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Chen Kexin, Zhou Dongyu, Rong Zishan… How about their new works?

1905 movie network news 2020 is already halfway through, and the good news is getting closer and closer.

 

In the second quarter, a number of new films were officially filed for approval.


There are such works that have been completed.


There are finished films like "Crime Partners" that will be shown at the film festival;


There are even more works that are being filmed.

 

Overall, these positive news offer us countless hopes.

 

According to the public information of the State Film Administration’s filing and project approval in the second quarter of 2020, there are 755 story films in the country, including 630 modern themes (after 49 years) and 125 historical themes (before 49 years).

 

There are 49 animated films and 32 recorded films in the country. At the same time, among the Sino-foreign co-productions accepted by the Film Bureau, 9 projects were approved.

 

Overall, the number of filings has increased compared to the last quarter (Quarter 1 2020). So, what movies are we looking forward to in the future movie market?

 

"Me and My Hometown"


The film "My Hometown and Me" follows the successful model of inviting multiple filmmakers to participate in the creation.

 

The film is directed by Zhang Yimou, Ning Hao as the general director, Zhang Yibai as the general planner, Xu Zheng, Ning Hao, Yan Fei & Peng Damo, Deng Chao & Yu Baimei, and Chen Sicheng. The five groups will form a director lineup, presenting a relaxed and enjoyable comedy.

 

Fu Ruoqing, general manager and vice chairperson of China Film joint stock company and chairperson of Huaxia Film Distribution Co., Ltd., has revealed that "Me and My Hometown" will be a film that shows the results of a well-off society in an all-round way.


Compared with last year’s "My Motherland and Me", which focused on history, this new work will presumably also promote patriotism and the Chinese dream in the new era through a more life-like approach.


"Home at One"


After completing the screenwriting of "Winning" and "Winning", Zhang Ji quickly handed over a new work – "Home at One Point".

 

The film will live broadcast, poverty reduction and other new era cultural elements into one, China film joint stock company general manager, vice chairperson Fu Ruoqing has revealed that the film will show the results of building a well-off society in an all-round way, originally planned to be released in 2020 National Day file.

 

It is worth noting that another screenwriter of the film, Zhou Yunhai, has participated in Chen Kexin’s production of "Demon Ringling". At the same time, the first producer of the film is the main producer of Chen Kexin’s past works – Jiaying Pictures.

 

According to the group information exposed on the Internet, Chen Kexin will serve as the producer of the film, and it will be launched in Yunnan in late June. At present, the starring information has not been announced yet.


"Moses on the Plain"


The movie was officially completed in early June.

 

The film is adapted from the novel of the same name by Shuang Xuetao. The content of the novel is more like a group portrait of Northeast China spanning nearly 20 years from the 1980s and 1990s to the early 21st century, reflecting a corner of Shenyang’s social life at that time.

 

Zhang Ji, as a rookie director, is quite a challenge.


Fortunately, Shuangxuetao himself served as the artistic director, and director Diao Yinan, who was good at crime suspense films, was in charge of the production. He believed that he could serve everyone with a "peace of mind pill".

 


Of course, for this movie, casting is also crucial.

 

According to the current "Reuters", Li Fei’s character is likely to be completed by Zhou Dongyu alone (no young actors will be arranged), which also means that the age span of the roles she needs to play is very large.


Judging from her performance in China, she really interpreted this girly feeling very well.

 

The same is true for Liu Haoran, who has always been a teenager.


Of course, Zhuang Shu has a 12-year age span in the movie, which poses another acting challenge for him.

 

"Hua Qiangu"


The film has attracted much attention and skepticism since its inception.

 

The film is adapted from the drama version, and many people have paid special attention to the casting issue. Previously, some industry insiders broke the news that the heroine was intentionally selected from Guan Xiaotong, Di Lizheba, and others.


Afterwards, it was revealed that the hostess chose to lock in as Zheng Shuang.

 

For a time, Zheng Shuang’s fans publicly boycotted the project and raised many doubts about it, believing that the "Hua Qiangu" project would not benefit her career. At the same time, fans pointed out that the original novel was suspected of plagiarism and other issues.


Now, there are rumors that the heroine has been replaced by Chen Turin. It is false and true. Who will play the role in the end has to wait for the official announcement.


In the face of various controversies on the Internet, the filmmaker Tang Lijun responded in a long post on Weibo.

 

According to her, in the main creative lineup, producer Li Jinwen has served as the production director of the film "Crouching Tiger, Hidden Dragon" and "Kung Fu", as well as the producer of films such as "Di Renjie’s Tongtian Empire"; director Zhang Chaoli has participated in the "Ip Man", "October Siege", "Journey to the West", "Dear", "Monster Hunt" and other films, and the hit drama "I will wait for you in the future" is also one of his works.

 

With her long words, the audience hopes that "Hua Qiangu" will be "a high-quality and positive-energy good movie".

