到15%左右,今年虽然说受到疫情的一些中断、芯片的影响,到目前来讲也达到了将近10%左右,对我们来说是符合我们的预期。

  车评人:今年特别对于广州来说,5月份的那一波疫情影响还是挺大的。再加上芯片方面,我觉得某程度还是会影响一些消费者购车的积极性。我们再聊下一个问题,近些年电动车市场销售很火爆,您对电动车市场有什么预期吗?

  王文:随着国家政策普及也好,包括像我们新能源的概念的推广也好,现在整个市场还是比较利好,包括政策的一些支持。目前我们可以看到很多新能源的品牌都层出不穷,而且有很多做得非常不错,像国产的品牌蔚小理等等都是提升很快。今年车展我也看了一下很多新款的一些车型设计的理念,无论是从动力、能源设计的创新,以及科技的一些创新,包括智能化程度,哪怕是外形的设计都是非常吸引人的眼球。我们也相信在未来3~5年这种政策利好的情况下,新能源的市场一定会蓬勃发展。宝马也对这一块特别的在意,所以这次车展上大家也看到了,我们把iX3、iX、i4都作为一个主流车型在推广。未来我相信宝马有这几款车型加入之后,我们的新能源的阵营也越来越强大,市场份额也会突破我们的预期。

汽车之家

  车评人:展台上那两款新的电动车是相当值得大家期待的,客户对这两款车的关注度是否很高?

  王文:如果您去到我们展会上,你就可以看到现场是非常火爆的,包括我们的订单各方面都超过我们的预期。

  车评人:我觉得这两年变化还挺大,特别是像一线城市广州这样的消费者对于电动车的接受程度还是越来越高,以前可能他是为了一个指标,我不得不买一个电动车,但现在他是为了一种更好的体验或者更好的生活、科技的一些理解,然后去买电动车。宝马作为一个豪华品牌,它在这个切入点上做一些豪华的电动车还是能受到不少的关注。我们再来聊下一个问题,整个2021年豪华品牌在广州增开了不少4s店,相信您也有不少关注。除了产品本身之外,粤宝有什么竞争上的优势?

  王文:首先广东粤宝是一家18年的老店,在人才的储备、技术的积累以及经验的分享和总结当中,我相信我们的维修技术、服务质量都深入我们车主的心中,所以我们在口碑,在品牌传播,在我们自己的品牌建设当中都深入人心。今年我们也把客户的体验,包括明年我们把客户服务也当做一个重点来抓,我相信这种软实力的提升也会进一步提升广东粤宝在整个市场的份额。

  车评人:我觉得粤宝店的位置还是可以的,离市区还是比较近,不管客户去看车还是维修保养,其实是挺不错的。面积也挺大的。

  王文:是的,我们的硬件设施场地都比较方便,我们经常会跟客户开玩笑,白云山上风景好,白云山下看粤宝。

  车评人:非常好的宣传标语,而且宝马车型那么多,也确实要有那么大的展厅。它跟新势力品牌不一样,新势力在商场有一个展示的空间就足够了,但宝马整个车型的布局实在是太全面了,所以没有那么大的展厅,客户也很难深入了解各款车型之间的一些亮点,我觉得挺不错。我们再来聊最后一个问题,您认为未来汽车经销商现有的经营模式外,还有哪些新的模式可以采用?

