Network advertising form
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1. Screen advertising(including Banner, Button, banner, vertical edge, giant, etc.)
Screen advertisement is an image file established in GIF, JPG, Flash and other formats. It is mostly used to express the advertisement content when it is located on the web page. At the same time, it can be made interactive by using Java and other plug-in tools to enhance its expressive force.
2. Text link advertisement
???A text link advertisement takes a row of words as an advertisement, which can be clicked to enter the corresponding advertisement page. This is a form of online advertising that has the least interference to visitors, but is more effective. Sometimes, the simplest form of advertising works best.
3, e-mail advertising
?? E-mail advertising has the characteristics of strong pertinence (unless you spamming at will), low cost and unlimited advertising content. In particular, it is highly targeted, and it can send specific advertisements for a specific person, which is beyond the reach of other online advertising methods.
4. Sponsor sponsored advertisementsVariety, giving advertisers more choices than traditional online advertising.
5. Advertising combined with contentThe combination of advertising and content can be said to be a kind of sponsored advertising. On the surface, they look more like content on the web page than advertisements. In the traditional print media, this kind of advertisement will be clearly marked, pointing out that it is an advertisement, but there is usually no clear boundary on the web page.
6. Inserted advertisements (pop-up advertisements)
Visitors are forced to insert an advertising page or pop up an advertising window when they request to log in to a webpage. They are a bit like TV commercials, which interrupt the normal program and force them to watch. There are various sizes of spot advertisements, including full screen and small window, and the degree of interaction is also different, from static to full dynamic. Browsers can stop watching advertisements by closing the window (TV advertisements can’t be done), but they will appear without any warning and will definitely be seen by viewers.
7、Rich MediaGenerally speaking, it refers to online advertisements with complex visual effects and interactive functions written by browser plug-ins or other scripting languages and Java languages. Whether these effects are effective depends on the server-side settings of the site on the one hand, and whether visitors’ browsers can view them on the other. Generally speaking, RichMedia can show more and more exciting advertising content.
8. OthersNew advertising video advertising, roadshow advertising, huge continuous broadcast advertising, page-turning advertising, congratulations advertising and so on.
?Advertising space on the home page of Southern Network:
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