 

"Partners in Crime"


In the recently announced FIRST Youth Film Festival finalists, this "partner in crime" appears in the film list.

 

The director of the film, Gao Han, is a young director who stands out in the "2018 Penguin Film and Television Green Dream Director Support Program", and director Gao Qunshu is responsible for the production of this film.

 

"Partners in Crime" was inspired by a kidnapping case.


After 20 years of unremitting efforts, Chen Hanzhong, Dong Feng and his colleagues finally cracked a drug trafficking case covered up by a pyramid scheme organization. They established a strong friendship and witnessed the rapid development of public security criminal investigation technology in our country during the long process of solving the case.

 

At the same time, the film takes a lot of brushstrokes to describe the northwest environment, projecting the case story and characters’ emotions into the unique temperament of the northwest city.

 

"Country Girls Basketball Team"


Happy Twist has been very "enthusiastic" in the past six months. Quarter 1 has launched "Attack on Zheng Qian", and this time it has added a new work "Country Girls Basketball Team".

 

The film takes basketball as the starting point, focusing on a rural teacher and a basketball team composed of rural girls. From the synopsis of the plot, it may be a very inspirational story.

 

It is worth noting that this time the screenwriting team is not the fixed screenwriting lineup of Happy Twist in the past. One of the screenwriters, Saki Rengui’s past works, are mostly short films with realistic themes.

 

I wonder if this movie will eventually be an original "happy twist" work, or will it become its transformation work?

 

"The Boy Who Disappeared in the Old Street"


When "The Boy Who Disappeared in the Old Street" was announced, more viewers may be concerned about the luxury producer group composed of Du Qifeng, Liu Guochang, You Naihai and Zhu Shuyi.

 

But with the explosion, it may be possible to refocus on this film starring Rong Zishan.


It is understood that the film has been completed, and it was originally planned to meet the audience this year. I don’t know what arrangements will be made in the future.


"When Love"


Let the audience know the female director – Su Lun.

 

After two years, the new work "When Love" has finally been approved.


From the filing unit, it seems that this time Su Lun did not cooperate with Xu Zheng again, but chose to cooperate with Chen Zhixi, the producer of "Animal World".


At the same time, it can be seen from Tianyancha that the two also jointly founded Sweet Orange Films. I wonder what chemical effects will there be when these two female filmmakers cooperate?

 

From the perspective of the film’s synopsis, this "When Love", like its predecessor, will still be a female-oriented emotional film.

 

"Behind the Scenes Winner"


After the "embarrassing" series, Xu Zheng wants to create a "behind-the-scenes" series?

 

Written by director Ren Pengyuan, "Behind the Scenes Winner" tells the story: Chen Zhijian, as Chief Sales Officer, participates in a business bid, but accidentally falls in love with the female director of a rival company. At the same time, other competitors are also eager. In the face of career and love, he will know where to go.


The most anticipated thing is that this new "behind-the-scenes winner" will continue to feature Xu Zheng as the male lead?

 

"Goldfinger."


After "Peerless" won both the market and word of mouth, Zhuang Wenqiang finally brought a new work – "Goldfinger".

 

The story tells that in the 1980s, the Hong Kong-listed company Gali Group went from rise to liquidation in a few years, and its chairperson Cheng Yiyan turned from a shareholder idol to a rat crossing the street. The Independent Commission Against Corruption investigated across borders, evaporating tens of billions of market value, 15 years of investigation, 200 million litigation fees, the entire upper class, and several murders, uncovering the dark scene of the business stage in the British colonial era.

 

In recent years, anti-corruption works have been well received by the creative market, and the box office of the ICAC series "Anti-Corruption Storm" has been higher than that of the other films. Mak Zhaohui, who co-created "Infernal Affairs" and "Eavesdropping", also directed similar films.

 

This time, Zhuang Wenqiang also followed in the footsteps of Mak Zhaohui and joined the creation of the ICAC-themed film.

 

"The Legend of the Condor Hero: Nine Yin and White Bone Claw"


The news that Media Asia Pictures plans to shoot "The Legend of the Condor Hero" has been announced since 2017.

 

After the changes in the film industry’s internal senior management, the director was also replaced by Zhou Xianyang from the previous Chen Jia, but there was still no progress.


This time, this version of the movie was officially announced to the public, but in this story, the familiar Huang Rong and Guo Jing are no longer the focus, but Mei Chaofeng and Huang Yaoshi are the protagonists, creating a new way and attracting expectations.

 

"The Shadow Stealer"


The novel The Shadow Stealer is the masterpiece of French writer Marc Levy.

 

As early as 2016, when he came to China to promote his work, he held a conversation with producer Huang Bin, screenwriter Shi Hang, and others.


At the event, Mr. Huang announced that he was adapting the film, "The Shadow Stealer," which was originally scheduled for release in 2018 and was rumored to feature Mr. Huang and Ms. Zhao.

 

After many years, this work has not been seen with the audience. After successfully running the movie "The Best of Us", Huang Bin finally put the "Shadow Stealer" project on the itinerary.