  王文:这个问题也是经销商一直在思考的问题,未来我们的盈利点,包括我们服务的机会在什么地方。现在大家可以看到随着新能源汽车加入阵营之后,对市场的冲击和变化,你可以看到未来汽车不再是一个简单的出行代步工具,而会变成一个兼具出行代步、私密空间、智能共享,包括互联驾驶、互联智联这些概念集中于一体的生活平台。往后面走,我们经销商应该也跟着这个时代的节奏要往前走,我们未来可能会在像软件的应用、软件的更新,包括智能共享互联,包括引流等等,这些方面有所作为。

汽车之家

   车评人:我在这次车展的宝马展台上也看到了很多这些方面的互动展示,对于消费者来说,他可以很深入的或者很直观的去了解宝马这些方面的新的变化。顺便问一句,现在在车展上买车,优惠力度可以说是相当不错的。

  王文:我们为了给到客户一些惊喜,我们准备了一些比较多的礼包。比如说新能源,我们有换新购车的礼包给到你。如果说是我们的常规车型,比如说3系、5系、X系,我们为大家准备了“虎虎生威礼包”预示着我们明年一年虎虎生威,大家的业绩蓬勃发展。

  车评人:想买车过年的网友们可以抓住车展的好时机来看一看,或者到粤宝宝马店里去看一下。如果想年前买车,现在就是最好的时机,包括芯片这些也是能ok的是吧?

  王文:对。

  车评人:对消费者来说是相当于大的一个利好。

  王文:是的。市场逐步的稳健,疫情的控制非常有效,后期的芯片供应和我们车辆的供应也逐步恢复正常,所以大家可以放心来到我们4.1展台上,看看我们的宝马,选下你最热衷的车型。

  车评人:好,今天我的问题就到这里,再次感谢王总。

24 KIA EV5 car guide: three models, recommend 530 Land!

Since new energy vehicles are gradually accepted by consumers, major car companies have also set their goals in this field. No, yueda’s Kia also ushered in a brand-new pure electric SUV—2024 Kia EV5. It is reported that the car has launched three configuration models, and the price is 149,800-174,800. Then, the question is coming. I want to start with a 2024 Kia EV5. Which of these three models is more worth starting with?

First of all, let’s review the appearance of the 2024 Kia EV5. There is a saying that the design of the 2024 KIA EV5 is really avant-garde and sci-fi. The 2024 KIA EV5 continues the design concept of the previous concept version. The closed mid-net structure and unique headlights make it look very recognizable. Trapezoidal vents with silver guards can not only highlight its aggressiveness, but also add fashion. A large number of straight lines are used on the side of the car body, which, combined with large-size wheels, can create a good sports posture for it.

Then there is the interior part of the 2024 KIA EV5. The interior of the 2024 KIA EV5 is both comfortable and warm, and has a modern technology and trendy design concept. The simple and atmospheric center console is equipped with a large suspended screen and a multi-function steering wheel, which is in line with the aesthetic needs of young people. In addition, it is worth mentioning that the 2024 KIA EV5 also retains some physical buttons and touch buttons for users to use at ordinary times.

In terms of power endurance, this permanent magnet synchronous motor used in the 2024 Kia EV5 has a maximum power of 160KW and a cruising range of 530Km.

2024 530 Light (price 149,800)

OK, after understanding the models, let’s talk about their configuration. First of all, this entry-level version is equipped with the main functions such as side airbag, head airbag, front middle airbag, body stability, brake assist, low-speed driving warning, road rescue call and so on. The driving hardware provides practical configurations such as front and rear parking radar, reversing image and cruise control. In the car, the sunroof has been cancelled, but such things as electric adjustment, heated exterior rearview mirror, 12.3-inch +5-inch touch LCD screen, mobile phone interconnection, voice recognition, car networking, OTA upgrade, mobile phone APP remote, 12.3-inch full LCD instrument panel, automatic air conditioning, etc. have all appeared on it.

2024 530 Air (price 159,800)

Compared with the previous model, the price of the 2024 530 Air has increased by 10,000 yuan, and the configuration has added functions such as electric induction trunk and external electricity protection. In view of the interior configuration, the panoramic sunroof, leather fabric mixed material seats and heated seats have been upgraded.