 

How can he localize this French novel and adapt it into a Chinese story? We will wait and see.


In addition, Li Ruijun, the director of "Home in a Plenty of Water and Grass" and "Passing by the Future", has directed the new film "Hidden in Dust and Smoke";


"A Week of Friends" directed by the team of the movie "A Story More Sad Than Sadness";


The movie "First Close Contact" adapted from the novel of the same name by the ruffian Cai and the new work "From 1984" launched by Ning Hao’s "Bad Monkey 72 Movie Project" are also worthy of attention and expectation.


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Of the ten best spy war dramas, Secret and Great can only rank sixth, and the top five are well deserved.

After the ending of "Hidden and Great", the endings of various characters in the play caused a wave of topics, and even small characters such as section chief Kong and secretary Fang were pulled out by the audience to discuss who was smarter and had a better ending. No matter from the audience rating or topic popularity, Hidden and Great is one of the best spy war dramas this year.

In addition to Hidden and Great, this year, many spy war dramas such as Chance, Aim, Man in the Game, Qiu Chan, etc. were broadcast. When a number of TV dramas of the same type are broadcast together, it is always inevitable to be "evaluated" together. In terms of word-of-mouth and popularity, "The Man in the Bureau" is at the bottom. Although there are Pan Yueming’s name blessings, Zhao Da’s support and Zray’s leading role, the endless plot bugs and chaotic narrative logic still make the opening of the play abandoned. Even the audience who especially like spy dramas can’t help but vomit the "divine logic" of the plot. Such a level of spy war drama simply can’t enter the list of excellent spy war dramas.

The popularity of "Aiming" is relatively high. After all, the drama sells well. The third cooperation between Huang Xuan and Yang Caiyu, Michael Chen’s transformation as the villain, the powerful actors Wang Longzheng and Yao Anlian joined in, and the director 500 is also a director with relatively high popularity this year. The theme is also novel, telling the peak confrontation between two snipers.

The powerful cast and creative team eventually lost to the poor ability of the screenwriter, not only the protagonist could not be established, but even the most basic idea of events was untenable. Don’t say that compared with the previous excellent spy war dramas, even in several spy war dramas broadcast this year, "Aiming" is not excellent, but it can only be said that it is slightly better than "The Man in the Bureau". If word of mouth is put aside, "Aiming" barely ranks tenth only by popularity. After all, people’s ratings are still good.

If aiming can rank tenth, odds can rank ninth. Supposedly, The Chance is not as popular as The Aim, but it is better in narrative and word of mouth. After all, it is a series produced by Liu Yunlong, the godfather of spy war. Although the overall quality of the series is not as good as Kite and Plot Plot Plot, there are still fewer bugs, which is better than the narrative of The Aim and The Player.

Eighth: The Peace Hotel, perhaps many fans of spy war dramas don’t agree with the author’s ranking, and think that the Peace Hotel is not so good. There are many reversals in the plot that are a bit "reversal" and "reversal". For example, Dou Shixiao’s transformation is a bit unexpected, and there is a lack of corresponding bedding in front, but the hidden line in the play has given a weak hint, which is not far-fetched.

The biggest surprise of the play lies in the roles of the hero and heroine. Chen Jiaying, played by Chen Shu, is amazing in both face value and IQ. This kind of heroine is better than many "Bai Lianhua" and "silly white sweet" heroines, which is very enjoyable to watch, and Wang Dading, who is both good and evil, plays cool humor and inserts comedy factors into the exciting plot. It is very beautiful and fun. This kind of spy war drama is excellent.

Seventh: Cliff. The author is not very optimistic about this drama, but overall, the plot stands, the actors perform well, and the seventh place should be a good ranking.

The sixth is "Hidden and Great", which is the best achievement in this year’s spy war drama. As the title implies, the characters in the play are all ordinary people in that era, male patrons Yao Dong and high flyers of Soochow University. They joined the police station with beautiful ideals, but they were excluded everywhere. Later, they were led by Xia Jicheng and Shen Qinghe, underground members of the Communist Party of China, joined the Communist Party of China (CPC) and gradually grew into excellent revolutionary fighters.

Xia Jicheng, as a "god" figure in the play, has been unanimously loved and recognized by the audience. Even Wang Longzheng, who plays Xia Jicheng, has made a hit with this role. It can be seen that a good cast can always bring good popularity to the actors. On the other hand, the characters that make the audience like can certainly attract the audience to follow the drama all the time.

In addition, the warm and beautiful tone and relaxed and natural narrative of the drama make people feel indescribable and comfortable while chasing the drama. It is amazing that the spy war drama can still be filmed like this, and the rhythm is not so exciting, but there is always an inexplicable attraction that draws you to watch. This dramatic tension is well worth playing with. The high popularity and high reputation of the play also show the success of the play.

The top five spy war dramas are Assassination, Before Dawn, Pretender, Latent and Kite, which have stood the test of time and deserve to be ranked first.

Of course, this is just the author’s opinion. I believe everyone has their own standards in mind. You can leave a message and discuss it together! Text/Xi Mei

From January to New Year’s Eve, what about our festivals and oral folklore?

Cover journalist Li Yuxin
"The sound of firecrackers is one year old, and the spring breeze warms Tu Su." When I heard that this poem began to appear frequently, it goes without saying that the pace of the Lunar New Year is not far away. Looking forward to it for a year, the Spring Festival, which belongs to the most grand traditional festival of China people, is just around the corner.
In the old days, there was a proverb in Chengdu, which was called "carrots are sweet and sweet, and it is necessary to celebrate the New Year when you see them." In fact, for the old Chengdu people, the "New Year" clock has already rung when they enter the twelfth lunar month, that is, the twelfth lunar month. For more than a month before and after the Spring Festival, ordinary people spent it in an atmosphere full of rich flavor of the year and lively joy. From the Laba Festival on the eighth day of the twelfth lunar month, to the "small year" on the 23rd of the twelfth lunar month, and then to the 24th of the twelfth lunar month, "it took Chengdu people more than a month to finish the New Year, and the content of the Spring Festival was very rich." In the description of folklore expert Liu Xiaochang, the joyful and lively flavor of the year seems to reverberate through time and space.
Folk expert Liu Xiaochang
Don’t blame strict and strict, spring and winter pay in the first month.
Slight cold January 5 (the third day of the twelfth lunar month)
Slight cold, the penultimate solar term among the 24 solar terms, is also the fifth solar term in winter. According to "twenty-four solar term", "On the December Festival, the cold at the beginning of the month is still small, so the clouds are big." It shows that slight cold means cold air accumulated for a long time, which means that the weather is cold but not yet extreme. Like great cold, slight summer heat, great summer heat and summer heat, it is a solar term indicating the change of temperature.
The arrival of the slight cold solar terms also means that the coldest time of the year has arrived. According to Liu Xiaochang, as far as Chengdu is concerned, the temperature in the mild cold season is actually lower than that in the severe cold season. "Therefore, there is a saying that a slight cold is better than a great cold. However, whether it is cold or not in the slight cold season in Chengdu does not depend on the solar terms. What is important is to see whether the cold air is strong. "
In this season, walking in the streets and lanes of Chengdu, I suddenly smell a touch of dark fragrance. Don’t doubt that this is the wintersweet that is proudly open and fragrant in the cold winter. "In the slight cold season, Chengdu can be described as a fragrant city." At this time, flower farmers from Gaodianzi in the eastern suburbs, Flower Zhaobi and Baihuatan in the western suburbs, Phoenix Mountain in the northern suburbs and other places, carrying flower baskets and pushing floats, peddling wintersweet along the street …
"For thousands of years, Chengdu people have loved plum blossoms." Liu Xiaochang said that during the Southern Song Dynasty, the poet Lu You lived in Chengdu and wrote a poem "Plum Blossom Jueju", in which he wrote, "When I traveled to the west of Jincheng City, I was drunk for plum blossoms. Twenty miles of incense, Qingyang Palace to Huanhuaxi ". It can be seen that at that time, Chengdu people loved plum blossoms.
The wind and the meaning of the twelfth lunar month have been in spring, and when it is scattered, it has passed my neighbor.
January 10th of Laba Festival (the eighth day of the twelfth lunar month)
Labazhou (Tuyuan Network)
When it comes to Laba Festival, the first thing that comes to mind is naturally the warm and delicious Laba porridge that night. In Liu Xiaochang’s description, the "New Year" of Chengdu people in the old days began from Laba Festival, which is the eighth day of the twelfth lunar month. "In the old days, on the day of Laba Festival, every household in Chengdu cooked Laba porridge, sacrificed ancestors and had family reunion. Everyone in the family eats a bowl of Laba porridge and presents it to relatives and friends to celebrate the family in this form. "
Laba porridge, also known as "seven treasures and five flavors porridge", "Buddha porridge" and "everyone’s rice", is a kind of porridge made of various ingredients. As early as the Song Dynasty, there were written records about Laba porridge. In the Southern Song Dynasty, Wu Zimu’s "Meng Liang Lu" contained: "On the eighth day of this month, the temple was called Laba. Temples such as Dasha have five-flavor porridge called Laba porridge. " Therefore, the history of drinking Laba porridge has been thousands of years.
Liu Xiaochang said that the ingredients of Laba porridge are exquisite. The ingredients for cooking Laba porridge are mostly cereals such as rice, glutinous rice, coix seed and millet, as well as beans such as red beans, soybeans, rice beans, mung beans and kidney beans, or cooked with dried fruits such as red dates, peanuts, coix seed, lotus seeds, chestnuts, walnuts, longan, ginkgo and almonds. "This pot of porridge is very rich in ingredients. In fact, there are far more than eight kinds. How to cook it depends mainly on the family’s family scenery and the income."
The old snow has not disappeared yet, and the new snow has a family.
January 20th of the Great Cold (the 18th day of the twelfth lunar month)