2024 530 Land (price 174,800)

Finally, there is this 530 Land model. Based on the configuration of the previous model, this model has not only added mainstream configurations such as lane departure warning, active braking, fatigue driving warning, front collision warning, etc., but also upgraded 360-degree panoramic image, full-speed adaptive cruise, L2-class assisted driving, reversing side warning, parallel assistance, remote parking, automatic parking in place, remote calling and other advanced configurations on the driving hardware. Sound insulation glass and leather steering wheel have been added in the car.

To sum up, compared with these three models, Xiaobian personally recommends the 2024 530 Land, because the safety configuration of this model is more perfect, and the driving assistance is more convenient and intelligent. As a means of transportation for home use, it is quite worth starting with.

24 Haval big dogs have arrived at the store, the new front face is more wild, and the through taillights are replaced + stronger 2.0T power.

In the first half of the year, the sales volume of the Haval Dog series broke 70,000, an increase of 58.90% year-on-year! And in order to further enhance the competitiveness, 24 Haval Dogs came into being. Not long ago, the new car has been declared in MIIT. In addition to continuing the style of the hunting version, it also provides a new front face shape, and is upgraded to a through-type tail light, and is equipped with a 2.0T high-power engine. Recently, some netizens have photographed the real car picture of the new Haval Dogs coming to the store, which means that it will be unveiled and listed in the near future. Below, we will find out.

It has to be said that the front face of the new Haval Big Dog is more hardcore. The redesigned air intake grille and headlight area are covered by gun gray trims, forming a through style. The interior is supplemented by double banner trims. The "HAVAL" English logo is integrated with the thicker grille trim, which looks more powerful and wild as a whole. The round headlights and rough front surround are retained, and it still takes the retro + hardcore off-road route. In addition, the new car offers a variety of color schemes such as white, black, gray and orange.

The side of the body has not changed much, the tough lines outline the sense of muscle strength, and it is still equipped with wide wheel eyebrows and roof racks, which continue to emphasize the tough guy style, and the double five-width wheel hub also looks full of hard core. In terms of body size, the length, width and height of the new car are 4620/1890/1780mm respectively, and the wheelbase is 2738mm, which is also consistent with the current model. The rear is mainly equipped with through taillights, which effectively enhances the sense of technology and grade, and continues to be connected with the "HAVAL" English logo, which is very recognizable.

The interior has not yet been exposed, and it is expected to be basically the same as the current model. For reference, the multi-layered center console plus a large number of physical buttons and many independent handles echo the rough appearance style. However, a large number of leather cladding, chrome trim embellishments in the details, and knob-type gear shifting mechanism enhance the sense of luxury. The arched central control screen + full LCD instrument panel + HUD head-up display brings a technological atmosphere, and is equipped with a series of configurations such as vehicle to everything, voice interaction, remote control, intelligent driving assistance, 540 ° panoramic image, wireless charging of mobile phones, ambient lights, electric tailgate and electric adjustment/ventilation/heating seats.

As for the power, according to the previous declaration information, the new Haval Big Dog will be replaced with a 2.0T engine with a model of "GW4N20A", the same as the Haval Second Generation Big Dog, with a maximum power of 175kW (238 horsepower). Compared with the current 2.0T power increase of 20kW (27 horsepower), the transmission system is also expected to match the 9-speed wet dual-clutch gearbox, and the high-end version provides a four-wheel drive system. The power of 1.5T + 7DCT should not be absent, to lower the price of the model. The reference price of the current model is 11.99-16 7,900 yuan. Of course, the specific information will have to wait for the official further release. So, what do you think of the new Haval Big Dog? Please leave a comment.

Wu Jing invited Jackie Chan to film! "Dragon Horse Spirit" reveals new feature footage


1905 movie network news The movie starring the screenwriter, director,,, and lead is being released. So far, the movie has won the single-day box office championship for 11 consecutive days, with a total box office 160 million. In the movie, Jackie Chan’s flexible and changeable action comedy style is still light and humorous. In addition, what is more moving and unforgettable is Jackie Chan’s sincere tribute to the spirit of the Dragon Tiger martial artist. The film not only reviews the many wonderful moments in Jackie Chan’s 60 years of film, but also dedicates it to every Dragon Tiger martial artist who "works hard to fight".