As the folk saying goes, "A slight cold and a great cold, there is no wind and it is cold" and "A slight cold and a great cold, and it is cold in a ball". It can be seen that in the severe cold season, the weather has been extremely cold. Because of the severe cold solar terms, it is generally in the period of "March 9th".
In ancient times, there was no accurate weather forecast, and people passed it on from mouth to mouth, and invented a folk method to calculate the dates of cold days and warm flowers in spring, called "Counting Nine". According to the folk algorithm, the number nine is counted from the date of the 24 solar terms "Winter Solstice", and every nine days is counted as a "nine", and so on. Generally speaking, "March 9th" is the coldest time in a year. There is a saying that "3949, pigs and dogs freeze to death". When you count to nine "nine days", that is, when you count to 9981 days, it will be deep in spring and warm in the day.
The Great Cold is the last of the 24 solar terms. After the severe cold, it will be beginning of spring, and people will usher in the solar cycle of the new year. Because the New Year’s Day is just around beginning of spring, the new year’s flavor is getting stronger when the cold comes. As a result, the customs of the great cold solar terms are mostly related to the Lunar New Year. People "sweep the dust" and "paste the windows", get rid of old cloth and new ones, clean up and wait for the arrival of the new year. At the same time, we should also "go to the market" to buy La Worship supplies and buy new year’s goods.
In addition to the spring thunder in the dark, the snow is not over yet.
Off-year January 2526 (Lunar December 23-24)
As soon as the new year arrives, people are busy sweeping dust and offering sacrifices to stoves. Off-year has always been regarded as the beginning of a "busy year". Due to the different customs in the north and south, the days called "off-year" are different, usually on the 23rd or 24th of the twelfth lunar month. "On the 23rd of the twelfth lunar month, Chengdu people shouted off-year, and on this night, Master Kitchen God was sent to heaven. Every household in Chengdu has to offer sacrifices to the kitchen stove, that is, to the kitchen god. " Liu Xiaochang said.
Yao Wenhan in Qing Dynasty’s Celebration of the New Year’s Eve
Folk sacrificial stoves originated from the ancient custom of worshipping fire. The kitchen god’s duty is to take charge of the kitchen fire and manage the diet. Later, it was expanded to investigate the good and evil in the world, so as to reduce good and evil. The Ci of Sacrificing a Kitchen by Fan Chengda in the Song Dynasty: "According to the ancient legend, on the 24th day of the twelfth lunar month, the kitchen ruler spoke to the sky … and sent you to the Tianmen to get drunk. Don’t go back to the clouds, begging for profit from the market."
"According to folklore, the kitchen god of every household in the past was sent to earth by the Jade Emperor to protect and observe the good and evil of this family. Seeing how many good deeds and evil deeds this family has done in this year, Kitchen God should remember them one by one. On the night of the twenty-third day of the twelfth lunar month, the Kitchen God will go to heaven and tell the Jade Emperor what this family has done in the past year, so as to bring misfortune and happiness. " Liu Xiaochang said, therefore, it is especially necessary to be cautious on this day, especially to warn your own dolls not to swear, so as not to be unclear.
The roar of firecrackers, the old one year has passed; The warm spring breeze came to the new year, and people drank happily the newly brewed tu su wine.
January 31st, New Year’s Eve (29th day of the twelfth lunar month)
When New Year’s Eve arrives, it means that the old year is over and the new year is replaced. Because New Year’s Eve often falls on the 29th or 30th day of the twelfth lunar month, it is also called New Year’s Eve. But this year’s New Year’s Eve, not on New Year’s Eve. As early as more than ten days ago, the topic # Spring Festival in 2022 has no 30th anniversary # on the hot search. According to astronomical experts, this is mainly related to the "Shuowangyue". The change of the moon is called a Shuowangyue once a week, with an average period of 29.5 days. It happens that the twelfth lunar month is a small moon in 2022, so there is no 30. But experts say that as long as the first day of the first month is still there, the night before is New Year’s Eve.
Qing Leng Mei’s "Spring Scene"
On New Year’s Eve, the most important thing for China families is the reunion dinner. For the old Chengdu people, it is no exception. "In fact, since the twelfth lunar month, every household in Chengdu has begun to prepare. Even people who have no money should try their best to cut a few kilograms of fresh meat and make some bacon to hang on the stove. Some people are very capable, making their own cakes, steaming rice cakes and making candy. " Liu Xiaochang described it.
"A meal to send the old age, spicy fresh food miscellaneous a few feast. Happy to be in the sky, a family size and reunion. " In the past, there was a Zhuzhi poem written in Chengdu, which is a true portrayal of the Chengdu People’s League Year. Of course, besides the reunion dinner, there are many traditional customs on New Year’s Eve, such as offering sacrifices to ancestors, putting up Spring Festival couplets, hanging New Year pictures in stick grilles, guarding the old age, and giving lucky money … The heads of families sit around a table and watch the children happily receive the red envelopes. The New Year’s Eve on the table is full of red couplets and window grilles. For Chinese people, a year’s hard work should be for the reunion and warmth of this moment.
Reporting/feedback

Domestic beauty products have grown more than 10 times in the sea. Who are the brands running in front?

Reporter | Wu Rong

Edit | Yun Huiyun

At the end of last year, we reported that with more and more domestic beauty products eyeing overseas markets, 2021 will be a crucial year for brands to "go out to sea".

According to the data released by the General Administration of Customs, in the first three quarters of 2020, the export volume of cosmetics in China was 752,500 tons, with an export value of US$ 3.139 billion, surpassing the export volume of cosmetics in 2018 and 2019, with the latter two being US$ 2.5 billion and US$ 2.774 billion respectively.

At present, the pace of domestic beauty brands going out to sea is still accelerating. According to the recently released data of "2021 Beauty Industry Trend Insight Report" released by CBNData First Financial Data Center and Tmall Golden Makeup Award, domestic beauty products have increased by more than 10 times.

Compared with the past, in recent years, in the wave of domestic beauty products going to sea, there are more new brands, including Perfect Diary, Flower West, Flower Know and ZEESEA Color.

Different brands will choose their countries and channels according to their own characteristics, so as to better explore the possibility of overseas development.

The perfect diary will focus on the southeast Asian market. In April, 2020, Perfect Diary was launched in overseas official website, with Chinese, English, Japanese, Russian, Thai and other languages, and supported payment in US dollars, Singapore dollars and other currencies.

In addition to sales in official website, brands will also use other channel platforms. At present, including Perfect Diary and Hua Xizi, they all go out to sea with the help of Tmall. Another make-up brand, Laqi colorkey, has settled in Shopee, the largest e-commerce platform in Southeast Asia.

There are also offline channels.

At the end of 2018, Mary Daijia entered eight countries including Thailand, Malaysia and Singapore through the Sephora channel; Hua Zhiming has also settled in Japan’s offline beauty collection stores, including more than 300 cosme.

ZEESEA Zise also told the interface news that in addition to international e-commerce platforms such as Amazon, the brand has also settled in Matsumoto Kiyomizu, Japan’s largest cosmeceutical chain. Up to now, it has covered nearly 2,000 Matsumoto Kiyomizu stores. More than a year after its launch, its sales in Japan reached nearly 10 billion yen. According to the plan, ZEESEA Zise will reach 7,000 offline sales points in Japan by the end of 2021.

Perfect Diary, ZEESEA Zise and Ke Laqi colorkey all started in Guangzhou. Previously, we discussed in the article "Revealing the Domestic Beauty Base: Over 70% of them come from Guangzhou, and they should be positive with big brands". The relatively mature beauty industry chain, daily chemical experience and talent pool have created many phenomenal domestic beauty brands for Guangzhou. In fact, these are also important reasons for supporting the new domestic beauty products to go out.

In addition, with the development of online shopping, the progress of logistics and other infrastructure, and China’s rapid recovery from the epidemic, China’s beauty brand has attracted more attention overseas this year.

However, judging from the performance of brands at sea, it is not without challenges.

How to localize is a big problem.

Most domestic beauty brands go to sea, and the main position is generally the Southeast Asian market. However, there are more than 10 countries in Southeast Asia, and different countries have their own religious beliefs. The differences in consumer preferences are not small. It is not easy to localize products.

Nancy, CEO of Baizui Cuisine, who started planning to go to Southeast Asia in 2020, said in an interview with the media that people in different countries have different skin conditions and demands. Take sunscreen products as an example. Consumers in Southeast Asia use sunscreen to resist aging, which is not the same as the starting point for most consumers in China to prevent sunburn. In addition, in Muslim countries such as Indonesia, the policy requires that beauty products must meet halal certification.

The relevant person in charge of Hua Xizi’s public relations also admitted in an interview with Interface News that a very important challenge of China’s brand globalization is the difference in language system and communication mode. Other countries and regions are very different from China in culture, language and customs. Hua Xizi has no idea about their acceptance of China beauty cosmetics and China culture, so she needs to do a lot of pre-promotion work.

Compared with the Southeast Asian market, users in developed countries such as the United States and Japan are more mature in the use habits, discrimination and aesthetic level of cosmetics, and the standards for choosing brands are more stringent. This will undoubtedly put forward more tests for China beauty brands that set their focus on the sea as developed countries.