On April 18, the film released a clip of "Tribute to the Dragon and Tiger Martial Artist". Yuan Wei, a junior action actor played by Jackie Chan, invited Lao Luo, an outdated martial artist played by Jackie Chan, to shoot a scene and pay tribute to the spirit of the Dragon and Tiger Martial Artist. Lao Luo, who has been away from the studio for many years, still insists on the spirit of the Dragon and Tiger Martial Artist’s practice and requires "real fight and real fall" in the face of emerging visual effects technology. Under Yuan Wei’s dissuasion, Lao Luo’s sentence "Don’t fall, what will the audience watch" is very emotional. Jackie Chan and Wu Jing, representatives of two generations of action movies, joined hands to offer this tribute scene, which made many audiences call "profound significance".

 

Jackie Chan and Wu Jing join forces to pay tribute to the Dragon and Tiger martial artist

The collision of the two generations of martial arts concepts is touching

"Dragon and Tiger Martial Artist, never say no". In the movie, Jackie Chan’s role as Lao Luo has adhered to the spirit of Dragon and Tiger Martial Artist for decades. No matter how dangerous the jump, no matter how difficult the action is, he will do his best to complete it. "They are very simple, action, jump, hospital", just three words, not only summarize the professional characteristics of Dragon and Tiger Martial Artist, but also almost outline Jackie Chan’s film career. Jackie Chan’s true character as Dragon and Tiger Martial Artist brought the audience bluntly said that "some empathy does not need to be played, it is the truth that comes from the heart".

Among them, the tribute scene completed by Jackie Chan, Wu Jing, and Tang Jili, three representatives of Chinese action movies, is particularly meaningful. When the traditional concept of real combat meets the upgrade and update of emerging technologies, Lao Luo, who does not understand visual effects, insists on "tribute, come true", while Yuan Wei said that "tribute is not fatal". The concept collision of the two generations of dragon and tiger martial artists deeply touched many audiences. "This scene is like the intersection of the silent film era and the sound film era in the history of film, and both sides have their own attitudes and demeanors."

 

Jackie Chan is no longer an "invincible" character

"Easy to jump down, hard to walk down" makes people cry

Jackie Chan and Wu Jing in the opposite scene, there is a line that left a deep impression on people. "It’s easy to jump down, but difficult to walk down." This sentence comes from Jackie Chan’s real experience as a dragon and tiger martial artist. Director Yang Zi specially put this sentence in the dialogue between Jackie Chan and Wu Jing, and Jackie Chan, who is nearly 70 years old, also gave the best interpretation of this sentence.

At the end of the three-person tribute scene, Jackie Chan’s role as Lao Luo made a decision that surprised the audience. This time, Jackie Chan no longer "jumped down" fearlessly, but let go of the so-called dignity of the dragon and tiger martial artist and "walked down" steadily. This choice is both sighing and touching. Some viewers said, "I will be amazed by this toughness, even if the tough guy who has jumped all his life did not jump down this time, but walked down steadily. The toughness in the blood of the bones cannot be worn down by time, let alone fade."


Jin Rong Tianyu: The company has indirect supply to Xiaomi su7.

  () Financial Research Center on April 18th, some investors asked (), did your company supply Xiaomi su7 directly or indirectly? Don’t hide, there is something, there is nothing, this is the obligation that listed companies should disclose.

  The company replied, hello, the company supplies indirectly, thank you for your attention.

360 new streaming media rearview mirror opens the era of intelligent driving for the whole people

  On May 8, 360 mobile phone N series and 360 smart new product launch conference was held in Beijing. At the press conference, Deng Qiuwei, president of 360 Intelligent, presented the new product "360 intelligent cloud Mirror S800" with the driving recorder.