For example, ZEESEA has focused its overseas development on Japan and the United States, and Judy, the head of its new overseas retail, described the course of brand going out to sea in the past year as a process of "fighting monsters and upgrading". "The laws and regulations of each country are different, and Japan and the United States have their own laws and regulations. We have no teachers, no objects to learn, and we can’t avoid risks. We can only cross the river by feeling the stones. "

In terms of product selection, it is impossible to copy domestic explosives overseas, and brands need to re-develop products and adjust production lines. For example, Hua Xizi’s star color number in China is positive red, but when it is sold in the Japanese market, the color number is also "do as the Romans do", and the popular caramel maple leaf color, peach color and raspberry red are selected as the main colors.

In addition, considering the comprehensive cost, the pricing of products listed overseas is also higher than that of domestic products.

Hua Xizi’s lipstick product "Tongxin Lock Lipstick", which sells for 219 yuan in China, sells for 6,129 yen (equivalent to 371 yuan) in Amazon, Japan, which exceeds the price of Chanel lipstick in Amazon, Japan, which is 5,270 yen (equivalent to 315 yuan) in the same period.

According to Hua Xizi’s statistics, overseas pricing may be 1.7 times the domestic price. This pricing strategy takes into account the comprehensive costs of tariffs, logistics, services and operations. Similarly, the selling prices of international brands in China are also priced in a similar way.

"Due to the impact of the epidemic, the vitality of some foreign industries has not yet recovered. The next three to five years will be a good opportunity for domestic brands to enter overseas markets, especially cosmetics brands." Hu Qimu, a senior researcher at the digital economy think tank, told the interface news. Although the layout of developed countries is full of challenges, mature markets and mature users can prove brand value and operational ability more quickly. If the layout is made earlier, it will have a first-Mover advantage by breaking the circle of products and operations.

Considering that the rise of cutting-edge domestic beauty brands is still in its infancy, the beauty market is fiercely competitive, and the number of self-built supply chains is small, and most of them rely on supply chain problems such as OEM, how to improve product strength will become the key to the success of these brands. If the product quality cannot be recognized, and there is not enough high repurchase rate, user loyalty and recommendation support, going out to sea may only become simply brushing China elements to find a sense of existence.

At Shawn Dou’s wedding, Yi Jianlian wished the video continued to play, and finally really tied himself!

A few days ago, the famous actor Dou Xiao and the gambling king He Chaolian got married in Bali. Although Yi Jianlian, as a good friend, was unable to attend the wedding because he was going to play in the CBA playoffs, the United Arab League sent sincere wishes to the Shawn Dou couple by recording a carefully prepared video.

In the video, Yi Jianlian changed his image of being calm and taciturn in the past, and frequently played tricks in just one minute: "Shawn Dou is irreplaceable in the world film industry", "Marlon Brando, Al pacino, Robert De Niro and Teacher Shawn Dou are the four kings in the film industry", "If Teacher Shawn Dou participates in the NBA draft this year, he will be the first one" and "Can you relax? I have a game tonight. "

The last sentence of the United Arab League "Can you untie it? "I have a game tonight" is absolutely wonderful, which can be said to be the brightest point of the whole video. To be honest, it really surprised netizens.

As all the fans familiar with Yi Jianlian know, the United Arab League is a very introverted handsome young man. He is low-key and pragmatic, never takes the initiative to joke, and looks serious all day. This is also the most fundamental reason why he can’t stay in the NBA for a long time. If the United Arab League has half the humor of Yao Ming, maybe his achievements in the NBA will be higher than now.

In fact, the United Arab League was not like this at first. In his early days in the NBA, WB often shared his daily life, which was particularly funny. Unfortunately, he was shut down by sunspots and never shared his daily life again. Especially when he was called "Lianmei" by unscrupulous netizens, Yi Jianlian was quite angry. He devoted his whole career to China basketball and devoted himself wholeheartedly to the wonderful performance of the fans. In the end, he was not sure, and it was still dark everywhere. That period was the lowest point in Yi Jianlian’s career.

Now, the United Arab League reappears a naughty year, as if it had suddenly returned to the past, and the sunny big boy is still there. The 36-year-old Yi Jianlian is on the verge of retirement, and his remaining games seem to be touring performances. At this time, those sunspots have already turned to powder, and no one can hear the voice of Yi Jianlian anymore.

At present, qi zhou is like Yi Jianlian in his early years. Although many people don’t want to admit it, who can replace qi zhou in the China men’s basketball team? Therefore, the Basketball Association will take qi zhou back to CBA at all costs.

"Three Mews Enlightenment Story"-Jess Park

I grew up in a place called Brough, just outside Hull, where I have many good memories.

Although I don’t remember exactly how old I was when I first played football, I do remember that I started playing football with my best friend, in the park or at his house.

His father’s name was Conleth Campbell, who was the coach of a newly established men’s football team. He must have seen my good points because he asked me if I could come down and train with them.

This team is called Elloughton Blackburn Swifts. Although it is a child under 7 years old, I was about 5 or 6 years old when I went there. Conleth was very kind to me. He made me fall in love with football, even though I was a girl and played for a boy’s team. He always plays football with me. Just tell me to have fun there.

He broke into the first team in England at the end of 2022 when he was with WU23 and Everton on loan to BWSL.

I went to their first training and I enjoyed it very much. This is all I want to do-just play football with the children, but when you reach a certain age, you can’t play football with the children anymore, which is a bit difficult for me.

This is all I know. I just don’t want to leave my boys’ team and join the women’s football team, because there is no real team in the local area. An unprecedented situation, so I don’t know what it will be like.

But I remember my father, who always supported me, saying, just try training once and see if I like it. If I don’t like it, it doesn’t matter. We will find other ways.

I still hesitated, and then he said, if I go, I can get a new football training suit. I thought,’ Oh, my own training suit? Okay, okay, then I’ll go!

He actually persuaded me through this, because I used to like to wear my team uniform at that time.

Jesse Parker scored on the first touch of the ball. In the match against Japan in November, Jess scored her first goal for the lioness only a few seconds after coming off the bench.

He persuaded me, which is a good thing, because I went and had the first training with them, and I liked it very much.

When I was about 10 or 11 years old, I decided to join a women’s team, which is the youth training center of Hull College. I stayed there for about two years, and then transferred to the North Yorkshire Youth Training Center. At that time, different women’s football systems were being improved, and that center later became York RTC.

At that time, I began to learn more about the position of the game and more tactics. We don’t have a fixed position, but that’s where I started to learn the position and the different requirements when you control the ball and don’t control it.

I remember they paid great attention to teaching these things before letting us play in the game, but I just want to play football, and then I will ask why I want to learn these things. Looking back now, I’m glad I learned that knowledge, because you really needed it when you grew up.

I first heard that Manchester City was interested in me when I was 14 years old. At that time, I was still playing football with my friends and had a good time, so I didn’t believe it at first.

I enjoyed my football very much. I was in the English youth team and just focused on what I was doing. But a year or so later, just before I turned 16, they wanted me to take the next step and make more progress. Everything is arranged, let me go there to play for Manchester City’s youth team. I could have stayed at RTC for another year, but when I knew I was going to join the development alliance, I knew I had to do it. This is a very competitive league and a big leap, but it is really the best decision. In the first half of the season, I will go to Manchester for training after school, either by train or with my father.

When that season ended, they wanted me to train with the first team at the beginning of next season, so I had to leave my hometown and come to Manchester at that time. I have to go to college and live in a host family so that I can train with them all day. I will train in the morning, go to school in the afternoon, or study during training.

This is something that someone told me when I was still in the youth training (joining Manchester City). I knew it might happen, but when it happened, I was very excited and couldn’t wait to start working. Leaving home at such a young age is a big event, which is crazy in retrospect, because it is a big event and you have to bear independent responsibilities.

I still chat with the boys when I started playing football, and my best friend’s father. We still chat from time to time, and I always receive information from the coaches when I was growing up.

That’s good. Keep in touch with them and let them know my recent situation. In any case, I will not change my initial intention and expectation for the future.

Written by:Jess Park

Reprinted from englandfootball.com

Link:Jess Park’s grassroots story | England Football

Translation: Lxxxx_8

Eight teams involved in the Super League were investigated for match-fixing, and the Shanghai seaport in Taishan, Shandong Province was among them.

Eight teams involved in the Super League were investigated for match-fixing, and the Shanghai seaport in Taishan, Shandong Province was among them.

Text/Jiang Shihua

At present, there is no definite time when the Super League will kick off in the new season, but the anti-corruption wave in China football triggered by Li Tie’s investigation shows no sign of abating. In particular, the news of match-fixing and gambling involved in the Xinghan Wu incident may not be an individual phenomenon. According to a well-known domestic football media source, as many as eight Chinese Super Clubs have begun to be investigated by relevant departments, among which the Shanghai Harbour in Taishan, Shandong Province is one.

Recently, a football media person surnamed M posted a message on social media that investigators had gone to Guangzhou and Jiaying to investigate the local gambling situation in the last two years. As we all know, there used to be four Super League teams in Guangdong, and the clubs in Guangzhou are Guangzhou City and Guangzhou Team. It is inevitable that one of these two teams will be investigated by the relevant departments this time. The Shenzhen team has been mentioned many times before. The most typical case is: in the 2019 season, the Shenzhen team drew 4-4 with Wuhan Zall at home, and the head coach of Wuhan team at that time was Li Tie, who is now in prison.

After Chen Xiaoyuan was investigated, because of his relationship with Chen Xiaoyuan, the Harbour Club is likely to be investigated by relevant departments. During Chen Xiaoyuan’s tenure as chairman of the Harbour Club, some accounts and other issues were the focus of investigation by relevant departments. Previously, the news of match-fixing involved in the Xinghan Wu incident made Shandong Taishan deeply involved. If nothing else, in the final stage of last season, Shandong Taishan team beat Shenzhen 8-0 at home, and this game was questioned by many fans. If it’s not a match-fixing, it’s at least a tacit match.

Mr. Mo Yan’s writing style is magical realism, so is China football?