360 conference

  Insiders pointed out that the number of cars in China has been rising year after year, the road driving environment has become more and more complicated, and the problem of driving safety has attracted much attention.

360 conference

360 conference

  In the era of great security, smart cars deepen the 360IoT ecology.

  In recent years, with the rapid development of the Internet of Things, everything related to human production and life is closely connected with the Internet, giving birth to wearable devices, smart homes, car networking and so on.

360 conference

  As an Internet company known for its "security", 360 has gradually expanded its development direction from online network security to the big security category of offline life scenes in recent years.

  Previously, in the 360 smart cameras introduced by 360, the artificial intelligence algorithm combined with image deep learning technology can accurately identify human-shaped changes, prompt users of dangerous situations in time, and ensure the personal and property safety of users.

  The 360 sweeping robot released at the end of 2017 is implanted with driverless technology to help housewives and urban white-collar workers free themselves from busy household cleaning work. The above-mentioned 360 smart products all implement artificial intelligence technology into the physical products and specific businesses, and constantly strengthen and expand the IoT ecological layout of 360.

360 conference

  Fundamentally solve the problems of blind spots in driving rear view and hidden dangers in manual control equipment, which is also a brand-new practice and exploration of IoT ecological layout in 360 under the background of great security trend.

  Streaming media rearview mirror, 360 driving recorder adds power.

  At the new product launch conference, the 360 intelligent cloud Mirror S800 attracted participants’ attention with its 8.8-inch high-definition screen and simple and atmospheric design appearance.

360 conference

360 conference

  At the same time, it is equipped with HDR wide dynamic range imaging technology, intelligent voice interactive system with 100,000 deep learning trainings, ADAS advanced driver assistance with visual ability and 360 OS for Car operating system independently developed by 360, which further aroused the participants’ attention and hot discussion on the 360 intelligent cloud Mirror S800.

360 conference

360 conference

360 conference

  According to the report "2017 China Intelligent Driving Recorder Market Special Analysis" released by Analysys, from the second quarter of 2016 to the second quarter of 2017, 360 Driving Recorder occupied the leading position in the industry with its excellent user reputation and brand effect. In the whole year of 2017, the shipment of 360 driving recorders exceeded 2 million units, and the cumulative sales since 2015 has exceeded 6 million units.

  With the advent of the 360 intelligent cloud Mirror S800, the composition of 360 smart products has become richer and richer, and it can meet the needs of more users in different life scenarios. The development of 360 in the driving recorder industry will also open up a new runway under the leadership of new products.

360 conference

  360 mobile phone N7 release: large memory and long battery life to create a lasting high-energy gaming experience.

  In addition, at this conference, the long-awaited 360 mobile phone N7 also appeared together.

360 conference

360 conference

360 conference

360 conference

360 conference

Strong cold air comes with snow and snow. It snows in many places in Zhejiang. What about you?

"Source of this article: Zhejiang Rong Media"
Zhejiang News Client Editor Fu Lingli Xu Ting
Snow is coming! Snow is coming!
She came to us in the expectation of everyone.
Known as the "coldest cold wave since this winter" arrived in Zhejiang, and a wide range of weather finally opened. It is this cold wave with strong strength, fierce cooling and wide influence that will make Jiangsu, Zhejiang and Shanghai feel zero-degree crit.
[Hangzhou]
Snow-capped wonders appear in Daming Mountain in Lin ‘an.
Last night (December 24th)
It snowed lightly in the high mountain area of Daming Mountain in Lin ‘an, Hangzhou.
The branches formed a beautiful spectacle of snow.
Wan Ru walked into a white fairy tale world.
↓↓↓
(The above picture was taken by the mountain sentry of Daming Mountain in Lin ‘an, at an altitude of 1483 meters.)
(Zhejiang news client reporter Liu Jian correspondent Chen Wencai Yang Qi)
Snowfall in many places in Chun ‘an County.
From the early morning of December 25th.
Snow fell in Yaoshan Township, Chun ‘an County.
↓↓↓
In the early morning of December 25th, on the third day after the winter solstice, it was snowing in Banqiao Natural Village, Wenjia Village, Fu Wang Township, Chun ‘an County.
Fine snow covered the whole mountain, and the tourist attractions and facilities in Banqiao Natural Village and the houses near the distant mountains in the whole village became "gray-headed" and became the first movement to play in winter.
Banqiao Natural Village, with an average elevation of 1,100 meters, is the highest natural village in Chun ‘an County. Because of its topographical characteristics, the first snow in Chun ‘an County falls here every year, which is also the place where the snow scene lasts for the longest time.
On the morning of December 25th.
Zhongshan Township, Tonglu County, Hangzhou City
Jinglinsi Natural Village in Dashi Village ushered in the first snow this winter.
Shuangping Natural Village, Jinling Village, Pingmen Township, Chun ‘an County, with an altitude of more than 900 meters, is the highest village in Pingmen Township.
At about 4 am on December 25, the screen door ushered in bursts of snow.
So far, the snow is 1-2 cm, and the ground and crops have been covered with snow, adding beautiful colors to the earth.
Tortoise shell village in shilin town, Chun ‘an County, with an altitude of more than 600 meters, is the highest village in shilin town.
At about 6 o’clock in the morning on December 25, the hawksbill village ushered in new snow. At present, there is no snow on the ground, but the snow is still underground.
Tonglu Gaoliangting Village ushered in the first snow.
On the morning of December 25th, the Gaoliangting Village, the highest elevation in Hecun Township, Tonglu County, ushered in the first snow. The snow in the morning has reached a thickness of 3 cm. The Shengxianli International Ski Resort located in Gaoliangting Village will welcome more than 700 tourists that day.
(Zhejiang News Client Sharing Alliance Zhongshan Micro-Rong Station Zheng Zerui Wang Wei Micro-Rong Station Xu Liangjun Pingmen Micro-Rong Station Yu Rongxiao Shilin Micro-Rong Station Jiang Wenfan Hecun Micro-Rong Station Zhang Li Correspondent Yang Qi)
Main urban area
Did the friends in Hangzhou see it? Welcome friends from Zhejiang to bask in the snow ~ Video coordinates: West of Hangzhou.
(According to @ Zhejiang Weather)
[Ningbo]
Snowflakes are floating in Simingshan National Forest Park.
December 25th.
Snowflakes are floating in Simingshan National Forest Park in Ningbo.
A thin layer of snow has been faintly visible on the road and on the car.
(According to Yongpai client)
Huzhou
Many places ushered in the first snowfall this winter.
The cold wave affected the temperature greatly. On the morning of December 25th, the first snowfall this winter began in Huzhou.
This morning, there was light snow in mountainous areas such as Anji Shanchuan Township, Tianhuangping Town and Baofu Town, and the grassland scenic spot on the mountains and rivers was beautiful.
Correspondent Yin Jie photo
In Changxing County, it began to snow in Fangjiazhuang Village, heping town, Chaotuo Village, Xiaopu Town and Maoli Town of Si ‘an. As of 10: 00 am on the 25th, snow was still falling in some areas, and roofs, trees and vegetable fields were covered with a layer of snow.
Affected by the cold wave, from the night of December 24th to the early morning of 25th, there was sleet in some areas of Moganshan area in Deqing, and the temperature dropped to minus 4℃ in the morning. Due to the low temperature and moisture in the mountainous area, the mountains and trees are covered with layers of transparent ice crystals, and the rime scene of Yushu Qionghua appears. The white and glittering frost flowers are covered with branches, as if putting on a layer of white sweater for Moganshan.
Share Alliance Deqing Station Baiyu
(Reporter Li Shichao Ye Shilei Meng Lin Editor Xu Fang)
[Shaoxing]
Snowflakes are floating in many places
On the morning of December 25th.
It began to snow in many places in Shaoxing
Shangyu Lingnan, Xinchang County shaxi town
Shihuang Town of Shengzhou, Changle Town of Shengzhou and other places.
Snowflakes are floating.
(Zhejiang News Client reporter Jin Hanqing Sun Liang Zhu Yinyan Gan Wei Sharing Alliance Shao Rong+)
[Jinhua]
Snowfall occurred in Wucheng District.
From 20: 00 on 24 December to 7: 00 on 25 December
Snowfall has occurred in Beishan Station, Luodian Town, Wucheng District, Jinhua.
Netizen who lives in Panqian Village, Jin Huashan
Photographed the world of snow and ice wrapped in white.
↓↓↓
(According to Jinhua Daily)
[Quzhou]
The snow scene is picturesque
The first snow in Quzhou this winter fell early this morning!
Early in the morning, Xiaobian enjoyed the beautiful snow scene in the circle of friends!
Shimen Mountain, Dajuyuan Village, Liang Shi Town, Kecheng District. Ark photo
Longyou liuchun lake. Longyou release
(According to Pocket Quzhou)
Is it snowing in your place?
Reporting/feedback

Domestic beauty products have grown more than 10 times in the sea. Who are the brands running in front?

Reporter | Wu Rong

Edit | Yun Huiyun

At the end of last year, we reported that with more and more domestic beauty products eyeing overseas markets, 2021 will be a crucial year for brands to "go out to sea".

According to the data released by the General Administration of Customs, in the first three quarters of 2020, the export volume of cosmetics in China was 752,500 tons, with an export value of US$ 3.139 billion, surpassing the export volume of cosmetics in 2018 and 2019, with the latter two being US$ 2.5 billion and US$ 2.774 billion respectively.

At present, the pace of domestic beauty brands going out to sea is still accelerating. According to the recently released data of "2021 Beauty Industry Trend Insight Report" released by CBNData First Financial Data Center and Tmall Golden Makeup Award, domestic beauty products have increased by more than 10 times.

Compared with the past, in recent years, in the wave of domestic beauty products going to sea, there are more new brands, including Perfect Diary, Flower West, Flower Know and ZEESEA Color.

Different brands will choose their countries and channels according to their own characteristics, so as to better explore the possibility of overseas development.

The perfect diary will focus on the southeast Asian market. In April, 2020, Perfect Diary was launched in overseas official website, with Chinese, English, Japanese, Russian, Thai and other languages, and supported payment in US dollars, Singapore dollars and other currencies.

In addition to sales in official website, brands will also use other channel platforms. At present, including Perfect Diary and Hua Xizi, they all go out to sea with the help of Tmall. Another make-up brand, Laqi colorkey, has settled in Shopee, the largest e-commerce platform in Southeast Asia.

There are also offline channels.

At the end of 2018, Mary Daijia entered eight countries including Thailand, Malaysia and Singapore through the Sephora channel; Hua Zhiming has also settled in Japan’s offline beauty collection stores, including more than 300 cosme.

ZEESEA Zise also told the interface news that in addition to international e-commerce platforms such as Amazon, the brand has also settled in Matsumoto Kiyomizu, Japan’s largest cosmeceutical chain. Up to now, it has covered nearly 2,000 Matsumoto Kiyomizu stores. More than a year after its launch, its sales in Japan reached nearly 10 billion yen. According to the plan, ZEESEA Zise will reach 7,000 offline sales points in Japan by the end of 2021.

Perfect Diary, ZEESEA Zise and Ke Laqi colorkey all started in Guangzhou. Previously, we discussed in the article "Revealing the Domestic Beauty Base: Over 70% of them come from Guangzhou, and they should be positive with big brands". The relatively mature beauty industry chain, daily chemical experience and talent pool have created many phenomenal domestic beauty brands for Guangzhou. In fact, these are also important reasons for supporting the new domestic beauty products to go out.

In addition, with the development of online shopping, the progress of logistics and other infrastructure, and China’s rapid recovery from the epidemic, China’s beauty brand has attracted more attention overseas this year.

However, judging from the performance of brands at sea, it is not without challenges.

How to localize is a big problem.

Most domestic beauty brands go to sea, and the main position is generally the Southeast Asian market. However, there are more than 10 countries in Southeast Asia, and different countries have their own religious beliefs. The differences in consumer preferences are not small. It is not easy to localize products.

Nancy, CEO of Baizui Cuisine, who started planning to go to Southeast Asia in 2020, said in an interview with the media that people in different countries have different skin conditions and demands. Take sunscreen products as an example. Consumers in Southeast Asia use sunscreen to resist aging, which is not the same as the starting point for most consumers in China to prevent sunburn. In addition, in Muslim countries such as Indonesia, the policy requires that beauty products must meet halal certification.

The relevant person in charge of Hua Xizi’s public relations also admitted in an interview with Interface News that a very important challenge of China’s brand globalization is the difference in language system and communication mode. Other countries and regions are very different from China in culture, language and customs. Hua Xizi has no idea about their acceptance of China beauty cosmetics and China culture, so she needs to do a lot of pre-promotion work.

Compared with the Southeast Asian market, users in developed countries such as the United States and Japan are more mature in the use habits, discrimination and aesthetic level of cosmetics, and the standards for choosing brands are more stringent. This will undoubtedly put forward more tests for China beauty brands that set their focus on the sea as developed countries.

For example, ZEESEA has focused its overseas development on Japan and the United States, and Judy, the head of its new overseas retail, described the course of brand going out to sea in the past year as a process of "fighting monsters and upgrading". "The laws and regulations of each country are different, and Japan and the United States have their own laws and regulations. We have no teachers, no objects to learn, and we can’t avoid risks. We can only cross the river by feeling the stones. "

In terms of product selection, it is impossible to copy domestic explosives overseas, and brands need to re-develop products and adjust production lines. For example, Hua Xizi’s star color number in China is positive red, but when it is sold in the Japanese market, the color number is also "do as the Romans do", and the popular caramel maple leaf color, peach color and raspberry red are selected as the main colors.

In addition, considering the comprehensive cost, the pricing of products listed overseas is also higher than that of domestic products.

Hua Xizi’s lipstick product "Tongxin Lock Lipstick", which sells for 219 yuan in China, sells for 6,129 yen (equivalent to 371 yuan) in Amazon, Japan, which exceeds the price of Chanel lipstick in Amazon, Japan, which is 5,270 yen (equivalent to 315 yuan) in the same period.

According to Hua Xizi’s statistics, overseas pricing may be 1.7 times the domestic price. This pricing strategy takes into account the comprehensive costs of tariffs, logistics, services and operations. Similarly, the selling prices of international brands in China are also priced in a similar way.

"Due to the impact of the epidemic, the vitality of some foreign industries has not yet recovered. The next three to five years will be a good opportunity for domestic brands to enter overseas markets, especially cosmetics brands." Hu Qimu, a senior researcher at the digital economy think tank, told the interface news. Although the layout of developed countries is full of challenges, mature markets and mature users can prove brand value and operational ability more quickly. If the layout is made earlier, it will have a first-Mover advantage by breaking the circle of products and operations.

Considering that the rise of cutting-edge domestic beauty brands is still in its infancy, the beauty market is fiercely competitive, and the number of self-built supply chains is small, and most of them rely on supply chain problems such as OEM, how to improve product strength will become the key to the success of these brands. If the product quality cannot be recognized, and there is not enough high repurchase rate, user loyalty and recommendation support, going out to sea may only become simply brushing China elements to find a sense of existence.